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인도의 영화관 광고 시장 : 경쟁 예측과 기회

India Cinema Advertising Market By Running Time (Under 30 Sec, 30 Sec - 60 Sec, 60 Sec - 90 Sec and Above 90 Sec), Competition Forecast and Opportunities, 2013 - 2023

리서치사 TechSci Research
발행일 2018년 11월 상품 코드 746123
페이지 정보 영문 67 Pages
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인도의 영화관 광고 시장 : 경쟁 예측과 기회 India Cinema Advertising Market By Running Time (Under 30 Sec, 30 Sec - 60 Sec, 60 Sec - 90 Sec and Above 90 Sec), Competition Forecast and Opportunities, 2013 - 2023
발행일 : 2018년 11월 페이지 정보 : 영문 67 Pages

인도의 영화관 광고(Cinema Advertising) 시장을 조사했으며, 시장 개요, 고객의 소리·고객 행동 분석, 세계의 영화관 광고 시장 개요, 인도의 광고 시장 전망, 인도 영화관 광고 시장의 시장 규모·시장 점유율 추정과 예측, 시장 성장에 대한 각종 영향요인 분석, 관련 정책·규제, 인도의 경제 개요, 주요 기업 개요 등을 정리했습니다.

제1장 영화관 광고 : 서론

제2장 조사 방법

제3장 애널리스트의 견해

제4장 고객의 소리/고객 행동 분석

  • 영화관 광고에 대한 광고 예산 비율
  • 영화관 홀/극장 체인의 선택에 대한 영향요인

제5장 세계의 영화관 광고 시장 개요

제6장 인도의 광고 시장 전망

  • 시장 규모와 예측
  • 시장 점유율과 예측
    • 종류별
      • 영화관
      • 잡지
      • 라디오
      • OOH(Out of Home)

제7장 인도의 영화관 광고 시장 전망

  • 시장 규모와 예측
  • 시장 점유율과 예측
    • 방송 시간별
      • 30초 미만
      • 30-60초
      • 60-90초
      • 90초 이상
    • 지역별
    • 기업별
  • 시장 매력도 지표

제8장 시장 역학

  • 성장 촉진요인
  • 과제

제9장 시장 동향과 시장 전개

제10장 정책 및 규제 상황

제11장 인도의 경제 개요

제12장 경쟁 상황

  • 경쟁 전망
  • 기업 개요
    • PVR Limited
    • INOX Leisure Ltd.
    • Cinepolis India Private Limited
    • Miraj Entertainment Limited
    • Carnival Films Private Limited
    • Mukta Arts Limited
    • Asian Cinema & Multiplexes Private Limited
    • Wave Digital Cinemas Private Limited
    • Movie Times Cineplex Private Limited
    • Gold Digitech Theaters Pvt Ltd

제13장 전략적 제안

KSM 18.12.04

List of Figures

  • Figure 1: Proportion of Ad Budget Allocated to Cinema Advertising, By Value, 2017 (N=100)
  • Figure 2: Factors Influencing Choice of Cinema Hall/Cinema Chain, 2017 (N=100)
  • Figure 3: Global Cinema Advertising Market Size, By Value (USD Million), 2013-2017
  • Figure 4: Global GDP per Capita (current US$), 2012-2016 (USD)
  • Figure 5: India Advertising Market Size, By Value (USD Million), 2013-2023F
  • Figure 6: India GDP per Capita, PPP, 2013-2017 (USD)
  • Figure 7: India Advertising Market Share, By Type, By Value, 2013-2023F
  • Figure 8: Y-O-Y Growth in Real GDP vs Y-O-Y Growth of Advertising Revenue in M&E Industry, 2013-2017
  • Figure 9: India Urban Population Share (as a %age of the Total Population), 2013-2017
  • Figure 10: India Cinema Advertising Market Size, By Value (USD Million), 2013 - 2023F
  • Figure 11: Screens Per Million of Population, By Country, 2017
  • Figure 12: India Cinema Advertising Market Share, By Running Time, By Value, 2013-2023F
  • Figure 13: India Cinema Advertising Market Share, By Region, By Value, 2017 & 2023F
  • Figure 14: India Cinema Advertising Market Share, By Region, By Value, 2013-2023F
  • Figure 15: India Cinema Advertising Market Share, By Company, By Value, 2013-2023F
  • Figure 16: Number of Screens for Top 4 Multiplex Chains, 2017
  • Figure 17: Number of Hindi Films Crossing USD15 Million in their Domestic Box Office Collection
  • Figure 18: India per Capita Household and NPISHs (Non-profit institutions serving households) Final Consumption Expenditure, 2013-2017 (USD)
  • Figure 19: India Cinema Advertising Market Attractiveness Index, By Running Time, By Value, 2018E-2023F
  • Figure 20: India Cinema Advertising Market Attractiveness Index, By Region, By Value, 2018E-2023F

According to “India Cinema Advertising Market By Running Time, Competition Forecast and Opportunities, 2013 - 2023” cinema advertising market is projected to grow at a CAGR of more than 25% by 2023, predominantly on the back of growing number of multiplexes across India. Multiplexes are increasingly helping advertisers to reach a larger audience across the country. Moreover, Indian film industry is witnessing a significant growth with rising number of films being produced each year, thereby further increasing scope for cinema advertising. Additionally, technological developments such as use of VFX is anticipated to aid the growth of India cinema advertising market in the coming years. India cinema advertising market is controlled by these major players, namely PVR Limited, INOX Leisure Ltd., Cinepolis India Private Limited, Miraj Entertainment Limited, Carnival Films Private Limited, Mukta Arts Limited, Asian Cinema & Multiplexes Private Limited, Wave Digital Cinemas Private Limited, Movie Times Cineplex Private Limited and Gold Digitech Theaters Pvt Ltd.

“India Cinema Advertising Market By Running Time, Competition Forecast and Opportunities, 2013 - 2023” discusses the following aspects of cinema advertising market in India:

  • Cinema Advertising Market Size, Share & Forecast
  • Segmental Analysis - By Running Time (Under 30 Sec, 30 Sec - 60 Sec, 60 Sec - 90 Sec and Above 90 Sec)
  • Competitive Analysis
  • Changing Market Trends & Emerging Opportunities

Why You Should Buy This Report?

  • To gain an in-depth understanding of cinema advertising market in India
  • To identify the on-going trends and anticipated growth in the next five years
  • To help industry consultants, cinema advertising distributors and other stakeholders align their market-centric strategies
  • To obtain research-based business decisions and add weight to presentations and marketing material
  • To gain competitive knowledge of leading market players
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer's specific needs

Report Methodology:

The information contained in this report is based upon both primary and secondary research. Primary research included interaction with cinema advertising distributors and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Table of Contents

1. Cinema Advertising: An Introduction

2. Research Methodology

3. Analyst View

4. Voice of Customer/Customer Behavior Analysis

  • 4.1. Proportion of Ad Budget Allocated to Cinema Advertising
  • 4.2. Factors Influencing Choice of Cinema Hall/Cinema Chain

5. Global Cinema Advertising Market Overview

6. India Advertising Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type (Cinema, Magazines, Radio, Out of Home, etc.)

7. India Cinema Advertising Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Running Time (Under 30 sec, 30 sec-90 sec, 60 sec-90 sec, and Above 90 sec)
    • 7.2.2. By Region
    • 7.2.3. By Company
  • 7.3. Market Attractiveness Index
    • 7.3.1. By Running Time
    • 7.3.2. By Region

8. Market Dynamics

  • 8.1. Drivers
  • 8.2. Challenges

9. Market Trends & Developments

10. Policy & Regulatory Landscape

11. India Economic Profile

12. Competitive Landscape

  • 12.1. Competition Outlook
  • 12.2. Company Profiles
    • 12.2.1. PVR Limited
    • 12.2.2. INOX Leisure Ltd.
    • 12.2.3. Cinepolis India Private Limited
    • 12.2.4. Miraj Entertainment Limited
    • 12.2.5. Carnival Films Private Limited
    • 12.2.6. Mukta Arts Limited
    • 12.2.7. Asian Cinema & Multiplexes Private Limited
    • 12.2.8. Wave Digital Cinemas Private Limited
    • 12.2.9. Movie Times Cineplex Private Limited
    • 12.2.10. Gold Digitech Theaters Pvt Ltd

13. Strategic Recommendations

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