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미국의 식료 잡화 시장 조사 : Amazon 구매자

Amazon Strategies and the Amazon Shopper, 2nd Edition

리서치사 Packaged Facts
발행일 2019년 10월 상품 코드 547931
페이지 정보 영문 232 Pages
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US $ 3,995 ₩ 4,717,000 PDF by E-mail (Single User License)
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US $ 7,990 ₩ 9,434,000 PDF by E-mail (Corporate License)


미국의 식료 잡화 시장 조사 : Amazon 구매자 Amazon Strategies and the Amazon Shopper, 2nd Edition
발행일 : 2019년 10월 페이지 정보 : 영문 232 Pages

미국의 식료 잡화 시장에 대해 분석하고 Amazon이 미국의 식료 잡화 구매 동향에서 담당하는 역할에 주목하여 조사했으며, E-Commerce 판매·식품 및 음료의 E-Commerce 판매 예측, Amazon의 식품 및 음료 E-Commerce 판매 예측, Amazon vs. 주요 식품 소매업체의 경쟁 구도, Amazon 식품 특화 프로그램의 인구통계 분석 등을 정리하여 전해드립니다.

1. 개요

2. Amazon의 카테고리 분석 : 식품

  • 식료 잡화 판매 동향
    • 미국의 가정용 식품 판매 동향 : 채널별
    • 미국의 온라인 식료 잡화 판매 동향
    • 슈퍼마켓이 여전히 지배적이나, 온라인 보급률이 드러그스토어·편의점에 근접
  • Amazon vs. 식료 잡화점의 경쟁
    • 주요 식품 소매업체
  • Amazon 프레시(신선식품 판매·배달)
    • Amazon 프레시의 픽업
  • Amazon 프레시의 제품 매트릭스
    • 오가닉 대처
    • Amazon 프레시 이용자
    • 프레시의 요인 : 소비자가 중요시하고 있는 것은?
    • Amazon 프레시에 대한 관심은 장래성이 있다.
    • Fresh Deals(신선식품 타임세일)
  • Amazon Subscribe & Save
    • Amazon Subscribe & Save 이용자
    • Subscribe & Save의 소매 분류에서의 보급률
  • Amazon 팬트리(Amazon 프라임 회원용 서비스)
  • 멀티채널 식품 소매 : WHOLE FOODS의 인수
    • 온라인 식료 잡화 준비
    • 지출에 대한 준비
  • 밀키트
    • Amazon에서 밀키트가 도입된 이유
    • Amazon은 기타 프로바이더를 어떻게 자극하고 있는가?
    • 구매자, Amazon 사용자, Amazon 프라임 사용자 및 Amazon 프레시 사용자
    • 진행중
  • 부록

3. 도표

KSA 17.09.13

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

Amazon's growth has been propelled by a combination of increasing retail category depth and breadth; increasing depth and breadth of its Amazon Prime loyalty program; and technology innovation executed at a scale on par with the likes of Apple and IBM. Buoyed by these drivers, the retail colossus remains on a growth curve ordinarily reserved for much smaller companies: from apparel to prepared foods, more and more major retail categories are under threat from its advances; and with its acquisition of Whole Foods, game-changing multi-channel innovation lies just around the corner.

For participants in markets affected by its growth, understanding Amazon's value proposition and its evolving relationship with the consumer across retail categories and channels is of paramount importance. Amazon Strategies and the Amazon Shopper provides that insight in four parts: The Amazon Landscape; Amazon Category Analysis: Grocery; Amazon Category Analysis: Pet Products and Supplies; and Amazon Category Analysis: Financial Services.

This Packaged Facts report, Amazon Strategies and the Amazon Shopper, focuses on Amazon consumer usage and engagement trends and related consumer usage and engagement strategies, as well as Amazon's competitive positioning over time. Focusing on Amazon products and services engagement over time, analysis includes portraits of the Amazon shopper, the Amazon media user, and the Amazon Prime member; as well as Amazon's numerous strategies to broaden its reach into U.S. homes and wallets, including segmented subscriptions, penetrating and deepening retail categories, expanding Alexa's reach, moving into social media and multi-channel initiatives. Much attention is given to Amazon Prime, its relationship to the consumer, and the ways it is leveraged to drive engagement and increase sales.

Amazon Category Analysis: Grocery

This section focuses on online grocery purchasing trends over time to assess purchase channel (i.e. online and in-store) shifts and preferences according to major retailer and retailer channel, considering Amazon's foray into the online grocery market. Analysis is devoted to the role Amazon plays in shaping grocery trends, with attention paid to Amazon cross-usage among major food retailers over time; consumer usage of Amazon services such as Amazon Fresh, Subscribe & Save and Prime Pantry; the effect of Amazon's Whole Foods acquisition on the marketplace (including demographic synergies across market areas); and its effect on prepared foods such as fresh meal kits.

Amazon Category Analysis: Pet Products and Supplies

This section focuses on consumer pet products purchasing trends over time to assess purchase channel (i.e. online, in-store and multi-channel) shifts and preferences according to major retailer and retailer channel. As part of this focus, this report analyses retailer loyalty over time and share of spend by purchase channel. Analysis is devoted to the role Amazon plays in shaping these trends, with attention paid to Amazon cross-usage among major pet players over time, it's influence on online, in-store and multi-channel purchasing preferences and pet spending allocation by purchase channel. The report also analyses Amazon Subscribe & Save, Amazon Fresh, and other features and services as they relate to the company's approach to the pet product category.

Amazon Category Analysis: Financial Services

This section focuses on Amazon financial services and payments consumer usage and engagement trends and related consumer usage and engagement strategies, as well as Amazon's competitive positioning over time. It also assesses future opportunities and ramifications related to its current financial services and payments products as well as those in development. Much attention is paid to the Amazon loyalty and value proposition, its relationship to these financial services and payments products, and their mutual relationship to Amazon Prime.

Report Scope

Amazon Strategies and the Amazon Shopper features demographic analysis that includes 1) household income segmentation of $150K-$249K and $250K+; and 2) geographical analysis by top fourteen designated market area, designated market area by segment, metropolitan area by segment, and county size. Analysis also includes:

  • Analysis of the Amazon products and services ecosystem
  • The influence of Amazon Prime membership on user engagement
  • Total retail and e-commerce sales projected through 2020
  • Consumer online shopping preferences
  • Online and mobile purchasing trends
  • Online and in-store purchasing trends by retail category
  • Historical trending of major retailer usage and Amazon user share
  • Demographic analysis of Amazon programs and services
  • e-Commerce sales and food & beverage e-commerce sales projected through 2020
  • Amazon food & beverage e-commerce sales projected through 2020
  • Historical trending of food retailer usage and Amazon user share
  • Demographic analysis of Amazon food-centric programs
  • The role rewards and loyalty play in Amazon's credit card and ACH debit programs
  • Amazon-branded credit card purchase value market size and forecast through 2020
  • Consumer interest in possible Amazon financial services products
  • Analysis of Amazon's non-credit card financial services and products, including small business lending, B2B e-commerce, social messaging, online checkout, in-store and multi-channel payments and voice commerce.
  • The influence of Amazon credit card possession on Amazon user payment method preferences
  • A comparison of online shoppers at five major retailers (Amazon, Walmart, Costco, Sam's Club and Target) regarding 1) checking account, savings account and card usage and 2) online payment preferences.
  • Consumer online and mobile checkout preferences
  • The implications of the Whole Foods acquisition on Amazon's financial services and payments strategy

Table of Contents

1 Executive Summary

  • 1.1 Report scope
  • 1.2 Report summary
    • 1.2.1 e-Commerce feeds the beast
    • 1.2.2 Online shopping preferences grease the wheels
    • 1.2.3 Online and mobile purchasing habits broaden and deepen
    • 1.2.4 Online category growth drivers
    • 1.2.5 In-store purchasing category usage declines, but tapering may provide silver lining
    • 1.2.6 Amazon: the nuts and bolts
    • 1.2.7 The Amazon shopper & Amazon media user
    • 1.2.8 The Amazon Prime shopper
    • 1.2.9 The power of Prime
    • 1.2.10 Broadening reach
    • 1.2.11 Protecting the ecosystem: in-store browsing prohibited
    • 1.2.12 Amazon versus the competition
  • 1.3 Amazon Category Analysis: Financial Services
    • 1.3.1 The power of rewards and loyalty: Amazon financial services
    • 1.3.2 Consumer interest in Amazon consumer financial services products
    • 1.3.3 Amazon financial services moves
    • 1.3.4 Alexa voice commerce
    • 1.3.5 Checking account, savings account and card usage
    • 1.3.6 Online payment method preferences
    • 1.3.7 Online and mobile checkout preferences
  • 1.4 Amazon Category Analysis: Grocery
    • 1.4.1 Sales forecast
    • 1.4.2 Amazon versus the food and grocery competition today
    • 1.4.3 Amazon Fresh product matrix
    • 1.4.4 The Amazon Fresh user
    • 1.4.5 The fresh factor: What consumers view as important
    • 1.4.6 Interest in Amazon Fresh shows promise
    • 1.4.7 Amazon Subscribe & Save
    • 1.4.8 Prime Pantry
    • 1.4.9 Multi-channel food retail: The Whole Foods acquisition
    • 1.4.10 Meal kits
  • 1.5 Amazon Category Analysis: Pet Products and Supplies
    • 1.5.1 Online pet product sales growth
    • 1.5.2 Key trends shaping the pet product and supplies industry
    • 1.5.3 Amazon versus the pet products and supplies competition
    • 1.5.4 Gauging the Amazon threat
    • 1.5.5 Multi-channel pet product purchasing analysis
    • 1.5.6 Pet product spend: multi-channel analysis
    • 1.5.7 Amazon's approach to the pet product category

2 The Amazon Landscape

  • 2.1 The Amazon effect
  • 2.2 e-Commerce feeds the beast
    • 2.2.1 e-Commerce growth vs. overall retail sales growth
    • Retail Sales: Total Sales and e-Commerce Sales, 2008-2017 (in billions and % growth)
    • 2.2.2 Non-motor vehicle e-commerce growth vs. overall non-motor vehicle retail sales growth
    • Retail Sales, Excluding Motor Vehicles: Total Sales and e-Commerce Sales, 2008-2017 (in billions and % growth)
    • 2.2.3 e-Commerce 2016-2020 forecast
    • Retail Sales: Total Sales and e-Commerce Sales Forecast, 2016-2020 (in billions and % growth)
    • 2.2.4 Non-motor vehicle e-commerce 2016-2020 forecast
    • Retail Sales, Excluding Motor Vehicles: Total Sales & e-Commerce Sales Forecast, 2016-2020 (in billions and % growth)
  • 2.3 Online shopping
    • 2.3.1 Factors important to shopping online
    • Shopping for Household Products Online: Important Factors, 2017
    • 2.3.2 Shipping
    • 2.3.3 More consumers purchasing online and making more purchases online
    • Online Purchasing in Last 30 Days: Purchase Frequency, 2008-2017
    • 2.3.4 Mobile purchasing catching on
    • Mobile Purchasing in Last 30 Days, 2014-2017
    • 2.3.5 In-store purchasing shows signs of decline
    • Percentage of Consumers Making In-Store Purchase in Last Three Months, 2008-2017
    • 2.3.6 In-store category declines vary; recent trends suggest in-store retail resilience
    • Percentage of Consumers Making In-Store Purchase in Last Three Months by Purchase Category, 2011-2017
    • 2.3.7 Online category growth driven by food, cosmetics, pet, office supplies & home furnishings
    • Percentage of Consumers Making Online Purchase in Last Three Months by Purchase Category, 2015-2017
  • 2.4 Amazon: the nuts and bolts
    • 2.4.1 Well past the
    • 2.4.2 Sales: much more than selling products
    • Amazon Product and Services Sales, 2014-2016 (in billions and % growth)
    • 2.4.3 Retail and web services segmentation
    • Amazon North American Sales, 2014-2016 (in billions and % growth)
    • 2.4.4 Feeding the beast
  • 2.5 The Amazon shopper
    • Percent of Adults Who Have Purchased from Amazon, 2014-2017
    • The Amazon Shopper by Demographic, 2017
    • 2.5.1 Demographic drivers
    • The Amazon Shopper: Age by HH Income, 2017
    • The Amazon Shopper: Population Density by HH Income, 2017
    • The Amazon Shopper: Married with Children by HH Income, 2017
  • 2.6 Amazon products and services usage footprint
    • 2.6.1 Shipping, cards, readers, subscriptions and media galore, and more
    • Amazon Products and Services Used, 2015, 2016 and 2017
    • 2.6.2 Media and video: Amazon against the competition
    • Usage of Streaming Media Devices and Video Services by Type, 2017
    • 2.6.3 Music and reading: Amazon against the competition
    • Usage of Streaming Media Devices and Video Services by Type, 2017
    • 2.6.4 Amazon Drive
  • 2.7 Amazon Prime
    • 2.7.1 Own Prime, own the world?
    • 2.7.2 Prime benefits
    • 2.7.3 Amazon products and services timeline
    • Amazon Product/Service Timeline, 2005-2014
    • Amazon Product/Service Timeline, 2015-2017
    • 2.7.4 A value wallop
    • 2.7.5 Surpassing 80 million members
    • 2.7.6 The Amazon Prime shopper
    • The Amazon Prime Shopper by Demographic, 2017
    • The Amazon Prime Shopper by Demographic, 2016-2017
  • 2.8 The power of Prime
    • 2.8.1 Prime users: Increased products and services engagement among touchpoints open to all
    • Amazon Products and Services Used: Prime vs. Non-Prime Users, 2017
    • 2.8.2 Prime users: increasing engagement with Prime features over time
    • Amazon Prime Products and Services Used, 2015, 2016 and 2017
    • 2.8.3 Prime users: average number of Prime benefits used increases over time
    • Amazon Prime Members: Products and Services Used, 2015, 2016 and 2017
    • 2.8.4 Prime users: More frequent purchasers
    • Amazon Purchase Frequency Comparison: Amazon Prime Members vs. Non-Members, 2017
    • 2.8.5 Prime users: heavier spenders
    • 2.8.6 Prime products and services: demographic analysis
    • Amazon Prime Products and Services: Indexed Usage by Demographic, 2016-2017
    • 2.8.7 Amazon Prime Day
  • 2.9 Broadening reach: segmenting subscriptions
    • 2.9.1 Amazon Family
    • 2.9.2 Amazon Prime Student and Amazon @ Your University
    • 2.9.3 Amazon Allowance
    • 2.9.4 Amazon Prime for lower-income consumers
  • 2.10 Broadening reach: growing and adding retail segments
    • 2.10.1 Consumer packaged goods
    • 2.10.2 The Amazon Subscribe & Save connection
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    • The Amazon Subscribe & Save User: Key Demographics, Category, 2016-2017
    • 2.10.3 Amazon Subscribe & Save retail category penetration
    • Amazon Subscribe & Save Usage by Product Category, 2016-2017
    • 2.10.4 Apparel
    • 2.10.5 Furniture
  • 2.11 Broadening reach: into the television
  • 2.12 Broadening reach: Entering social media
  • 2.13 Broadening reach: Poking its head into new advertising segments?
  • 2.14 Broadening reach: Is a wireless network next?
  • 2.15 Broadening reach: All things Alexa
    • 2.15.1 "Okay, Google"; "Hey, Siri"; . . . or just "Alexa"?
    • 2.15.2 Eye-popping opportunity
    • 2.15.3 Just getting warmed up: Alexa Deals
  • 2.16 Broadening reach: multi-channel shopping
    • Percentage of Consumers Making Online Purchase in Last Three Months: Top 25 Retailers, 2015-2017
    • 2.16.1 Amazon multi-channel initiatives
    • 2.16.2 Protecting sales: in-store browsing prohibited
  • 2.17 Amazon versus the competition
    • 2.17.1 Walmart holds the purchase usage crown but will cede it to Amazon next year
    • Amazon vs. Major Retailers: Purchasers, 2014 vs. 2017
    • 2.17.2 Major retailers: cross-usage of Amazon over time
    • Major Retailers: Purchasers and Purchasers Shopping at Amazon, 2014 vs. 2017
    • Amazon vs. Major Retailers: Indexed Usage by Gender, Age & HH Income Segments, 2017
    • Amazon vs. Major Retailers: Indexed Usage by Top Designated Market Area and Retailer, 2017
    • Amazon vs. Major Retailers: Indexed Usage by Metropolitan Area Grouping and Retailer, 2017
    • Amazon vs. Major Retailers: Indexed Usage by County Size and Retailer, 2017
    • 2.17.3 Walmart: the in-store retail leader fights back

3 Financial Services

  • 3.1 Financial services as key
    • Amazon Financial Services and Products, 2017
  • 3.2 The power of rewards and loyalty: Amazon financial services
    • 3.2.1 Prime Rewards
    • 3.2.2 Amazon Prime Reload
    • 3.2.3 Amazon credit cards
    • Amazon Purchase Frequency Comparison: Amazon Prime Users and Amazon Credit Card Users by Card Type, 2017
    • Payment Options Used and Used Most When Purchasing from Amazon, 2016
    • Payment Options Used and Used Most When Purchasing from Amazon: Amazon Store Card Users, 2016
    • 3.2.4 Amazon-branded credit card growth
    • Amazon Credit Cards: Purchase Value and Share of U.S. Net Sales, 2015-2020 (in billions and % growth)
    • Amazon Credit Card Purchase Value by Card Type, 2015-2020 (in billions and % growth)
    • Amazon Rewards Visa and Amazon Store Card Usage, 2015, 2016 and 2017
  • 3.3 Consumer interest in Amazon consumer financial services products
    • Interest in Amazon Financial Services and Products by Type, 2016
    • Interest in Amazon Financial Services and Products by Type: Prime vs. Non-Prime & Amazon Credit Card Holders, 2016
  • 3.4 Leadership in experimentation
    • 3.4.1 Amazon Anytime
  • 3.5 Digital wallet moves
    • 3.5.1 Pay with Amazon
    • Consumer Purchase Methods on the Internet, 2014
  • 3.6 In-store payment moves
    • 3.6.1 Amazon Pay Places
    • 3.6.2 Amazon Go and Whole Foods
  • 3.7 Unbanked and underbanked moves
    • 3.7.1 Amazon Cash
    • 3.7.2 Amazon Prime for lower-income consumers
  • 3.8 Lending moves
    • 3.8.1 Amazon Lending
    • 3.8.2 Whole Foods
    • Reasons for Choosing Primary Bank, 2016
    • 3.8.3 Installment payments: a PayPal Credit alternative?
  • 3.9 B-2-B moves
  • 3.10 Alexa voice commerce
    • 3.10.1 Financial services ramifications and opportunities
    • 3.10.2 For now, just the building blocks
  • 3.11 Online payment method preferences
    • 3.11.1 Credit cards are consumers' online payment method of choice; PayPal firmly established
    • Online Payment Methods Used by Type, 2014-2016
    • 3.11.2 Differences in online payment methods used by major retailer
    • Online Payment Methods Used by Type and Major Retailer, 2017
  • 3.12 Checking account, savings account and card usage
    • Online Shoppers: Checking Account, Savings Account and Card Usage by Type, 2017
  • 3.13 Online and mobile checkout preferences
    • 3.13.1 Checkout button usage by brand
    • Checkout Button Usage by Brand, 2016

4 Food Products

  • 4.1 Grocery sales trends
    • 4.1.1 U.S. food at home sales trends, by channel
    • Food at Home Sales, by Type of Outlet: 2007 vs. 2016
    • 4.1.2 U.S. online grocery sales trends
    • e-Commerce Sales: Total Sales and Food and Beverage Sales, 2008-2017
    • e-Commerce Sales: Total Sales and Food and Beverage Sales, 2016-2020 (in billions and percentage growth)
    • Online Food & Beverage Sales: Total Sales and Amazon Sales, 2015-2020 (in billions and percentage growth)
    • 4.1.3 Supermarkets continue to reign but online penetration approaches drug store and c-stores
    • Grocery/Fresh Food Purchasing Channels, 2017
  • 4.2 Amazon versus the food and grocery competition
    • 4.2.1 Major food retailers: cross-usage of Amazon over time
    • Supermarkets and Food Stores Shopped in Last Four Weeks: Usage and Share Purchasing from Amazon, 2014 vs. 2017
    • Amazon vs. Non-Amazon Shopper Population by Supermarkets/Food Stores Shopped, 2017
    • Amazon vs. Major Supermarket and Food Retailer Usage Indexes, by HH Income Segments, 2017
    • Amazon vs. Major Supermarket and Food Retailer Usage Indexes, by Age, 2017
    • Amazon vs. Major Supermarket and Food Retailer Usage Indexes, by County Size, 2017
  • 4.3 Amazon Fresh
    • 4.3.1 Amazon Fresh Pickup
  • 4.4 Amazon Fresh product matrix
    • Amazon Fresh: Purchase Choices, by Category 2017
    • Amazon Fresh: Purchase Choices, by Category 2017
    • 4.4.1 Making an organic effort
    • Amazon Fresh: Organic Purchase Choices, Selected Categories, 2017
    • Amazon Fresh: Organic Purchase Choices, Selected Categories, 2017
    • 4.4.2 The Amazon Fresh user
    • The Amazon Fresh User: Key Demographics, Category, 2016-2017
    • 4.4.3 The fresh factor: What consumers view as important
    • Factors Influencing Fresh Produce, Meat or Seafood Shopping, 2016
    • 4.4.4 Interest in Amazon Fresh shows promise
    • Interest in Amazon Fresh, by Demographic, 2016
    • 4.4.5 Fresh Deals
  • 4.5 Amazon Subscribe & Save
    • 4.5.1 The Amazon Subscribe & Save user
    • 4.5.2 Subscribe & Save retail category penetration
    • Amazon Subscribe & Save Usage, By Product Category, 2016-2017
  • 4.6 Prime Pantry
    • Amazon Prime Pantry, Purchase Choices, by Category, 2017
  • 4.7 Multi-channel food retail: The Whole Foods acquisition
    • Whole Foods, By the Numbers, 2014-2016
    • Amazon, Whole Foods and Online Grocery Shoppers: Usage Indexes, by Demographic, 2017
    • Amazon, Whole Foods and Online Grocery Shoppers: Usage Indexes, by Top Designated Market Area, 2017
    • Amazon, Whole Foods and Online Grocery Shoppers: Usage Indexes, by County Size and Metropolitan Area, 2017
    • 4.7.1 Primed for online grocery?
    • Weekly Shoppers, Top 15 Supermarkets/Food Stores: Online Grocery Shopping Indexes, 2017
    • 4.7.2 Primed to spend?
    • Weekly Shoppers, Top 15 Supermarkets/Food Stores: Share of Use, by Weekly Grocery Spending, 2017
  • 4.8 Meal kits
    • 4.8.1 Why meals kits make sense for Amazon
    • Fresh Meal Kit Delivery Usage: Online Grocery Shoppers, Amazon Users, Amazon Prime Users, and Amazon Fresh Users, 2017
    • 4.8.2 How Amazon will put the heat on other providers
    • Fresh Meal Kit Delivery Usage: Online Grocery Shoppers, Amazon Users, Amazon Prime Users, and Amazon Fresh Users, 2017
    • 4.8.3 Launch underway

5 Pet Products

  • 5.1 Industry structure
    • 5.1.1 Sales trends
    • 5.1.2 Usage trends
    • Percentage of Consumers Making Online Purchase in Last Three Months, Top Five Growth Categories, 2015-2017
    • 5.1.3 Key trends shaping the pet products industry In-store experience
  • 5.2 Amazon versus the pet products competition
    • 5.2.1 2011-2017 pet supply purchasing trends, by retailer and channel
    • Pet Supply Purchasers, by Channel, 2011-2017
    • 5.2.2 Loyal purchasers hold steady even while number of stores shopped increases
    • Pet Supply Purchasers: Average Number of Channels Used and Loyal Purchasers, 2011-2017
    • 5.2.3 Sole-channel pet supply purchasers
    • Sole-Channel Pet Supply Purchasers, by Channel, 2011-2017
    • 5.2.4 Online pet product/supply purchasing gaining traction; online-only is another matter
    • Sole Channel Pet Supply Purchasers, by Channel, 2011-2017
    • 5.2.5 The Amazon threat
    • Amazon vs. Petco and PetSmart: Purchasers and Purchasers Shopping at Amazon, 2014 vs. 2017
    • Amazon vs. Petco and PetSmart: Online Purchasers and Online Purchasers Shopping at Amazon, 2017
    • Pet Supply Purchasing Indexes by Channel vs. Amazon Purchasers, by Age, HH Income Segments and County Size, 2017
    • Pet Supply Purchasing, by Channel: Amazon Users vs. Non-Users, 2017
    • 5.2.6 Sole-channel pet product and supply purchase channels used: Amazon users vs. non-users
    • Sole Channel Pet Supply Purchasers, by Channel: Amazon Users vs. all Pet Owners, 2017
  • 5.3 Multi-channel pet product purchasing analysis
    • 5.3.1 In-store, veterinarian and online pet product purchasing
    • Pet Product Purchases: In-Store, Online, and Veterinarian, 2017
    • 5.3.2 In-store only vs. online-only pet product purchasing
    • Pet Product Purchases: In-Store, In-Store Only, Online, and Online Only, 2017
    • 5.3.3 The big picture: usage across channels
    • In-Store/Online, In-Store and Online Pet Product Purchases: Brick and Mortar and Internet Retailers, 2017
    • 5.3.4 Brick and mortar players
    • Brick and Mortar Retailers: In-Store/Online, In-Store and Online Pet Product Purchases, 2017
    • Brick and Mortar Retailers: In-Store Pet Product Purchasers, In-Store-Only Share, 2017
    • Brick and Mortar Retailers: Online Pet Product Purchasers, Online-Only Share, 2017
    • 5.3.5 IInternet-only players
    • Online Pet Product Purchases, by Internet Retailer, 2017
    • Amazon Pet Product Purchasers: Multi-Channel Pet Product Shopping, by Major Retailer, 2017
  • 5.4 Pet product spend: multi-channel analysis
    • Share of Pet Product Spending, In-Store, Online and Other, 2017
    • 5.4.1 The Amazon connection
    • Multi-Channel Pet Product Spending Share: Amazon Pet Product Purchasers, 2017
    • Multi-Channel Pet Product Spending Share, by Brick and Mortar Retailer, 2017
  • 5.5 Amazon pet products matrix
    • 5.5.1 Amazon pet products
    • Amazon Dog Products: Purchase Choices, by Category and Amazon Program, 2017
    • Amazon Cat Products: Purchase Choices, by Category and Amazon Program, 2017
  • 5.6 Amazon Subscribe & Save
    • 5.6.1 Pet product subscription services
    • Online Pet Product Purchasers and Subscription/Auto-Ship Orders, by Internet Retailer, 2017
    • 5.6.2 Amazon Subscribe & Save
    • Amazon Subscribe & Save Usage, By Product Category, 2016-2017
  • 5.7 Amazon Fresh
    • 5.7.1 Elbow butter in Amazon Fresh? Genius!
    • 5.7.2 FreshPet front and center
    • 5.7.3 Private label pet? Not yet

6 Appendix

  • 6.1 Table indexes
  • Add Sectionsto cart
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