세계의 소프트 터치 폴리우레탄 코팅 시장 리포트(2023년)

“Soft Touch Polyurethane Coatings Global Market Report 2023 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on soft touch polyurethane coatings market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

• Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
• Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
• Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
• Measure the impact of high global inflation on market growth.
• Create regional and country strategies on the basis of local data and analysis.
• Identify growth segments for investment.
• Outperform competitors using forecast data and the drivers and trends shaping the market.
• Understand customers based on the latest market shares.
• Benchmark performance against key competitors.
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• Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
• All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for soft touch polyurethane coatings? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The soft touch polyurethane coatings market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

• 1) By Base Type: Water-based; Solvent-based

• 2) By Product Type: 2K; UV

• 3) By End-Use: Automotive; Aerospace; Electrical and Electronic; Furniture; Packaging; Other End-users

• Companies Mentioned: The Sherwin Williams Company; Akzo Nobel NV; PPG Industries Limited; RPM International Inc; Aexcel Corporation

• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

• Time series: Five years historic and ten years forecast.

• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

• Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

Major players in the soft touch polyurethane coatings market are: The Sherwin Williams Company, Akzo Nobel NV, PPG Industries Limited, RPM International Inc., Aexcel Corporation, Sokan New Materials, Jotun AS, Axalta Coating Systems Limited, BASF SE, Allnex USA Inc., Hempel A/S, Arkema SA, Hexion Inc., and Lanxess AG.

The global soft touch polyurethane coatings market is expected to grow from $9.32 billion in 2022 to $10.11 billion in 2023 at a compound annual growth rate (CAGR) of 8.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The soft touch polyurethane coatings market is expected to grow to $13.51 billion in 2027 at a CAGR of 7.5%.

The soft-touch polyurethane coatings market consists of sales of soft-touch polyurethane coatings that provide excellent scratch and stain resistance. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The soft-touch polyurethane coatings refers to solvent-based and water-based advanced coatings manufactured by using polyurethane dispersion to provide a soft and smooth feel to coating surfaces. Soft-touch polyurethane coatings offer a premium feel to the object providing scratch-resistant, heat-resistant, and chemical-resistant layers for various applications such as automotive, interior wood surfaces, aircraft interiors, and others. It offers additional protection against scratches and UV.

Asia-Pacific was the largest region in the soft-touch polyurethane coatings market in 2022. The regions covered in the soft-touch polyurethane coatings market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The main base types of soft touch polyurethane coatings are water-based and solvent-based. The water-based soft touch polyurethane coatings refer to an eco-friendly resin that uses water as the primary solvent. The two main products of soft touch polyurethane coatings are 2K and UV that are suitable for automotive, aerospace, electrical and electronic, furniture, packaging, and other end-users.

The expansion of the automotive industry is expected to propel the growth of the soft-touch polyurethane coatings market. Rapid urbanization and global automakers' expansion into emerging markets drive industry growth. The development has been fueled by strong government support, allowing it to carve a distinct path among manufacturing sectors. Such support and expansion of the automotive industry compel the soft-touch polyurethane coatings market to develop better products to provide greater customer service. For instance, according to a February 2022 automobile industry report by India Brand Equity Foundation, the Indian government expects the automobile sector to attract US$ 8-10 billion in domestic and foreign investment by 2023. Furthermore, the automobile industry received approximately US$ 30.78 billion in cumulative equity FDI inflows between April 2000 and September 2021. Therefore, the rise in the automotive industry will drive the growth of soft-touch polyurethane coatings market.

Technological innovations are a key trend in the soft-touch polyurethane coatings market. Companies operating in the soft-touch polyurethane coatings market have developed various technological innovations such as waterborne polyurethane solutions, emulsion-free, anti-yellowing, and other technologies to sustain their position in the market to provide better services to their customers. For instance, in January 2021, Allnex, a German manufacturer of coating resins, announced the launch of their polyurethane dispersion, especially for the automotive OEM and vehicle refinish coating market named the DAOTAN 7061/35WA. This polyurethane dispersion is emulsifier-free, has a high molecular weight, and is a urethane-acrylic-hybrid aqueous dispersion with excellent stability. DAOTAN 7061/35WA provides high performance and is versatile, giving transparent, crack-free surfaces.

In June 2021, PPG Industries, a US-based supplier of paints, coatings, and specialty materials, acquired Tikkurila for an undisclosed amount. With this acquisition PPG will leverage Tikkurila's complementary geographic footprint and strong portfolio of decorative brands to drive future growth. Tikkurila is a Finland-based manufacturer of paints and lacquers.

The countries covered in the soft-touch polyurethane coatings market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The soft touch polyurethane coatings market research report is one of a series of new reports from The Business Research Company that provides soft touch polyurethane coatings market statistics, including soft touch polyurethane coatings industry global market size, regional shares, competitors with a soft touch polyurethane coatings market share, detailed soft touch polyurethane coatings market segments, market trends and opportunities, and any further data you may need to thrive in the soft touch polyurethane coatings industry. This soft touch polyurethane coatings market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Table of Contents

1. Executive Summary

2. Soft Touch Polyurethane Coatings Market Characteristics

3. Soft Touch Polyurethane Coatings Market Trends And Strategies

4. Soft Touch Polyurethane Coatings Market - Macro Economic Scenario

• 4.1. COVID-19 Impact On Soft Touch Polyurethane Coatings Market
• 4.2. Ukraine-Russia War Impact On Soft Touch Polyurethane Coatings Market
• 4.3. Impact Of High Inflation On Soft Touch Polyurethane Coatings Market

5. Soft Touch Polyurethane Coatings Market Size And Growth

• 5.1. Global Soft Touch Polyurethane Coatings Historic Market, 2017-2022, $ Billion
  • 5.1.1. Drivers Of The Market
  • 5.1.2. Restraints On The Market
• 5.2. Global Soft Touch Polyurethane Coatings Forecast Market, 2022-2027F, 2032F, $ Billion
  • 5.2.1. Drivers Of The Market
  • 5.2.2. Restraints On the Market

6. Soft Touch Polyurethane Coatings Market Segmentation

• 6.1. Global Soft Touch Polyurethane Coatings Market, Segmentation By Base Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• Water-Based
• Solvent-Based
• 6.2. Global Soft Touch Polyurethane Coatings Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 2K (2 Pack)
• UV (Ultraviolet)
• 6.3. Global Soft Touch Polyurethane Coatings Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• Automotive
• Aerospace
• Electrical And Electronic
• Furniture
• Packaging
• Other End-Users

7. Soft Touch Polyurethane Coatings Market Regional And Country Analysis

• 7.1. Global Soft Touch Polyurethane Coatings Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 7.2. Global Soft Touch Polyurethane Coatings Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

8. Asia-Pacific Soft Touch Polyurethane Coatings Market

• 8.1. Asia-Pacific Soft Touch Polyurethane Coatings Market Overview
• Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 8.2. Asia-Pacific Soft Touch Polyurethane Coatings Market, Segmentation By Base Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 8.3. Asia-Pacific Soft Touch Polyurethane Coatings Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

9. China Soft Touch Polyurethane Coatings Market

• 9.1. China Soft Touch Polyurethane Coatings Market Overview
• 9.2. China Soft Touch Polyurethane Coatings Market, Segmentation By Base Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion
• 9.3. China Soft Touch Polyurethane Coatings Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion

10. India Soft Touch Polyurethane Coatings Market

• 10.1. India Soft Touch Polyurethane Coatings Market, Segmentation By Base Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 10.2. India Soft Touch Polyurethane Coatings Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

11. Japan Soft Touch Polyurethane Coatings Market

• 11.1. Japan Soft Touch Polyurethane Coatings Market, Segmentation By Base Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 11.2. Japan Soft Touch Polyurethane Coatings Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

12. Australia Soft Touch Polyurethane Coatings Market

• 12.1. Australia Soft Touch Polyurethane Coatings Market, Segmentation By Base Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 12.2. Australia Soft Touch Polyurethane Coatings Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

13. Indonesia Soft Touch Polyurethane Coatings Market

• 13.1. Indonesia Soft Touch Polyurethane Coatings Market, Segmentation By Base Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 13.2. Indonesia Soft Touch Polyurethane Coatings Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

14. South Korea Soft Touch Polyurethane Coatings Market

• 14.1. South Korea Soft Touch Polyurethane Coatings Market, Segmentation By Base Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 14.2. South Korea Soft Touch Polyurethane Coatings Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

15. Western Europe Soft Touch Polyurethane Coatings Market

• 15.1. Western Europe Soft Touch Polyurethane Coatings Market Overview
• 15.2. Western Europe Soft Touch Polyurethane Coatings Market, Segmentation By Base Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 15.3. Western Europe Soft Touch Polyurethane Coatings Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

16. UK Soft Touch Polyurethane Coatings Market

• 16.1. UK Soft Touch Polyurethane Coatings Market, Segmentation By Base Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 16.2. UK Soft Touch Polyurethane Coatings Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

17. Germany Soft Touch Polyurethane Coatings Market

• 17.1. Germany Soft Touch Polyurethane Coatings Market, Segmentation By Base Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 17.2. Germany Soft Touch Polyurethane Coatings Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

18. France Soft Touch Polyurethane Coatings Market

• 18.1. France Soft Touch Polyurethane Coatings Market, Segmentation By Base Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 18.2. France Soft Touch Polyurethane Coatings Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

19. Eastern Europe Soft Touch Polyurethane Coatings Market

• 19.1. Eastern Europe Soft Touch Polyurethane Coatings Market Overview
• 19.2. Eastern Europe Soft Touch Polyurethane Coatings Market, Segmentation By Base Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 19.3. Eastern Europe Soft Touch Polyurethane Coatings Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

20. Russia Soft Touch Polyurethane Coatings Market

• 20.1. Russia Soft Touch Polyurethane Coatings Market, Segmentation By Base Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 20.2. Russia Soft Touch Polyurethane Coatings Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

21. North America Soft Touch Polyurethane Coatings Market

• 21.1. North America Soft Touch Polyurethane Coatings Market Overview
• 21.2. North America Soft Touch Polyurethane Coatings Market, Segmentation By Base Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 21.3. North America Soft Touch Polyurethane Coatings Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

22. USA Soft Touch Polyurethane Coatings Market

• 22.1. USA Soft Touch Polyurethane Coatings Market Overview
• 22.2. USA Soft Touch Polyurethane Coatings Market, Segmentation By Base Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 22.3. USA Soft Touch Polyurethane Coatings Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

23. South America Soft Touch Polyurethane Coatings Market

• 23.1. South America Soft Touch Polyurethane Coatings Market Overview
• 23.2. South America Soft Touch Polyurethane Coatings Market, Segmentation By Base Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 23.3. South America Soft Touch Polyurethane Coatings Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

24. Brazil Soft Touch Polyurethane Coatings Market

• 24.1. Brazil Soft Touch Polyurethane Coatings Market, Segmentation By Base Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 24.2. Brazil Soft Touch Polyurethane Coatings Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

25. Middle East Soft Touch Polyurethane Coatings Market

• 25.1. Middle East Soft Touch Polyurethane Coatings Market Overview
• 25.2. Middle East Soft Touch Polyurethane Coatings Market, Segmentation By Base Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 25.3. Middle East Soft Touch Polyurethane Coatings Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

26. Africa Soft Touch Polyurethane Coatings Market

• 26.1. Africa Soft Touch Polyurethane Coatings Market Overview
• 26.2. Africa Soft Touch Polyurethane Coatings Market, Segmentation By Base Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 26.3. Africa Soft Touch Polyurethane Coatings Market, Segmentation By End-Use, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

27. Soft Touch Polyurethane Coatings Market Competitive Landscape And Company Profiles

• 27.1. Soft Touch Polyurethane Coatings Market Competitive Landscape
• 27.2. Soft Touch Polyurethane Coatings Market Company Profiles
  • 27.2.1. The Sherwin Williams Company
    • 27.2.1.1. Overview
    • 27.2.1.2. Products and Services
    • 27.2.1.3. Strategy
    • 27.2.1.4. Financial Performance
  • 27.2.2. Akzo Nobel NV
    • 27.2.2.1. Overview
    • 27.2.2.2. Products and Services
    • 27.2.2.3. Strategy
    • 27.2.2.4. Financial Performance
  • 27.2.3. PPG Industries Limited
    • 27.2.3.1. Overview
    • 27.2.3.2. Products and Services
    • 27.2.3.3. Strategy
    • 27.2.3.4. Financial Performance
  • 27.2.4. RPM International Inc
    • 27.2.4.1. Overview
    • 27.2.4.2. Products and Services
    • 27.2.4.3. Strategy
    • 27.2.4.4. Financial Performance
  • 27.2.5. Aexcel Corporation
    • 27.2.5.1. Overview
    • 27.2.5.2. Products and Services
    • 27.2.5.3. Strategy
    • 27.2.5.4. Financial Performance

28. Key Mergers And Acquisitions In The Soft Touch Polyurethane Coatings Market

29. Soft Touch Polyurethane Coatings Market Future Outlook and Potential Analysis

30. Appendix

• 30.1. Abbreviations
• 30.2. Currencies
• 30.3. Historic And Forecast Inflation Rates
• 30.4. Research Inquiries
• 30.5. The Business Research Company
• 30.6. Copyright And Disclaimer