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세계의 온라인 숙박 예약 시장(2018년)

Global Online Accommodation Booking Market 2018

리서치사 yStats.com GmbH & Co. KG
발행일 2018년 10월 상품 코드 731592
페이지 정보 영문 108 Pages/Charts
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세계의 온라인 숙박 예약 시장(2018년) Global Online Accommodation Booking Market 2018
발행일 : 2018년 10월 페이지 정보 : 영문 108 Pages/Charts

향후 5년 이내에 호텔 매출의 거의 절반은 온라인 예약에 의해 발생할 것으로 예측됩니다. 특히 온라인 여행사(OTA : Online Travel Agencies)의 존재감이 강하며, 주요 OTA인 Booking.com과 Expedia의 작년 숙박건수는 1조박을 넘어섰습니다. 한편 Marriott, Hilton 등의 호텔 체인은 이에 맞서기 위해서 직접 예약을 통한 고객획득에 주력하고 있습니다. 또한 새로운 경쟁 상대로서 Airbnb 등의 P2P(Peer-to-Peer) 숙박 플랫폼이 부상하고 있습니다.

세계의 온라인 숙박 예약(Online Accommodation Booking) 시장을 조사했으며, 세계 및 지역·주요 국가별 동향, 매출 규모 추이와 예측, 채널별 분석, 주요 웹사이트 및 플랫폼 순위 등을 전해드립니다.

제1장 주요 요약

제2장 세계 시장 전개

  • 온라인 숙박 예약 시장 개요와 동향
  • 온라인 여행 매출 추이와 예측
  • 호텔 예약 매출 추이와 예측 : 오프라인, 온라인
  • 호텔 예약 매출 점유율 예측 : 오프라인/온라인 중개 사이트, 온라인 직접 예약별
  • 단기 렌탈 매출 점유율 예측 : 오프라인/온라인 중개 사이트, 온라인 직접 예약
  • 주요 국가의 온라인 호텔 예약 매출 점유율 실적 : OTA, 메타서치별
  • 온라인 호텔 매출 실적과 예측
  • 호스텔 예약 매출 온라인 점유율 : 실적과 예측
  • 젊은층의 숙박 예약 OTA 분석
  • Booking Holdings의 매출 실적 : 종류별
  • Expedia Group의 매출 실적 : 플랫폼별
  • Airbnb의 매출과 이익
  • 호텔 웹사이트 Top 5 점유율
  • 숙박/호텔 웹사이트 : Top 10 순위

제3장 아시아태평양

  • 지역 동향
    • 온라인 여행 매출 추이와 예측
  • 중국
  • 일본
  • 한국
  • 호주
  • 인도
  • 태국

제4장 북미

  • 지역 동향
    • 온라인 여행 매출 추이와 예측
    • 호텔 예약 경로 내역 등
  • 미국

제5장 유럽

  • 지역 동향
    • 온라인 여행 매출 추이와 예측
    • 온라인 호텔 예약 내역 : OTA·다이렉트 온라인 공급업체별 등
  • 영국
  • 독일
  • 프랑스
  • 스인
  • 이탈리아
  • 러시아
  • 네덜란드
  • 스위스
  • 스웨덴
  • 터키

제6장 라틴아메리카

  • 지역 동향
    • 온라인 여행 매출 추이와 예측 : 주요 국가별 등
  • 브라질
  • 멕시코
  • 아르헨티나

제7장 중동 및 아프리카

  • 지역 동향
    • 온라인 호텔 예약 내역 : OTA, 직접 온라인 공급업체
    • 온라인 예약에 이용되는 주요 웹사이트 등
  • 아랍에미리트(UAE)
  • 이집트
LSH 18.11.07

The yStats.com publication includes the projection that within the next five years, almost half of hotel revenues will be result from online reservations, with much of the growth coming from the ascendance of online travel agencies. Last year, travelers booked over a trillion overnight stays through the two largest OTA's, Booking.com and Expedia. Hotel chains such as Marriott and Hilton attempt to capture more direct bookings to counter the OTA growth.

Both hotel chains and the OTAs face competition from the insurgency of peer-to-peer accommodation platforms such as Airbnb, which are particularly popular with young adult travelers. The yStats.com report cites data indicating that in the United Kingdom, nearly a third of travelers have reserved a stay through a peer-to-peer platform, and in the USA the numbers of traveler using Airbnb will grow by 10 million over the next five years. Hotel chains, OTAs and P2P offerings all benefit from the global spread of smartphones, as accommodation bookings are increasingly done through mobile apps.

Covered Regions

Asia-Pacific, Europe, North America, Latin America, Middle East&Africa

Companies Mentioned

  • Booking.com Ltd
  • TripAdvisor, Inc.
  • Airbnb, Inc.
  • Ctrip.com International, Ltd.
  • Hotels.com
  • Expedia Group, Inc.
  • Ryanair Holdings plc
  • Rakuten Travel Inc.
  • Tuniu Corporation
  • Marriott International Inc
  • Hilton Worldwide Holdings Inc.
  • Choice Hotels AS
  • InterContinental Hotels Group PLC
  • Wyndham Hotel Group, LLC
  • Agoda Company Pte. Ltd
  • Qunar.com Inc.
  • ibibo Group Private Ltd
  • MakeMyTrip Ltd
  • Traveloka Holding Ltd
  • priceline.com LLC
  • Trivago N.V.

Table of Contents

1. Management Summary

2. Global Developments

  • Online Accommodation Booking Market Overview and Trends, October 2018
  • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2017 - 2022f
  • Total Hotel Booking Sales, in USD billion, and Breakdown by Offline and Online, in %, 2012, 2017 & 2022f
  • Breakdown of Hotel Booking Sales by Offline, Online Intermediaries and Online Direct, in %, 2022f
  • Short-Term Rentals, in USD billion, and Breakdown by Offline, Online Intermediaries and Online Direct, in %, and Total Short-Term Rentals, in USD billion, 2012, 2017 & 2022f
  • Online Hotel Bookings by Channel, by OTAs, Metasearch and Hotel Websites, in % of Online Hotel Bookers, by Selected Countries, March 2017
  • Online Hostel Sales, in USD billion, and Year-on-Year Change, in %, 2017 & 2020f
  • Online Share of Hostel Booking Sales, in %, 2017 & 2020f
  • Breakdown of OTAs Used to Book Accommodation, in % of Young Travelers, 2017
  • Booking Holdings' Revenues, by Type, in USD million, and Number of Bookings, by Segment, in millions, 2016 & 2017
  • Expedia Group's Revenues and Gross Bookings, in USD million, by Platform, and Room Nights, in millions, 2016 & 2017
  • Airbnb's Revenue and Profit, in USD million, 2017
  • Top 5 Hotel Websites by Share of Bookings through Hotel Websites, in %, and Year-on-Year Change, in Percentage Points, May 2016 & May 2017
  • Top 10 Accommodation and Hotels Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, September 2018

3. Asia-Pacific

  • 3.1. Regional
    • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2016 - 2021f
  • 3.2. China
    • Online Hotel Booking Sales, in CNY billion, and Year-on-Year Change, in %, Q4 2016 - Q4 2017
    • Breakdown of Online Hotel Booking Travel Agencies Market Shares by Transaction Size, in %, and Sales, in CNY billion, Q1 2018
    • Breakdown of Online Hotel Bookers, by Age Group and Gender, in %, June 2018
  • 3.3. Japan
    • Breakdown of the First Action Taken When Purchasing a Travel Product, by Domestic and Overseas Travel, in % of Travelers, July 2017
    • Breakdown of Travel Channels Used for Booking, incl. "Hotel Direct Website or App", in % of Overseas Travelers, June 2018
  • 3.4. South Korea
    • Breakdown of Overseas Online Hotel Bookings by Channels, in %, Q2 2017 - Q1 2018
    • Breakdown of Domestic Online Hotel Bookings by Channels, in %, Q2 2017 - Q1 2018
  • 3.5. Australia
    • Online Share of Total Hotel Bookings, in %, June 2017
    • Online Hotel Booking Channels Used, in % of Online Hotel Bookers, March 2017
    • Breakdown of Travel Websites Visit Shares, incl. Booking.com, Expedia and Airbnb, in %, 2017
  • 3.6. India
    • Breakdown of Online Travel Sales by Sub-Categories, in INR billion and in %, 2017
    • Rank of the Top 10 Most Popular Websites by Confirmed Bookings, 2017
  • 3.7. Thailand
    • Activities Carried Out Online, incl. "Book Hotel", in % of Internet Users, July 2017
    • Rank of the Top 10 Most Popular Websites by Confirmed Bookings, 2017

4. North America

  • 4.1. Regional
    • Online Travel Sales, in USD billion, Year-on-Year Change, in %, and Share of Global Online Travel Sales, in %, by Country and Total, 2016 - 2021f
    • Breakdown of Hotel Booking Channels Used, by Branded Hotel Channel, OTAs and Other, in % of Hotel Guests, 2015 - 2018e
  • 4.2. USA
    • Online Share of Hotel Booking Sales, in %, 2017
    • Online Hotel Booking Sales, in USD billion, 2016 & 2017
    • Online Hotel Booking Sales, by OTAs and Hotel Websites/Apps, in USD billion, 2017
    • OTAs' Sales of "Hotel & Lodging", in USD million, and in % Year-on-Year Change, 2015 - 2021f
    • Breakdown of Hotel Booking Channels Used, by Direct, OTAs, Hotel Review Sites and Other, in % of Leisure Travel Bookers, Q2-Q3 2016 & Q2-Q3 2017
    • Devices Used for Online Accommodation Shopping and Booking, by Desktop/ Laptop, Smartphone and Tablet, in % of Online Travelers, December 2017
    • Mobile Hotel Booking Share, in % of Online Hotel Bookings, 2015 - 2020f
    • Number of Airbnb Users, in millions, and Year-on-Year Change, in millions, 2015-2022f
    • Top 10 Hotel Websites by Share of Bookings through Hotel Websites, in %, and Year-on-Year Change, in Percentage Points, May 2016 & May 2017
    • Top 5 OTA Websites by Share of Hotel Bookings though OTAs, in %, and Year-on-Year Change, in Percentage Points, May 2016 & May 2017

5. Europe

  • 5.1. Regional
    • Online Travel Sales, in USD billion, and Year-on-Year Change, in %, 2016-2017e
    • Online Travel Sales, in USD billion, by Russia, Other Countries and Total, 2016 - 2021f
    • Breakdown of Online Hotel Bookings by Channel, by OTAs and Direct Online Suppliers, in % of Bookings, 2017 & 2021f
    • Average Breakdown of Hotel Overnights by Distribution Channels, in %, 2015 & 2017
    • Average Breakdown of Hotel Overnights by Distribution Channels, by Selected Countries, in %, 2017
    • Top 7 OTAs by Average Share of Hotel Overnights Booked via OTAs, in %, 2013, 2015, 2017
    • Average Breakdown of Hotel Overnights Booked via OTAs by Booking.com, Expedia and Other OTAs, by Selected Countries, in %, 2017
    • Product Categories Purchased Online, incl. "Holiday Accommodation", in % of Online Shoppers in the EU, 2017
    • Share of Individuals and Online Shoppers Buying "Holiday Accommodation" Online, by EU Countries, FYROM, Norway and Turkey, in % of Online Shoppers and in % of Individuals, 2016 & 2017
    • Number of Online Accommodation Bookings by Purpose, by Leisure and Business, by Selected Countries in EU, in thousands, 2014 & 2017
    • Number of Online Accommodation Bookings by Destination Type, by Domestic and Outbound, by Selected Countries in EU, in thousands, 2014 & 2017
    • Mobile Share of Online Hotel Bookings, in %, 2015 - 2020f
    • Share of Individuals in the EU Booking Accommodation Online From Another Individual, in %, by Age Group, 2017
    • Top 10 Countries in the EU by Share of Individuals Booking Accommodation from Another Individual Online via Dedicated Websites or Apps, 2017
  • 5.2. UK
    • Share of Individuals Booking Holiday Accommodation Online, in %, 2012 - 2017
    • Channels Used for Online Accommodation Search, in % of Travelers, by 18-24 Year-Olds and 25-34 Year-Olds, August 2017
    • Top 10 Travel Websites, by Average Monthly Visits, in millions, August 2016 - July 2017
  • 5.3. Germany
    • Share of Individuals Booking Holiday Accommodation Online, in %, 2012 - 2017
    • Online Share of Total Hotel Bookings, in %, February 2018
    • Online Travel Booker Penetration by Category, incl. "Hotel/ Accommodation", in % of Internet Users, May 2018
  • 5.4. France
    • Share of Individuals Booking Holiday Accommodation Online, in %, 2012 - 2017
    • Top 15 E-Commerce Websites/Applications, incl. "Booking.com", by Number of Unique Visitors per Month, in thousands, and Devices Used for Access, in % of Unique Visitors, Q1 2018
  • 5.5. Spain
    • Product Categories Purchased Online, incl. "Holiday Accommodation", in % of Online Shoppers, 2017
    • Share of Individuals Booking Holiday Accommodation Online, in %, 2012 - 2017
  • 5.6. Italy
    • Share of Individuals Booking Holiday Accommodation, in %, 2012 - 2017
  • 5.7. Russia
    • Online Travel Sales, in RUB billion, and Breakdown by Category, incl. "Hotels", in %, 2016 & 2017
    • Devices Used for Online Hotel Search, Reservation, Payment, by Desktop, Smartphone and Tablet, in % of Travelers, May 2017
  • 5.8. Netherlands
    • Share of Individuals Booking Holiday Accommodation Online, in %, 2012 - 2017
  • 5.9. Switzerland
    • Top 3 OTAs by Average Market Share, in % of Hotel Bookings, 2015-2017
  • 5.10. Sweden
    • Share of Individuals Booking Holiday Accommodation, in %, 2012 - 2017
    • Breakdown of Online Travel Sales, by Category, in %, 2017
  • 5.11. Turkey
    • Product Categories Purchased Online, incl. "Holiday Accommodation", in % of Online Shoppers, April 2017 & April 2018
    • Share of Online Shoppers Booking Holiday Accommodation Online, in %, 2013 - 2018

6. Latin America

  • 6.1. Regional
    • Online Travel Sales, by Argentina, Mexico, Brazil, Other Countries of Latin America, in USD billion, and CAGR, in %, 2016 - 2021f
  • 6.2. Brazil
    • Breakdown of Accommodation Booking Apps Used, in % of Travelers Using Booking Apps, March 2018
  • 6.3. Mexico
    • Average Monthly Visits to Travel Websites, in millions, Reach, in % of Internet Users, and Conversion Rate, in %, by Travel Category, incl. "Lodging/Hotels", January - July 2018
    • Travel Services Booked via Digital Platforms, by Business and Leisure/Holiday Travelers, in % of Online Travel Bookers, August 2017
    • Transactions Conducted via Mobile App, in % of Mobile Device Owners, incl. "Booked Lodging", August 2017
  • 6.4. Argentina
    • Digital Travel Services Purchased via Mobile, incl. "Hotel Reservation" and "Airplane Tickets", by Age Group, in % of Mobile Internet Users, April 2017

7. Middle East and Africa

  • 7.1. Regional
    • Breakdown of Online Hotel Bookings by Channel, by OTAs and Direct Online Suppliers, in %, 2017
    • Top Travel Websites Used for Online Booking, in % of Travelers, March 2018
  • 7.2. UAE
    • Top 10 Travel-Related Brands that First Come to Mind, in % of Travelers, March 2018
  • 7.3. Egypt
    • Top Travel Websites Used for Online Booking, in % of Travelers, March 2018
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