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인도의 B2C E-Commerce 시장

India B2C E-Commerce Market 2018

리서치사 yStats.com GmbH & Co. KG
발행일 2018년 06월 상품 코드 646987
페이지 정보 영문 63 Pages/Charts
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인도의 B2C E-Commerce 시장 India B2C E-Commerce Market 2018
발행일 : 2018년 06월 페이지 정보 : 영문 63 Pages/Charts

인도의 B2C E-Commerce 시장에 대해 조사분석했으며, 시장 동향, 판매량과 점유율, 인터넷 사용자와 온라인 쇼퍼, 제품, 결제, 배송, 주요 기업 등에 관한 정보를 정리하여 전해드립니다.

제1장 매니지먼트 요약

제2장 개요와 국제 비교

  • B2C E-Commerce 시장의 개요와 국제 비교
  • 소매 총판매량과 B2C E-Commerce 판매량, 중국·인도·미국·서유럽별, 성장 예측
  • 소매 E-Commerce 판매량, 호주·중국·일본·인도·한국별
  • 소매 E-Commerce 판매량 CAGR, 호주·중국·일본·인도·한국별
  • 인터넷 보급률, 호주·중국·일본·인도·인도네시아·말레이시아·필리핀·싱가포르·태국·베트남별
  • 연간 온라인 지출액(온라인 쇼퍼당), 호주·중국·일본·인도·인도네시아·말레이시아·필리핀·싱가포르·태국·베트남별
  • 스마트폰을 경유하여 인터넷에 액세스하는 인터넷 사용자 수의 점유율, 호주·중국·인도·인도네시아·말레이시아·필리핀·싱가포르·한국·대만·태국·베트남별

제3장 동향

  • 인터넷에 액세스하는 디바이스, 도시·지방별
  • 모바일 인터넷 사용자 수
  • 스마트폰 사용자 수, 보급률
  • 자신의 스마트폰에 2-5개의 소매·쇼핑 앱을 설치한한 온라인 쇼퍼 수의 점유율
  • 모바일 인터넷으로 검색하는 카테고리, 모바일 인터넷 매일 사용시간 내역, 카테고리별
  • 구입 수량·금액 내역, 도시 소비자별, 채널별
  • 최근 국경 간 온라인 구입을 한 상위 3개국

제4장 판매량과 점유율

  • 소매 E-Commerce 판매량, CAGR
  • 소매 총판매량에 대한 E-Commerce의 점유율

제5장 사용자와 쇼퍼

  • 인터넷 보급률
  • 인터넷 보급률, 도시·지방별
  • 인터넷 사용자 수, 도시·지방별
  • 온라인 쇼퍼 보급률
  • 온라인 쇼퍼 수
  • 온라인 쇼퍼의 내역, 성별·연령층별
  • 연간 온라인 지출액(온라인 쇼퍼당)

제6장 제품

  • E-Commerce 판매량의 내역, 부문별
  • 온라인 여행 판매량의 내역, 서브 카테고리별
  • 온라인 여행 판매량, 전년대비
  • 소매 E-Commerce 판매량의 내역, 서브 카테고리별
  • B2C E-Commerce 판매량의 내역, 제품 카테고리별
  • 주요 제품 카테고리에서 구입 거래의 내역, 온라인/오프라인·양측별

제7장 결제

  • E-Commerce 판매량의 내역, 부문별
  • 온라인 여행 판매량의 내역, 서브 카테고리별
  • 온라인 여행 판매량, 전년대비
  • 소매 E-Commerce 판매량의 내역, 서브 카테고리별
  • B2C E-Commerce 판매량의 내역, 제품 카테고리별
  • 주요 제품 카테고리에서 구입 거래의 내역, 온라인/오프라인·양측별

제8장 배송

  • E-Commerce 물류 시장 규모, 평균 물류 비용
  • E-Commerce 물류 시장의 내역, 물류 서비스 프로바이더 종류별
  • 매일 E-Commerce 출하 내역, 메트로/Tier 1·Tier2/이상별

제9장 기업

  • B2C E-Commerce 기업의 개요
  • 상위 9사의 B2C E-Commerce 시장 점유율
  • 상위 6의 E-Commerce 사이트, 모바일 검색의 점유율별
  • Flipkart의 개요
  • Amazon India의 개요
KSA 18.06.18

"Rapid growth predicted for online retail in India", says yStats.com publication.

Hamburg-based online business research firm yStats.com's new publication “India B2C E-Commerce Market 2018” reveals expectations of rapid growth in the Asian nation. Yücel Yelken, yStats.com CEO and founder observes that most of the incremental growth will stem from increased Internet connectivity and shopper penetration in second tier cities and rural areas.

Just one third of India's huge population was connected to the Internet in 2017 and few of those made online purchases, according to the new report from yStats.com. As the relatively young population increasingly connects to the Web through smartphones and payment and delivery logistics improve, burgeoning expansion of online retail is predicted to outpace China and other regional markets that have seen rapid growth in the recent past. The yStats.com publication also tells of investments made by local and global online merchants in preparation for this expansion.

Much of the further increase in online sales through 2020 will originate in India's rural regions and second tier cities. Flipkart and Amazon, India's two largest online sellers, are investing in infrastructure to nurture and profit from this growth segment outside the major cities. The yStats.com report cites efforts of global online merchant Alibaba to expand in India through investments in payment provider Paytm and online grocer BigBasket.

Purchases through smartphones and the melding of online/in-store purchases are growing trends in Indian E-Commerce, as reported in the yStats.com publication. Payments for online purchases in India underwent a major shift to bank cards or mobile wallets after demonetization in 2016, though cash on delivery still accounts for the largest share of online orders. The product categories most purchased online in India are mobile phones with their accessories and apparel, while the grocery category is seeing rapid expansion.

Covered Regions:

Asia-Pacific.

Companies Mentioned:

Alibaba Group Holding Ltd, Amazon Seller Services Pvt. Ltd., Flipkart Online Services Pvt. Ltd., Jasper Infotech Pvt. Ltd, Myntra Jabong Pvt. Ltd, Paytm Mobile Solutions Pvt. Ltd., Supermarket Grocery Supplies Pvt. Ltd., Trendsutra Platform Services Pvt Ltd, Walmart Inc.

Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, May 2018
  • Total Retail Sales and B2C E-Commerce Sales, in USD billion, 2017, by China, India, the USA and Western Europe, and Expected Growth, in %, 2017-2022f
  • Retail E-Commerce Sales, in USD billion, by Australia, China, Japan, India and South Korea, 2018f
  • Retail E-Commerce Sales CAGR, in %, by Australia, China, Japan, India and South Korea, 2018f-2022f
  • Internet Penetration, in % of Individuals, by Australia, China, Japan, India, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017 & 2022f
  • Annual Online Spending per Online Shopper, in USD, by Australia, China, Japan, India, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
  • Share of Internet Users Accessing the Internet via Smartphone, in %, by Australia, China, India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam, 2017

3. Trends

  • Devices to Access the Internet, in % of Internet Users, by Urban and Rural, October 2017
  • Mobile Internet Users, in millions, October 2015, December 2016 & 2017 and June 2018f
  • Smartphone Users, in millions, and Penetration, in % of Population, 2017- 2022f
  • Share of Online Shoppers Who Installed 2 to 5 Retail and Shopping Apps on Their Smartphone, in %, 2017
  • Categories Researched on the Mobile Internet, in % of Mobile Internet Users, and Breakdown of Daily Time Spent on Mobile Internet by Category, in %, incl. “Shopping”, Q2 2017
  • Breakdown of Number and Value of Purchases by Urban Consumers by Channel, incl. “Pure Online”, “Pure Offline” and “Mixed”, in %, 2017
  • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2017

4. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, and CAGR, in %, by Five Comparative Estimates, 2016-2022f & 2026f
  • E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2016, 2017, 2021f, 2022f & 2026f

5. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2017 & 2022f
  • Internet Penetration, by Urban, Rural and Total, in % of Population, October 2017
  • Number of Internet Users, in millions, by Urban and Rural, October 2014-2017, December 2016-2017e & June 2018f
  • Online Shopper Penetration, in % of Internet Users, by Five Comparative Estimates, 2016 - 2022f & 2026f
  • Number of Online Shoppers, in millions, by Four Comparative Estimates, 2016 - 2021f & 2026f
  • Breakdown of Online Shoppers by Gender and Age Group, in %, 2017
  • Annual Online Spending Per Online Shopper, in USD, 2017 & 2022f

6. Products

  • Breakdown of E-Commerce Sales by Segments, in INR billion, incl. “Travel”, “Retail”, “Online Grocery and Food Delivery”, and “Other Services”, 2015 - 2017e
  • Breakdown of Online Travel Sales by Sub-Categories, in INR billion and in %, 2016
  • Online Travel Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f
  • Breakdown of Retail E-Commerce Sales by Sub-Categories, in INR billion and in %, 2016
  • Breakdown of B2C E-Commerce Sales by Product Category, in %, 2016 & 2017
  • Breakdown of Purchase Transactions in Selected Product Categories, by Purely Online, Purely Offline and Mixed, in %, 2017

7. Payment

  • Breakdown of E-Commerce Sales by Segments, in INR billion, incl. “Travel”, “Retail”, “Online Grocery and Food Delivery”, and “Other Services”, 2015 - 2017e
  • Breakdown of Online Travel Sales by Sub-Categories, in INR billion and in %, 2016
  • Online Travel Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f
  • Breakdown of Retail E-Commerce Sales by Sub-Categories, in INR billion and in %, 2016
  • Breakdown of B2C E-Commerce Sales by Product Category, in %, 2016 & 2017
  • Breakdown of Purchase Transactions in Selected Product Categories, by Purely Online, Purely Offline and Mixed, in %, 2017

8. Delivery

  • E-Commerce Logistics Market Size, in USD billion, and Average Logistics Cost, in % of Net Merchandise Value, 2015 & 2020f
  • Breakdown of E-Commerce Logistics Market by Logistics Service Provider Types, in %, 2016
  • Breakdown of Daily E-Commerce Shipments by Metro & Tier-1 and Tier-2 & Beyond, in millions, 2016 & 2020f

9. Players

  • Overview of B2C E-Commerce Players, June 2018
  • B2C E-Commerce Market Shares of the Top 9 Players, in %, 2017
  • Top 6 E-Commerce Sites by Share of Mobile Search, in %, H2 2017
  • Profile of Flipkart, May 2018
  • Profile of Amazon India, May 2018
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