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인도의 에너지 드링크 시장 : 제품별, 대상 소비자별, 유통 채널별(오프라인, 온라인), 지역별 예측과 기회(2025년)

India Energy Drinks Market By Product, By Target Consumer, By Distribution Channel (Offline, Online), By Region, Forecast & Opportunities, 2025

리서치사 TechSci Research
발행일 2020년 06월 상품 코드 941956
페이지 정보 영문 78 Pages
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TechSci Research 보고서는 10% Customization 서비스가 포함되어 있습니다. 보고서에 포함돼 있지 않은 리서치 데이터와 시장 동향을 추가적으로 요청할 수 있습니다. 자세한 사항은 문의하여 주시기 바랍니다.



인도의 에너지 드링크 시장 : 제품별, 대상 소비자별, 유통 채널별(오프라인, 온라인), 지역별 예측과 기회(2025년) India Energy Drinks Market By Product, By Target Consumer, By Distribution Channel (Offline, Online), By Region, Forecast & Opportunities, 2025
발행일 : 2020년 06월 페이지 정보 : 영문 78 Pages

인도의 에너지 드링크 시장 규모는 향후 5년간 대폭적인 성장을 이룰 것으로 기대되고 있습니다. 시장 성장의 주요 요인으로 탄산음료 대신 인기가 확대된 점, 젊은층의 인기 확대, 높은 가처분 소득과 바쁜 라이프스타일 등을 들 수 있습니다.

인도의 에너지 드링크(Energy Drinks) 시장에 대해 분석했으며, 전체적인 시장 규모 동향 전망과 시장 점유율 구조(제품별·소비자별·유통 채널별), 제품별 상세 동향(과거 5년간·향후 6년간), 주요 시장 성장 촉진·억제요인, 기업간 시장 경쟁 구조, 주요 기업 개요, 향후 시장 성장 방향성 등을 조사했습니다.

제1장 제품 개요

제2장 조사 방법

제3장 인도의 에너지 드링크 시장에 대한 Covid-19의 영향

제4장 주요 요약

제5장 고객의 견해

제6장 인도의 에너지 드링크 시장 전망

  • 시장 규모와 예측
    • 금액·수량 기준
  • 시장 점유율과 예측
    • 제품별(비유기농, 유기농, 천연)
    • 대상 소비자별(10대, 성인, 고령자)
    • 유통 채널별(오프라인(슈퍼마켓/하이퍼마켓, 양판점, 드럭스토어, 푸드서비스/스포츠 영양 체인점, 기타), 온라인)
    • 지역별
    • 기업별(2019년)
  • 시장 매력 지표

제7장 인도의 비유기농 에너지 드링크 시장 전망

  • 시장 규모와 예측
    • 금액·수량 기준
  • 시장 점유율과 예측
    • 대상 소비자별
    • 유통 채널별
  • 시장 매력 지수

제8장 인도의 유기농 에너지 드링크 시장 전망

제9장 인도의 천연 에너지 드링크 시장 전망

제10장 시장 역학

  • 시장 성장 촉진요인
  • 과제

제11장 시장 동향과 발전

제12장 가격 분석

제13장 정책과 규제 상황

제14장 인도의 경제 개요

제15장 경쟁 상황

  • Red Bull India Pvt. Ltd.
  • Coca-Cola India Private Limited
  • Goldwin Healthcare Pvt. Ltd.
  • PepsiCo India Holdings Pvt. Ltd.
  • Monster Beverage
  • Spitz KG
  • JK Ansell
  • K G Functional Beverages
  • Hector Beverages
  • Heinz India
  • Bisleri
  • Dabur

제16장 전략 제안

제17장 TechSci Research 소개, 면책사항

KSM 20.06.25

Title:
India Energy Drinks Market By Product (Non-organic, Organic and Natural), By Target Consumer (Teenagers, Adults and Geriatric Population), By Distribution Channel (Offline (Supermarket/Hypermarket, Mass Merchandiser, Drug Store, Online Retail, Food Service/ Sports Nutrition Chain, Others), Online), By Region, Forecast & Opportunities, 2025.

India energy drinks market is expected to witness a healthy growth during the forecast period owing to the growing adoption of energy drinks as functional drinks by consumers. The increasing benefits associated with the various ingredients present such as caffeine, vitamins, ginseng etc. in energy drinks is making consumers opt for them instead of carbonated drinks. Moreover, the growing popularity of energy drinks among college-going teenagers as well as the younger population due to the influence of the west is anticipated to drive the growth of the market in the coming years. Further, product innovations by manufacturers such as a variety of flavors, fortification with minerals etc. is anticipated to fuel the growth of the India energy drink market in the next five years.

Additionally, factors such as high disposable incomes and hectic lifestyles have made energy drinks a convenient source of nutrients for consumers. It provides instant energy and helps in reducing stress. The growing cafes and bars in the country are also expected to act as a driver for the energy drink market in India by 2025.

India energy drinks market is segmented based product, target consumer, distribution channel and region. Based on target consumer, the market is segmented into teenagers, adults and geriatric population. The teenage consumers are expected to lead the market during the forecast period owing to growing influence of western culture among the youth coupled with the rising need to keep up with the latest trends in the market.

Based on distribution channel, the India energy drinks market is segmented into online and offline channels. The offline channel is further categorized into supermarket/hypermarket, mass merchandiser, drug store, food service/ sports nutrition chain and others. The supermarkets/hypermarkets segment held the largest market share in 2019 and the segment is expected to continue its dominance during the forecast period due to easy availability, a huge variety of available brands and discounted prices.

Major players operating in the India energy drinks market are Red Bull India Pvt. Ltd., Coca-Cola India Private Limited, Goldwin Healthcare Pvt. Ltd., PepsiCo India Holdings Pvt. Ltd., Monster Beverage, Spitz KG, JK Ansell, K G Functional Beverages, Hector Beverages, Heinz India, Bisleri and Dabur, among others. Leading manufacturers are focusing on ensuring quality of products to increase their market share. They are also introducing new variants with different flavors to meet the requirements of different consumer categories.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021-2025

Objective of the Study:

  • To analyze and forecast the market size of India energy drinks market.
  • To classify and forecast India Energy Drinks market based on product, target consumer, distribution channel, company and regional distribution.
  • To identify drivers and challenges for India energy drinks market.
  • To examine competitive developments such as expansions, new product launches in India energy drinks market.
  • To conduct pricing analysis for India energy drinks market.
  • To identify and analyze the profile of leading players operating in India energy drinks market.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of energy drink manufacturers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturing companies which could not be identified due to the limitations of secondary research. TechSci Research analyzed the companies, distribution channels and presence of all major players across India.

TechSci Research calculated the market size of India energy drinks market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Energy Drinks manufacturers/partners
  • Sales channel/vendors/ distribution
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to energy drinks

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as companies, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India energy drinks market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • India Energy Drinks Market, By Product:

Non-organic

Organic

Natural

  • India Energy Drinks Market, By Target Consumer:

Teenagers

Adults

Geriatric Population

  • India Energy Drinks Market, By Distribution Channel:

Offline

  • Supermarket/Hypermarket
  • Mass Merchandiser
  • Drug Store
  • Food Service/ Sports Nutrition Chain
  • Others

Online

  • India Energy Drinks Market, By Region:

North

South

East

West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India energy drinks market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

2. Research Methodology

3. Impact of COVID-19 on India Energy Drinks Market

4. Executive Summary

5. Voice of Customer

6. India Energy Drinks Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value & By Volume
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product (Non-organic, Organic and Natural)
    • 6.2.2. By Target Consumer (Teenagers, Adults and Geriatric Population)
    • 6.2.3. By Distribution Channel (Offline (Supermarket/Hypermarket, Mass Merchandiser, Drug Store, Food Service/ Sports Nutrition Chain, Others), Online)
    • 6.2.4. By Region
    • 6.2.5. By Company (2019)
  • 6.3. Market Attractiveness Index

7. India Non-organic Energy Drinks Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value & By Volume
  • 7.2. Market Share & Forecast
    • 7.2.1. By Target Consumer
    • 7.2.2. By Distribution Channel
  • 7.3. Market Attractiveness Index

8. India Organic Energy Drinks Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value & By Volume
  • 8.2. Market Share & Forecast
    • 8.2.1. By Target Consumer
    • 8.2.2. By Distribution Channel
  • 8.3. Market Attractiveness Index

9. India Natural Energy Drinks Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value & By Volume
  • 9.2. Market Share & Forecast
    • 9.2.1. By Target Consumer
    • 9.2.2. By Distribution Channel
  • 9.3. Market Attractiveness Index

10. Market Dynamics

  • 10.1. Drivers
  • 10.2. Challenges

11. Market Trends & Development

12. Pricing Analysis

13. Policy & Regulatory Landscape

14. India Economic Profile

15. Competitive Landscape

  • 15.1. Red Bull India Pvt. Ltd.
  • 15.2. Coca-Cola India Private Limited
  • 15.3. Goldwin Healthcare Pvt. Ltd.
  • 15.4. PepsiCo India Holdings Pvt. Ltd.
  • 15.5. Monster Beverage
  • 15.6. Spitz KG
  • 15.7. JK Ansell
  • 15.8. K G Functional Beverages
  • 15.9. Hector Beverages
  • 15.10. Heinz India
  • 15.11. Bisleri
  • 15.12. Dabur

16. Strategic Recommendations

17. About us & Disclaimer

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