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세계의 실시간 입찰 시장 : 경쟁, 예측, 기회

Global Real-Time Bidding Market By Auction (Open Auction & Invitation-only Auction), By AD Format (RTB Image AD & RTB Video AD), By Application (Media & Entertainment, Games, E-commerce), By Device, By Region, Competition, Forecast & Opportunities, 2024

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발행일 2019년 05월 상품 코드 859763
페이지 정보 영문 122 Pages
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세계의 실시간 입찰 시장 : 경쟁, 예측, 기회 Global Real-Time Bidding Market By Auction (Open Auction & Invitation-only Auction), By AD Format (RTB Image AD & RTB Video AD), By Application (Media & Entertainment, Games, E-commerce), By Device, By Region, Competition, Forecast & Opportunities, 2024
발행일 : 2019년 05월 페이지 정보 : 영문 122 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 실시간 입찰(Real-Time Bidding) 시장을 다루었으며, 시장 규모, 시장 점유율 등 현황 분석과 향후 예측을 실시했습니다. 또한 시장을 옥션 종류별, 고지 형식별, 적용 분야별, 디바이스별 및 지역별로 분류하여 분석했으며, 주요 기업에 대해 전략적 분석에 기반한 기업 개요를 제공합니다.

제1장 제품 개요

제2장 조사 방법

제3장 주요 요약

제4장 고객의 소리

  • 벤더 선정을 좌우하는 요인
  • 어떠한 실시간 입찰 소프트웨어를 선택하는가?
  • 실시간 입찰 솔루션의 도입을 촉진하는 미시적 요인
  • 실시간 입찰 솔루션을 사용할 경우 직면하는 과제

제5장 세계의 실시간 입찰 시장 전망

  • 시장 규모와 예측
    • 금액 기준
  • 시장 점유율과 예측
    • 옥션 종류별(공개 입찰, 초대자 전용 입찰)
    • 고지 형식별(실시간 입찰 이미지 고지, 실시간 입찰 동영상 고지)
    • 적용 분야별(미디어 및 엔터테인먼트, 게임, E-commerce, 여행 및 호화품, 모바일 앱, 기타)
    • 디바이스별(모바일 디바이스, 데스크톱 디바이스, 기타)
    • 지역 시장별(북미, 아시아태평양, 유럽, 남미, 중동 및 아프리카)
    • 기업별
  • 시장 매력도 지표

제6장 북미의 실시간 입찰 시장 전망

  • 시장 규모와 예측
    • 금액 기준
  • 시장 점유율과 예측
    • 옥션 종류별
    • 고지 형식별
    • 적용 분야별
    • 디바이스별
    • 국가별
  • 북미 시장 : 국가별 분석
    • 미국의 실시간 입찰 시장 전망
    • 캐나다의 실시간 입찰 시장 전망
    • 멕시코의 실시간 입찰 시장 전망

제7장 아시아태평양의 실시간 입찰 시장 전망

  • 시장 규모와 예측
  • 시장 점유율과 예측
  • 아시아태평양 시장 : 국가별 분석
    • 중국
    • 일본
    • 호주
    • 인도
    • 한국

제8장 유럽의 실시간 입찰 시장 전망

  • 시장 규모와 예측
  • 시장 점유율과 예측
  • 유럽 시장 : 국가별 분석
    • 영국
    • 독일
    • 프랑스
    • 이탈리아
    • 스페인

제9장 남미의 실시간 입찰 시장 전망

  • 시장 규모와 예측
  • 시장 점유율과 예측
  • 남미 시장 : 국가별 분석
    • 브라질
    • 아르헨티나
    • 콜롬비아

제10장 중동 및 아프리카의 실시간 입찰 시장 전망

  • 시장 규모와 예측
  • 시장 점유율과 예측
  • 중동 및 아프리카 시장 : 국가별 분석
    • 터키
    • 사우디아라비아
    • 남아프리카공화국
    • 아랍에미리트

제11장 시장 역학

  • 시장 성장 촉진요인
  • 시장 과제

제12장 시장 동향 및 시장 전개

제13장 시장 경쟁 상황

  • 시장 경쟁 상황 전망
  • 기업 개요
    • Google LLC
    • WPP PLC
    • Adobe Inc.
    • Facebook, Inc.
    • Criteo Advertising
    • Yandex N.V.
    • Rubicon Project
    • Smaato Inc.
    • Salesforce
    • PubMatic, Inc.

제14장 전략적 제안

KSM 19.06.18

List of Figures

  • Figure 1: Global Real-time Bidding Respondents by Factors Influencing Vendor Selection Decision (N=125)
  • Figure 2: Global Real-time Bidding Respondents by Which Real time bidding software would you like to choose
  • Figure 3: Global Real-time Bidding Respondents by Micro factors driving the adoption of Real time Bidding solution
  • Figure 4: Global Real-time Bidding Respondents by Challenges faced while using RTB solution
  • Figure 5. Global Real-time Bidding Market Size, By Value (USD Million), 2014-2018
  • Figure 6. Global Real-time Bidding Market Size, By Value (USD Million), 2019E-2024F
  • Figure 7. Global Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 8. Global Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 9. Global Real-time Bidding Market Share, By Application, By Value, 2014-2024F
  • Figure 10. Global Real-time Bidding Market Share, By Device, By Value, 2014-2024F
  • Figure 11. Global Real-time Bidding Market Share, By Region, By Value, 2018 & 2024F
  • Figure 12. Global Real-time Bidding Market Share, By Company, By Value, 2018
  • Figure 13. Global Real-time Bidding Market Attractiveness Index, By Auction Type, By Value, 2019E-2024F
  • Figure 14. Global Real-time Bidding Market Attractiveness Index, By AD Format, By Value, 2019E-2024F
  • Figure 15. Global Real-time Bidding Market Attractiveness Index, By Application, By Value, 2019E-2024F
  • Figure 16. Global Real-time Bidding Market Attractiveness Index, By Device, By Value, 2019E-2024F
  • Figure 17. Global Real-time Bidding Market Attractiveness Index, By Region, By Value, 2019E-2024F
  • Figure 18. North America Real-time Bidding Market Size, By Value (USD Million), 2014-2018
  • Figure 19. North America Real-time Bidding Market Size, By Value (USD Million), 2019E-2024F
  • Figure 20. North America Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 21. North America Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 22. North America Real-time Bidding Market Share, By Application, By Value, 2014-2024F
  • Figure 23. North America Real-time Bidding Market Share, By Country, By Value, 2014-2024F
  • Figure 24. United States' Share in North America Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 25. United States Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 26. United States Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 27. Canada's Share in North America Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 28. Canada Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 29. Canada Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 30. Mexico's Share in North America Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 31. Mexico Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 32. Mexico Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 33. Asia-Pacific Real-time Bidding Market Size, By Value (USD Million), 2014-2018
  • Figure 34. Asia-Pacific Real-time Bidding Market Size, By Value (USD Million), 2019E-2024F
  • Figure 35. Asia-Pacific Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 36. Asia-Pacific Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 37. Asia-Pacific Real-time Bidding Market Share, By Application, By Value, 2014-2024F
  • Figure 38. Asia-Pacific Real-time Bidding Market Share, By Country, By Value 2014-2024F
  • Figure 39. China's Share in Asia-Pacific Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 40. China Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 41. China Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 42. Japan's Share in Asia-Pacific Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 43. Japan Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 44. Japan Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 45. Australia's Share in Asia-Pacific Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 46. Australia Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 47. Australia Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 48. India's Share in Asia-Pacific Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 49. India Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 50. India Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 51. South Korea's Share in Asia-Pacific Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 52. South Korea Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 53. South Korea Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 54. Europe Real-time Bidding Market Size, By Value (USD Million), 2014-2018
  • Figure 55. Europe Real-time Bidding Market Size, By Value (USD Million), 2019E-2024F
  • Figure 56. Europe Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 57. Europe Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 58. Europe Real-time Bidding Market Share, By Application, By Value, 2014-2024F
  • Figure 59. Europe Real-time Bidding Market Share, By Country, By Value, 2014-2024F
  • Figure 60. United Kingdom's Share in Europe Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 61. United Kingdom Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 62. United Kingdom Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 63. Germany's Share in Europe Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 64. Germany Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 65. Germany Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 66. France's Share in Europe Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 67. France Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 68. France Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 69. Italy's Share in Europe Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 70. Italy Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 71. Italy Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 72. Spain's Share in Europe Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 73. Spain Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 74. Spain Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 75. South America Real-time Bidding Market Size, By Value (USD Million), 2014-2018
  • Figure 76. South America Real-time Bidding Market Size, By Value (USD Million), 2019E-2024F
  • Figure 77. South America Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 78. South America Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 79. South America Real-time Bidding Market Share, By Application, By Value, 2014-2024F
  • Figure 80. South America Real-time Bidding Market Share, By Country, By Value, 2014-2024F
  • Figure 81. Brazil's Share in South America Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 82. Brazil Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 83. Brazil Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 84. Argentina's Share in South America Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 85. Argentina Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 86. Argentina Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 87. Colombia's Share in South America Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 88. Colombia Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 89. Colombia Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 90. Middle East & Africa Real-time Bidding Market Size, By Value (USD Million), 2014-2018
  • Figure 91. Middle East & Africa Real-time Bidding Market Size, By Value (USD Million), 2019E-2024F
  • Figure 92. Middle East & Africa Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 93. Middle East & Africa Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 94. Middle East & Africa Real-time Bidding Market Share, By Application, By Value, 2014-2024F
  • Figure 95. Middle East & Africa Real-time Bidding Market Share, By Country, By Value, 2014-2024F
  • Figure 96. Turkey's Share in Middle East & Africa Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 97. Turkey Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 98. Turkey Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 99. Saudi Arabia's Share in Middle East & Africa Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 100. Saudi Arabia Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 101. Saudi Arabia Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 102. South Africa's Share in Middle East & Africa Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 103. South Africa Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 104. South Africa Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
  • Figure 105. UAE's Share in Middle East & Africa Real-time Bidding Market, By Value, 2014 & 2024F
  • Figure 106. UAE Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
  • Figure 107. UAE Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F

List of Tables

  • Table 1: United States Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 2: Canada Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 3: Mexico Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 4: China Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 5: Japan Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 6: Australia Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 7: India Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 8: South Korea Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 9: United Kingdom Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 10: Germany Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 11: France Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 12: Italy Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 13: Spain Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 14: Brazil Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 15: Argentina Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 16: Colombia Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 17: Turkey Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 18: Saudi Arabia Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 19: South Africa Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
  • Table 20: UAE Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)

Title:
Global Real-Time Bidding Market By Auction (Open Auction & Invitation-only Auction), By AD Format (RTB Image AD & RTB Video AD), By Application (Media & Entertainment, Games, E-commerce and Others), By Device, By Region, Competition, Forecast & Opportunities, 2024.

Global real-time bidding market is projected to exhibit a CAGR of 31.67% during the forecast period, growing from $ 5.79 billion in 2018 to $ 28.69 billion by 2024, on account of increasing proliferation of smartphones and high return on investments. Real-time bidding allows advertising inventory to be sold and bought on an effective per impression basis through auctions. More and more media, retail and e-commerce companies are investing in marketing solutions, thereby aiding the market. Companies are opting for digital marketing campaigns, as these companies can reach the targeted audience in short time. Moreover, marketing strategies such as real-time bidding allows monitoring of the effectiveness of the campaign without additional investment. However, issue of data leakage can inhibit market growth.

Real-time bidding market, globally, can be segmented based on auction type, AD format, application, device and region. On the basis of auction type, the market can be bifurcated into open auction and invitation-only auction. Open auctions allow buyers to access the available inventories and bid accordingly. As more and more companies are opting for digital segment, publishers can get the best price for their inventory through open auction, contributing to the dominant share of the open auction type. Image AD and Video AD Are the two AD formats being used in the market. Consumers are spending more time on watching online videos, which is aiding the video AD segment. Real-time bidding finds application in media & entertainment, E-commerce, games, travel & luxury, mobile application, and others. Media & entertainment and E-commerce companies are using real-time bidding in order to display personalized ads to individual users based on their activity, thereby further fueling the market.

Global real-time bidding market is gaining traction and expanding to various regions including North America, Asia-Pacific, Europe, South America and the Middle East & Africa. Owing to huge smartphone user base, North America is expected to dominate global real-time bidding market during the forecast period.

Major players operating in global real-time bidding market include Google LLC, WPP PLC, Adobe Inc., Facebook, Inc., Criteo, Yandex N.V., Rubicon Project, Smaato Inc., Salesforce, PubMatic, Inc, etc. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments. Adobe has introduced new updates to its Marketing Cloud solution, which allows the integration of adobe dynamic creative optimization feature into the cloud market solution.

Years considered for this report:

  • Historical Years: 2014-2017
  • Base Year: 2018
  • Estimated Year: 2019
  • Forecast Period: 2020-2024

Objective of the Study:

  • To analyze and forecast global real-time bidding market size.
  • To classify and forecast global real-time bidding market based on auction type, AD format, application, device and regional distribution.
  • To identify drivers and challenges for global real-time bidding market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global real-time bidding market.
  • To identify and analyze the profile of leading players operating in global real-time bidding market.

Some of the leading players in global real-time bidding market include Google LLC, WPP PLC, Adobe Inc., Facebook, Inc., Criteo, Yandex N.V., Rubicon Project, Smaato Inc., Salesforce, PubMatic, Inc.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of service providers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the service providers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service offerings, distribution channels and presence of all major service providers across the globe.

TechSci Research calculated global real-time bidding market size by using a bottom-up approach, where data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • E-commerce companies
  • Research organizations and consulting companies
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to real-time bidding market

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as service providers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global real-time bidding market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, by Auction Type:
    • Open Auction
    • Invitation-only Auction
  • Market, by AD Format:
    • RTB Image AD
    • RTB Video AD
  • Market, by Application:
    • Media & Entertainment
    • E-commerce
    • Games
    • Travel & Luxury
    • Mobile Applications
    • Others
  • Market, by Device:
    • Mobile
    • Desktop
    • Others
  • Market, by Region:
  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • Australia
    • India
    • South Korea
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • Turkey
    • Saudi Arabia
    • South Africa
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global real-time bidding market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Voice of Customer

  • 4.1. Factors Influencing Vendor Selection Decision (N=125)
  • 4.2. Which Real time bidding software would you like to choose?
  • 4.3. Micro factors driving the adoption of Real time Bidding solution
  • 4.4. Challenges face while using RTB solution

5. Global Real-Time Bidding Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Auction Type (Open Auction and Invitation-only Auction)
    • 5.2.2. By AD Format (RTB Image AD and RTB Video AD)
    • 5.2.3. By Application (Media & Entertainment, Games, E-commerce, Travel & Luxury, Mobile Applications and Others)
    • 5.2.4. By Device (Mobile, Desktop and Others)
    • 5.2.5. By Region (North America; Asia Pacific; Europe; South America and Middle East & Africa)
    • 5.2.6. By Company (2018)
  • 5.3. Market Attractiveness Index

6. North America Real-Time Bidding Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Auction Type
    • 6.2.2. By AD Format
    • 6.2.3. By Application
    • 6.2.4. By Device
    • 6.2.5. By Country (United States; Canada; Mexico)
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Real-Time Bidding Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Auction Type
        • 6.3.1.2.2. By AD Format
        • 6.3.1.2.3. By Device
    • 6.3.2. Canada Real-Time Bidding Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Auction Type
        • 6.3.2.2.2. By AD Format
        • 6.3.2.2.3. By Device
    • 6.3.3. Mexico Real-Time Bidding Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Auction Type
        • 6.3.3.2.2. By AD Format
        • 6.3.3.2.3. By Device

7. Asia-Pacific Real-Time Bidding Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Auction Type
    • 7.2.2. By AD Format
    • 7.2.3. By Application
    • 7.2.4. By Device
    • 7.2.5. By Country (China; Japan; Australia; India; South Korea; and Rest of Asia Pacific)
  • 7.3. Asia-Pacific: Country Analysis
    • 7.3.1. China Real-Time Bidding Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Auction Type
        • 7.3.1.2.2. By AD Format
        • 7.3.1.2.3. By Device
    • 7.3.2. Japan Real-Time Bidding Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Auction Type
        • 7.3.2.2.2. By AD Format
        • 7.3.2.2.3. By Device
    • 7.3.3. Australia Real-Time Bidding Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Auction Type
        • 7.3.3.2.2. By AD Format
        • 7.3.3.2.3. By Device
    • 7.3.4. India Real-Time Bidding Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Auction Type
        • 7.3.4.2.2. By AD Format
        • 7.3.4.2.3. By Device
    • 7.3.5. South Korea Real-Time Bidding Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Auction Type
        • 7.3.5.2.2. By AD Format
        • 7.3.5.2.3. By Device

8. Europe Real-Time Bidding Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Auction Type
    • 8.2.2. By AD Format
    • 8.2.3. By Application
    • 8.2.4. By Device
    • 8.2.5. By Country (United Kingdom; Germany; France; Italy, Spain and Rest of Europe)
  • 8.3. Europe: Country Analysis
    • 8.3.1. United Kingdom Real-Time Bidding Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Auction Type
        • 8.3.1.2.2. By AD Format
        • 8.3.1.2.3. By Device
    • 8.3.2. Germany Real-Time Bidding Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Auction Type
        • 8.3.2.2.2. By AD Format
        • 8.3.2.2.3. By Device
    • 8.3.3. France Real-Time Bidding Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Auction Type
        • 8.3.3.2.2. By AD Format
        • 8.3.3.2.3. By Device
    • 8.3.4. Italy Real-Time Bidding Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Auction Type
        • 8.3.4.2.2. By AD Format
        • 8.3.4.2.3. By Device
    • 8.3.5. Spain Real-Time Bidding Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Auction Type
        • 8.3.5.2.2. By AD Format
        • 8.3.5.2.3. By Device

9. South America Real-Time Bidding Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Auction Type
    • 9.2.2. By AD Format
    • 9.2.3. By Application
    • 9.2.4. By Device
    • 9.2.5. By Country (Brazil; Argentina; Colombia; and Rest of South America)
  • 9.3. South America: Country Analysis
    • 9.3.1. Brazil Real-Time Bidding Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Auction Type
        • 9.3.1.2.2. By AD Format
        • 9.3.1.2.3. By Device
    • 9.3.2. Argentina Real-Time Bidding Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Auction Type
        • 9.3.2.2.2. By AD Format
        • 9.3.2.2.3. By Device
    • 9.3.3. Colombia Real-Time Bidding Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Auction Type
        • 9.3.3.2.2. By AD Format
        • 9.3.3.2.3. By Device

10. Middle East & Africa Real-time Bidding Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Auction Type
    • 10.2.2. By AD Format
    • 10.2.3. By Application
    • 10.2.4. By Device
    • 10.2.5. By Country (Turkey; Saudi Arabia; South Africa; UAE; and Rest of Middle East & Africa)
  • 10.3. MEA: Country Analysis
    • 10.3.1. Turkey Real-Time Bidding Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Auction Type
        • 10.3.1.2.2. By AD Format
        • 10.3.1.2.3. By Device
    • 10.3.2. Saudi Arabia Real-Time Bidding Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Auction Type
        • 10.3.2.2.2. By AD Format
        • 10.3.2.2.3. By Device
    • 10.3.3. South Africa Real-Time Bidding Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Auction Type
        • 10.3.3.2.2. By AD Format
        • 10.3.3.2.3. By Device
    • 10.3.4. UAE Real-Time Bidding Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Auction Type
        • 10.3.4.2.2. By AD Format
        • 10.3.4.2.3. By Device

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

13. Competitive Landscape

  • 13.1. Competition Outlook
  • 13.2. Company Profiles
    • 13.2.1. Google LLC
    • 13.2.2. WPP PLC
    • 13.2.3. Adobe Inc.
    • 13.2.4. Facebook, Inc.
    • 13.2.5. Criteo Advertising
    • 13.2.6. Yandex N.V.
    • 13.2.7. Rubicon Project
    • 13.2.8. Smaato Inc.
    • 13.2.9. Salesforce
    • 13.2.10. PubMatic, Inc.

14. Strategic Recommendations

(Note: The companies list can be customized based on the client requirements.)

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