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인도의 온라인 소매 시장 : 부문별(남성, 여성, 유아, 전자기기, 가전, 가구 등), 지역별 경쟁, 예측, 기회(2025년)

India Online Retail Market By Segment (Men, Women, Kids & Babies, Electronics & Appliances, Home & Furniture, Others), By Region, Competition, Forecast & Opportunities, 2025

리서치사 TechSci Research
발행일 2020년 05월 상품 코드 935779
페이지 정보 영문 72 Pages
US $ 2,950 ₩ 3,382,000 Unprintable PDF and Excel (Single User License)
US $ 3,750 ₩ 4,299,000 PDF and Excel (Multi-User License)
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TechSci Research 보고서는 10% Customization 서비스가 포함되어 있습니다. 보고서에 포함돼 있지 않은 리서치 데이터와 시장 동향을 추가적으로 요청할 수 있습니다. 자세한 사항은 문의하여 주시기 바랍니다.

인도의 온라인 소매 시장 : 부문별(남성, 여성, 유아, 전자기기, 가전, 가구 등), 지역별 경쟁, 예측, 기회(2025년) India Online Retail Market By Segment (Men, Women, Kids & Babies, Electronics & Appliances, Home & Furniture, Others), By Region, Competition, Forecast & Opportunities, 2025
발행일 : 2020년 05월 페이지 정보 : 영문 72 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

인도의 온라인 소매(Online Retail) 시장을 조사했으며, 각 지역 시장 전망, 시장 역학, 주요 동향, 정책과 규제 상황, 경제 상황, 경쟁 상황 등의 정보를 제공하고, 전략적 제안을 제시하고 있습니다.


제1장 본 조사의 테마 : 온라인 소매

제2장 조사 방법

제3장 주요 요약

제4장 고객의 소리

  • 선호하는 지불 방법
  • 선호하는 이용 시간대
  • 선호하는 카테고리

제5장 인도의 온라인 소매 시장 전망

  • 시장 규모와 예측
  • 시장 점유율과 예측
    • 부문별(남성, 여성, 유아, 전자기기, 가전, 홈 용품과 가구, 기타(스포츠, 서적, 여행가방, 식료품 등))
    • 지역별(북, 남, 동, 서)
    • 상위 5개주
    • 기업별
  • 제품 시장 맵

제6장 북인도의 온라인 소매 시장 전망

  • 시장 규모와 예측
  • 시장 점유율과 예측
    • 부문별
  • 북인도의 상위 3개 도시

제7장 남인도의 온라인 소매 시장 전망

  • 시장 규모와 예측
  • 시장 점유율과 예측
    • 부문별
  • 남인도의 상위 3개 도시

제8장 동인도의 온라인 소매 시장 전망

  • 시장 규모와 예측
  • 시장 점유율과 예측
    • 부문별
  • 동인도의 상위 3개 도시

제9장 서인도의 온라인 소매 시장 전망

  • 시장 규모와 예측
  • 시장 점유율과 예측
    • 부문별
  • 서인도의 상위 3개 도시

제10장 시장 역학

  • 성장 촉진요인/기회
  • 과제/제약

제11장 시장 동향

  • 특정 E-Commerce 사이트에서 사업 추진하는 브랜드의 출현
  • 유연한 지불 옵션의 개발
  • 다양한 비지니스 모델의 등장

제12장 정책과 규제 상황

제13장 인도의 경제 개요

제14장 경쟁 상황

  • Flipkart Internet Private Limited
  • Myntra Designs Private Ltd
  • Amazon Retail India Private Limited
  • One97 Communication Limited
  • Snapdeal Private Limited
  • Jade eServices Private Limited(
  • Nykaa E-Retail Pvt Ltd
  • Brainbees Solutions Pvt Ltd(
  • eBay India
  • Infibeam Avenues Ltd.

제15장 전략적 제안

제16장 면책사항

KSM 20.06.04

Online retail market in India is projected to grow at a double-digit CAGR during the forecast period due to increasing penetration of internet and smartphones in the country. Majority of online shoppers are millennials and favorable policy reforms are attracting foreign companies to invest in the online retail market of India.

Additionally, increasing internet subscribers and affordable data packs, are responsible for creating growth opportunities for buyers, sellers and users, which is positively influencing the growth of the retail market in the country.

Online retail market in India can be segmented based on segment and region. Among segment, electronics and appliances is one of the major segments owing to convenience of purchasing products on discounts and EMIs. Another reason for the significant share of the above mentioned segment is early flash sale of products such as smartphones on e-commerce sites.

Major players operating in the India online retail market include Flipkart Internet Private Limited, Myntra Designs Private Ltd., Amazon Retail India Private Limited, One97 Communication Limited, Snapdeal Private Limited, Jade eServices Private Limited (, Nykaa E-Retail Pvt Ltd, Brainbees Solutions Pvt Ltd (, eBay India, Infibeam Avenues Ltd., etc. The companies are investing in research & development and engaging in partnerships to increase their share in the market. For instance, in 2018, Flipkart acquired an AI company,, for converting speech into text in up to ten different languages.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021-2025

Objective of the Study:

  • To analyze and forecast the market size of India online retail market, in terms of value.
  • To classify and forecast India online retail market based on segment and regional distribution.
  • To identify drivers and challenges for India online retail market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India online retail market.
  • To conduct the pricing analysis for India online retail market.
  • To identify and analyze the profile of leading players involved in the India online retail market.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of companies across the region. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the companies which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, distribution channels and presence of all major companies across the region.

TechSci Research calculated the market size of India online retail market using a bottom-up approach, where data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Online retail companies, suppliers, distributors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to online retail market
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as companies, suppliers, and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India online retail market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By Segment:


  • Clothing
  • Footwear
  • Male Grooming Products
  • Accessories


  • Clothing
  • Footwear
  • Female Grooming Products
  • Accessories

Kids & Babies

  • Toys
  • Clothing
  • Baby Care Products
  • Others

Electronics & Appliances

  • Home Appliances
  • Personal Appliances

Home & Furniture

  • Kitchen Cookware & Serve ware
  • Furniture
  • Home Decor
  • Others (Footwear, Bags, etc.)


  • Market, By Region:





Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India online retail market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Point of Interest: Online Retail

2. Research Methodology

3. Executive Summary

4. Voice of Customer

  • 4.1. Preferred Mode of Payment
  • 4.2. Preferred Time Slots
  • 4.3. Preferred Category

5. India Online Retail Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Segment (Men, Women, Kids & Babies, Electronics & Appliances, Home & Furniture, Others (Sports, Books, Luggage, Grocery, etc.))
      • Men (Clothing, Footwear, Male Grooming Products, Accessories (Watch, Backpack, etc))
      • Women (Clothing, Footwear, Female Grooming Products, Accessories (Jewelery, Bags, Wallet, etc))
      • Kids & Babies (Toys, Clothing, Baby Care Products, Others (Footwear, Bags, etc.))
      • Electronics & Appliances (Home Appliances VS Personal Appliances)
      • Home & Furniture (Kitchen Cookware & Serve ware, Furniture, Home Decor, Others (Gardening Equipment))
    • 5.2.2. By Region (North, South, East, West)
    • 5.2.3. Top 5 States
    • 5.2.4. By Company
  • 5.3. Product Market Map

6. North India Online Retail Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Segment
  • 6.3. Top 3 Cities in North India

7. South India Online Retail Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Segment
  • 7.3. Top 3 Cities in South India

8. East India Online Retail Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Segment
  • 8.3. Top 3 Cities in East India

9. West India Online Retail Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Segment
  • 9.3. Top 3 Cities in West India

10. Market Dynamics

  • 10.1. Drivers/Opportunities
  • 10.2. Challenges/Restraints

11. Market Trends & Developments

  • 11.1. Emergence of brands Operating on Specific E-commerce Sites
  • 11.2. Development of Flexible Payment Options
  • 11.3. Emergence of Various Business Models

12. Policy & Regulatory Landscape

13. India Economic Profile

14. Competitive Landscape

  • 14.1. Flipkart Internet Private Limited
  • 14.2. Myntra Designs Private Ltd
  • 14.3. Amazon Retail India Private Limited
  • 14.4. One97 Communication Limited
  • 14.5. Snapdeal Private Limited
  • 14.6. Jade eServices Private Limited (
  • 14.7. Nykaa E-Retail Pvt Ltd
  • 14.8. Brainbees Solutions Pvt Ltd (
  • 14.9. eBay India
  • 14.10. Infibeam Avenues Ltd.

15. Strategic Recommendations

16. About Us & Disclaimer

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