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세계의 미디어 구매 대행사 및 대표적 기업 시장(2020-2030년) : COVID-19에 의한 성장과 변화

Media Buying Agencies And Representative Firms Global Market Report 2020-30: COVID-19 Growth And Change

리서치사 The Business Research Company
발행일 On Demand Report 상품 코드 979783
페이지 정보 영문 200 Pages
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세계의 미디어 구매 대행사 및 대표적 기업 시장(2020-2030년) : COVID-19에 의한 성장과 변화 Media Buying Agencies And Representative Firms Global Market Report 2020-30: COVID-19 Growth And Change
발행일 : On Demand Report 페이지 정보 : 영문 200 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 미디어 구매 대행사(Media Buying Agencies) 및 대표적 기업(Representative Firms) 시장에 대해 조사했으며, 시장 규모와 예측, 동향, 전략, 점유율, 성장 촉진요인 및 억제요인, 서비스·모드·용도·지역/국가별 시장 분석, 경쟁 구도, 주요 기업 프로파일 등의 정보를 정리하여 전해드립니다.

목차

제1장 개요

제2장 시장 특성

제3장 시장 규모와 성장

  • 세계 시장(2015-2019년)
    • 시장 성장 촉진요인
    • 시장 성장 억제요인
  • 세계 시장 예측(2019-2023년, 2025년, 2030년)

제4장 시장 세분화

  • 세계 시장 및 예측 : 서비스별(2015-2019년, 2023년, 2025년, 2030년)
  • 미디어 구매 서비스
  • 미디어 플래닝 서비스
  • 미디어 대표적 기업
  • 기타
  • 세계 시장 및 예측 : 모드별(2015-2019년, 2023년, 2025년, 2030년)
  • 오프라인
  • 온라인
  • 세계 시장 및 예측 : 용도별(2015-2019년, 2023년, 2025년, 2030년)
  • 은행/금융서비스/보험(BFSI)
  • 소비재 및 소매
  • 정부 및 공공 부문
  • IT 및 통신
  • 헬스케어
  • 미디어 및 엔터테인먼트

제5장 지역/국가별 분석

  • 세계 시장 및 예측 : 지역별(2015-2019년, 2023년, 2025년, 2030년)
  • 세계 시장 및 예측 : 국가별(2015-2019년, 2023년, 2025년, 2030년)

제6장 아시아태평양

제7장 중국

제8장 인도

제9장 일본

제10장 호주

제11장 인도네시아

제12장 한국

제13장 서유럽

제14장 영국

제15장 독일

제16장 프랑스

제17장 동유럽

제18장 러시아

제19장 북미

제20장 미국

제21장 남미

제22장 브라질

제23장 중동

제24장 아프리카

제25장 경쟁 구도와 기업 개요

  • 경쟁 구도
  • 기업 개요
    • Publicis Groupe
    • Omnicom Group Inc.
    • Interpublic Group of companies
    • Dentsu
    • Katz Media Group

제26장 주요 인수합병(M&A)

제27장 시장 동향과 전략

제28장 시장 전망과 잠재적 분석

제29장 부록

LSH 21.01.12

“Media Buying Agencies And Representative Firms Global Market Report 2020-30: COVID-19 Growth And Change” from The Business Research Company provides the strategists, marketers and senior management with the critical information they need to assess the global media buying agencies and representative firms market.

This report focuses on media buying agencies and representative firms market which is experiencing strong growth. The report gives a guide to the media buying agencies and representative firms market which will be shaping and changing our lives over the next ten years and beyond, including the markets response to the challenge of the global pandemic.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order.

Where is the largest and fastest growing market for the media buying agencies and representative firms? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The Media Buying Agencies And Representative Firms market global report” from The Business Research Company answers all these questions and many more.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the influence of the Covid 19 virus and forecasting its growth.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of Covid 19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The media buying agencies and representative firms market section of the report gives context. It compares the media buying agencies and representative firms market with other segments of the media buying agencies and representative firms market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, media buying agencies and representative firms indicators comparison.

Scope

Markets Covered:

  • 1) By Services: Media Buying Service; Media Planning Service; Media Representative Firms; Other Services
  • 2) By Mode: Offline; Online
  • 3) By Application: BFSI; Consumer Goods and Retail; Government and Public Sector; IT and Telecom; Healthcare; Media and Entertainment
  • Companies Mentioned: Publicis Groupe; Omnicom Group Inc.; Interpublic Group of companies; Dentsu; Katz Media Group
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations:: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Table of Contents

1. Executive Summary

2. Media Buying Agencies And Representative Firms Market Characteristics

3. Media Buying Agencies And Representative Firms Market Size And Growth

  • 3.1. Global Media Buying Agencies And Representative Firms Historic Market, 2015 - 2019, $ Billion
    • 3.1.1. Drivers Of The Market
    • 3.1.2. Restraints On The Market
  • 3.2. Global Media Buying Agencies And Representative Firms Forecast Market, 2019 - 2023F, 2025F, 2030F, $ Billion
    • 3.2.1. Drivers Of The Market
    • 3.2.2. Restraints On the Market

4. Media Buying Agencies And Representative Firms Market Segmentation

  • 4.1. Global Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Media buying service
  • Media planning service
  • Media representative firms
  • Other services
  • 4.2. Global Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Offline
  • Online
  • 4.3. Global Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • BFSI
  • Consumer Goods and Retail
  • Government and Public Sector
  • IT & Telecom
  • Healthcare
  • Media & Entertainment

5. Media Buying Agencies And Representative Firms Market Regional And Country Analysis

  • 5.1. Global Media Buying Agencies And Representative Firms Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 5.2. Global Media Buying Agencies And Representative Firms Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

6. Asia-Pacific Media Buying Agencies And Representative Firms Market

  • 6.1. Asia-Pacific Media Buying Agencies And Representative Firms Market Overview
  • 6.2. Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 6.3. Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

7. China Media Buying Agencies And Representative Firms Market

  • 7.1. China Media Buying Agencies And Representative Firms Market Overview
  • 7.2. China Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F,$ Billion
  • 7.3. China Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F,$ Billion

8. India Media Buying Agencies And Representative Firms Market

  • 8.1. India Media Buying Agencies And Representative Firms Market Overview
  • 8.2. India Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 8.3. India Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

9. Japan Media Buying Agencies And Representative Firms Market

  • 9.1. Japan Media Buying Agencies And Representative Firms Market Overview
  • 9.2. Japan Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 9.3. Japan Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

10. Australia Media Buying Agencies And Representative Firms Market

  • 10.1. Australia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 10.2. Australia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

11. Indonesia Media Buying Agencies And Representative Firms Market

  • 11.1. Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 11.2. Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

12. South Korea Media Buying Agencies And Representative Firms Market

  • 12.1. South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 12.2. South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

13. Western Europe Media Buying Agencies And Representative Firms Market

  • 13.1. Western Europe Media Buying Agencies And Representative Firms Market Overview
  • 13.2. Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 13.3. Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

14. UK Media Buying Agencies And Representative Firms Market

  • 14.1. UK Media Buying Agencies And Representative Firms Market Overview
  • 14.2. UK Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 14.3. UK Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

15. Germany Media Buying Agencies And Representative Firms Market

  • 15.1. Germany Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 15.2. Germany Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

16. France Media Buying Agencies And Representative Firms Market

  • 16.4. France Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 16.5. France Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

17. Eastern Europe Media Buying Agencies And Representative Firms Market

  • 17.1. Eastern Europe Media Buying Agencies And Representative Firms Market Overview
  • 17.2. Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 17.3. Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

18. Russia Media Buying Agencies And Representative Firms Market

  • 18.1. Russia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 18.2. Russia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

19. North America Media Buying Agencies And Representative Firms Market

  • 19.1. North America Media Buying Agencies And Representative Firms Market Overview
  • 19.2. North America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 19.3. North America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

20. USA Media Buying Agencies And Representative Firms Market

  • 20.1. USA Media Buying Agencies And Representative Firms Market Overview
  • 20.2. USA Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 20.3. USA Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

21. South America Media Buying Agencies And Representative Firms Market

  • 21.1. South America Media Buying Agencies And Representative Firms Market Overview
  • 21.2. South America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 21.3. South America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

22. Brazil Media Buying Agencies And Representative Firms Market

  • 22.1. Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 22.2. Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

23. Middle East Media Buying Agencies And Representative Firms Market

  • 23.1. Middle East Media Buying Agencies And Representative Firms Market Overview
  • 23.2. Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 23.3. Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

24. Africa Media Buying Agencies And Representative Firms Market

  • 24.1. Africa Media Buying Agencies And Representative Firms Market Overview
  • 24.2. Africa Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • 24.3. Africa Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

25. Media Buying Agencies And Representative Firms Market Competitive Landscape And Company Profiles

  • 25.1. Media Buying Agencies And Representative Firms Market Competitive Landscape
  • 25.2. Media Buying Agencies And Representative Firms Market Company Profiles
    • 25.2.1. Publicis Groupe
      • 25.2.1.1. Overview
      • 25.2.1.2. Products and Services
      • 25.2.1.3. Strategy
      • 25.2.1.4. Financial Performance
    • 25.2.2. Omnicom Group Inc.
      • 25.2.2.1. Overview
      • 25.2.2.2. Products and Services
      • 25.2.2.3. Strategy
      • 25.2.2.4. Financial Performance
    • 25.2.3. Interpublic Group of companies
      • 25.2.3.1. Overview
      • 25.2.3.2. Products and Services
      • 25.2.3.3. Strategy
      • 25.2.3.4. Financial Performance
    • 25.2.4. Dentsu
      • 25.2.4.1. Overview
      • 25.2.4.2. Products and Services
      • 25.2.4.3. Strategy
      • 25.2.4.4. Financial Performance
    • 25.2.5. Katz Media Group
      • 25.2.5.1. Overview
      • 25.2.5.2. Products and Services
      • 25.2.5.3. Strategy
      • 25.2.5.4. Financial Performance

26. Key Mergers And Acquisitions In The Media Buying Agencies And Representative Firms Market

27. Media Buying Agencies And Representative Firms Market Trends And Strategies

28. Media Buying Agencies And Representative Firms Market Future Outlook and Potential Analysis

29. Appendix

  • 29.1. Abbreviations
  • 29.2. Currencies
  • 29.3. Research Inquiries
  • 29.4. The Business Research Company
  • 29.5. Copyright And Disclaimer
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