[시장보고서]세계의 홍보 시장(2022년)

	세계의 홍보 시장(2022년) Public Relations Global Market Report 2022
리서치사	The Business Research Company
발행일	On Demand Report	상품코드	1044067
페이지 정보	영문 175 Pages	배송안내	2-10일 (영업일 기준)
가격	US $ 4,000 ￦ 5,096,000 PDF (Single User License) US $ 6,000 ￦ 7,645,000 PDF (Site License) US $ 8,000 ￦ 10,193,000 PDF (Enterprise License)

※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 홍보(Public Relations) 시장을 조사했으며, 시장 개요, 매체·최종사용자·종류·지역·국가별 시장 규모 실적과 예측, 시장 동향과 전략, 신종 코로나바이러스 감염증(COVID-19)의 영향, 경쟁 상황, 주요 기업 개요 등의 정보를 제공합니다.

세계의 홍보 시장 : 매체별(실적액·예측액)
- 이벤트
- 소셜 미디어
- 인플루언서 마케팅
- 기업 웹사이트
- TV
- 인쇄물
- 기타
세계의 홍보 시장 : 최종사용자별(실적액·예측액)
- 소비재·소매
- 은행·금융 서비스·보험
- 통신
- IT
- 헬스케어
- 미디어
- 엔터테인먼트
세계의 홍보 시장 : 종류별(실적액·예측액)
- 민간 홍보 기업
- 공공 홍보 기업

제7장 홍보 시장 분석 : 지역·국가별

세계의 홍보 시장 : 지역별(실적액·예측액)
세계의 홍보 시장 : 국가별(실적액·예측액)

제8장 아시아태평양의 홍보 시장

아시아태평양의 홍보 시장 : 개요
지역 정보, COVID-19의 영향, 시장 정보, 배경 정보, 정부 정책, 규제, 규제기관, 주요 협회, 징수세, 법인세 구조, 투자, 주요 기업
시장 규모 : 매체별(실적액·예측액)
시장 규모 : 최종사용자별(실적액·예측액)

제9장 중국의 홍보 시장

중국의 홍보 시장 : 개요
시장 규모 : 매체별(실적액·예측액)
시장 규모 : 최종사용자별(실적액·예측액)

제10장 인도의 홍보 시장

시장 규모 : 매체별(실적액·예측액)
시장 규모 : 최종사용자별(실적액·예측액)

제11장 일본의 홍보 시장

시장 규모 : 매체별(실적액·예측액)
시장 규모 : 최종사용자별(실적액·예측액)

제12장 호주의 홍보 시장

시장 규모 : 매체별(실적액·예측액)
시장 규모 : 최종사용자별(실적액·예측액)

제13장 인도네시아의 홍보 시장

시장 규모 : 매체별(실적액·예측액)
시장 규모 : 최종사용자별(실적액·예측액)

제14장 한국의 홍보 시장

시장 규모 : 매체별(실적액·예측액)
시장 규모 : 최종사용자별(실적액·예측액)

제15장 서유럽의 홍보 시장

서유럽의 홍보 시장 : 개요
시장 규모 : 매체별(실적액·예측액)
시장 규모 : 최종사용자별(실적액·예측액)

제16장 영국의 홍보 시장

시장 규모 : 매체별(실적액·예측액)
시장 규모 : 최종사용자별(실적액·예측액)

제17장 독일의 홍보 시장

시장 규모 : 매체별(실적액·예측액)
시장 규모 : 최종사용자별(실적액·예측액)

제18장 프랑스의 홍보 시장

시장 규모 : 매체별(실적액·예측액)
시장 규모 : 최종사용자별(실적액·예측액)

제19장 동유럽의 홍보 시장

동유럽의 홍보 시장 : 개요
시장 규모 : 매체별(실적액·예측액)
시장 규모 : 최종사용자별(실적액·예측액)

제20장 러시아의 홍보 시장

시장 규모 : 매체별(실적액·예측액)
시장 규모 : 최종사용자별(실적액·예측액)

제21장 북미의 홍보 시장

북미의 홍보 시장 : 개요
시장 규모 : 매체별(실적액·예측액)
시장 규모 : 최종사용자별(실적액·예측액)

제22장 미국의 홍보 시장

미국의 홍보 시장 : 개요
시장 규모 : 매체별(실적액·예측액)
시장 규모 : 최종사용자별(실적액·예측액)

제23장 남미의 홍보 시장

남미의 홍보 시장 : 개요
시장 규모 : 매체별(실적액·예측액)
시장 규모 : 최종사용자별(실적액·예측액)

제24장 브라질의 홍보 시장

시장 규모 : 매체별(실적액·예측액)
시장 규모 : 최종사용자별(실적액·예측액)

제25장 중동의 홍보 시장

중동의 홍보 시장 : 개요
시장 규모 : 매체별(실적액·예측액)
시장 규모 : 최종사용자별(실적액·예측액)

제26장 아프리카의 홍보 시장

아프리카의 홍보 시장 : 개요
시장 규모 : 매체별(실적액·예측액)
시장 규모 : 최종사용자별(실적액·예측액)

제27장 홍보 시장 경쟁 상황과 기업 개요

홍보 시장 경쟁 상황
홍보 시장 기업 개요
- IPG
- Publicis
- Omnicom
- WPP
- Prezly

제28장 홍보 시장의 주요 인수합병

제29장 홍보 시장 향후 전망과 잠재성 분석

제30장 부록

KSM 22.01.24

“Public Relations Global Market Report 2022” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the global public relations market as it emerges from the COVID-19 shut down.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.

Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.

Create regional and country strategies on the basis of local data and analysis.

Identify growth segments for investment.

Outperform competitors using forecast data and the drivers and trends shaping the market.

Understand customers based on the latest market research findings.

Benchmark performance against key competitors.

Utilize the relationships between key data sets for superior strategizing.

Suitable for supporting your internal and external presentations with reliable high quality data and analysis

Report will be updated with the latest data and delivered to you within 3-5 working days of order.

Where is the largest and fastest growing market for the public relations? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The Public Relations Market Global Report” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The Market Characteristics section of the report defines and explains the market.

The market size section gives the market size ($b) covering both the historic growth of the market, the impact of the COVID-19 virus and forecasting its recovery.

Market segmentations break down market into sub markets.

The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery trajectory of COVID-19 for all regions, key developed countries and major emerging markets.

Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.

The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

1) By Medium: Events; Social Media; Influencer Marketing; Company Websites; TV; Print; Others

2) By End User: Consumer Goods and Retail; BFSI; Government and Public Sector; Telecom; IT; HealthCare; Media; Entertainment

3) By Type: Private PR firms; Public PR firms

Companies Mentioned: IPG; Publicis; Omnicom; WPP; Prezly

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time Series: Five years historic and ten years forecast.

Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

1. Executive Summary

2. Public Relations Market Characteristics

3. Public Relations Market Trends And Strategies

4. Impact Of COVID-19 On Public Relations

5. Public Relations Market Size And Growth

5.1. Global Public Relations Historic Market, 2016-2021, $ Billion
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints On The Market
5.2. Global Public Relations Forecast Market, 2021-2026F, 2031F, $ Billion
- 5.2.1. Drivers Of The Market
- 5.2.2. Restraints On the Market

6. Public Relations Market Segmentation

6.1. Global Public Relations Market, Segmentation By Medium, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
Events
Social Media
Influencer Marketing
Company Websites
TV
Print
Others
6.2. Global Public Relations Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
Consumer Goods and Retail
BFSI
Government and Public Sector
Telecom
IT
HealthCare
Media
Entertainment
6.3. Global Public Relations Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
Private PR firms
Public PR firms

7. Public Relations Market Regional And Country Analysis

7.1. Global Public Relations Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
7.2. Global Public Relations Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

8. Asia-Pacific Public Relations Market

8.1. Asia-Pacific Public Relations Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Public Relations Market, Segmentation By Medium, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
8.3. Asia-Pacific Public Relations Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

9. China Public Relations Market

9.1. China Public Relations Market Overview
9.2. China Public Relations Market, Segmentation By Medium, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion
9.3. China Public Relations Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion

10. India Public Relations Market

10.1. India Public Relations Market, Segmentation By Medium, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
10.2. India Public Relations Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

11. Japan Public Relations Market

11.1. Japan Public Relations Market, Segmentation By Medium, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
11.2. Japan Public Relations Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

12. Australia Public Relations Market

12.1. Australia Public Relations Market, Segmentation By Medium, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
12.2. Australia Public Relations Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

13. Indonesia Public Relations Market

13.1. Indonesia Public Relations Market, Segmentation By Medium, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
13.2. Indonesia Public Relations Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

14. South Korea Public Relations Market

14.1. South Korea Public Relations Market, Segmentation By Medium, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
14.2. South Korea Public Relations Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

15. Western Europe Public Relations Market

15.1. Western Europe Public Relations Market Overview
15.2. Western Europe Public Relations Market, Segmentation By Medium, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
15.3. Western Europe Public Relations Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

16. UK Public Relations Market

16.1. UK Public Relations Market, Segmentation By Medium, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
16.2. UK Public Relations Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

17. Germany Public Relations Market

17.1. Germany Public Relations Market, Segmentation By Medium, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
17.2. Germany Public Relations Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

18. France Public Relations Market

18.4. France Public Relations Market, Segmentation By Medium, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
18.5. France Public Relations Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

19. Eastern Europe Public Relations Market

19.1. Eastern Europe Public Relations Market Overview
19.2. Eastern Europe Public Relations Market, Segmentation By Medium, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
19.3. Eastern Europe Public Relations Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

20. Russia Public Relations Market

20.1. Russia Public Relations Market, Segmentation By Medium, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
20.2. Russia Public Relations Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

21. North America Public Relations Market

21.1. North America Public Relations Market Overview
21.2. North America Public Relations Market, Segmentation By Medium, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
21.3. North America Public Relations Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

22. USA Public Relations Market

22.1. USA Public Relations Market Overview
22.2. USA Public Relations Market, Segmentation By Medium, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
22.3. USA Public Relations Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

23. South America Public Relations Market

23.1. South America Public Relations Market Overview
23.2. South America Public Relations Market, Segmentation By Medium, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
23.3. South America Public Relations Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

24. Brazil Public Relations Market

24.1. Brazil Public Relations Market, Segmentation By Medium, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
24.2. Brazil Public Relations Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

25. Middle East Public Relations Market

25.1. Middle East Public Relations Market Overview
25.2. Middle East Public Relations Market, Segmentation By Medium, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
25.3. Middle East Public Relations Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

26. Africa Public Relations Market

26.1. Africa Public Relations Market Overview
26.2. Africa Public Relations Market, Segmentation By Medium, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
26.3. Africa Public Relations Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

27. Public Relations Market Competitive Landscape And Company Profiles

27.1. Public Relations Market Competitive Landscape
27.2. Public Relations Market Company Profiles
- 27.2.1. IPG
  - 27.2.1.1. Overview
  - 27.2.1.2. Products and Services
  - 27.2.1.3. Strategy
  - 27.2.1.4. Financial Performance
- 27.2.2. Publicis
  - 27.2.2.1. Overview
  - 27.2.2.2. Products and Services
  - 27.2.2.3. Strategy
  - 27.2.2.4. Financial Performance
- 27.2.3. Omnicom
  - 27.2.3.1. Overview
  - 27.2.3.2. Products and Services
  - 27.2.3.3. Strategy
  - 27.2.3.4. Financial Performance
- 27.2.4. WPP
  - 27.2.4.1. Overview
  - 27.2.4.2. Products and Services
  - 27.2.4.3. Strategy
  - 27.2.4.4. Financial Performance
- 27.2.5. Prezly
  - 27.2.5.1. Overview
  - 27.2.5.2. Products and Services
  - 27.2.5.3. Strategy
  - 27.2.5.4. Financial Performance

28. Key Mergers And Acquisitions In The Public Relations Market

29. Public Relations Market Future Outlook and Potential Analysis

30. Appendix

30.1. Abbreviations
30.2. Currencies
30.3. Research Inquiries
30.4. The Business Research Company
30.5. Copyright And Disclaimer

F A Q

세계의 홍보 시장(2022년)

Public Relations Global Market Report 2022

목차

제1장 주요 요약

제2장 홍보 시장 특징

제3장 홍보 시장 : 동향과 전략

제4장 홍보 시장 : COVID-19의 영향

제5장 홍보 시장 : 시장 규모와 성장

제6장 홍보 시장 : 시장 세분화