시장보고서
상품코드
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세계 디지털 광고 시장 보고서(2024년)

Digital Advertising Global Market Report 2024

발행일: | 리서치사: The Business Research Company | 페이지 정보: 영문 175 Pages | 배송안내 : 2-10일 (영업일 기준)

    
    
    


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디지털 광고 시장 규모는 향후 몇 년동안 크게 성장할 것으로 예상됩니다. 2028년 복합 연간 성장률(CAGR) 7.0%를 나타낼 전망이며 638억 7,000만 달러로 성장할 것으로 예상됩니다. 예측기간의 성장은 인터넷의 보급 증가, 디지털 광고에 대한 정부의 지원 증가, 도시화의 진행으로 인한 것으로 예상됩니다. 예측기간의 주요 동향으로는 재무체질 강화를 위한 전략적 협업과 파트너십에 주력, 디지털 광고의 AI 탑재 앱의 중시, 타겟 사용자에게 메시지를 전달하는 디지털 옥외(DOOH) 광고 캠페인 사용, 독특하고 매력적인 개인화된 경험을 제공하는 대화형 광고에 대한 수요 증가와 광고 캠페인에 대한 3D 솔루션의 소개 등이 있습니다.

인터넷 사용자 기반 확장과 셀프 서비스 플랫폼의 가용성은 세계 디지털 광고 시장을 자극하고 있습니다. 인터넷은 전자상거래, 전자 학습, 소셜 연결, 미디어 소비, 통신, 파일 전송 등 다양한 목적으로 널리 사용됩니다. Internet World Stats에 따르면 2022년 6월 현재 세계 인터넷 사용자의 수는 53억 8,500만 명으로 세계 인구의 67.9% 이상을 차지하고 있습니다. 셀프서비스 광고 플랫폼의 인기가 높아짐에 따라 디지털 광고 시장에 크게 기여하여 광고주에게 광고 게재의 편의성을 높이고 있습니다. 인간 중개자 없이도 캠페인을 쉽게 설정하고 관리할 수 있으므로 광고주는 디지털 마케팅에 끌려갑니다. 따라서 인터넷 사용자 기반의 성장과 셀프서비스 플랫폼의 채택이 시장의 주요 추진력이 되고 있습니다.

컨텐츠 마케팅의 예상 성장은 디지털 광고 시장을 더욱 홍보하는 태세를 갖고 있습니다. 컨텐츠 마케팅은 가치 있고 관련성이 있고 일관된 컨텐츠를 만들고 배포하며 타겟 사용자를 유치하는 데 중점을 둔 전략적 접근 방식입니다. 역동적인 디지털 상황에서 컨텐츠 마케팅은 디지털 광고 전략에 필수적인 부분이 되고, 브랜드는 타겟 사용자와의 연결을 구축하는데 있어서 중요성을 인식하고 있습니다. 예를 들어 영국에 본사를 둔 비디오 마케팅 대행사 및 소프트웨어 회사인 Wyzowl의 조사에 따르면 2023년 2월에 528명의 응답자를 대상으로 한 조사에서 기업이 비디오 컨텐츠 마케팅 채용률이 91% 로 증가하고 2023년 2월의 86%에서 증가한 것으로 나타났습니다. 그러므로 컨텐츠 마케팅 이용이 증가함에 따라 디지털 광고 시장의 성장이 촉진될 것으로 예상됩니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 거시경제 시나리오

  • 고 인플레이션이 시장에 미치는 영향
  • 우크라이나,러시아 전쟁이 시장에 미치는 영향
  • COVID-19에 의한 시장에 대한 영향

제5장 세계 시장 규모와 성장

  • 세계 시장 성장 촉진요인과 억제요인
    • 시장 성장 촉진요인
    • 시장 성장 억제요인
  • 세계 시장 규모 실적과 성장(2018년-2023년)
  • 세계 시장 규모 예측과 성장(2023년-2028년, 2033년)

제6장 시장 세분화

  • 세계 디지털 광고 시장 : 플랫폼별 세분화, 분석 및 예측(2018년-2023년, 2023년-2028년, 2033년)
  • 모바일 광고(앱 내 및 모바일 웹)
  • 데스크톱 광고
  • 디지털 TV
  • 기타 플랫폼
  • 세계 디지털 광고 시장 : 광고 포맷별 세분화, 분석 및 예측(2018년-2023년, 2023년-2028년, 2033년)
  • 디지털 디스플레이 광고(프로그래매틱 및 비프로그래매틱 트랜잭션)
  • 인터넷 유료 검색
  • 소셜 미디어
  • 온라인 비디오
  • 기타 광고 형식
  • 세계 디지털 광고 시장 : 업계별 세분화, 분석 및 예측(2018년-2023년, 2023년-2028년, 2033년)
  • 미디어 및 엔터테인먼트
  • 소비재 및 소매 업계
  • 은행/금융서비스/보험
  • 통신IT부문
  • 여행산업
  • 헬스케어 부문
  • 제조 및 공급망
  • 운송 및 물류
  • 에너지, 전력, 유틸리티
  • 기타 산업

제7장 지역 및 국가 분석

  • 세계 디지털 광고 시장 : 지역별, 분석 및 예측(2018년-2023년, 2023년-2028년, 2033년)
  • 세계 디지털 광고 시장 : 국가별, 분석 및 예측(2018년-2023년, 2023년-2028년, 2033년)

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

  • 디지털 광고 시장 경쟁 구도
  • 디지털 광고 시장 기업 프로파일
    • Google
    • Meta Platforms, Inc.(Facebook)
    • Amazon.com, Inc
    • Microsoft Corporation
    • Alibaba Group Holdings Limited

제31장 기타 선도적이고 혁신적인 기업

  • HULU LLC
  • Tencent
  • Saga Communications, Inc
  • Twitter, Inc.
  • AdChina
  • Baidu Advertising and Sina Corp
  • S4 Capital
  • Dentsu International
  • PwC's Digital Services
  • Accenture Interactive
  • Boostability(Berlin)
  • SQ Digital
  • Gorilla Marketing
  • OTM
  • RMAA 그룹

제32장 경쟁 벤치마킹

제33장 경쟁 대시보드

제34장 주요 인수합병(M&A)

제35장 미래 전망과 가능성 분석

제36장 부록

BJH 24.03.21

Digital advertising encompasses services that promote businesses online, utilizing platforms such as search engines, social media, websites, and other digitally accessible programs. Its versatility allows businesses to achieve various objectives along the marketing funnel, including brand awareness, customer engagement, product launches, and driving repeat sales.

The primary platforms for digital advertising include mobile advertising (both in-app and mobile web), desktop advertising, digital TV, and others. Digital television involves transmitting television signals through digital technologies rather than analog methods. Various ad formats, such as digital display ads (encompassing programmatic and non-programmatic transactions), internet paid search, social media, and online video, are employed across diverse industries, including media and entertainment, consumer goods and retail, banking, financial services, insurance, telecommunications, IT, travel, healthcare, manufacturing, supply chain, transportation, logistics, energy, power, utilities, and others.

The digital advertising market research report is one of a series of new reports from The Business Research Company that provides digital advertising market statistics, including digital advertising industry global market size, regional shares, competitors with a digital advertising market share, detailed digital advertising market segments, market trends and opportunities, and any further data you may need to thrive in the digital advertising industry. This digital advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digital advertising market size has grown strongly in recent years. It will grow from $45.78 billion in 2023 to $48.73 billion in 2024 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historical period can be attributed to an increase in advertising expenditure, the rise in e-commerce penetration, increased availability of smartphones, and growth in social media usage.

The digital advertising market size is expected to see strong growth in the next few years. It will grow to $63.87 billion in 2028 at a compound annual growth rate (CAGR) of 7.0%. The growth in the forecast period can be attributed to increasing internet penetration, growing government support for digital advertising, and rising urbanization. Major trends in the forecast period include a focus on strategic collaborations and partnerships to enhance financial strength, emphasis on AI-powered apps for digital advertising, the use of digital out-of-home (DOOH) advertising campaigns to deliver messages to the target audience, a rising demand for interactive advertising to provide a unique and engaging personalized experience, and the introduction of 3D solutions in advertising campaigns.

The expansion of the internet user base, coupled with the availability of self-service platforms, is fueling the global digital advertising market. The internet is widely utilized for various purposes such as e-commerce, e-learning, social connectivity, media consumption, communication, and file transfers. As of June 2022, the number of global internet users stands at 5.385 billion, representing over 67.9% of the world's population, according to Internet World Stats. The increasing popularity of self-service advertising platforms significantly contributes to the digital advertising market, providing advertisers with greater convenience in ad placement. The ease of setting up and managing campaigns without the need for human intermediaries attracts advertisers to digital marketing. Hence, the growth in the internet user base and the adoption of self-service platforms are key drivers of the market.

The anticipated growth of content marketing is poised to drive the digital advertising market further. Content marketing is a strategic approach that emphasizes creating and disseminating valuable, relevant, and consistent content to engage a target audience. In the dynamic digital landscape, content marketing has become an integral part of digital advertising strategies, with brands recognizing its importance in building connections with the target audience. For instance, a survey by Wyzowl, a UK-based video marketing agency and software company, revealed that businesses' adoption of video content marketing increased to 91% in a survey of 528 unique respondents in February 2023, up from the 86% observed in 2022. Therefore, the increasing use of content marketing is expected to propel the growth of the digital advertising market.

The global digital advertising market is witnessing the increasing popularity of technological advancements, with augmented reality (AR) emerging as a major trend. Advertisers are incorporating augmented reality into their strategies to elevate the user experience. For example, in October 2021, Snapchat, a US-based messaging services company recognized for pioneering AR ads, introduced a studio to aid clients in crafting augmented reality advertising and experiences. This initiative aims to promote the utilization of technology that overlays computer-generated images onto a person's real-world perspective. AR ads go beyond providing information, enabling users to interact with the content rather than merely observing it.

Prominent companies in the digital advertising market are actively exploring innovative AI-based advertising tools such as Link AI for Digital to expand their customer base and gain a competitive edge. Link AI for Digital is an AI-powered advertising testing tool that predicts the performance of digital ads using real-world data. In May 2022, Kantar, a UK-based marketing data and analytics company, unveiled Link AI for Digital, specifically designed for digital advertising formats. This solution forecasts the in-market performance of digital ads and has been trained on more than 230,000 survey-enabled ad tests and 30 million real-world interactions.

In November 2021, Entravision, a US-based media, marketing, and technology company, acquired 365 Digital for an undisclosed amount. Through this strategic acquisition, Entravision aims to expand and strengthen its digital services in emerging markets, including Africa. 365 Digital, based in South Africa, specializes in digital advertising solutions, particularly in ad serving technology and solutions.

Major companies operating in the digital advertising market report are Google, Meta Platforms, Inc. (Facebook), Amazon.com, Inc., Microsoft Corporation, Alibaba Group Holdings Limited, HULU LLC, Tencent, Saga Communications, Inc., Twitter, Inc., AdChina, Baidu Advertising and Sina Corp, S4 Capital, Dentsu International, PwC's Digital Services, Accenture Interactive, Boostability (Berlin), SQ Digital, Gorilla Marketing, OTM, RMAA Group, Netpeak (Moscow), Webrentic, Slon Media (Moscow), 25wat, Jstokes, Thrive Agency, Sizmek Technologies Inc., ArnoldStreet, SocialMedia55, Hawk Media, El Cielo Digital - Sabemos de Marketing Digital, DieciseisOnce.com, SEOnet, Dicore Digital, Punto Rojo, Sherlock Communications, Centrico Digital, FP7 McCANN, Tonic International, MullenLowe MENA, Elephant Nation, BPG Group, Mars Media Group, Intango, Executive Digital, Pyramedia Group, 3points, Boopin, Maat Marcom Agency, Borarong Consulting, SyberGrupe, BlueMagnet, Rushing Tap, Watson Ferguson Marketing Agency

North America was the largest region in the digital advertising market in 2023. Asia-Pacific was the second largest region in the digital advertising market report. The regions covered in the digital advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the digital advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain

The digital advertising market consists of revenue earned by entities by providing services such as planning, developing, creating, and managing advertisement and promotional activities in digital media. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Digital Advertising Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on digital advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the coronavirus and how it is responding as the impact of the virus abates.
  • Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
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  • All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for digital advertising? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The digital advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of covid 19 on supply chains and consumption patterns.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

  • 1) By Type: Milk And Butter; Cheese; Dry, Condensed, And Evaporated Dairy Products; Ice Cream And Frozen Dessert
  • 2) By Source: Cattle; Sheep; Goat; Camel
  • 3) By Distribution Channel: Supermarkets/Hypermarkets; Convenience Stores; E-Commerce; Others
  • Sub segments: Milk; Butter; Natural Cheese; Processed Cheese; Dry Dairy Product; Condensed Dairy Product; Evaporated Dairy Product; Ice Cream: Frozen Dessert
  • Companies Mentioned: Google; Meta Platforms, Inc. (Facebook); Amazon.com, Inc; Microsoft Corporation; Alibaba Group Holdings Limited
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Digital Advertising Market Characteristics

3. Digital Advertising Market Trends And Strategies

4. Digital Advertising Market - Macro Economic Scenario

  • 4.1. Impact Of High Inflation On The Market
  • 4.2. Ukraine-Russia War Impact On The Market
  • 4.3. COVID-19 Impact On The Market

5. Global Digital Advertising Market Size and Growth

  • 5.1. Global Digital Advertising Market Drivers and Restraints
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints Of The Market
  • 5.2. Global Digital Advertising Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
  • 5.3. Global Digital Advertising Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Digital Advertising Market Segmentation

  • 6.1. Global Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Mobile Ad (In-APP and Mobile Web)
  • Desktop Ad
  • Digital TV
  • Other Platforms
  • 6.2. Global Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Digital Display Ad (Programmatic and Non-programmatic Transactions)
  • Internet Paid Search
  • Social Media
  • Online Video
  • Other Ad Formats
  • 6.3. Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Media and Entertainment
  • Consumer Goods & Retail Industry
  • Banking, Financial Service & Insurance
  • Telecommunication IT Sector
  • Travel Industry
  • Healthcare Sector
  • Manufacturing & Supply Chain
  • Transportation and Logistics
  • Energy, Power, and Utilities
  • Other Industrial Verticals

7. Digital Advertising Market Regional And Country Analysis

  • 7.1. Global Digital Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 7.2. Global Digital Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Digital Advertising Market

  • 8.1. Asia-Pacific Digital Advertising Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.3. Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.4. Asia-Pacific Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Digital Advertising Market

  • 9.1. China Digital Advertising Market Overview
  • 9.2. China Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.3. China Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.4. China Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Digital Advertising Market

  • 10.1. India Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.2. India Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.3. India Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Digital Advertising Market

  • 11.1. Japan Digital Advertising Market Overview
  • 11.2. Japan Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.3. Japan Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.4. Japan Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Digital Advertising Market

  • 12.1. Australia Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.2. Australia Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.3. Australia Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Digital Advertising Market

  • 13.1. Indonesia Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.2. Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.3. Indonesia Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Digital Advertising Market

  • 14.1. South Korea Digital Advertising Market Overview
  • 14.2. South Korea Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.3. South Korea Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.4. South Korea Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Digital Advertising Market

  • 15.1. Western Europe Digital Advertising Market Overview
  • 15.2. Western Europe Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.3. Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.4. Western Europe Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Digital Advertising Market

  • 16.1. UK Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.2. UK Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.3. UK Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Digital Advertising Market

  • 17.1. Germany Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.2. Germany Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.3. Germany Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Digital Advertising Market

  • 18.1. France Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.2. France Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.3. France Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Digital Advertising Market

  • 19.1. Italy Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.2. Italy Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.3. Italy Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Digital Advertising Market

  • 20.1. Spain Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.2. Spain Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.3. Spain Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Digital Advertising Market

  • 21.1. Eastern Europe Digital Advertising Market Overview
  • 21.2. Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.3. Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.4. Eastern Europe Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Digital Advertising Market

  • 22.1. Russia Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.2. Russia Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.3. Russia Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Digital Advertising Market

  • 23.1. North America Digital Advertising Market Overview
  • 23.2. North America Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.3. North America Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.4. North America Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Digital Advertising Market

  • 24.1. USA Digital Advertising Market Overview
  • 24.2. USA Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.3. USA Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.4. USA Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Digital Advertising Market

  • 25.1. Canada Digital Advertising Market Overview
  • 25.2. Canada Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.3. Canada Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.4. Canada Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Digital Advertising Market

  • 26.1. South America Digital Advertising Market Overview
  • 26.2. South America Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.3. South America Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.4. South America Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Digital Advertising Market

  • 27.1. Brazil Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.2. Brazil Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.3. Brazil Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Digital Advertising Market

  • 28.1. Middle East Digital Advertising Market Overview
  • 28.2. Middle East Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.3. Middle East Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.4. Middle East Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Digital Advertising Market

  • 29.1. Africa Digital Advertising Market Overview
  • 29.2. Africa Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.3. Africa Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.4. Africa Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Digital Advertising Market Competitive Landscape And Company Profiles

  • 30.1. Digital Advertising Market Competitive Landscape
  • 30.2. Digital Advertising Market Company Profiles
    • 30.2.1. Google
      • 30.2.1.1. Overview
      • 30.2.1.2. Products and Services
      • 30.2.1.3. Strategy
      • 30.2.1.4. Financial Performance
    • 30.2.2. Meta Platforms, Inc. (Facebook)
      • 30.2.2.1. Overview
      • 30.2.2.2. Products and Services
      • 30.2.2.3. Strategy
      • 30.2.2.4. Financial Performance
    • 30.2.3. Amazon.com, Inc
      • 30.2.3.1. Overview
      • 30.2.3.2. Products and Services
      • 30.2.3.3. Strategy
      • 30.2.3.4. Financial Performance
    • 30.2.4. Microsoft Corporation
      • 30.2.4.1. Overview
      • 30.2.4.2. Products and Services
      • 30.2.4.3. Strategy
      • 30.2.4.4. Financial Performance
    • 30.2.5. Alibaba Group Holdings Limited
      • 30.2.5.1. Overview
      • 30.2.5.2. Products and Services
      • 30.2.5.3. Strategy
      • 30.2.5.4. Financial Performance

31. Digital Advertising Market Other Major And Innovative Companies

  • 31.1. HULU LLC
  • 31.2. Tencent
  • 31.3. Saga Communications, Inc
  • 31.4. Twitter, Inc.
  • 31.5. AdChina
  • 31.6. Baidu Advertising and Sina Corp
  • 31.7. S4 Capital
  • 31.8. Dentsu International
  • 31.9. PwC's Digital Services
  • 31.10. Accenture Interactive
  • 31.11. Boostability (Berlin)
  • 31.12. SQ Digital
  • 31.13. Gorilla Marketing
  • 31.14. OTM
  • 31.15. RMAA Group

32. Global Digital Advertising Market Competitive Benchmarking

33. Global Digital Advertising Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Digital Advertising Market

35. Digital Advertising Market Future Outlook and Potential Analysis

  • 35.1 Digital Advertising Market In 2028 - Countries Offering Most New Opportunities
  • 35.2 Digital Advertising Market In 2028 - Segments Offering Most New Opportunities
  • 35.3 Digital Advertising Market In 2028 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer
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