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Scooter Global Market Report 2024

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LSH 24.02.29

Scooter Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on scooter market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the coronavirus and how it is responding as the impact of the virus abates.
  • Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for scooter? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The scooter market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Markets Covered:

  • 1) Product Type: Electric Scooters; Gas Scooters; Kick Scooters
  • 2) By Application: Commercial; Individual
  • Companies Mentioned: Yadea Technology Group Co. Ltd.; Ninebot Limited; Neutron Holdings Inc.; Bird Rides Inc.; Skinny Labs Inc.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

A scooter is a compact, open, two-wheeled motor vehicle designed for a seated driver with their legs together and feet resting on the floorboard above an enclosed engine. These vehicles can be powered by different sources such as fuel, electricity, or manual operation. Scooters are available in diverse styles, colors, and sizes to cater to various preferences.

The primary types of scooters include electric scooters, gas-powered scooters, and kick scooters. Electric scooters are two-wheeled vehicles resembling motorcycles but lack a seat, handlebars, or pedals. They are propelled by an electric engine and require the user to push them along the ground to move. Scooters are utilized for both commercial and personal purposes.

The scooter market research report is one of a series of new reports from The Business Research Company that provides scooter market statistics, including the scooter industry's global market size, regional shares, competitors with a scooter market share, detailed scooter market segments, market trends and opportunities, and any further data you may need to thrive in the scooter industry. This scooter market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The scooter market size has grown strongly in recent years. It will grow from $68.72 billion in 2023 to $73.97 billion in 2024 at a compound annual growth rate (CAGR) of 7.6%. During the historic period, the growth within the scooter industry can be attributed to several key factors. These include the effects of urbanization and increasing traffic congestion in cities, the upward trend in fuel prices prompting a search for more economical transportation options, heightened environmental concerns leading to the adoption of eco-friendly modes of transport, the inherent ease of maneuverability associated with scooters, a youthful demographic preferring such convenient modes of travel, the rise of the sharing economy facilitating scooter-sharing services, and evolving lifestyle patterns influencing transportation choices.

The scooter market size is expected to see strong growth in the next few years. It will grow to $96.89 billion in 2028 at a compound annual growth rate (CAGR) of 7.0%. Anticipated growth in the forecast period within the scooter industry is expected to result from various factors. These include the incorporation of smart connectivity features into scooters, the expansion and prevalence of scooter-sharing services, a heightened focus on sustainable manufacturing practices within the industry, increased options for customization tailored to consumer preferences, advancements and innovations in scooter design, and the economic viability of scooters for short commuting distances. Key trends projected for the forecast period encompass the integration of smart features enhancing scooter functionality, a drive toward lightweight and compact scooter designs, continuous technological advancements improving scooter performance, evolving consumer preferences shaping scooter features and capabilities, the integration of advanced safety features for enhanced rider security, innovations in charging infrastructure to support electric scooters, and collaborations between scooter manufacturers and ride-hailing platforms to provide efficient transportation solutions.

Investments in road construction are serving as a significant driver for the scooter market. As countries focus on the repair, maintenance, and construction of new roads to enhance transportation infrastructure, the efficiency of scooters is notably impacted. Well-constructed roads contribute to smooth and obstacle-free rides, particularly for two-wheelers like scooters. Notably, the Indian government has allocated $13.14 billion to the Ministry of Road Transport and Highways for road and highway construction, exemplifying the substantial investments in this sector. Consequently, increased investment in road construction is expected to propel the growth of the scooter market.

The scooters market is witnessing growth due to the rising trend of micromobility. Micromobility, characterized by small, lightweight vehicles designed for short-distance travel in urban or densely populated areas, is driving the adoption of electric scooters. The surge in awareness regarding two-wheeled transportation, especially in urban settings, is aligned with environmental concerns, contributing to the growth of electric scooters. A notable statistic from the National Association of City Transportation Officials indicates a nearly twofold increase in dockless e-scooter trips, reaching 62.5 million in 2021 from 33 million in 2020. This accounts for 56% of all shared micro-mobility journeys in that period, highlighting the impact of the growing micromobility trend on the scooters market.

Technological advancements represent a key trend in the scooter market, with technologies like artificial intelligence (AI) playing a pivotal role. AI is integrated into scooter manufacturing processes for various purposes, including traffic monitoring, ensuring battery backup for electric scooters, aiding delivery services in location tracking and parking, among other functionalities. In April 2022, Voi Technology, a Sweden-based micro-mobility startup, collaborated with Drover AI to deploy computer vision in e-scooters throughout Oslo. This AI technology manages sidewalk driving, modifies e-scooter parking locations, and enhances overall safety during scooter rides. The integration of advanced technologies continues to be a prominent trend driving innovation in the scooter market.

The scooters market is witnessing significant innovation as major companies introduce advanced technologies to gain a competitive edge. One notable innovation is the incorporation of auto-balancing technology, a self-stabilizing system that enhances the scooters' stability and provides users with a seamless riding experience. In January 2023, Liger Mobility, an India-based motor-vehicle manufacturing company, unveiled the Liger X and Liger X+, positioned as the world's first self-balancing electric scooters. These scooters feature the company's patented 'AutoBalancing' technology, which enables automatic balancing at low speeds. This technology not only contributes to rider safety but also enhances overall comfort and convenience during use. The integration of auto-balancing technology represents a significant step forward in the development of innovative and user-friendly scooters.

In March 2022, Tier, a prominent shared micromobility provider based in Europe, successfully acquired Spin, a micromobility operator owned by Ford, in a deal with undisclosed financial details. This strategic acquisition enables Tier to extend its reach into North America, positioning itself as the largest multimodal micromobility provider globally, both in terms of the number of cities served and the fleet of vehicles available. Spin, headquartered in San Francisco, was previously a micromobility unit under the ownership of Ford Motor Company.

Major companies operating in the scooter market report are Yadea Technology Group Co. Ltd., Ninebot Limited, Neutron Holdings Inc., Bird Rides Inc., Skinny Labs Inc., Honda Motor Co. Ltd., Yamaha Motor Pvt. Ltd., Harley-Davidson Inc., Piaggio & C SpA, Suzuki Motor Corporation, Bayerische Motoren Werke AG., Hero MotoCorp Ltd., Bajaj Auto Ltd., TVS Motor Company Ltd., Mahindra & Mahindra Ltd., Ducati Motor Holding SpA, Triumph Motorcycles Ltd., Kawasaki Heavy Industries Ltd., Sanyang Motor Co. Ltd., Gogoro Inc., NIU Technologies, Segway Inc., Razor USA LLC, Okinawa Autotech Pvt. Ltd., Ather Energy Pvt. Ltd., Ampere Electric Vehicles Pvt Ltd., Revolt Intellicorp Pvt. Ltd., Ola Electric Mobility Pvt. Ltd., Zhongneng Vehicle Group Co. Ltd., Baotian Motorcycle Industrial Co. Ltd., Bashan Motorcycle Manufacturing Co. Ltd.

Asia-Pacific was the largest region in the scooter market in 2023. Asia-Pacific is expected to be the fastest-growing region in the scooter market report during the forecast period. The regions covered in the scooter market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the scooter market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The scooter market consists of sales of electric scooters, balancing scooters, e-scooters, and motor cycles. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Table of Contents

1. Executive Summary

2. Scooter Market Characteristics

3. Scooter Market Trends And Strategies

4. Scooter Market - Macro Economic Scenario

  • 4.1. Impact Of High Inflation On The Market
  • 4.2. Ukraine-Russia War Impact On The Market
  • 4.3. COVID-19 Impact On The Market

5. Global Scooter Market Size and Growth

  • 5.1. Global Scooter Market Drivers and Restraints
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints Of The Market
  • 5.2. Global Scooter Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
  • 5.3. Global Scooter Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Scooter Market Segmentation

  • 6.1. Global Scooter Market, Segmentation Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Electric Scooters
  • Gas Scooters
  • Kick Scooters
  • 6.2. Global Scooter Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Commercial
  • Individual

7. Scooter Market Regional And Country Analysis

  • 7.1. Global Scooter Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 7.2. Global Scooter Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Scooter Market

  • 8.1. Asia-Pacific Scooter Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Scooter Market, Segmentation Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.3. Asia-Pacific Scooter Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Scooter Market

  • 9.1. China Scooter Market Overview
  • 9.2. China Scooter Market, Segmentation Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.3. China Scooter Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Scooter Market

  • 10.1. India Scooter Market, Segmentation Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.2. India Scooter Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Scooter Market

  • 11.1. Japan Scooter Market Overview
  • 11.2. Japan Scooter Market, Segmentation Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.3. Japan Scooter Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Scooter Market

  • 12.1. Australia Scooter Market, Segmentation Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.2. Australia Scooter Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Scooter Market

  • 13.1. Indonesia Scooter Market, Segmentation Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.2. Indonesia Scooter Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Scooter Market

  • 14.1. South Korea Scooter Market Overview
  • 14.2. South Korea Scooter Market, Segmentation Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.3. South Korea Scooter Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Scooter Market

  • 15.1. Western Europe Scooter Market Overview
  • 15.2. Western Europe Scooter Market, Segmentation Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.3. Western Europe Scooter Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Scooter Market

  • 16.1. UK Scooter Market, Segmentation Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.2. UK Scooter Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Scooter Market

  • 17.1. Germany Scooter Market, Segmentation Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.2. Germany Scooter Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Scooter Market

  • 18.1. France Scooter Market, Segmentation Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.2. France Scooter Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Scooter Market

  • 19.1. Italy Scooter Market, Segmentation Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.2. Italy Scooter Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Scooter Market

  • 20.1. Spain Scooter Market, Segmentation Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.2. Spain Scooter Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Scooter Market

  • 21.1. Eastern Europe Scooter Market Overview
  • 21.2. Eastern Europe Scooter Market, Segmentation Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.3. Eastern Europe Scooter Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Scooter Market

  • 22.1. Russia Scooter Market, Segmentation Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.2. Russia Scooter Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Scooter Market

  • 23.1. North America Scooter Market Overview
  • 23.2. North America Scooter Market, Segmentation Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.3. North America Scooter Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Scooter Market

  • 24.1. USA Scooter Market Overview
  • 24.2. USA Scooter Market, Segmentation Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.3. USA Scooter Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Scooter Market

  • 25.1. Canada Scooter Market Overview
  • 25.2. Canada Scooter Market, Segmentation Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.3. Canada Scooter Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Scooter Market

  • 26.1. South America Scooter Market Overview
  • 26.2. South America Scooter Market, Segmentation Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.3. South America Scooter Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Scooter Market

  • 27.1. Brazil Scooter Market, Segmentation Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.2. Brazil Scooter Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Scooter Market

  • 28.1. Middle East Scooter Market Overview
  • 28.2. Middle East Scooter Market, Segmentation Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.3. Middle East Scooter Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Scooter Market

  • 29.1. Africa Scooter Market Overview
  • 29.2. Africa Scooter Market, Segmentation Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.3. Africa Scooter Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Scooter Market Competitive Landscape And Company Profiles

  • 30.1. Scooter Market Competitive Landscape
  • 30.2. Scooter Market Company Profiles
    • 30.2.1. Yadea Technology Group Co. Ltd.
      • 30.2.1.1. Overview
      • 30.2.1.2. Products and Services
      • 30.2.1.3. Strategy
      • 30.2.1.4. Financial Performance
    • 30.2.2. Ninebot Limited
      • 30.2.2.1. Overview
      • 30.2.2.2. Products and Services
      • 30.2.2.3. Strategy
      • 30.2.2.4. Financial Performance
    • 30.2.3. Neutron Holdings Inc.
      • 30.2.3.1. Overview
      • 30.2.3.2. Products and Services
      • 30.2.3.3. Strategy
      • 30.2.3.4. Financial Performance
    • 30.2.4. Bird Rides Inc.
      • 30.2.4.1. Overview
      • 30.2.4.2. Products and Services
      • 30.2.4.3. Strategy
      • 30.2.4.4. Financial Performance
    • 30.2.5. Skinny Labs Inc
      • 30.2.5.1. Overview
      • 30.2.5.2. Products and Services
      • 30.2.5.3. Strategy
      • 30.2.5.4. Financial Performance

31. Global Scooter Market Competitive Benchmarking

32. Global Scooter Market Competitive Dashboard

33. Key Mergers And Acquisitions In The Scooter Market

34. Scooter Market Future Outlook and Potential Analysis

  • 34.1 Scooter Market In 2028 - Countries Offering Most New Opportunities
  • 34.2 Scooter Market In 2028 - Segments Offering Most New Opportunities
  • 34.3 Scooter Market In 2028 - Growth Strategies
    • 34.3.1 Market Trend Based Strategies
    • 34.3.2 Competitor Strategies

35. Appendix

  • 35.1. Abbreviations
  • 35.2. Currencies
  • 35.3. Historic And Forecast Inflation Rates
  • 35.4. Research Inquiries
  • 35.5. The Business Research Company
  • 35.6. Copyright And Disclaimer
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