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자동차 조종석 멀티 디스플레이 및 듀얼 디스플레이 시장(2021년)

Automotive Cockpit Multi and Dual Display Trend Report, 2021

리서치사 ResearchInChina
발행일 2021년 09월 상품 코드 1028451
페이지 정보 영문 110 Pages
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자동차 조종석 멀티 디스플레이 및 듀얼 디스플레이 시장(2021년) Automotive Cockpit Multi and Dual Display Trend Report, 2021
발행일 : 2021년 09월 페이지 정보 : 영문 110 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

2021년 상반기에는 콘솔 멀티 디스플레이와 듀얼 디스플레이를 탑재한 모델 판매 대수가 전년 대비 각각 61%, 155% 급증했습니다.

중국의 승용차 판매 대수가 감소하고 있음에도 불구하고, 멀티 디스플레이 및 듀얼 디스플레이를 탑재한 모델은 2021년 상반기에 플러스 성장을 이루었습니다. 콘솔용 멀티 디스플레이와 조종석용 듀얼 디스플레이를 탑재한 모델의 판매 대수는 각각 전년 동기 대비 61%, 155% 증가했습니다.

조종석의 듀얼 디스플레이화에 대해서는 중국, 독일, 미국, 한국 등의 자동차 브랜드가 2020년부터 2021년 사이에 듀얼/트리플 디스플레이를 탑재한 양산 모델을 출시하고 있습니다.

자동차 조종석 멀티 디스플레이 및 듀얼 디스플레이 시장을 조사했으며, 시장 개요/용도별/구성요소별/배포 형태별/최종 사용자별/지역별 동향, 시장 진출기업 프로파일 등의 정보를 제공합니다.

목차

제1장 지능형 조종석용 센터 콘솔 디스플레이 개발 동향

  • 차량 센터 콘솔 디스플레이 개요
  • 조종석 디스플레이 솔루션의 분류
  • 차량 센터 콘솔 디스플레이 산업 체인 맵
  • 조종석 칩 벤더의 대표 제품
  • 조종석 디스플레이 솔루션 개요
  • 조종석 개발 동향

제2장 콘솔용 멀티 스크린 디스플레이/조종석용 듀얼 디스플레이 지원 차량 모델 시장 현황

  • 멀티 스크린/듀얼 디스플레이를 갖춘 새로운 모델
    • 콘솔용 멀티 스크린 디스플레이/조종석용 듀얼 디스플레이를 탑재한 일부 차량 모델의 발매 시기, 2020-2021년 상반기 : 콘솔용 멀티 스크린 디스플레이
    • 콘솔용 멀티 스크린 디스플레이/조종석용 듀얼 디스플레이를 탑재한 일부 차량 모델의 발매 시기, 2020-2021년 상반기 : 조종석용 듀얼 디스플레이
  • 콘솔용 멀티 스크린 디스플레이 시장의 매출 데이터
    • 콘솔용 멀티 스크린 디스플레이 설치율, 2016-2021년 상반기
    • 콘솔용 멀티 스크린 디스플레이를 지원하는 모델의 매출과 성장률, 2016-2021년 상반기
    • 콘솔용 멀티 스크린 디스플레이 지원 차량 모델의 판매 구조, 2016-2021년 상반기, 가격별
    • 콘솔용 멀티 스크린 디스플레이 지원 차량 모델의 매출, 2021년 상반기, 브랜드별
    • 콘솔용 멀티 스크린 디스플레이 지원 차량 모델의 매출, 2021년 상반기, 모델별
  • 조종석용 듀얼 디스플레이 시장의 매출 데이터
    • 조종석용 듀얼 디스플레이의 설치율, 2016-2021년 상반기
    • 조종석용 듀얼 디스플레이를 지원하는 모델의 매출과 성장률, 2016-2021년 상반기
    • 조종석용 듀얼 디스플레이 지원 차량 모델의 판매 구조, 2016-2021년 상반기 가격별
    • 조종석용 듀얼 디스플레이 지원 차량 모델의 매출, 2021년 상반기, 브랜드별
    • 조종석용 듀얼 디스플레이 지원 차량 모델의 매출, 2021년 상반기, 모델

제3장 콘솔용 멀티 및 듀얼 디스플레이 OEM 레이아웃

  • BAIC
    • BAIC 레이아웃의 개요
    • BAIC 멀티 및 듀얼 디스플레이 솔루션 : 응용 모델
  • Great Wall Motor
  • Chery
  • GAC
  • FAW
  • Changan Auto
  • Mercedes-Benz
  • Hyundai
  • Ford
  • 기타 일반적인 모델 : 멀티 및 듀얼 디스플레이

제4장 Tier1 공급업체의 콘솔용 멀티 및 듀얼 디스플레이 솔루션

  • Huawei
  • Foryou
  • SemiDrive Technology
  • Wuhan KOTEI Informatics
  • NOBO Automotive Systems
  • HASCO
  • Desay SV
  • Neusoft
  • Joyson Electronics
  • Harman
  • Visteon
  • Faurecia
  • MARELLI
  • Aptiv
  • Bosch
  • Continental
  • Denso
  • Panasonic
  • 전형적인 중국의 멀티 듀얼 디스플레이 솔루션 비교
LSH 21.10.01

In 2021H1, the sales of vehicle models with console multi and dual display surged by 61% and 155% on a like-on-like basis, respectively

Our “Automotive Cockpit Multi and Dual Display Trend Report, 2021” combs through the passenger car models with console multi and dual displays during 2020-2021H1, and discusses the relationship between chip, display and system.

"Console multi-screen display", a functional description of center console, refers to center console display with two or more screens, for example, center console screen + co-pilot entertainment screen, function control screen, etc.

"Cockpit dual display", a functional description of cockpit, refers to the abreast layout of in-vehicle displays, that is, integrated design or approximate design, for example, integrated display solutions like "LCD dashboard screen + console screen dual display" and "LCD dashboard screen + console screen display + co-pilot entertainment screen triple display".

1. The pace of launching models with multi and dual displays quickens.

In 2021H1, a total of 136 auto brands were scrambling for the Chinese passenger car market. In the fairly fierce competition, Chinese and foreign brands kept updating their products from within.

On the face of it, users can directly see how in-vehicle screens are deployed and how many they are. In a connotative view, cockpit software systems implement new hardware and software architectures via high-performance computing chips, thus providing better user experience in actual use. Quite a few automakers make in-depth improvements based on intelligent cockpits, and accelerate the roll-out of models that pack integrated displays, multi-screen displays, and one-chip, multi-screen, dual-system solutions.

In the case of cockpit dual display, several auto brands including Chinese, German, American and Korean ones have launched their mass-produced models that carry dual/triple displays on market during 2020-2021H1.

In 2021H1, the sales of models with console multi and dual displays surged by 61% and 155% on a like-on-like basis, respectively.

In spite of the downturn in overall passenger car sales in China, models with multi and dual displays bucked the trend and showed an aggressive growth in 2021H1. The sales of models with console multi-screen displays and cockpit dual displays shot up by 61% and 155% from the prior-year period, separately.

The booming sales of such models indicate how determined automakers are in cockpit disruption, and are also an evidence of their high acceptance in market. The positive effects given by automakers and the market have created an active and effective closed loop, which will make the sales of models with multi-screen and dual displays sustain rapid growth.

Chinese brands hold a more positive, more open attitude towards cockpit dual displays.

Still take cockpit dual display as an example. Homegrown brands in China have become the main drivers of cockpit dual display solutions in the first half of 2021, with a market share of 62.3%, among which Changan Auto is the most typical player followed by Hongqi and Jetour. In the joint venture brands, Hyundai, Ford and SOL have introduced several dual display-enabled models during 2020-2021H1.

Chery is one of the earliest homegrown brands deploying dual displays and using one-chip, dual-display, dual-system solutions.

In October 2019, EXEED, a high-end brand under Chery introduced EXEED LX, its second model equipped with i-Connect@Lion 3.0 and 12.3-inch dashboard + 12.3-inch console dual-screen display. Differing from the previous versions, i-Connect@Lion 3.0 co-developed by Neusoft, Baidu and Intel enables a one-chip, dual-display, dual-system solution via ACRN hypervisor that runs on the Intel Apollo Lake processor.

This solution has become available to the full range of EXEED models, making the auto brand one of the few thorough implementers of dual displays and one-chip, dual-display, dual-system solutions in the auto industry.

2. Chip vendors and Tier1 cockpit solution suppliers are strong advocates of one-chip, multi-display, multi-system solutions.

Simple technology upgrade is not enough to make cockpits intelligent in a substantial way. High performance chips such as Qualcomm, Renesas and Intel bring in a possibility for multiple operating systems to run on one chip, and also support several screens including LCD dashboard screen, center console screen and co-pilot entertainment screen.

Take Qualcomm SA8155 as an example: as the world's first mass-produced 7nm automotive digital cockpit chip, the octa-core chip supports 4 2K screens or 3 4K screens, with the computing forces of CPU and GPU up to 80K DMIPS and 1142G FLOPS, respectively. Qualcomm SA8155 has provided one-chip, multi-display solution enablers for mass-produced models like AION LX, WEY Mocha and Xingyue L.

Automotive E/E architecture is shifting to a domain centralized one, which allows Tier1 cockpit suppliers to integrate different operating systems into the cockpit domain controller through hardware isolation or hypervisor technology, so as to realize the one-chip multi-system function on a single hardware platform for higher computational efficiency and lower cost.

One example is SmartCore, Visteon's latest cockpit domain controller which enables HMI seamless connection in multiple display domains such as digital cluster, infotainment and rear seat infotainment. On the strength of its powerful computing force, the Hypervisor-based SmartCore architecture running on two systems allows SmartCore solution to simultaneously drive digital cluster system, infotainment system, and body control system. SmartCore domain controller has provided one-chip, dual-system solution support for mass-produced models like Mercedes-Benz A-Class, AION LX and Xingyue L.

Globally, Tier1 cockpit suppliers both inside and outside China are racing to launch one-chip, multi-display, multi-system cockpit solutions based on high performance chip and cockpit domain controller.

3. Challenges and Trends

Multi-screen and dual displays provide substantially better occupant experience in multiple aspects: in usability, both displays improve the interaction efficiency between people and vehicles to some extent and make it cheaper for users to obtain vehicle information and functions; in scalability, both of them expand the information load capacity of a cockpit and add more driving information and entertainment content.

Meanwhile, the upgrade of current cockpit industry chain technologies including chip, operating system, cockpit domain controller and display will leave more scope for OEMs to conceive and implement multi-screen and dual displays, helping to reshape cockpits technologically.

As concerns whether it is necessary to introduce multi-screen/dual display or one-chip, multi-display, multi-system solution into a car or not, automakers need to take into account a combination of factors such as product orientation, user needs, R&D costs and competitive pattern. As for cockpit interior structure, it is not the use or re-layout of displays that poses technical and cost challenges to OEMs, but how to improve user experience with multi-screen/dual displays of limited number and size, that are introduced into a cockpit based on redesigned software and hardware architecture, in an age of intelligent cockpits. This is really worth OEMs thinking about.

Table of Contents

1 Development Trends of Center Console Display for Intelligent Cockpit

  • 1.1 Overview of Vehicle Center Console Display
  • 1.2 Classification of Cockpit Display Solutions
  • 1.3 Industry Chain Map of Vehicle Center Console Display
  • 1.4 Typical Products of Cockpit Chip Vendors
  • 1.5 Overview of Cockpit Display Solution
  • 1.6 Development Trends of Cockpit

2 Status Quo of Console Multi-screen Display/Cockpit Dual Display Enabled Vehicle Models Market

  • 2.1 New Models with Multi-screen/Dual Displays
    • 2.1.1 Launch Time of Some Vehicle Models with Console Multi-screen Display/Cockpit Dual Display, 2020-2021H1: Console Multi-screen Display
    • 2.1.2 Launch Time of Some Vehicle Models with Console Multi-screen Display/Cockpit Dual Display, 2020-2021H1: Cockpit Dual Display
  • 2.2 Sales Data of Console Multi-screen Display Market
    • 2.2.1 Installation Rate of Console Multi-screen Displays, 2016-2021H1
    • 2.2.2 Sales of Console Multi-screen Display Enabled Models and Growth Rate, 2016-2021H1
    • 2.2.3 Sales Structure of Console Multi-screen Display Enabled Vehicle Models by Price, 2016-2021H1
    • 2.2.4 Sales of Console Multi-screen Display Enabled Vehicle Models by Brand, 2021H1
    • 2.2.5 Sales of Console Multi-screen Display Enabled Vehicle Models by Model, 2021H1
  • 2.3 Sales Data of Cockpit Dual Display Market
    • 2.3.1 Installation Rate of Cockpit Dual Displays, 2016-2021H1
    • 2.3.2 Sales of Cockpit Dual Display Enabled Models and Growth Rate, 2016-2021H1
    • 2.3.3 Sales Structure of Cockpit Dual Display Enabled Vehicle Models by Price, 2016-2021H1
    • 2.3.4 Sales of Cockpit Dual Display Enabled Vehicle Models by Brand, 2021H1
    • 2.3.5 Sales of Cockpit Dual Display Enabled Vehicle Models by Model, 2021H1

3 OEMs' Layout of Console Multi and Dual Display

  • 3.1 BAIC (BEIJING, ARCFOX)
    • 3.1.1 Overview of BAIC's Layout
    • 3.1.2 BAIC Multi and Dual Display Solution: Applied Models
  • 3.2 Great Wall Motor (WEY, TANK, ORA)
  • 3.3 Chery (Chery, EXEED, JETOUR)
  • 3.4 GAC (Trumpchi, Aion)
  • 3.5 FAW (Hongqi, Besturn)
  • 3.6 Changan Auto
  • 3.7 Mercedes-Benz
  • 3.8 Hyundai
  • 3.9 Ford
  • 3.10 Other Typical Models: Multi and Dual Display

4 Console Multi and Dual Display Solutions of Tier 1 Suppliers

  • 4.1 Huawei
    • 4.1.1 Multi and Dual Display Solutions: One-chip, Multi-display (1)
    • 4.1.2 Multi and Dual Display Solutions: One-chip, Multi-display (2)
  • 4.2 Foryou
    • 4.2.1 Multi and Dual Display Solutions: Dual Display
    • 4.2.2 Multi and Dual Display Solutions: One-chip, Multi-display
  • 4.3 SemiDrive Technology
    • 4.3.1 Multi and Dual Display Solutions: One-chip, Multi-display
    • 4.3.2 Multi and Dual Display Solutions: One-chip, Multi-display
  • 4.4 Wuhan KOTEI Informatics
    • 4.4.1 Multi and Dual Display Solutions: One-chip, Dual-display, Dual-system
    • 4.4.2 Multi and Dual Display Solutions: One-chip, Triple-display, Dual-system
  • 4.5 NOBO Automotive Systems
    • 4.5.1 Multi and Dual Display Solutions: One-chip, Dual-system
    • 4.5.2 Multi and Dual Display Solutions: One-chip
    • 4.5.3 Multi and Dual Display Solutions: One-chip, Multi-display, Dual-system
  • 4.6 HASCO
    • 4.6.1 Multi and Dual Display Solutions: One-chip, Single-display, Dual-system
  • 4.7 Desay SV
    • 4.7.1 Multi and Dual Display Solutions: Applied Models
    • 4.7.2 Multi and Dual Display Solutions: One-chip, Multi-display, Dual-system
  • 4.8 Neusoft
    • 4.8.1 Multi and Dual Display Solutions: One-chip, Dual-display, Dual-system
    • 4.8.2 Multi and Dual Display Solutions: Applied Models
    • 4.8.3 Multi and Dual Display Solutions: Product
  • 4.9 Joyson Electronics
    • 4.9.1 Multi and Dual Display Solutions: One-chip, Dual-display, Dual-system
  • 4.10 Harman
    • 4.10.1 Multi and Dual Display Solutions: ExP Solution
    • 4.10.2 Multi and Dual Display Solutions: Digital Cockpit 2020
    • 4.10.3 Multi and Dual Display Solutions: Digital Cockpit 2021
    • 4.10.4 Multi and Dual Display Solutions: Applied Models
  • 4.11 Visteon
    • 4.11.1 Multi and Dual Display Solutions: One-chip, Multi-display
    • 4.11.2 Multi and Dual Display Solutions: Applied Models
    • 4.11.3 Multi and Dual Display Solutions: Cockpit Planning
  • 4.12 Faurecia
    • 4.12.1 Multi and Dual Display Solutions: Integrated, Large-size
    • 4.12.2 Multi and Dual Display Solutions: Zhi Zhen Cockpit
  • 4.13 MARELLI
    • 4.13.1 Multi and Dual Display Solutions: Dual Display
  • 4.14 Aptiv
    • 4.14.1 Multi and Dual Display Solutions: Applied Models
  • 4.15 Bosch
    • 4.15.1 Multi and Dual Display Solutions: Applied Models
  • 4.16 Continental
    • 4.16.1 Multi and Dual Display Solutions: Dual Display
    • 4.16.2 Multi and Dual Display Solutions: One-chip, Dual-display, Dual-system
    • 4.16.3 Multi and Dual Display Solutions: Product Planning
  • 4.17 Denso
    • 4.17.1 Multi and Dual Display Solutions
  • 4.18 Panasonic
    • 4.18.1 Multi and Dual Display Solutions
  • 4.19 Comparison of Typical Chinese Multi and Dual Display Solutions
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