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아침식사 : 미국의 소매 제품 동향과 기회

Breakfast: Retail Product Trends and Opportunities in the U.S., 2nd Edition

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발행일 2018년 07월 상품 코드 357812
페이지 정보 영문 116 Pages
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아침식사 : 미국의 소매 제품 동향과 기회 Breakfast: Retail Product Trends and Opportunities in the U.S., 2nd Edition
발행일 : 2018년 07월 페이지 정보 : 영문 116 Pages

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

고령자 인구가 급증함에 따라 시장의 안정성을 확보하려면 고령자의 습관이나 기호를 배려할 필요가 있습니다.

미국의 소매 제품 동향과 기회에 대해 조사 분석했으며, 카테고리별 아침식사용 식품 시장 기회에 초점을 맞춘 정보를 전해드립니다.

1. 주요 요약

2. 시장 요인

  • 요점
  • 인구 동향
  • 가족 세대
  • 소득, 소비자 심리, 영향을 미치는 식료품 지출
  • 건강 및 웰니스 동향
  • 소매 매출 예측과 동향

3. 아침식사에 대한 생각

  • 요점

4. 시리얼

  • 요점
  • 시리얼의 세대 보급률
  • 마케팅 및 제품 동향

5. 아침식사용 냉동식품

  • 요점
  • 아침식사용 냉동식품의 세대 보급률
  • 마케팅 및 제품 동향

6. 아침식사용 빵

  • 요점
  • 아침식사용 빵의 세대 보급률
  • 마케팅 및 제품 동향

7. 아침식사용 프로테인

  • 요점
  • 아침식사용 프로테인의 세대 보급률
  • 마케팅 및 제품 동향

8. 요구르트 및 스무디

  • 요점
  • 요구르트 및 스무디의 세대 보급률
  • 마케팅 및 제품 동향

9. 기타 아침식사

  • 요점
  • 기타 아침식사의 세대 보급률
  • 마케팅 및 제품 동향
LSH 18.08.08

As analyzed and quantified in this report, several factors frame the market prospects for breakfast foods. Although the total population is expected to increase from 2018 to 2020, the fastest-growing age group are seniors, so breakfast players will need to be mindful of the habits and preferences of the older consumer to ensure market stability. Accounting for more than 60 million in 2018, Hispanics represent 18.5% of the population, and this group is set to grow 9.3% through 2020, requiring appeal to culturally specific values and priorities. While the child population will remain fairly static between 2018 and 2020, children wield significant influence in household food purchases, particularly in the case of breakfast cereal. Health and wellness trends have significant impact on consumer attitudes and behaviors when food shopping, and current trends include a greater focus on low/no sugar or low/no added sugars, which can challenge many breakfast food segments. Notably, breakfast believers-those who agree breakfast is more important than lunch or dinner-are more apt to shop Walmart for groceries. Additionally, combining portability and health in breakfast products is a key innovation trend.

This report details market opportunities in breakfast-oriented foods grouped into six categories: cereal, frozen breakfast, breakfast breads, breakfast proteins, yogurt & smoothies, and "other" breakfast foods. By retail sales cold cereal (at $9.5 billion), bacon, and cup yogurt are the leading product types, but refrigerated yogurt drinks/smoothies take the lead by projected compound annual growth rate through 2022.

Report Methodology

Breakfast: Retail Product Trends and Opportunities in the U.S. covers consumer usage patterns, market innovation, and marketing strategies by category across this market. Data sources include a proprietary December 2017 consumer survey, based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income. Also featured are consumer demographic, attitude, and trend data derived from Simmons Research national consumer surveys, which are booklet-based surveys of a large and random sample of consumers who in aggregate represent a statistically accurate cross-section of the U.S. adult population.

Table of Contents

Executive Summary

  • The Market
    • Scope of Report
    • Report Methodology
  • Report Summary
    • Market Factors
    • Segment Dollar Size vs. Projected Growth Rate Leaders
      • Table Current and Projected U.S. Retail Sales of Selected Breakfast Products: By Category and Segment, 2016 vs. 2017 and 2022P (in millions of dollars and percent change)
    • Attitudes Toward Breakfast
    • Cereal
    • Frozen Breakfast
    • Breakfast Breads
    • Breakfast Proteins
    • Yogurt & Smoothies
    • Other Breakfast Foods

Market Factors

  • Key Points
  • Population Trends
    • Aging Population Impacts
      • Table Total U.S. Population by Age Demographic, 2016-2020 (in number and percent of adult population)
    • Growth of Multicultural Population Influences Market
      • Table U.S. Population by Race/Ethnicity, 2016-2020 (in number and percent of population)
  • The Family Household
    • Focus on Child Consumer to Foster Strong Breakfast Habits
      • Table U.S. Child Population by Age Bracket, 2016-2020 (in number and share of child population)
    • Kids Wield Power Over Household Food Purchases, Especially Breakfast Foods
      • Table Kids as Influences by Food Type, December 2017 (percent of respondents with children under 18 in HH)
  • Income, Consumer Confidence, and Impact Grocery Spending
    • Highest Household Income Demographics
    • Rising Consumer Confidence Equates to Willingness to Spend
    • Gap Narrows Between Food Sales at Home and Away From Home
  • Health and Wellness Trends
    • American's Waistlines Still Expanding
    • The Importance of Health-Related Product Claims and Positioning
      • Table Shopper Draw for "No/Low" Claims, December 2017 (percent of adults)
      • Table Shopper Draw for Selected Dietary Lifestyle Product Claim, December 2017 (percent of adults)
    • Implications for the Breakfast Food Market
  • Retail Sales Projections and Trends
    • Segment Dollar Size vs. Projected Growth Rate Leaders
      • Table Current and Projected U.S. Retail Sales of Selected Breakfast Products: By Category and Segment, 2016 vs. 2017 and 2022P (in millions of dollars and percent change)
    • Walmart Leads in Grocery Retail
      • Table Selected Retail Chains Shopped, 2017 (percent)

Attitudes toward Breakfast

  • Key Points
    • Breakfast as the Most Important Meal of the Day
      • Table Attitudes Toward Relative Importance of Mealtimes, 2017 (percent)
    • The "Breakfast Believer"
      • Table Usage Indexes for Breakfast Prioritizers by Demographic, 2017
      • Table Selected Attitudes Toward Health and Food: Households Overall vs. Breakfast Prioritizers, 2017
      • Table Selected Attitudes Toward Indulgence and Food: Households Overall vs. Breakfast Prioritizers, 2017
    • Household Penetration of Breakfast Foods
      • Table Household Usage Rates and Indexes of Selected Breakfast Foods, 2017

Cereal

  • Key Points
  • Household Penetration of Cereal
    • Highest Usage Rates Among Breakfast Foods
      • Table Usage Rates for Cereal, 2017 (number and percent of households)
    • Trends Over Time
    • Key Demographics
      • Table Usage Indexes for Cereal by Demographics, 2017
  • Marketing and Product Trends
    • Sweetening the Cereal Bowl to Drive Kid Appeal
    • Overnight Oats Hit Morning Trifecta: Health, Quick Prep, and Portability
    • Hot Cereals Focus on Single-Serve, Portable Formats Underscored With Health Claims

Frozen Breakfast Foods

  • Key Points
  • Household Penetration of Frozen Breakfast Foods
    • Waffles Post Highest Usage Rates
      • Table Usage Rates for Frozen Breakfast Foods, 2017 (number and percent of households)
    • Trends Over Time
    • Key Demographics: Frozen Waffles/Pancakes/French Toast
      • Table Usage Indexes for Frozen Waffles/Pancakes/French Toast by Demographics, 2017
    • Key Demographics: Frozen Entrées/Sandwiches
      • Table Usage Indexes for Frozen Entrées/Sandwiches by Demographics, 2017
  • Marketing and Product Trends
    • Innovation Attributes
    • Kid Appeal
    • Premium Quality and Unique Flavors
    • Nutrition

Breakfast Breads

  • Key Points
  • Household Penetration of Breakfast Breads
    • Perennial Favorites
      • Table Usage Rates for Breakfast Breads, 2017 (number and percent of households)
    • Trends Over Time
    • Key Demographics: Bagels, Croissants, and Packaged Muffins
      • Table Usage Indexes for Bagels, Croissants, Packaged Muffins by Demographics, 2017
    • Key Demographics: Breakfast Pastries
      • Table Usage Indexes for Breakfast Pastries by Demographics, 2017
  • Marketing and Product Trends
    • Balancing Health and Indulgence
    • Integrating Health
    • The Indulgent Factor

Breakfast Proteins

  • Key Points
  • Household Penetration of Breakfast Proteins
    • Eggs, Bacon, and Sausage: Breakfast and Breakfast All Day
      • Table Usage Rates for Breakfast Proteins, 2017 (number and percent of households)
    • Trends Over Time
  • Marketing and Product Trends
    • Cues from Menu Trends
    • Breakfast Bowls
    • Breakfast Hash

Yogurt & Smoothies

  • Key Points
  • Household Penetration of Yogurt & Smoothies
    • Quick Breakfast Solutions
      • Table Usage Rates for Yogurt & Smoothies, 2017 (number and percent of households)
    • Trends Over Time
    • Key Demographics
      • Table Usage Indexes for Yogurt & Smoothies by Demographics, 2017
  • Marketing and Product Trends
    • Innovation Through Flavor and Variety Expansion
    • Mix-In Mania
    • International Yogurts
    • Non-dairy

Other Breakfast Foods

  • Key Points
  • Household Penetration of Select Other Breakfast Foods
    • Several Popular Types of Breakfast Bars
      • Table Usage Rates for Select Other Breakfast Foods, 2017 (number and percent of households)
    • Trends Over Time
    • Key Demographics: Breakfast/Cereal/Granola Snacks & Bars
      • Table Usage Indexes for Breakfast/Cereal/Granola Snacks & Bars by Demographics, 2017
    • Key Demographics: Toaster Pastries
      • Table Usage Indexes for Toaster Pastries by Demographics, 2017
  • Marketing and Product Trends
    • Toaster Pastries Focus on Kid Flavors
    • Breakfast/Cereal/Granola Snacks & Bars Focus 0n Convenient Nutrition
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