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미국의 펫리터, 청소 및 탈취용 제품 시장 동향

Pet Litter, Clean-Up, and Odor Control: U.S. Market Trends and Opportunities, 2nd Edition

리서치사 Packaged Facts
발행일 2019년 12월 상품 코드 359716
페이지 정보 영문 176 Pages
가격
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미국의 펫리터, 청소 및 탈취용 제품 시장 동향 Pet Litter, Clean-Up, and Odor Control: U.S. Market Trends and Opportunities, 2nd Edition
발행일 : 2019년 12월 페이지 정보 : 영문 176 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

미국의 펫리터(Pet Litter), 청소·탈취용 제품 시장을 조사했으며, 시장 개요 및 시장 구성, 시장 성장에 대한 각종 영향요인 분석, 각 제품 카테고리의 개요, 매출·성장률, 경쟁 환경과 시장 사업자, 제품·마케팅·소매 등에 관한 주요 동향, 소비자의 구입 경로·구매 패턴·선호도 등을 정리하여 전해드립니다.

제1장 개요

제2장 시장

  • 요점
  • 서론
  • 시장 규모·구성
  • 애완동물용 청소·탈취 제품 시장의 촉진요인

제3장 고양이 모래(Cat Litter)·부속품

  • 요점
  • 카테고리 개요
    • 서론
    • 매출·성장률
  • 경쟁 개요
    • 판매업체의 수와 종류
    • Nestle Purina의 선도
    • Oil-Dri : 고양이 모래 부속품의 최고 판매업체
    • 고양이 모래 판매의 과제
    • 소셜미디어
    • 고양이 모래
    • 고양이 모래·고양이 모래 부속품의 소매 동향
    • 고양이 모래 : 마케팅 & 신제품의 동향
    • 고양이 모래 사용자의 기대
    • 경량 고양이 모래
    • 탈취
    • 천연 고양이 모래
    • 고양이 모래 첨가물
    • 고양이 화장실·부속품 : 마케팅 & 신제품의 동향
    • 편리성과 자동화
    • 고양이 화장실의 혁신
    • 고양이 모래 폐기 시스템
    • 기타 고양이 모래 부속품
    • 소비자 동향 등

제4장 개 배설물 처리 제품

  • 요점
  • 카테고리 개요
    • 서론
    • 매출·성장률
  • 판매업체·브랜드의 점유율
    • Bramton : 강아지용 트레이닝 패드에서 선도
    • Bramton : 배설물 처리봉투의 최고 업체
    • 판매업체 개요 : The Bramton Company/Bags on Board
    • 개 배설물 처리 제품의 소매
    • 트레이닝 패드 마케팅 & 신제품의 동향
    • 패드 폐기 시스템
    • 인조잔디 기반 패드 시스템
    • 애완동물용 기저귀
    • 소비자 동향 등

제5장 애완동물용 청소·탈취 제품

  • 요점
  • 카테고리 개요
    • 서론
    • 매출·성장률
  • 경쟁 개요
  • 판매업체·브랜드의 점유율
  • Bramton : 대중 시장용 애완동물 전용 제품에서 선도
  • 애완동물용 청소·탈취 제품의 중복
  • 판매업체 개요 : Skout's Honor
  • 청소·탈취용 제품의 소매
  • 탈취 제품
  • 청소·탈취 : 마케팅 & 신제품의 동향
  • 청소 스프레이·액체 제품
  • 탈취 제품
  • 애완동물용 청소기
  • 애완동물용 공기청정기
  • 소비자 동향
KSA 16.06.23

Today's pet parents are seeking solutions to some of the more demanding aspects of pet ownership, and one of the biggest perennial challenges is how to manage and eliminate pet waste and pet odor. Closer relationships with pets-almost all pet owners today view their furry friends as full-fledged family members-mean pet owners want to keep their dogs and cats as close as possible, further increasing the need to deal with litter box odor in the home, dog waste during walks, and pet hair and stains on furniture, carpets, drapes, etc. Rising to the occasion, marketers of pet litter, clean-up, and odor-control products are both meeting these pet owner needs and distinguishing themselves from the competition via innovative formulations and product features. From dust-free, lightweight, and natural litters, to biodegradable waste bags and heavy duty training pads, to cleaning products that won't harm the environment, pets, or people, pet clean-up products are constantly evolving to meet consumer demands. Building on the analysis of the first edition of this report, Packaged Facts' fully updated Pet Litter, Clean-Up, and Odor Control Products: U.S. Market Trends, 2nd Edition analyzes this market in depth, dividing the market into four categories: cat litter and non-durable accessories, puppy/training pads, dog waste bags, and pet clean-up and odor control preparations. Factoring in growth of the elderly pet population, the increase in the number of rescue animals, and the “small dog movement” that has gained traction among apartment-dwellers and seniors alike, Packaged Facts forecasts the $4.1 billion pet litter, clean-up, and odor-control market to reach nearly $4.8 billion by 2024.

‘Pet Litter, Clean-up, and Odor-Control Products: U.S. Market Trends, 2nd Edition’ provides detailed analysis of the types of litter and clean-up products that are in high demand and examines how marketers are responding to the issues of the day including e-commerce, product safety, and environmental concerns. The report covers historical and projected retail sales estimates from 2014 through 2024, competitive strategies of key players, and trends in new product development. It examines retail trends including the impact of the e-commerce boom and the pet specialty vs. mass retail divide, as well as social media efforts and corporate responsibility. Featuring exclusive multi-year data from Packaged Facts' Survey of Pet Owners, the report examines pet litter and clean-up purchasing trends, as well as attitudes and demographic characteristics of pet treats and chews purchasers. The report also features Simmons consumer survey data that profiles pet clean-up purchaser attitudes and product preferences.

VIDEO DEMONSTRATION

TABLE OF CONTENTS

CHAPTER 1: EXECUTIVE SUMMARY

  • THE MARKET
    • Market Definition
      • Exclusions
    • Report Methodology
    • Market Size and Composition
      • Slow But Steady Gains in Retail Sales
      • Cat Litter Is Top Category
      • Market Share by Retail Channel
    • Market Drivers
      • Clean-up Innovations Make Pet Ownership Easier
      • Pet as Family
      • Health and Wellness
      • Pet Ownership Trends
      • Millennials and Housing Issues
      • Natural and Eco-Friendly
      • Legislating Pet Waste
      • Cat Elimination Habits
    • Category Overview
      • Category Sales and Growth
    • Competitive Overview
      • Marketers: Number and Types
      • Nestlé Purina Fields Top-Selling Litter Brand
      • The Challenges of Marketing Litter
      • Innovation Fueled by Seeking Solutions to Cat-Owner Problems
      • Price Increases Drive Cat Litter Sales
      • Marketing with Social Media
    • Cat Litter Marketing & New Product Trends
      • Litter Users Expect Odor Control, Easy Clean-Up, and More
      • Subscription Services Abound in Litter Market
      • High Performance Litter
      • Lightweight Litter
      • Odor Control
      • Dust-Free/Low Tracking
      • Natural Litter
      • Health Monitoring and Special Needs Litter
      • Litter Additives
      • Litter Box Liners
    • Retail Trends
      • Retailing Cat Litter
      • Walmart Skews High for Litter Purchases
      • One-Third of Litter Purchasers Have Litter Delivered
    • Consumer Trends
      • Most Cat Owners Use Litter
    • Over Half of Litter Users Have Just One Litter Box
    • Category Overview
      • Introduction
      • Category Sales and Growth
    • Competitive Overview
      • Marketers: Number and Types
      • Private-Label Brands Top Sellers on Amazon and Chewy
    • Training Pads Marketing & New Product Trends
      • Innovation Driven by Performance, Sustainability
      • New Training Pads Are Higher Performance, More Eco-Friendly
    • Waste Bags/Accessories Marketing & New Product Trends
      • Waste Bags Ideal for the Dog on the Go
      • Dog Waste Bags Focus on Convenience, “Green” Technology
    • Retail Trends
      • Retailing Dog Waste Management Products
      • Walmart Most Popular Retail Venue for Pet Clean-Up Purchases
    • Consumer Trends
      • Waste Bags the Most Popular Dog Waste Management Product
      • Puppy/Training Pads Not Just for Training
      • Waste Management Products Appeal to Urban Dwellers, Puppy Owners
      • CLEAN-UP AND ODOR-CONTROL PREPARATIONS
      • Category Sales and Growth
    • Competitive Overview
      • The Marketers
    • Clean-Up and Odor-Control Marketing & New Product Trends
      • A Must for Pet Ownership
    • Retail Trends
      • Retailing Clean-Up and Odor-Control Preparations
      • Walmart Most Popular Retail Venue for Pet Clean-Up Purchases
    • Consumer Trends
      • Dog Owners More Likely to Purchase General-Use Cleaning Products
      • New Pet Parents, Urban Residents, Minorities Prioritize Pet-Specific Clean-up Products
  • OPPORTUNITIES IN THE PET CLEAN-UP AND ODOR-CONTROL MARKET
    • Omnichannel Approach
    • Time-Saving Solutions
    • Affordable Natural/Eco-Friendly Products
    • Accessible Natural/Eco-Friendly Products
    • Product Safety
    • Smaller Pets, Smaller Spaces

CHAPTER 2: THE MARKET

  • CHAPTER HIGHLIGHTS
  • MARKET DEFINITION
    • Exclusions
      • Report Methodology
  • MARKET SIZE AND COMPOSITION
    • Slow But Steady Gains in Total Retail Sales
      • Table 2-1: U.S. Retail Sales of Pet Clean-Up and Odor-Control Products: 2014, 2019, and 2024 (in millions of dollars)
    • Cat Litter Is Top Category
      • Table 2-2: U.S. Retail Sales of Pet Clean-Up and Odor-Control Products by Category: 2014, 2019, and 2024 (in millions of dollars)
      • Figure 2-1: Share of U.S. Retail Sales of Pet Clean-Up and Odor-Control Products by Category, 2019 (in percent and millions of dollars)
    • Market Share by Retail Channel
      • Figure 2-2: Share of U.S. Retail Sales of Pet Clean-Up and Odor-Control Products by Retail Channel, 2019 (percent)
  • MARKET DRIVERS
    • Clean-up Innovations Make Pet Ownership Easier
    • Pet as Family
      • Table 2-3: Level of Agreement with Statement: “I consider my dogs/cats to be part of the family,” 2019 (percent of dog and cat owners)
    • Pets in Public
      • Figure 2-3: Travel Activities of Dog and Cat Owners in Past 12 Months, 2019
    • Health and Wellness
      • Aging Pet Population
    • Pet Ownership Trends
      • Table 2-4a: Household Penetration Rates for Dogs and Cats, 2009-2019 (percent of U.S. households)
      • Table 2-4b: Household Base for Dog and Cat Ownership, 2009-2019 (in millions of U.S. households)
    • Millennials and Housing Issues
    • Natural and Eco-Friendly
      • Environmental Impact of Cat Litter
      • Impact of Dog Waste on Environment
    • Legislating Pet Waste
      • New DNA Testing Method May Incriminate Non-Scoopers
    • Cat Elimination Habits

CHAPTER 3 CAT LITTER AND ACCESSORIES

  • CHAPTER HIGHLIGHTS
  • CATEGORY OVERVIEW
    • Introduction
    • Category Sales and Growth
      • Table 3-1: U.S. Retail Sales of Cat Litter: 2014, 2019, and 2024 (million dollars)
  • COMPETITIVE OVERVIEW
    • Marketers: Number and Types
    • Nestlé Purina Fields Top-Selling Litter Brand
    • The Challenges of Marketing Litter
    • Innovation Fueled by Seeking Solutions to Cat-Owner Problems
      • Marketers Protective of Innovations
    • Price Increases Drive Cat Litter Sales
    • Expansion and Acquisitions
      • Illustration 3-1: Impact of Clorox Litter Supply Chain Expansion
      • Illustration 3-2: Catfidence Cat Litter
    • Marketing With Social Media
      • Illustration 3-3: Dr. Elsey's Instagram
      • Illustration 3-4: World's Best Cat Litter “Dear Tabby”
      • Illustration 3-5: Cat's Pride Green Jug Instagram Coupon Offer
      • Illustration 3-6: sWheat Scoop Instagram Landing Page
      • Illustration 3-7: ökocat Instagram Post
    • Tidy Cats: a United Front
      • Illustration 3-8: Tidy Cats Social Media Campaign
    • ARM & HAMMER a YouTube Powerhouse
      • Illustration 3-9: ARM & HAMMER Super Bowl Commercial on YouTube
      • Illustration 3-10: iAmMoshow the Cat Rapper “Double Duty” Video Still
      • Illustration 3-11: ARM & HAMMER Twitter
    • Scoop Away Partners with Lil BUB
      • Illustration 3-12: Lil BUB Scoop Away Litter Box
    • Fresh Step Promotes Charitable Causes, Contests on Facebook
      • Illustration 3-13: Fresh Step Facebook Profile
    • Brands Use Social Media to Promote Contests and Giveaways
      • Illustration 3-14: Dr. Elsey's Brand Video Contest
      • Illustration 3-15: Fresh Step Instant Win Game
      • Illustration 3-16: World's Best Cat Litter Contest
  • CAT LITTER MARKETING & NEW PRODUCT TRENDS
    • Litter Users Expect Odor Control, Easy Clean-Up, and More
    • Subscription Services Abound in Litter Market
      • Illustration 3-17: BoxiePro Probiotic Litter
      • Illustration 3-18: PrettyLitter Health Indicator Litter
      • Illustration 3-19: Luuup Litter
    • High Performance Litter
    • Lightweight Litter
    • Odor Control
      • Illustration 3-20: Naturally Fresh Multi-Cat Natural Litter Improved Formula
      • Illustration 3-21: Tidy Cats Free & Clean Unscented Litter
      • Illustration 3-22: Sanicat Oxify Litter
    • Dust-Free/Low Tracking
      • Illustration 3-23: ARM & HAMMER Cloud Control Litter
      • Illustration 3-24: Scoop Away Lower Dust Formulations
      • Illustration 3-25: Fresh Step Clean Paws Litter
    • Natural Litter
      • Illustration 3-26: American Wood Fibers Nature Scents Cat Litter
      • Illustration 3-27: World's Best Cat Litter Picky Cat and Attraction Action Litter
      • Illustration 3-28: TofuKitty Club Litter
      • Illustration 3-29: Tofu Cat Litter
    • Health Monitoring and Special Needs Litter
    • Litter Additives
    • Litter Box Liners
  • RETAIL TRENDS
    • Retailing Cat Litter
      • Illustration 3-30: Clorox Omni-Channel Approach for Litter
    • Walmart Skews High for Litter Purchases
      • Table 3-2: Cat Owner Shopping Patterns by Retail Channel: Cat Litter vs. Cat Food, 2018/2019 (percent of cat owners)
    • One-Third of Litter Purchasers Have Litter Delivered
      • Figure 3-1: Cat Litter Delivery Methods, 2019 (percent of cat litter purchasers)
  • CONSUMER TRENDS
    • Methodology
    • Most Cat Owners Use Litter
      • Table 3-3: Litter Usage Trend, 2012-2019 (percent and number of cat-owning households)
      • Figure 3-2: Litter Usage by Number of Cats, 2019 (percent of cat owners)
      • Figure 3-3: Cat Owners Purchasing Litter and Litter-Related Products in the Past 30 Days and Past 12 Months, 2019 (percent of cat owners)
    • Tidy Cats Most Frequently Used Brand
      • Figure 3-4: Litter Usage by Brand, 2019 (percent of litter-using households)
    • Key Demographics by Brand
      • Table 3-4: Key Demographic Indicators for Purchasing Tidy Cats Litter, 2019 (percent, index, and number in thousands of cat-owning households)
      • Table 3-5: Key Demographic Indicators for Purchasing Fresh Step Litter, 2019 (percent, index, and number of cat-owning households)
      • Table 3-6: Key Demographic Indicators for Purchasing ARM & HAMMER Litter, 2019 (percent, index, and number of cat-owning households)
      • Table 3-7: Key Demographic Indicators for Purchasing Scoop Away Litter, 2019 (percent, index, and number of cat-owning households)
      • Table 3-8: Key Demographic Indicators for Purchasing Store Brand Litter, 2019 (percent, index, and number of cat-owning households)
    • Over Half of Cat Owners Spend $10-$29 Per Month on Cat Litter
      • Figure 3-5: Amount Spent Each Month on Cat Litter, 2019 (percent of cat owners)
      • Figure 3-6: Number of Times Litter Box Changed in Past 14 Days, 2019 (percent of litter-using households)
    • Scoopable Litter the Most Popular Type by Far
      • Figure 3-7: Types of Cat Litter Purchased in Past 12 Months, 2019 (percent of litter purchasers)
      • Figure 3-8: Litter Usage by Type, 2019 (percent of litter-using households)
    • Odor Control and Multi-Cat Most Sought-After Features
      • Figure 3-9: Usage Rates of Specially Formulated Cat Litter by Type, 2019 (percent of cat owners)
      • Figure 3-10: Litter Usage by Formulation, 2019 (percent of litter-using households)
    • Mid-Sized Litter Packs the Most Popular
      • Table 3-9: Size of Litter Usually Purchased: By Generational Cohort, 2018 (percent of cat owners)
    • Over Half of Litter Users Have Just One Litter Box and Basic Boxes Rule
      • Figure 3-11: Number of Litter Boxes in Use at Home, 2019 (percent of cat owners)
      • Figure 3-12: Ownership of Litter Boxes by Type, 2019 (percent of cat owners)

CHAPTER 4: DOG WASTE MANAGEMENT PRODUCTS

  • CHAPTER HIGHLIGHTS
  • CATEGORY OVERVIEW
    • Introduction
    • Category Sales and Growth
      • Table 4-1: U.S. Retail Sales of Dog Waste Management Products by Category: 2014, 2019, and 2024 (in millions of dollars)
      • Figure 4-1: Share of U.S. Retail Sales of Pet Clean-Up and Odor-Control Products by Category, 2019 (in percent and millions of dollars)
  • COMPETITIVE OVERVIEW
    • Marketers: Number and Types
      • Illustration 4-1: Fetch...for Pets! Glad for Pets Amazon Page
      • Illustration 4-2: Walmart Pet All Star Training Pads and Dog Waste Bags
    • Private-Label Brands Top Sellers on Amazon and Chewy
    • Expansion and Rebranding Efforts Impact Dog Waste Product Market
      • Manna Pro Acquires Hero Pet Brands
      • Petix Continues Expansion Plans
  • TRAINING PADS MARKETING & NEW PRODUCT TRENDS
    • Innovation Driven by Performance, Sustainability
      • Illustration 4-3: All-Absorb Uses for Training Pads
      • Table 4-2: Size of Pet Dogs: Owned and Recently Acquired, 2019 (percent of dog owners)
    • New Training Pads Are Higher Performance, More Eco-Friendly
      • Illustration 4-4: Hartz Training Pad Facebook Post
      • Illustration 4-5: Pogi's Training Pads
      • Illustration 4-6: Petix WizSmart Training Pad Comparison Chart
      • Illustration 4-7: Bulldogology Training Pads
    • Reusable Pads an Eco-Friendly Alternative
      • Illustration 4-8: Pet Magasin Training Pads
      • Illustration 4-9: Simple Solution Reusable Training Pad
      • Illustration 4-10: PoochPad Training Pad
    • Artificial Turf and Real Grass-Based Pad Systems
      • Illustration 4-11: PetSafe Pet Loo
      • Illustration 4-12: Porch Potty
      • Illustration 4-13: Fresh Patch
      • Illustration 4-14: DoggieLawn
    • Pad Alternatives
      • Illustration 4-15: Healthy Pet Puppy Go Potty
      • Illustration 4-16: BrilliantPad Hands-Free Training Pad System
    • Pet Diapers
  • WASTE BAGS/ACCESSORIES MARKETING & NEW PRODUCT TRENDS
    • Waste Bags Ideal for the Dog on the Go
    • Dog Waste Bags Focus on Convenience, “Green” Technology
      • Illustration 4-17: Pogi's Earth Friendly Poop Bags
      • Illustration 4-18: Earth Rated Compostable Dog Waste Bags
      • Illustration 4-19: beyond GREEN bioDOGradable Bags
      • Illustration 4-20: New BioBag Logo
      • Illustration 4-21: The Original Poop Bag
  • RETAIL TRENDS
    • Retailing Dog Waste Management Products
    • Walmart Most Popular Retail Venue for Pet Clean-Up Purchases
      • Figure 4-2: Dog Owner Pet-Specific Clean-Up/Odor-Control Product Shopping Patterns by Retail Channel, 2019 (percent of dog owners who purchased pet-specific clean-up/odor-control products other than litter)
  • CONSUMER TRENDS
    • Methodology
    • Waste Bags the Most Popular Dog Waste Management Product
      • Figure 4-3: Waste Management Product Purchasing Rates by Type: Past 30 Days and Past 12 Months (percent of dog owners)
    • Puppy/Training Pads Not Just for Training
      • Figure 4-4: Reasons for Using Puppy/Training Pads, 2019 (percent of training pad users)
    • Waste Management Products Appeal to Urban Dwellers, Puppy Owners
      • Table 4-3: Demographic Indicators for Purchasing Dog Waste Management Products, 2019 (percent and index)

CHAPTER 5: PET CLEAN-UP AND ODOR-CONTROL PREPARATIONS

  • CHAPTER HIGHLIGHTS
  • CATEGORY OVERVIEW
    • Introduction
    • Category Sales and Growth
      • Table 5-1: U.S. Retail Sales of Pet Clean-Up and Odor-Control Preparations: 2014, 2019, and 2024 (in millions of dollars)
      • Figure 5-1: Share of U.S. Retail Sales of Pet Clean-Up and Odor-Control Preparations by Category, 2019 (in millions of dollars and percent)
  • COMPETITIVE OVERVIEW
    • The Marketers
  • CLEAN-UP AND ODOR-CONTROL MARKETING & NEW PRODUCT TRENDS
    • Clean-Up and Odor-Control Preparations a Must for Pet Ownership
      • Illustration 5-1: Nature's Miracle Advanced Stain and Odor Eliminator Foam
      • Illustration 5-2: Clorox Pet Solutions Cleaning Products
      • Illustration 5-3: SHOUT for Pets Product Line
      • Illustration 5-4: Skout's Honor Cleaning Essentials Kits
      • Illustration 5-5: Biokleen Bac-Out Pet
      • Illustration 5-6: Oxyfresh Pet Deodorizer
      • Illustration 5-7: NILodor Mossy Oak One Drop Odor Eliminator
  • RETAIL TRENDS
    • Retailing Clean-Up and Odor-Control Preparations
      • Walmart Most Popular Retail Venue for Pet Clean-Up Purchases
        • Figure 5-2: Pet Owner Pet-Specific Clean-Up/Odor-Control Product Shopping Patterns by Retail Channel, 2019 (percent of dog and cat owners who purchased pet-specific clean-up/odorcontrol products other than litter)
  • CONSUMER TRENDS
    • Methodology
    • Dog Owners More Likely to Purchase General-Use Cleaning Products
      • Table 5-2: Ownership/Usage of Cleaning Products and Appliances, 2019 (percent of dog-only and catonly households)
      • Table 5-3: Pet Owners Purchasing Clean-up and Odor-Control Preparations and Accessories, General Use vs. Pet-Specific, 2019 (percent of dog and cat owners)
    • “I Make an Extra Effort to Have My House Smell Fresh”
      • Table 5-4: Agreement with the Statement, “I make an extra effort to have my house smell fresh,” by generational cohort, 2019 (percent and index of dog and cat owners)
      • Table 5-5: Agreement with the Statement, “I make an extra effort to have my house smell fresh,” by race/ethnicity, 2019 (percent and index of dog and cat owners)
      • Table 5-6: Agreement with the Statement, “I make an extra effort to have my house smell fresh,” by number of pet owned, 2019 (percent and index of dog and cat owners)
    • New Pet Parents, Urban Residents, Minorities Prioritize Pet-Specific Clean-up Products
      • Table 5-7: Demographic Indicators for Purchasing Pet-Specific Clean-up and Odor-Control Preparations, 2019 (percent and index)
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