시장보고서
상품코드
1485163

세계의 마케팅 자원 관리(MRM) 시장 보고서(2024년)

Marketing Resource Management Global Market Report 2024

발행일: | 리서치사: The Business Research Company | 페이지 정보: 영문 175 Pages | 배송안내 : 2-10일 (영업일 기준)

    
    
    


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마케팅 자원 관리(MRM) 시장 규모는 향후 몇 년동안 연평균 15.5%의 연평균 복합 성장률(CAGR)로 2028년까지 110억 3,000만 달러 규모로 성장할 것으로 예상됩니다. 예측 기간 동안 예상되는 성장은 AI와 자동화 기술의 통합, 보안 및 개인 정보 보호에 대한 우려 증가, 지속적인 교육 및 개발에 대한 지속적인 투자, 확장 가능한 솔루션에 대한 수요, 실시간 통찰력의 필요성 등 여러 가지 요인에 기인하는 것으로 보입니다. 이 기간 동안 예상되는 주요 트렌드에는 AI 기능 강화, 투명한 마케팅 공급망을 위한 블록체인 도입, 고급 크로스채널 어트리뷰션 모델 시장 개척, 가상현실 및 증강현실 기술과의 통합, 음성 검색 최적화 등이 포함됩니다.

디지털 마케팅 활동의 급격한 증가가 예상됨에 따라 가까운 미래에 마케팅 자원 관리(MRM) 시장이 확대될 것으로 예상됩니다. 디지털 마케팅 활동에는 제품이나 서비스를 홍보하기 위해 사용되는 다양한 온라인 전략과 전술이 포함되며, 소셜 미디어, 검색 엔진, 이메일, 웹 사이트 등의 채널을 활용하여 타겟 고객의 관심을 끌고 브랜드 인지도와 브랜드 인지도와 전환을 높입니다. 디지털 마케팅에 대한 관심이 증가하는 배경에는 소비자의 온라인 존재감이 증가하고 디지털 플랫폼에서 타겟팅된 광고의 효율성이 증가하고 있기 때문입니다. 마케팅 자원 관리(MRM) 도구는 디지털 마케팅 프로세스를 최적화하고 투자 수익률(ROI)을 극대화하기 위한 효율적인 리소스 배분을 보장하는 데 있어 매우 중요한 역할을 합니다. 예를 들어, 2022년 4월 인터랙티브 광고 협회(IAB)가 발표한 데이터에 따르면 2021년 디지털 광고 총수입은 전년 대비 35.4% 증가하여 1,890억 달러에 달할 것으로 예상했습니다. 이는 2020년의 12.2% 성장의 약 3배에 달하는 수치로, 디지털 마케팅에 대한 노력이 크게 증가하여 마케팅 자원 관리(MRM) 솔루션에 대한 수요를 촉진하고 있습니다.

마케팅 자원 관리(MRM) 분야의 선도적인 기업들은 시장에서 경쟁 우위를 확보하기 위해 통합 마케팅 캘린더를 포함한 최첨단 솔루션 개발에 주력하고 있습니다. 통합 마케팅 캘린더는 리소스 관리의 핵심 도구로서 효과적인 디지털 캠페인을 위해 리소스를 최적화하고 종합적인 비즈니스 목표에 따라 민첩성을 촉진하는 간소화된 계획 및 실행 프로세스를 촉진하는 중요한 역할을 합니다. 예를 들어, 2021년 6월 마케팅 자동화 소프트웨어 선도 기업인 앱모(Appimo)는 종합적인 마케팅 자원 관리(MRM) 소프트웨어 제품군의 일부로 실행 가능한 마케팅 캘린더를 발표했습니다. 이 전략적 계획 도구는 구체적인 마케팅 활동, 캠페인, 기한을 명확히 하고 일정을 정할 수 있으며, 적시에 실행하고 조정할 수 있는 구조적 프레임워크를 제공합니다. 이 마케팅 캘린더는 계획 중, 진행 중, 실행 중인 모든 캠페인에 대한 전체 그림을 제공하여 팀 간의 협업과 업무 효율을 향상시킬 수 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 거시경제 시나리오

  • 고인플레이션이 시장에 미치는 영향
  • 우크라이나·러시아 전쟁이 시장에 미치는 영향
  • 시장에 대한 COVID-19의 영향

제5장 세계 시장 규모와 성장

  • 세계의 마케팅 자원 관리(MRM) 시장 : 성장 촉진요인과 억제요인
    • 시장 성장 촉진요인
    • 시장 성장 억제요인
  • 세계의 마케팅 자원 관리(MRM) 시장 규모 실적 : 규모와 성장 2018-2023
  • 세계의 마케팅 자원 관리(MRM) 시장 규모 예측 : 규모와 성장 2023-2028, 2033F

제6장 시장 세분화

  • 세계의 마케팅 자원 관리(MRM) 시장 : 솔루션 유형별, 분석과 예측, 2018-2023, 2023-2028F, 2033F
  • 마케팅 보고서 및 분석
  • 캐파시티 플래닝 관리
  • 재무 관리
  • 크리에이티브 프로덕션 관리
  • 브랜드 및 광고 관리
  • 마케팅 자산 관리
  • 기타 솔루션
  • 세계의 마케팅 자원 관리(MRM) 시장 : 전개 유형별, 분석과 예측, 2018-2023, 2023-2028F, 2033F
  • 클라우드 기반
  • 온프레미스
  • 세계의 마케팅 자원 관리(MRM) 시장 : 업계별, 분석과 예측, 2018-2023, 2023-2028F, 2033F
  • 미디어 및 엔터테인먼트
  • 소매
  • 은행/금융서비스/보험(B
  • 헬스케어
  • 소비재
  • 자동차
  • 제조업
  • 의류
  • 기타 업계

제7장 지역별/국가별 분석

  • 세계의 마케팅 자원 관리(MRM) 시장 : 지역별, 분석과 예측, 2018-2023, 2023-2028F, 2033F
  • 세계의 마케팅 자원 관리(MRM) 시장 : 국가별, 분석과 예측, 2018-2023, 2023-2028F, 2033F

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

  • 마케팅 자원 관리(MRM) 시장 : 경쟁 구도
  • 마케팅 자원 관리(MRM) 시장 : 기업 개요
    • Microsoft Corporation
    • International Business Machines Corporation
    • Oracle Corporation
    • SAP SE
    • Adobe Systems Inc.

제31장 기타 주요 기업 및 혁신 기업

  • HCL Technologies Limited
  • Broadridge Financial Solutions
  • SAS Institute Inc.
  • Teradata Corporation
  • Aprimo LLC
  • MarcomCentral
  • BrandMaker GmbH
  • Sitecore Corporation
  • North Plains Systems Corporation
  • Capital ID B.V.
  • Allocadia Software Inc.
  • Admation Pty. Ltd.
  • Bynder B.V.
  • BrandMaster AS
  • InMotionNow Inc.

제32장 경쟁 벤치마킹

제33장 경쟁 대시보드

제34장 주요 인수합병(M&A)

제35장 향후 전망과 잠재적인 분석

제36장 부록

LSH 24.05.31

Marketing resource management (MRM) refers to a software solution utilized by organizations to efficiently plan, budget, execute, and analyze their marketing activities. It enables better control over marketing resources, thereby enhancing efficiency and maximizing return on investment (ROI) from marketing initiatives.

The primary types of marketing resource management solutions include marketing reporting and analytics, capacity planning management, financial management, creative production management, brand and advertising management, marketing asset management, and others. Marketing reporting and analytics involve the measurement, analysis, and interpretation of marketing performance data to optimize strategies and decision-making processes. These solutions can be deployed both in the cloud and on-premises and find application across various industry verticals including media and entertainment, retail, banking, financial services, insurance, healthcare, consumer goods, automotive, manufacturing, apparel, and others.

The marketing resource management market research report is one of a series of new reports from The Business Research Company that provides marketing resource management market statistics, including marketing resource management industry global market size, regional shares, competitors with a marketing resource management market share, detailed marketing resource management market segments, market trends and opportunities, and any further data you may need to thrive in the marketing resource management industry. This marketing resource management market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The marketing resource management market size has grown rapidly in recent years. It will grow from $5.37 billion in 2023 to $6.20 billion in 2024 at a compound annual growth rate (CAGR) of 15.3%. The expansion observed in the historical period can be attributed to several factors. These include improvements in efficiency, increased collaboration across teams, the adoption of data-driven decision-making processes, efforts to reduce unnecessary marketing expenses, and a growing awareness of the importance of adhering to regulatory standards.

The marketing resource management market size is expected to see rapid growth in the next few years. It will grow to $11.03 billion in 2028 at a compound annual growth rate (CAGR) of 15.5%. The anticipated growth in the forecast period can be attributed to several factors, including the integration of AI and automation technologies, heightened concerns surrounding security and privacy, ongoing investment in continuous training and development, the demand for scalable solutions, and the need for real-time insights. Major trends expected in this period include the enhancement of AI capabilities, the adoption of blockchain for transparent marketing supply chains, the development of advanced cross-channel attribution models, integration with virtual and augmented reality technologies, and optimization for voice search.

The projected surge in digital marketing initiatives is poised to drive the expansion of the marketing resource management (MRM) market in the foreseeable future. Digital marketing initiatives encompass various online strategies and tactics utilized to promote products or services, exploiting channels such as social media, search engines, email, and websites to engage target audiences and enhance brand visibility and conversions. This uptick in digital marketing endeavors stems from the increasing online presence of consumers and the efficacy of targeted advertising on digital platforms. Marketing resource management (MRM) tools play a pivotal role in optimizing digital marketing processes, ensuring efficient resource allocation to maximize return on investment (ROI). For instance, data from the Interactive Advertising Bureau (IAB) in April 2022 revealed a substantial year-on-year growth of 35.4% in total digital ad revenues for 2021, reaching a staggering $189 billion. This growth, nearly three times larger than the 12.2% increase observed in 2020, underscores the significant momentum behind digital marketing efforts, propelling the demand for marketing resource management solutions.

Prominent players in the marketing resource management arena are intensifying their efforts to develop cutting-edge solutions, including integrated marketing calendars, to gain a competitive advantage in the market. Integrated marketing calendars serve as essential tools within resource management, facilitating streamlined planning and execution processes to optimize resources for impactful digital campaigns while promoting agility in alignment with overarching business objectives. For instance, in June 2021, Aprimo, a leading marketing automation software company, unveiled the actionable marketing calendar as part of its comprehensive marketing resource management software suite. This strategic planning tool enables the delineation and scheduling of specific marketing activities, campaigns, and deadlines, providing a structured framework for timely execution and coordination. The marketing calendar offers a holistic view of all planned, in-flight, and ongoing campaigns, fostering enhanced collaboration and operational efficiency across teams.

In September 2022, Planful Inc., a prominent US-based software company, completed the acquisition of Plannuh for an undisclosed sum. This strategic acquisition empowers Planful to furnish marketers with profound financial insights into all marketing activities, facilitating real-time adjustments to investments and fostering closer collaboration with the finance department. Plannuh, a US-based software company specializing in marketing resource management capabilities, offers marketers a centralized platform for seamless creation and management of marketing plans and budgets. This acquisition amplifies Planful's capabilities in providing comprehensive financial intelligence for marketing endeavors, enabling marketers to make informed decisions and optimize resource allocation effectively.

Major companies operating in the marketing resource management market are Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, Adobe Systems Inc., HCL Technologies Limited, Broadridge Financial Solutions, SAS Institute Inc., Teradata Corporation, Aprimo LLC, MarcomCentral, BrandMaker GmbH, Sitecore Corporation, North Plains Systems Corporation, Capital ID B.V., Allocadia Software Inc., Admation Pty. Ltd., Bynder B.V., BrandMaster AS, InMotionNow Inc., Marvia B.V., IntelligenceBank Pty. Ltd., Hive9 Solutions Inc., Optimatica Technologies LLC

North America was the largest region in the marketing resource management market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing resource management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the marketing resource management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The marketing resource management market includes revenues earned by entities by providing services such as campaign planning and execution, budgeting, workflow automation, and integration with other systems. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

  • Including: 1) By Solution Type: Marketing Reporting And Analytics; Capacity Planning Management; Financial Management; Creative Production Management; Brand And Advertising Management; Marketing Asset Management
  • 2) By Deployment Type: Cloud-based; On-premises
  • 3) By Vertical: Media And Entertainment; Retail; Banking, Financial Services, And Insurance; Healthcare; Consumer Goods; Automotive; Manufacturing; Apparel
  • Covering: Microsoft Corporation; International Business Machines Corporation; Oracle Corporation; SAP SE; Adobe Systems Inc.

Table of Contents

1. Executive Summary

2. Marketing Resource Management Market Characteristics

3. Marketing Resource Management Market Trends And Strategies

4. Marketing Resource Management Market - Macro Economic Scenario

  • 4.1. Impact Of High Inflation On The Market
  • 4.2. Ukraine-Russia War Impact On The Market
  • 4.3. COVID-19 Impact On The Market

5. Global Marketing Resource Management Market Size and Growth

  • 5.1. Global Marketing Resource Management Market Drivers and Restraints
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints Of The Market
  • 5.2. Global Marketing Resource Management Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
  • 5.3. Global Marketing Resource Management Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Marketing Resource Management Market Segmentation

  • 6.1. Global Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Marketing Reporting And Analytics
  • Capacity Planning Management
  • Financial Management
  • Creative Production Management
  • Brand And Advertising Management
  • Marketing Asset Management
  • Other Solutions
  • 6.2. Global Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Cloud-based
  • On-premises
  • 6.3. Global Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Media And Entertainment
  • Retail
  • Banking, Financial Services, And Insurance
  • Healthcare
  • Consumer Goods
  • Automotive
  • Manufacturing
  • Apparel
  • Other Verticals

7. Marketing Resource Management Market Regional And Country Analysis

  • 7.1. Global Marketing Resource Management Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 7.2. Global Marketing Resource Management Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Marketing Resource Management Market

  • 8.1. Asia-Pacific Marketing Resource Management Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.3. Asia-Pacific Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.4. Asia-Pacific Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Marketing Resource Management Market

  • 9.1. China Marketing Resource Management Market Overview
  • 9.2. China Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.3. China Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.4. China Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Marketing Resource Management Market

  • 10.1. India Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.2. India Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.3. India Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Marketing Resource Management Market

  • 11.1. Japan Marketing Resource Management Market Overview
  • 11.2. Japan Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.3. Japan Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.4. Japan Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Marketing Resource Management Market

  • 12.1. Australia Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.2. Australia Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.3. Australia Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Marketing Resource Management Market

  • 13.1. Indonesia Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.2. Indonesia Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.3. Indonesia Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Marketing Resource Management Market

  • 14.1. South Korea Marketing Resource Management Market Overview
  • 14.2. South Korea Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.3. South Korea Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.4. South Korea Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Marketing Resource Management Market

  • 15.1. Western Europe Marketing Resource Management Market Overview
  • 15.2. Western Europe Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.3. Western Europe Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.4. Western Europe Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Marketing Resource Management Market

  • 16.1. UK Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.2. UK Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.3. UK Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Marketing Resource Management Market

  • 17.1. Germany Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.2. Germany Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.3. Germany Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Marketing Resource Management Market

  • 18.1. France Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.2. France Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.3. France Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Marketing Resource Management Market

  • 19.1. Italy Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.2. Italy Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.3. Italy Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Marketing Resource Management Market

  • 20.1. Spain Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.2. Spain Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.3. Spain Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Marketing Resource Management Market

  • 21.1. Eastern Europe Marketing Resource Management Market Overview
  • 21.2. Eastern Europe Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.3. Eastern Europe Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.4. Eastern Europe Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Marketing Resource Management Market

  • 22.1. Russia Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.2. Russia Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.3. Russia Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Marketing Resource Management Market

  • 23.1. North America Marketing Resource Management Market Overview
  • 23.2. North America Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.3. North America Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.4. North America Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Marketing Resource Management Market

  • 24.1. USA Marketing Resource Management Market Overview
  • 24.2. USA Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.3. USA Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.4. USA Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Marketing Resource Management Market

  • 25.1. Canada Marketing Resource Management Market Overview
  • 25.2. Canada Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.3. Canada Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.4. Canada Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Marketing Resource Management Market

  • 26.1. South America Marketing Resource Management Market Overview
  • 26.2. South America Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.3. South America Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.4. South America Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Marketing Resource Management Market

  • 27.1. Brazil Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.2. Brazil Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.3. Brazil Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Marketing Resource Management Market

  • 28.1. Middle East Marketing Resource Management Market Overview
  • 28.2. Middle East Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.3. Middle East Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.4. Middle East Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Marketing Resource Management Market

  • 29.1. Africa Marketing Resource Management Market Overview
  • 29.2. Africa Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.3. Africa Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.4. Africa Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Marketing Resource Management Market Competitive Landscape And Company Profiles

  • 30.1. Marketing Resource Management Market Competitive Landscape
  • 30.2. Marketing Resource Management Market Company Profiles
    • 30.2.1. Microsoft Corporation
      • 30.2.1.1. Overview
      • 30.2.1.2. Products and Services
      • 30.2.1.3. Strategy
      • 30.2.1.4. Financial Performance
    • 30.2.2. International Business Machines Corporation
      • 30.2.2.1. Overview
      • 30.2.2.2. Products and Services
      • 30.2.2.3. Strategy
      • 30.2.2.4. Financial Performance
    • 30.2.3. Oracle Corporation
      • 30.2.3.1. Overview
      • 30.2.3.2. Products and Services
      • 30.2.3.3. Strategy
      • 30.2.3.4. Financial Performance
    • 30.2.4. SAP SE
      • 30.2.4.1. Overview
      • 30.2.4.2. Products and Services
      • 30.2.4.3. Strategy
      • 30.2.4.4. Financial Performance
    • 30.2.5. Adobe Systems Inc.
      • 30.2.5.1. Overview
      • 30.2.5.2. Products and Services
      • 30.2.5.3. Strategy
      • 30.2.5.4. Financial Performance

31. Marketing Resource Management Market Other Major And Innovative Companies

  • 31.1. HCL Technologies Limited
  • 31.2. Broadridge Financial Solutions
  • 31.3. SAS Institute Inc.
  • 31.4. Teradata Corporation
  • 31.5. Aprimo LLC
  • 31.6. MarcomCentral
  • 31.7. BrandMaker GmbH
  • 31.8. Sitecore Corporation
  • 31.9. North Plains Systems Corporation
  • 31.10. Capital ID B.V.
  • 31.11. Allocadia Software Inc.
  • 31.12. Admation Pty. Ltd.
  • 31.13. Bynder B.V.
  • 31.14. BrandMaster AS
  • 31.15. InMotionNow Inc.

32. Global Marketing Resource Management Market Competitive Benchmarking

33. Global Marketing Resource Management Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Marketing Resource Management Market

35. Marketing Resource Management Market Future Outlook and Potential Analysis

  • 35.1 Marketing Resource Management Market In 2028 - Countries Offering Most New Opportunities
  • 35.2 Marketing Resource Management Market In 2028 - Segments Offering Most New Opportunities
  • 35.3 Marketing Resource Management Market In 2028 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer
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