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세계의 웹 분석 시장 분석(2022년)

Web Analytics Global Market Report 2022

리서치사 The Business Research Company
발행일 2022년 09월 상품코드 1125916
페이지 정보 영문 175 Pages 배송안내 2-3일 (영업일 기준)
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세계의 웹 분석 시장 분석(2022년) Web Analytics Global Market Report 2022
발행일 : 2022년 09월 페이지 정보 : 영문 175 Pages

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 웹 분석 시장은 2021년 45억 6,000만 달러에서 2022년에는 55억 6,000만 달러에 달하고, 21.73%의 연평균 복합 성장률(CAGR)로 성장할 것으로 예측됩니다.의 웹 분석 시장은 19.57%의 연평균 복합 성장률(CAGR)로 성장을 지속하여 2026년에는 113억 5,000만 달러에 이를 것으로 예상됩니다.

기술 진보는의 웹 분석 시장에서 인기를 얻고 있는 주요 동향입니다. 웹 분석 분야의 주요 기업은 시장에서의 지위를 강화하기 위해서 보다 기술적으로 진행된 웹 분석 솔루션이나 서비스 제공에 주력하고 있습니다.

목차

제1장 개요

제2장 웹 분석 시장의 특징

제3장 웹 분석 시장 동향과 전략

제4장 웹 분석 시장 : 코로나19(COVID-19)의 영향

제5장 웹 분석 시장 : 시장 규모와 성장률

  • 과거 시장(단위 : 10억 달러, 2016-2021년)
    • 시장 성장 촉진요인
    • 시장 성장 억제요인
  • 시장 예측(단위 : 10억 달러, 2021-2026년, 2031년)
    • 시장 성장 촉진요인
    • 시장 성장 억제요인

제6장 웹 분석 시장 내역

  • 조직별 시장 구분(단위 : 10억 달러, 2016-2021년, 2021-2026년, 2031년)
    • 대기업
    • 중소기업
  • 용도별 시장 구분(단위 : 10억 달러, 2016-2021년, 2021-2026년, 2031년)
    • 온라인 마케팅
    • 메일 마케팅
    • 소셜미디어 관리
  • 최종사용자별 시장 구분(단위 : 10억 달러, 2016-2021년, 2021-2026년, 2031년)
    • 소매업
    • 제조업
    • IT
    • 기타 최종사용자

제7장 웹 분석 시장 : 지역별/국가별 분석

  • 지역별 시장 구분(단위 : 10억 달러, 2016-2021년, 2021-2026년, 2031년)
  • 국가별 시장 구분(단위 : 10억 달러, 2016-2021년, 2021-2026년, 2031년)

제8장 아시아태평양의 웹 분석 시장

  • 시장 개요 : 지역 정보
  • 조직별 시장 구분(단위 : 10억 달러, 2016-2021년, 2021-2026년, 2031년)
  • 최종사용자별 시장 구분(단위 : 10억 달러, 2016-2021년, 2021-2026년, 2031년)

제9장 중국의 웹 분석 시장

제10장 인도의 웹 분석 시장

제11장 일본의 웹 분석 시장

제12장 호주의 웹 분석 시장

제13장 인도네시아의 웹 분석 시장

제14장 한국의 웹 분석 시장

제15장 서유럽의 웹 분석 시장

제16장 영국의 웹 분석 시장

제17장 독일의 웹 분석 시장

제18장 프랑스의 웹 분석 시장

제19장 동유럽의 웹 분석 시장

제20장 러시아의 웹 분석 시장

제21장 북미의 웹 분석 시장

제22장 미국의 웹 분석 시장

제23장 남미의 웹 분석 시장

제24장 브라질의 웹 분석 시장

제25장 중동의 웹 분석 시장

제26장 아프리카의 웹 분석 시장

제27장 웹 분석 시장 : 경쟁 구도와 기업 개요

  • 웹 분석 시장 : 경쟁 구도
  • 웹 분석 시장 : 기업 개요
    • Adobe
    • Applied Technologies Internet
    • Facebook
    • Google LLC
    • IBM Corporation

제28장 웹 분석 시장의 주요 인수합병(M&A)

제29장 웹 분석 시장 : 전망과 잠재력 분석

제30장 부록

LSH 22.09.22

Web Analytics Global Market Report 2022 from The Business Research Company provides the strategists, marketers and senior management with the critical information they need to assess the global web analytics market.

This report focuses on web analytics market which is experiencing strong growth. The report gives a guide to the web analytics market which will be shaping and changing our lives over the next ten years and beyond, including the markets response to the challenge of the global pandemic.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order.

Where is the largest and fastest growing market for the web analytics? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Web Analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider web analytics market, and compares it with other markets.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the influence of the COVID-19 virus and forecasting its growth.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The web analytics market section of the report gives context. It compares the web analytics market with other segments of the web analytics market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, web analytics indicators comparison.

Scope

Markets Covered: 1) By Organization: Large Enterprises; Small And Medium Enterprises

2) By Application: Online Marketing; Email Marketing; Social Media Management

3) By End User: Retail; Manufacturing; Information Technology; Other End Users

Companies Mentioned: Adobe; Applied Technologies Internet SAS; Facebook; Google LLC; IBM Corporation

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Executive Summary

Major players in the web analytics market are Adobe, Applied Technologies Internet, Facebook, Google LLC, IBM Corporation, Microsoft Corporation, MicroStrategy, SAS Institute, SimilarWeb, Splunk, Teradata Corporation, Webtrends, Netbiscuits, Mixpanel, AT Internet and Hoot suite.

The global web analytics market is expected to grow from $4.56 billion in 2021 to $5.56 billion in 2022 at a compound annual growth rate (CAGR) of 21.73%. The web analytics market is expected to reach $11.35 billion in 2026 at a compound annual growth rate (CAGR) of 19.57%.

The web analytics market consists of sales of web analytics solutions/software and services by entities (organizations, sole traders, and partnerships) that is used to assist businesses in promoting a specific products to the potential customers. It helps in analyzing the behavior of website visitors. This entails tracking, reviewing, and reporting data to measure web activity, which includes the use of a website and its components, such as webpages, images, and videos. Website analytics can help to improve the performance of the website by highlighting how users interact with data.

The main applications of web analytics are online marketing, email marketing, and social media management. Online marketing web analytics refers to the use of web analytics in online marketing. Web analytics can assist businesses in understanding what consumers are doing online, why they are doing it, and how this behavior can be translated into digital marketing campaigns. The organizations are large enterprises and small and medium enterprises. Retail, manufacturing, information technology, and other sector use web analytics.

North America was the largest region in the web analytics market in 2021. The regions covered in the web analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The web analytics market research report is one of a series of new reports from The Business Research Company that provides web analytics market statistics, including web analytics industry global market size, regional shares, competitors with a web analytics market share, detailed web analytics market segments, market trends and opportunities, and any further data you may need to thrive in the web analytics industry. This web analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The growing demand for online shopping trends is significantly driving the growth of the web analytics market. Web analytics plays a crucial role in providing personalized product recommendations and identifying the shopping trends of the users and also helps marketers to run successful marketing campaigns. For instance, in 2019, 1.92 billion people purchased products online, with eCommerce sales making up 14.1% of total retail sales globally. Retail eCommerce transactions are predicted to increase from 14.1% to 22% by 2023. Web analytics is more important as online shopping trends grow, which allows businesses or marketers to learn more about their customers. Therefore, the growing demand for online shopping trends drives the market for web analytics.

Technological advancement is the key trend gaining popularity in the web analytics market. The key players in the web analytics sector are focusing on providing more technologically advanced web analytics solutions or services to strengthen their position in the market. For instance, in 2022, Amplitude, Inc., the digital optimization company, launched new and improved integrations across the technology stack to enable organizations to unify, analyze, and act on customer data. Amplitude now integrates with Adobe Launch, AWS Redshift, Google BigQuery, Google Tag Manager, and MailChimp, and improved integration with HubSpot. Customers can import data into Amplitude and create customized marketing campaigns because of the new set of integrations.

In March 2021, Piano, a US-based digital experience company, acquired AT Internet for an undisclosed amount. With this acquisition, Piano aims to broaden its client base and provide a more digitally enhanced business platform for advertising, personalization, and analytics. AT Internet is a France-based web analytics company.

The countries covered in the web analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

Table of Contents

1. Executive Summary

2. Web Analytics Market Characteristics

3. Web Analytics Market Trends And Strategies

4. Impact Of COVID-19 On Web Analytics

5. Web Analytics Market Size And Growth

  • 5.1. Global Web Analytics Historic Market, 2016-2021, $ Billion
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints On The Market
  • 5.2. Global Web Analytics Forecast Market, 2021-2026F, 2031F, $ Billion
    • 5.2.1. Drivers Of The Market
    • 5.2.2. Restraints On the Market

6. Web Analytics Market Segmentation

  • 6.1. Global Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Large Enterprises
  • Small And Medium Enterprises
  • 6.2. Global Web Analytics Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Online Marketing
  • Email Marketing
  • Social Media Management
  • 6.3. Global Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Retail
  • Manufacturing
  • Information Technology
  • Other End Users

7. Web Analytics Market Regional And Country Analysis

  • 7.1. Global Web Analytics Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 7.2. Global Web Analytics Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

8. Asia-Pacific Web Analytics Market

  • 8.1. Asia-Pacific Web Analytics Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 8.3. Asia-Pacific Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

9. China Web Analytics Market

  • 9.1. China Web Analytics Market Overview
  • 9.2. China Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion
  • 9.3. China Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion

10. India Web Analytics Market

  • 10.1. India Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 10.2. India Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

11. Japan Web Analytics Market

  • 11.1. Japan Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 11.2. Japan Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

12. Australia Web Analytics Market

  • 12.1. Australia Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 12.2. Australia Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

13. Indonesia Web Analytics Market

  • 13.1. Indonesia Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 13.2. Indonesia Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

14. South Korea Web Analytics Market

  • 14.1. South Korea Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 14.2. South Korea Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

15. Western Europe Web Analytics Market

  • 15.1. Western Europe Web Analytics Market Overview
  • 15.2. Western Europe Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 15.3. Western Europe Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

16. UK Web Analytics Market

  • 16.1. UK Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 16.2. UK Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

17. Germany Web Analytics Market

  • 17.1. Germany Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 17.2. Germany Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

18. France Web Analytics Market

  • 18.1. France Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 18.2. France Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

19. Eastern Europe Web Analytics Market

  • 19.1. Eastern Europe Web Analytics Market Overview
  • 19.2. Eastern Europe Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 19.3. Eastern Europe Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

20. Russia Web Analytics Market

  • 20.1. Russia Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 20.2. Russia Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

21. North America Web Analytics Market

  • 21.1. North America Web Analytics Market Overview
  • 21.2. North America Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 21.3. North America Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

22. USA Web Analytics Market

  • 22.1. USA Web Analytics Market Overview
  • 22.2. USA Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 22.3. USA Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

23. South America Web Analytics Market

  • 23.1. South America Web Analytics Market Overview
  • 23.2. South America Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 23.3. South America Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

24. Brazil Web Analytics Market

  • 24.1. Brazil Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 24.2. Brazil Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

25. Middle East Web Analytics Market

  • 25.1. Middle East Web Analytics Market Overview
  • 25.2. Middle East Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 25.3. Middle East Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

26. Africa Web Analytics Market

  • 26.1. Africa Web Analytics Market Overview
  • 26.2. Africa Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 26.3. Africa Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

27. Web Analytics Market Competitive Landscape And Company Profiles

  • 27.1. Web Analytics Market Competitive Landscape
  • 27.2. Web Analytics Market Company Profiles
    • 27.2.1. Adobe
      • 27.2.1.1. Overview
      • 27.2.1.2. Products and Services
      • 27.2.1.3. Strategy
      • 27.2.1.4. Financial Performance
    • 27.2.2. Applied Technologies Internet
      • 27.2.2.1. Overview
      • 27.2.2.2. Products and Services
      • 27.2.2.3. Strategy
      • 27.2.2.4. Financial Performance
    • 27.2.3. Facebook
      • 27.2.3.1. Overview
      • 27.2.3.2. Products and Services
      • 27.2.3.3. Strategy
      • 27.2.3.4. Financial Performance
    • 27.2.4. Google LLC
      • 27.2.4.1. Overview
      • 27.2.4.2. Products and Services
      • 27.2.4.3. Strategy
      • 27.2.4.4. Financial Performance
    • 27.2.5. IBM Corporation
      • 27.2.5.1. Overview
      • 27.2.5.2. Products and Services
      • 27.2.5.3. Strategy
      • 27.2.5.4. Financial Performance

28. Key Mergers And Acquisitions In The Web Analytics Market

29. Web Analytics Market Future Outlook and Potential Analysis

30. Appendix

  • 30.1. Abbreviations
  • 30.2. Currencies
  • 30.3. Research Inquiries
  • 30.4. The Business Research Company
  • 30.5. Copyright And Disclaimer
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