통신 산업의 혁신 방법 : Telefonica의 사례

※ 본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

Telefonica의 혁신 프로그램에 초점을 맞추어, 그 배경과 프로그램이 어떻게 혁신적 아이디어를 가진 사람들을 확보하고, 혁신을 촉진하고, 사업 확대의 일환으로서 운용되고 있는지에 대해 분석하여 전해드립니다.

목차

• Ovum의 견해
• 비전과 전략
• 혁신의 창출
• 혁신의 초점
• 혁신의 측정
• 부록

This presentation examines how Telefonica's organization and innovation have evolved since our last evaluation, published in 2013. It is part of a series that explores and assesses how telcos innovate in their businesses.

Highlights

• As a large, successful player in the innovation space, Telefonica has embraced its open innovation programs under the Open Future_ umbrella, covering the whole lifecycle of innovation, from inspiring talent through to investing in developing start-ups to drive further growth.

Features and Benefits

• Assesses how Telefonica has structured its internal and external innovation programs and partnerships to integrate innovation into its businesses.
• Explores how the diversity of Telefonica's innovation programs provides a range of options to promote innovation and partner with innovative people and companies.

Key questions answered

• How has Telefonica organized itself to deliver innovation benefits to its businesses and customers?
• How is Telefonica applying lean start-up principles to internal innovation?

Table of contents

• Ovum view
• Vision and strategy
• Organizing for innovation
• Focus of innovation
• Measuring innovation
• Appendix