온라인 광고 시장 : 세계 산업 분석, 규모, 점유율, 성장, 동향 및 예측(2024-2033년)

Persistence Market Research has recently released a comprehensive report on the worldwide market for online advertising. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights:

• Online Advertising Market Size (2024E): USD 231003.4 million
• Projected Market Value (2033F): USD 529042.1 million
• Global Market Growth Rate (CAGR 2024 to 2033): 9.6%

Online Advertising Market - Report Scope:

Online advertising encompasses various digital marketing strategies used by businesses to promote their products and services through the internet. This includes display ads, social media ads, search engine marketing (SEM), video ads, and mobile advertising. The online advertising market caters to a diverse range of industries, including retail, automotive, healthcare, entertainment, and financial services. Market growth is driven by the increasing adoption of digital platforms, rising internet penetration, and advancements in ad technology, enhancing targeting precision and ROI.

Market Growth Drivers:

The global online advertising market is propelled by several key factors, including the proliferation of digital devices and the growing preference for online media consumption. The rising internet penetration and the increasing use of smartphones create a vast audience for online ads. Technological advancements, such as programmatic advertising and artificial intelligence, enable more effective ad targeting and personalization, driving market expansion. Moreover, the shift of advertising budgets from traditional media to digital platforms and the growing importance of social media in marketing strategies further bolster market growth.

Market Restraints:

Despite promising growth prospects, the online advertising market faces challenges related to data privacy regulations, ad fraud, and the increasing use of ad-blocking technologies. Stringent regulations, such as the General Data Protection Regulation (GDPR) in Europe, impose compliance burdens on advertisers and limit data usage for targeted ads. Ad fraud, including click fraud and impression fraud, undermines the effectiveness of online campaigns and increases costs for advertisers. Additionally, the widespread adoption of ad-blocking software by consumers reduces the visibility and impact of online ads, posing a significant challenge for market participants.

Market Opportunities:

The online advertising market presents significant growth opportunities driven by emerging technologies, evolving consumer behaviors, and innovative advertising formats. The integration of augmented reality (AR) and virtual reality (VR) in advertising creates immersive and engaging ad experiences, attracting consumer attention. The expansion of e-commerce and the increasing use of voice search and smart speakers open new avenues for advertisers to reach potential customers. Strategic partnerships, investment in advanced analytics, and the introduction of interactive and shoppable ads are essential to capitalize on emerging opportunities and sustain market leadership in the dynamic online advertising landscape.

Key Questions Answered in the Report:

• What are the primary factors driving the growth of the online advertising market globally?
• Which advertising formats and platforms are leading the adoption of online advertising across different industries?
• How are technological advancements reshaping the competitive landscape of the online advertising market?
• Who are the key players contributing to the online advertising market, and what strategies are they employing to maintain market relevance?
• What are the emerging trends and future prospects in the global online advertising market?

Competitive Intelligence and Business Strategy:

Leading players in the global online advertising market, including Google LLC, Facebook Inc., and Amazon.com Inc., focus on innovation, data analytics, and strategic partnerships to gain a competitive edge. These companies invest in AI and machine learning to develop advanced targeting solutions, enhance ad performance, and deliver personalized ad experiences. Collaborations with brands, agencies, and technology providers facilitate market access and promote the adoption of innovative ad formats. Moreover, emphasis on consumer data protection, transparency, and ethical advertising practices fosters market growth and enhances advertiser trust in the rapidly evolving online advertising landscape.

Key Companies Profiled:

• Amazon
• AOI Pro. Inc.
• Baidu, Inc.
• Facebook, Inc.
• Google LLC
• LinkedIn Corporation
• Microsoft Corporation
• Twitter
• Adobe Inc
• Verizon Media
• IAB Europe
• Criteo
• Novicom Marketing Group
• Info Cubic Japan
• Gaie Inc.

Key Segments of Online Advertising Market Research

By Ad Format:

• Social Media Advertising
• Search Engine Advertising (including PPC)
• Email Marketing
• Display Advertising
• Native Advertising

By Platform:

• Mobile Advertising
• Web/Desktop Advertising

By Vertical:

• Automotive
• Healthcare & Medical
• Retail & CPG
• Education
• Media & Entertainment
• BFSI
• Travel & Hospitality
• Telecom

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia & Pacific
• Middle East and Africa (MEA)

Table of Contents

1. Executive Summary

• 1.1. Global Market Outlook
• 1.2. Demand Side Trends
• 1.3. Supply Side Trends
• 1.4. Analysis and Recommendations

2. Market Overview

• 2.1. Market Coverage / Taxonomy
• 2.2. Market Definition / Scope / Limitations

3. Key Market Trends

• 3.1. Key Trends Impacting the Market
• 3.2. Product Innovation / Development Trends

4. Pricing Analysis

• 4.1. Pricing Analysis, By Online Advertising
  • 4.1.1. Subscription Pricing Model
  • 4.1.2. Perpetual Licensing
• 4.2. Average Pricing Analysis Benchmark

5. Global Online Advertising Market Demand (Value in US$ Mn) Analysis 2019-2023 and Forecast, 2024-2033

• 5.1. Historical Market Value (US$ Mn) Analysis, 2019-2023
• 5.2. Current and Future Market Value (US$ Mn) Projections, 2024-2033
  • 5.2.1. Y-o-Y Growth Trend Analysis
  • 5.2.2. Absolute $ Opportunity Analysis

6. Market Background

• 6.1. Macro-Economic Factors
• 6.2. Forecast Factors - Relevance & Impact
• 6.3. Value Chain
• 6.4. COVID-19 Crisis - Impact Assessment
  • 6.4.1. Current Statistics
  • 6.4.2. Short-Mid-Long Term Outlook
  • 6.4.3. Likely Rebound
• 6.5. Market Dynamics
  • 6.5.1. Drivers
  • 6.5.2. Restraints
  • 6.5.3. Opportunities

7. Global Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033, By Ad Format

• 7.1. Introduction / Key Findings
• 7.2. Historical Market Size (US$ Mn) Analysis By Ad Format, 2019-2023
• 7.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Ad Format, 2024-2033
  • 7.3.1. Social Media Advertising
  • 7.3.2. Search Engine Advertising (including PPC)
  • 7.3.3. Email Marketing
  • 7.3.4. Display Advertising
  • 7.3.5. Native Advertising
  • 7.3.6. Others
• 7.4. Market Attractiveness Analysis By Ad Format

8. Global Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033, By Platform

• 8.1. Introduction / Key Findings
• 8.2. Historical Market Size (US$ Mn) Analysis by Power Device, 2019-2023
• 8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast by Power Device, 2024-2033
  • 8.3.1. Mobile Advertising
  • 8.3.2. Web/Desktop Advertising
• 8.4. Market Attractiveness Analysis by Power Device

9. Global Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033, By Vertical

• 9.1. Introduction / Key Findings
• 9.2. Historical Market Size (US$ Mn) Analysis By Vertical, 2019-2023
• 9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Vertical, 2024-2033
  • 9.3.1. Automotive
  • 9.3.2. Healthcare & Medical
  • 9.3.3. Retail & CPG
  • 9.3.4. Education
  • 9.3.5. Media & Entertainment
  • 9.3.6. BFSI
  • 9.3.7. Travel & Hospitality
  • 9.3.8. Telecom
  • 9.3.9. Others
• 9.4. Market Attractiveness Analysis By Vertical

10. Global Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033, By Region

• 10.1. Introduction / Key Findings
• 10.2. Historical Market Size (US$ Mn) Analysis by Region, 2019-2023
• 10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast by Region, 2024-2033
  • 10.3.1. North America
  • 10.3.2. Latin America
  • 10.3.3. Europe
  • 10.3.4. East Asia
  • 10.3.5. South Asia Pacific
  • 10.3.6. Middle East and Africa
• 10.4. Market Attractiveness Analysis by Region

11. North America Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033

• 11.1. Introduction
• 11.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
• 11.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
  • 11.3.1. By Ad Format
  • 11.3.2. By Platform
  • 11.3.3. By Vertical
  • 11.3.4. By Country
    • 11.3.4.1. U.S.
    • 11.3.4.2. Canada
• 11.4. Market Attractiveness Analysis
  • 11.4.1. By Ad Format
  • 11.4.2. By Platform
  • 11.4.3. By Vertical
  • 11.4.4. By Country
• 11.5. Market Trends
• 11.6. Key Market Participants - Intensity Mapping

12. Latin America Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033

• 12.1. Introduction
• 12.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
• 12.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
  • 12.3.1. By Ad Format
  • 12.3.2. By Platform
  • 12.3.3. By Vertical
  • 12.3.4. By Country
    • 12.3.4.1. Brazil
    • 12.3.4.2. Mexico
    • 12.3.4.3. Rest of Latin America
• 12.4. Market Attractiveness Analysis
  • 12.4.1. By Ad Format
  • 12.4.2. By Platform
  • 12.4.3. By Vertical
  • 12.4.4. By Country

13. Europe Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033

• 13.1. Introduction
• 13.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
• 13.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
  • 13.3.1. By Ad Format
  • 13.3.2. By Platform
  • 13.3.3. By Vertical
  • 13.3.4. By Country
    • 13.3.4.1. Germany
    • 13.3.4.2. Italy
    • 13.3.4.3. France
    • 13.3.4.4. U.K.
    • 13.3.4.5. Spain
    • 13.3.4.6. BENELUX
    • 13.3.4.7. Russia
    • 13.3.4.8. Rest of Europe
• 13.4. Market Attractiveness Analysis
  • 13.4.1. By Ad Format
  • 13.4.2. By Platform
  • 13.4.3. By Vertical
  • 13.4.4. By Country

14. South Asia & Pacific Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033

• 14.1. Introduction
• 14.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
• 14.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
  • 14.3.1. By Ad Format
  • 14.3.2. By Platform
  • 14.3.3. By Vertical
  • 14.3.4. By Country
    • 14.3.4.1. India
    • 14.3.4.2. Indonesia
    • 14.3.4.3. Malaysia
    • 14.3.4.4. Singapore
    • 14.3.4.5. Australia & New Zealand
    • 14.3.4.6. Rest of South Asia and Pacific
• 14.4. Market Attractiveness Analysis
  • 14.4.1. By Ad Format
  • 14.4.2. By Platform
  • 14.4.3. By Vertical
  • 14.4.4. By Country

15. East Asia Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033

• 15.1. Introduction
• 15.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
• 15.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
  • 15.3.1. By Ad Format
  • 15.3.2. By Platform
  • 15.3.3. By Vertical
  • 15.3.4. By Country
    • 15.3.4.1. China
    • 15.3.4.2. Japan
    • 15.3.4.3. South Korea
• 15.4. Market Attractiveness Analysis
  • 15.4.1. By Ad Format
  • 15.4.2. By Platform
  • 15.4.3. By Vertical
  • 15.4.4. By Country

16. Middle East and Africa Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033

• 16.1. Introduction
• 16.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
• 16.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
  • 16.3.1. By Ad Format
  • 16.3.2. By Platform
  • 16.3.3. By Vertical
  • 16.3.4. By Country
    • 16.3.4.1. GCC Countries
    • 16.3.4.2. Turkey
    • 16.3.4.3. South Africa
    • 16.3.4.4. Rest of Middle East and Africa
• 16.4. Market Attractiveness Analysis
  • 16.4.1. By Ad Format
  • 16.4.2. By Platform
  • 16.4.3. By Vertical
  • 16.4.4. By Country

17. Key Countries Analysis- Online Advertising Market

• 17.1. U.S. Online Advertising Market Analysis
  • 17.1.1. By Ad Format
  • 17.1.2. By Platform
  • 17.1.3. By Vertical
• 17.2. Canada Online Advertising Market Analysis
  • 17.2.1. By Ad Format
  • 17.2.2. By Platform
  • 17.2.3. By Vertical
• 17.3. Mexico Online Advertising Market Analysis
  • 17.3.1. By Ad Format
  • 17.3.2. By Platform
  • 17.3.3. By Vertical
• 17.4. Brazil Online Advertising Market Analysis
  • 17.4.1. By Ad Format
  • 17.4.2. By Platform
  • 17.4.3. By Vertical
• 17.5. Germany Online Advertising Market Analysis
  • 17.5.1. By Ad Format
  • 17.5.2. By Platform
  • 17.5.3. By Vertical
• 17.6. Italy Online Advertising Market Analysis
  • 17.6.1. By Ad Format
  • 17.6.2. By Platform
  • 17.6.3. By Vertical
• 17.7. France Online Advertising Market Analysis
  • 17.7.1. By Ad Format
  • 17.7.2. By Platform
  • 17.7.3. By Vertical
• 17.8. U.K. Online Advertising Market Analysis
  • 17.8.1. By Ad Format
  • 17.8.2. By Platform
  • 17.8.3. By Vertical
• 17.9. Spain Online Advertising Market Analysis
  • 17.9.1. By Ad Format
  • 17.9.2. By Platform
  • 17.9.3. By Vertical
• 17.10. BENELUX Online Advertising Market Analysis
  • 17.10.1. By Ad Format
  • 17.10.2. By Platform
  • 17.10.3. By Vertical
• 17.11. Russia Online Advertising Market Analysis
  • 17.11.1. By Ad Format
  • 17.11.2. By Platform
  • 17.11.3. By Vertical
• 17.12. Rest of Europe Online Advertising Market Analysis
  • 17.12.1. By Ad Format
  • 17.12.2. By Platform
  • 17.12.3. By Vertical
• 17.13. China Online Advertising Market Analysis
  • 17.13.1. By Ad Format
  • 17.13.2. By Platform
  • 17.13.3. By Vertical
• 17.14. Japan Online Advertising Market Analysis
  • 17.14.1. By Ad Format
  • 17.14.2. By Platform
  • 17.14.3. By Vertical
• 17.15. South Korea Online Advertising Market Analysis
  • 17.15.1. By Ad Format
  • 17.15.2. By Platform
  • 17.15.3. By Vertical
• 17.16. India Online Advertising Market Analysis
  • 17.16.1. By Ad Format
  • 17.16.2. By Platform
  • 17.16.3. By Vertical
• 17.17. Malaysia Online Advertising Market Analysis
  • 17.17.1. By Ad Format
  • 17.17.2. By Platform
  • 17.17.3. By Vertical
• 17.18. Indonesia Online Advertising Market Analysis
  • 17.18.1. By Ad Format
  • 17.18.2. By Platform
  • 17.18.3. By Vertical
• 17.19. Singapore Online Advertising Market Analysis
  • 17.19.1. By Ad Format
  • 17.19.2. By Platform
  • 17.19.3. By Vertical
• 17.20. Australia and New Zealand Online Advertising Market Analysis
  • 17.20.1. By Ad Format
  • 17.20.2. By Platform
  • 17.20.3. By Vertical
• 17.21. GCC Countries Online Advertising Market Analysis
  • 17.21.1. By Ad Format
  • 17.21.2. By Platform
  • 17.21.3. By Vertical
• 17.22. Turkey Online Advertising Market Analysis
  • 17.22.1. By Ad Format
  • 17.22.2. By Platform
  • 17.22.3. By Vertical
• 17.23. South Africa Online Advertising Market Analysis
  • 17.23.1. By Ad Format
  • 17.23.2. By Platform
  • 17.23.3. By Vertical
• 17.24. Rest of Middle East and Africa Online Advertising Market Analysis
  • 17.24.1. By Ad Format
  • 17.24.2. By Platform
  • 17.24.3. By Vertical

18. Market Structure Analysis

• 18.1. Market Analysis by Tier of Companies
• 18.2. Market Share Analysis of Top Players
• 18.3. Market Presence Analysis

19. Competition Analysis

• 19.1. Competition Dashboard
• 19.2. Competition Benchmarking
• 19.3. Competition Deep Dive
  • 19.3.1. Amazon.
    • 19.3.1.1. Business Overview
    • 19.3.1.2. Solution Portfolio
    • 19.3.1.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.1.4. Key Strategy & Developments
  • 19.3.2. AOI Pro. Inc.
    • 19.3.2.1. Business Overview
    • 19.3.2.2. Solution Portfolio
    • 19.3.2.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.2.4. Key Strategy & Developments
  • 19.3.3. Baidu, Inc.
    • 19.3.3.1. Business Overview
    • 19.3.3.2. Solution Portfolio
    • 19.3.3.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.3.4. Key Strategy & Developments
  • 19.3.4. Facebook, Inc.
    • 19.3.4.1. Business Overview
    • 19.3.4.2. Solution Portfolio
    • 19.3.4.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.4.4. Key Strategy & Developments
  • 19.3.5. Google LLC
    • 19.3.5.1. Business Overview
    • 19.3.5.2. Solution Portfolio
    • 19.3.5.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.5.4. Key Strategy & Developments
  • 19.3.6. LinkedIn Corporation
    • 19.3.6.1. Business Overview
    • 19.3.6.2. Solution Portfolio
    • 19.3.6.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.6.4. Key Strategy & Developments
  • 19.3.7. Microsoft Corporation
    • 19.3.7.1. Business Overview
    • 19.3.7.2. Solution Portfolio
    • 19.3.7.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.7.4. Key Strategy & Developments
  • 19.3.8. Twitter
    • 19.3.8.1. Business Overview
    • 19.3.8.2. Solution Portfolio
    • 19.3.8.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.8.4. Key Strategy & Developments
  • 19.3.9. Adobe Inc
    • 19.3.9.1. Business Overview
    • 19.3.9.2. Solution Portfolio
    • 19.3.9.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.9.4. Key Strategy & Developments
  • 19.3.10. Verizon Media
    • 19.3.10.1. Business Overview
    • 19.3.10.2. Solution Portfolio
    • 19.3.10.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.10.4. Key Strategy & Developments
  • 19.3.11. IAB Europe
    • 19.3.11.1. Business Overview
    • 19.3.11.2. Solution Portfolio
    • 19.3.11.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.11.4. Key Strategy & Developments
  • 19.3.12. Criteo
    • 19.3.12.1. Business Overview
    • 19.3.12.2. Solution Portfolio
    • 19.3.12.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.12.4. Key Strategy & Developments
  • 19.3.13. Novicom Marketing Group
    • 19.3.13.1. Business Overview
    • 19.3.13.2. Solution Portfolio
    • 19.3.13.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.13.4. Key Strategy & Developments
  • 19.3.14. Info Cubic Japan
    • 19.3.14.1. Business Overview
    • 19.3.14.2. Solution Portfolio
    • 19.3.14.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.14.4. Key Strategy & Developments
  • 19.3.15. Gaie Inc.
    • 19.3.15.1. Business Overview
    • 19.3.15.2. Solution Portfolio
    • 19.3.15.3. Profitability by Market Segments (Business Segments/Region)
    • 19.3.15.4. Key Strategy & Developments

20. Assumptions and Acronyms Used

21. Research Methodology