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인도의 스마트 밴드 시장 : 제품 종류별(피트니스 밴드, 스마트 워치), 카테고리별(팔찌형 등) - 경쟁 예측과 기회(2013-2023년)

India Smart Band Market By Product Type (Fitness Band and Smart Watch), By Category (Hand and Others), Competition Forecast & Opportunities, 2013 - 2023

리서치사 TechSci Research
발행일 2018년 06월 상품 코드 658169
페이지 정보 영문 92 Pages
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인도의 스마트 밴드 시장 : 제품 종류별(피트니스 밴드, 스마트 워치), 카테고리별(팔찌형 등) - 경쟁 예측과 기회(2013-2023년) India Smart Band Market By Product Type (Fitness Band and Smart Watch), By Category (Hand and Others), Competition Forecast & Opportunities, 2013 - 2023
발행일 : 2018년 06월 페이지 정보 : 영문 92 Pages

인도의 스마트 밴드 시장은 2023년까지 41%의 연평균 성장률(CAGR)로 빠르게 성장할 전망입니다. 소비자의 건강 의식 고양, 하이테크 제품에 관심 있는 소비자의 증가, IoT 붐 등이 시장 성장의 주요 요인이 되고 있습니다. 또한 기술 진보에 의한 제품 소형화·저가격화 진행, 패션 아이템으로서의 인기 확대도 시장 성장에 기여하고 있습니다.

인도의 스마트 밴드(Smart Band) 시장에 대해 분석했으며, 제품 개요와 시장의 기본 구조, 주요 시장 성장 촉진·억제요인, 시장 규모·점유율 동향 전망(과거·향후 6년간), 제품 종류별·카테고리별·지역별 동향, 최근 시장 경쟁의 주요 동향, 주요 기업 개요, 향후 구조 변화와 새로운 시장 기회 등의 정보를 전해드립니다.

제1장 제품 개요

제2장 분석 방법

제3장 애널리스트의 견해

제4장 고객의 견해

  • 표본 분포
  • 고객의 견해 : 사용자수
  • 고객의 견해 : 피트니스 밴드
    • 이용 목적
    • 구입 채널
    • 의사결정시 고려한 요소
    • 영향요인 순위
    • 사용한 브랜드
    • 제품 가격
    • 현재 직면하고 있는 과제
    • 제품 가격(단위 : 인도 루피)
    • 현재 과제 : 심각도순
    • 제품 기능의 인기 순위
    • 추천 제품의 경향
  • 고객의 견해 : 스마트 워치
    • 이용 목적
    • 구입 채널
    • 사용한 브랜드
    • 제품 가격
    • 현재 직면하고 있는 과제
    • 만족도 수준
    • 추천 제품의 경향

제5장 세계의 스마트 밴드 시장 개요

제6장 인도의 스마트 밴드 시장 상황

제7장 인도의 스마트 밴드 시장 전망

  • 시장 규모와 예측
    • 금액 기준
  • 시장 점유율과 예측
    • 제품 종류별(피트니스 밴드, 스마트 워치)
    • 카테고리별(팔찌형, 기타)
    • 지역별(북부, 동부, 서부, 남부)
    • 기업별

제8장 인도의 스마트 밴드 시장 매력 지표

  • 제품 종류별
  • 카테고리별
  • 지역별

제9장 인도의 피트니스 밴드 시장 전망

  • 시장 규모와 예측 : 금액 기준
  • 시장 점유율과 예측
    • 제품 종류별
    • 유통 채널별
    • 가격별
    • 지역별
    • 브랜드별
    • 가격 분석

제10장 인도의 스마트 워치 시장 전망

제11장 시장 역학

  • 영향도 분석
  • 성장 촉진요인
  • 과제

제12장 시장 동향과 발전

제13장 정책 및 규제 상황

제14장 공급망 분석

제15장 인도의 경제 개요

제16장 경쟁 상황

  • 기업간 비교 분석
  • 기업 개요
    • Samsung India Electronics Pvt. Ltd.
    • Fitbit India Private Limited
    • Xiaomi Technology India Private Limited
    • GOQii Technologies Pvt Ltd
    • Motorola Solutions India Private Limited
    • Apple India Private Limited
    • Garmin India Pvt. Ltd.
    • Sony India Private Limited
    • Fossil India Pvt Ltd
    • LG Electronics India Pvt. Ltd.

제17장 전략 제안

KSM 18.07.09

List of Figures

  • Figure 1: Respondent Split, By Gender, By Education, 2018 (N=100)
  • Figure 2: Respondent Split, By Occupation, By Household Income, 2018 (N=40)
  • Figure 3: India Smart Band, By User Vs Non-User, 2018 (N=100)
  • Figure 4: India Smart Band, By Type of Smart Band Used, 2018 (N=73)
  • Figure 5: India Fitness Band, By Purpose of Usage, 2018 (N=50)
  • Figure 6: India Fitness Band, By Channel of Purchase, 2018 (N=50)
  • Figure 7: India Fitness Band, By Factors Considered While Making Purchase, 2018 (N=50)
  • Figure 8: India Fitness Band, By Influencing Factors Ranked, 2018 (N=50)
  • Figure 9: India Fitness Band, By Brand of Fitness Band Used, 2018 (N=50)
  • Figure 10: India Fitness Band, By Price of Fitness Band, 2018 (USD) (N=50)
  • Figure 11: India Fitness Band, By Challenges Faced, 2018 (N=50)
  • Figure 12: India Fitness Band, By Price of Fitness Band, (INR) 2018 (N=50)
  • Figure 13: India Fitness Band, By Ranking of Challenges Faced, 2018 (N=50)
  • Figure 14: India Fitness Band, By Band Features Preference, 2018 (N=50)
  • Figure 15: India Fitness Band, By Tendency of Recommendation, 2018 (N=50)
  • Figure 16: India Smart Watch, By Purpose of Usage, 2018 (N=23)
  • Figure 17: India Smart Watch, By Channel of Purchase, 2018 (N=23)
  • Figure 18: India Smart Watch, By Brand of Smart Watch Used, 2018 (N=23)
  • Figure 19: India Smart Watch, By Price of Smart Watch, (USD) 2018 (N=23)
  • Figure 20: India Smart Watch, By Challenges Faced, 2018 (N=23)
  • Figure 21: India Smart Watch, By Features Expected While Purchasing, 2018 (N=23)
  • Figure 22: India Smart Watch, By Satisfaction Level, 2018 (N=23)
  • Figure 23: India Smart Watch, By Tendency of Recommendation, 2018 (N=23)
  • Figure 24: India Smart Band Market Size, By Value, 2013-2023F (USD Million)
  • Figure 25: India Smart Band Market Share, By Product Type, By Value, 2013-2023F
  • Figure 26: India Smart Band Market Share, By Category, By Value, 2013-2023F
  • Figure 27: India Smart Band Market Share, By Region, By Value, 2013-2023F
  • Figure 28: India Smart Band Market Share, By Region, By Value, 2017 & 2023F
  • Figure 29: India Smart Band Market Share, By Company, By Value, 2017 & 2023F
  • Figure 30: India Smart Band Market Attractiveness Index, By Product Type, By Value, 2018E-2023F
  • Figure 31: India Smart Band Market Attractiveness Index, By Category, By Value, 2018E-2023F
  • Figure 32: India Smart Band Market Attractiveness Index, By Region, By Value, 2018E-2023F
  • Figure 33: India Fitness Band Market Size, By Value, 2013-2023F (USD Million)
  • Figure 34: India Fitness Band Market Share, By Product Type, By Value, 2013-2023F
  • Figure 35: India Fitness Band Market Share, By Distribution Type, By Value, 2013-2023F
  • Figure 36: India Fitness Band Market Share, By Price Range, By Value, 2013-2023F
  • Figure 37: India Fitness Band Market Share, By Region, By Value, 2013-2023F
  • Figure 38: India Fitness Band Market Share, By Region, By Value, 2017 & 2023F
  • Figure 39: India Fitness Band Market Share, By Brand, By Value, 2017 & 2023F
  • Figure 40: India Fitness Band Market, Price Point Analysis (USD)
  • Figure 41: India Smart Watch Market Size, By Value, 2013-2023F (USD Million)
  • Figure 42: India Smart Watch Market Share, By Operating System, By Value, 2013-2023F
  • Figure 43: India Smart Watch Market Share, By Distribution Channel, By Value, 2013-2023F
  • Figure 44: India Smart Watch Market Share, By Price Range, By Value, 2013-2023F
  • Figure 45: India Smart Watch Market Share, By Region, By Value, 2013-2023F
  • Figure 46: India Smart Watch Market Share, By Region, By Value, 2017 & 2023F
  • Figure 47: India Smart Watch Market Share, By Brand, By Value, 2017 & 2023F
  • Figure 48: India Smart Watch Market, Price Point Analysis (USD)

According to “India Smart Band Market By Product Type, By Category, Competition Forecast & Opportunities, 2013 - 2023” smart band market is forecast to grow at a CAGR of 41% by 2023, on the back of growing health awareness, rising population of tech-savvy people and booming Internet of Things (IoT) market. With technological advancements and shrinking chip size, price of smart bands is expected to decline over the coming years, which in turn, would aid the country's smart band market. The trend of smart watches as a fashion accessory, in addition to rising popularity of hybrid watches, increasing penetration of internet and growing e-commerce industry are anticipated to positively influence the smart band market in India during the forecast period. Some of the major players operating in India smart band market are Samsung India Electronics Pvt. Ltd., Xiaomi Technology India Private Limited, GOQii Technologies Pvt. Ltd., Fitbit India Private Limited, Motorola Solutions India Private Limited, Apple India Private Limited, Garmin India Pvt. Ltd., Sony India Private Limited, Fossil India Pvt Ltd, and LG Electronics India Pvt. Ltd. among others. “India Smart Band Market By Product Type, By Category, Competition Forecast & Opportunities, 2013 - 2023” discusses the following aspects of smart band market in India:

  • Smart Band Market Size, Share & Forecast
  • Segmental Analysis - By Product Type (Fitness Band and Smart Watch), By Category (Hand and Others)
  • Competitive Analysis
  • Changing Market Trends & Emerging Opportunities

Why You Should Buy This Report?

  • To gain an in-depth understanding of smart band market in India
  • To identify the on-going trends and anticipated growth in the next five years
  • To help industry consultants, smart band distributor, distributors and other stakeholders align their market-centric strategies
  • To obtain research-based business decisions and add weight to presentations and marketing material
  • To gain competitive knowledge of leading market players
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer's specific needs

Report Methodology:

The information contained in this report is based upon both primary and secondary research. Primary research included interaction with smart band distributor, distributors and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Table of Contents

1. Product Overview

2. Research Methodology

3. Analyst View

4. Voice of Customer

  • 4.1. Sample Distribution
  • 4.2. Voice of Customer - User Base
  • 4.3. Voice of Customer - Fitness Band
    • 4.3.1. Purpose of Usage
    • 4.3.2. Channel of Purchase
    • 4.3.3. Factors Considered While Making Purchase
    • 4.3.4. Ranking of Influencing Factors
    • 4.3.5. Brand of Fitness Band Used
    • 4.3.6. Price of Fitness Band
    • 4.3.7. Challenges Faced
    • 4.3.8. Price of Fitness Band, (INR)
    • 4.3.9. Ranking of Challenges Faced
    • 4.3.10. Band Features Preference
    • 4.3.11. Tendency of Recommendation
  • 4.4. Voice of Customer - Smart Watch
    • 4.4.1. Purpose of Usage
    • 4.4.2. Channel of Purchase
    • 4.4.3. Brand of Smart Watch Used
    • 4.4.4. Price of Smart Watch
    • 4.4.5. Challenges Faced
    • 4.4.6. Features Expected While Purchasing
    • 4.4.7. Satisfaction Level
    • 4.4.8. Tendency of Recommendation

5. Global Smart Band Market Overview

6. India Smart Band Market Landscape

7. India Smart Band Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type (Fitness Band and Smart Watch)
    • 7.2.2. By Category (Hand and Others)
    • 7.2.3. By Region (North, East, West and South)
    • 7.2.4. By Company

8. India Smart Band Market Attractiveness Index

  • 8.1. By Product Type
  • 8.2. By Category
  • 8.3. By Region

9. India Fitness Band Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Type
    • 9.2.3. By Price Range
    • 9.2.4. By Region
    • 9.2.5. By Brand
    • 9.2.6. Price Point Analysis

10. India Smart Watch Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Operating System
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Price Range
    • 10.2.4. By Region
    • 10.2.5. By Brand
    • 10.2.6. Price Point Analysis

11. Market Dynamics

  • 11.1. Impact Analysis
  • 11.2. Drivers
  • 11.3. Challenges

12. Market Trends & Developments

13. Policy & Regulatory Landscape

14. Supply Chain Analysis

15. India Economic Profile

16. Competitive Landscape

  • 16.1. Competitive Benchmarking
  • 16.2. Company Profiles
    • 16.2.1. Samsung India Electronics Pvt. Ltd.
    • 16.2.2. Fitbit India Private Limited
    • 16.2.3. Xiaomi Technology India Private Limited
    • 16.2.4. GOQii Technologies Pvt Ltd
    • 16.2.5. Motorola Solutions India Private Limited
    • 16.2.6. Apple India Private Limited
    • 16.2.7. Garmin India Pvt. Ltd.
    • 16.2.8. Sony India Private Limited
    • 16.2.9. Fossil India Pvt Ltd
    • 16.2.10. LG Electronics India Pvt. Ltd.

17. Strategic Recommendations

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