Global Information
회사소개 | 문의

세계의 온라인 항공권 예약 시장(2018년)

Global Online Airline Booking Market 2018

리서치사 yStats.com GmbH & Co. KG
발행일 2018년 10월 상품 코드 734658
페이지 정보 영문 89 Pages/Charts
가격
US $ 1,100 ₩ 1,253,300 Web Access - PDF & PPT (Single User License)
US $ 1,650 ₩ 1,880,000 Web Access - PDF & PPT (Regional License - Up to 10 Users)
US $ 2,200 ₩ 2,506,600 Web Access - PDF & PPT (Global Site License - Up to 10 Users)


세계의 온라인 항공권 예약 시장(2018년) Global Online Airline Booking Market 2018
발행일 : 2018년 10월 페이지 정보 : 영문 89 Pages/Charts

세계 온라인 항공 여행 시장의 현재 매출 수준, 성장 예측 및 동향에 대해 조사했으며, 세계의 온라인 항공권 예약 시장 개요와 동향 분석, 지역의 온라인 여행 매출 추정과 예측, 주요 국가 시장 예측 등을 제공합니다.

제1장 주요 요약

제2장 세계 시장 전개

  • 온라인 항공권 예약 시장 개요와 동향
  • 온라인 여행 매출 추정과 예측
  • 온라인 항공권 예약 상위 5개국
  • 항공권의 온라인 직접 예약
  • 온라인 항공권 예약 내역 : 채널별
  • 판매 채널에서 항공사 웹사이트 및 항공사 모바일 애플리케이션의 점유율
  • 부정 의혹에 의해 거부 또는 취소된 항공권 직접 예약의 점유율
  • 부정에 의한 항공권 직접 판매 채널의 매출 손실
  • 온라인 예약 디바이스 내역 : 데스크톱, 스마트폰, 태블릿
  • 여행 예약과 관련된 활동을 위한 모바일 웹사이트 및 애플리케이션 이용 내역 등

제3장 아시아태평양

  • 지역 동향
    • 온라인 여행 매출 추정과 예측
  • 중국
  • 일본
  • 한국
  • 호주
  • 인도

제4장 북미

  • 지역 동향
    • 온라인 여행 매출 추정과 예측
  • 미국
  • 캐나다

제5장 유럽

  • 지역 동향
    • 온라인 여행 매출 추정과 예측 등
  • 영국
  • 독일
  • 프랑스
  • 스페인
  • 러시아
  • 스웨덴

제6장 라틴아메리카

  • 지역 동향
    • 온라인 여행 매출 추정과 예측 : 주요 국가별 등
  • 브라질
  • 멕시코
  • 아르헨티나

제7장 중동 및 아프리카

  • 지역 동향
    • 온라인 호텔 예약 내역 : OTA 및 직접 온라인 공급업체
    • 온라인 예약에 이용되는 주요 웹사이트 등
  • UAE
  • 사우디아라비아
  • 남아프리카공화국
KSM 18.11.08

"yStats.com's new report: mobile apps increase online booking of air travel."

Germany-based online business research firm yStats.com's new report, “Global Online Airline Booking Market 2018” informs on the current sales levels, growth projections and trends for the online air travel market. Among the findings of the report is the expectation of continued global movement to online booking of airline tickets.

  • Share of bookings directly with airline to increase
  • Air travelers booking online have a choice to purchase through an Online Travel

Agency or directly with the airline. Research included in the new yStats.com report project that the share of air travel booked directly with the airlines will grow to over half within the next 3 years, as the airlines employ technologies such as AI and data analytics to improve the online purchase experience for their customers.

Mobile apps foster sales of flight tickets

The increase of reservation sales through mobile devices will also play a role in airlines increasing direct channel share of online bookings of air travel. Airlines, especially the large carriers in the USA, the world's largest online air travel market, have improved their mobile apps and US travelers increasingly research and purchase air travel through those apps. Travelers in China, with the second largest volume of online air travel sales, prefer to use the websites and apps of OTAs, as part of the worldwide trend toward mobile purchase of airline tickets. The yStats.com report reveals that a double-digit share of travelers globally have one or more airline apps on their smartphone.

Covered Regions:

Asia-Pacific, Europe, North America, Latin America, Middle East&Africa.

Companies Mentioned:

Booking.com Ltd, Ctrip.com International Ltd., Expedia Group Inc., Ryanair Holdings plc, Qunar.com Inc., priceline.com LLC, Skyscanner Ltd, easyJet PLC, Southwest Airlines Co., United Airlines Inc., Travelport Inc., Amadeus IT Group S.A., Sabre Corporation, Jeju Air Co. Ltd., Jetstar Airways Pty Ltd, Virgin Australia Holdings Ltd, Qantas Airways Ltd, American Airlines Inc., Southwest Airlines Co, Expedia Group Inc., Delta Companies Inc., Hopper Inc., Societe Air France S.A., Aviasales.ru, Aeroflot-Russian Airlines, Scandinavian Airlines System AB, Norwegian Air International Ltd, Emirates Airlines, Air Arabia PJSC, Saudi Arabian Airlines, South African Airways, Mango Airlines SOC Ltd.

Table of Contents

1. Management Summary

2. Global Developments

  • Overview of Online Flight Booking Market and Trends, October 2018
  • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2017 - 2022f
  • Top 5 Countries by Online Airline Bookings, in USD billion, 2018e
  • Online Direct Bookings for Airlines, in USD billion, 2017 & 2020
  • Breakdown of Online Flight Booking by Channels According to Airlines' Expectations, in %, 2016 & 2021f
  • Airline Website and Airline Mobile App Share of Sales Channels, in %, 2017
  • Share of Airline Direct Bookings Rejected or Cancelled Due to Suspicion of Fraud, in %, 2017
  • Airline Direct Sales Channels Revenue Loss Due to Fraud, in %, 2017
  • Breakdown of Online Bookings by Device, by Desktop, Smartphone and Tablet, in %, by Travel Category, incl. “Air Tickets”, Q4 2017
  • Breakdown of Mobile Website and App Usage for Activities Related to Travel Booking, incl. “Booking a Flight”, in % of Online Travelers, 2017
  • Types of Travel Apps that Smartphone Owners Installed, in % of Online Travelers, November 2017
  • Breakdown of Number of Airline Apps Installed, in %, November 2017
  • Top 20 Airline Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, September 2018
  • Share of Airline Passengers Preferring to Indirect Channels to Book Flights, in %, July 2018
  • Share of OTAs in Online Airline Bookings, in % of Online Travelers Under 30, 2017
  • Breakdown of the Market Share of the Top 3 Global Distribution Systems, in %, 2017

3. Asia-Pacific

  • 3.1. Regional
    • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2016 - 2021f
  • 3.2. China
    • Online Travel Sales, in CNY trillion, and Breakdown by Category, incl. “Online Airline Booking”, in %, 2013 - 2017e
    • Online Airline Ticket Bookings, in CNY billion, and Year-on-Year Change, in %, 2010 - 2019f
    • Online Airline Ticket Bookings, in CNY billion, and Year-on-Year Change, in %, Q1 2017 - Q1 2018
    • Breakdown of Online Air Ticket Reservation Agencies by Market Share, in %, Q1 2018
    • Breakdown of Channels Used When Booking Flights via Website or App, in % of Travelers, 2017e
  • 3.3. Japan
    • Breakdown of the First Action Taken When Purchasing a Travel Product, by Domestic and Overseas Travel, incl. “Search on The Airlines' Websites”, in % of Travelers, July 2017
    • Breakdown of Travel Channels Used for Booking, incl. “Airline Direct Sales Sites and Applications”, in % of Overseas Travelers, June 2018
  • 3.4. South Korea
    • Breakdown of Online Airline Bookings by Channels, in %, H1 2017 & H1 2018
    • Top 10 Travel Apps, by Active Monthly Users, in thousands, incl. Airlines, August 2017
  • 3.5. Australia
    • Breakdown of Travel Websites by Share of Visits, incl. “Jetstar”, “Virgin Australia”, in %, 2017
  • 3.6. India
    • Breakdown of Online Travel Sales by Sub-Categories, including “Domestic Airline Tickets Booking” and “International Air Tickets Booking”, in INR billion and in %, 2017

4. North America

  • 4.1. Regional
    • Online Travel Sales, in USD billion, Year-on-Year Change, in %, and Share of Global Online Travel Sales, in %, by Country and Total, 2016 - 2021f
  • 4.2. USA
    • OTAs' Sales in the “Airline” Segment, in USD billion, and in % Year-on-Year Change, 2015 - 2021f
    • Devices Used for Shopping for and Booking Flights Online, in % of Online Travelers, December 2017
    • Technological Advancements and Innovations That Would Improve Travel Experience According to Travelers, in % of Travelers, January 2018
    • Top Uses of Artificial Intelligence That Could Improve Travel Experience According to Travelers, in % of Travelers, January 2018
    • Top 10 Flight Booking Apps, by Total Number of Installs, in thousands, by App Store and Google Play Store, 4 Weeks in September 2017
    • Top 5 Flight Booking Apps by Store Rank, by Apple App Store and Google Play Store, October 2018
  • 4.3. Canada
    • Number of Unique Visitors to Travel Websites, by Travel Information Websites, Online Travel Agents and Airlines Websites, by Desktop and Mobile, in thousands, April 2017 & July 2017

5. Europe

  • 5.1. Regional
    • Online Travel Sales, in USD billion, and Year-on-Year Change, in %, 2016-2017e
    • Online Travel Sales, in USD billion, by Russia, Other Countries and Total, 2016 - 2021f
    • Mobile Flight Booking Share, in % of Total Online Flight Bookings, 2013 - 2017e
  • 5.2. UK
    • Online Card Spending in the “Airlines” Sector, in GBP million, Online Share of Spending, and Number of Transactions, in millions, by Credit Card and Debit Card, 12 Months to October 2017
    • Use of Airline Websites and Apps for Planning and Booking the Last Trip, in % of Online Travel Bookers, by Age Group, April 2017
    • Top 10 Travel Websites, by Average Monthly Visits, in millions, incl. Airlines, August 2016 - July 2017
  • 5.3. Germany
    • Online Travel Booker Penetration by Category, incl. “Flight”, in % of Internet Users, May 2018
    • Use of Airline Websites and Apps for Planning and Booking the Last Trip, in % of Online Travel Bookers, by Age Group, April 2017
  • 5.4. France
    • Use of Airline Websites and Apps for Planning and Booking the Last Trip, in % of Online Travel Bookers, by Age Group, April 2017
    • Top 10 Travel Websites, by Number of Unique Visitors per Month, in thousands, in % of Population and by Number of Unique Daily Visitors, in thousands, incl. Airlines, Q2 2018
  • 5.5. Spain
    • Online Card Spending in the “Air Transportation” Segment, in EUR million, Q1 2016 - Q1 2018
    • Top 10 Travel Websites, by Average Monthly Visits, in millions, incl. Airlines, August 2016 - July 2017
  • 5.6. Russia
    • Breakdown of Online Travel Sales by Sub-Category, in %, 2016 & 2017
    • Devices Used for Online Flight Tickets Search, Reservation, Payment, by Desktop, Smartphone and Tablet, in % of Online Travelers, May 2017
    • Breakdown of Traffic to Online Flight Booking Channels, in %, August-October 2017 and February-April 2018
    • Top 10 Travel Websites, by Average Monthly Visits, in millions, incl. Airlines and Airline Booking OTAs, August 2016 - July 2017
  • 5.7. Sweden
    • Breakdown of Online Travel Sales, by Category, in %, 2017
    • Top 10 Travel Websites, by Average Monthly Visits, in thousands, incl. Airlines, August 2016 - July 2017

6. Latin America

  • 6.1. Regional
    • Online Travel Sales, by Argentina, Mexico, Brazil, Other Countries of Latin America, in USD billion, and CAGR, in %, 2016 - 2021f
  • 6.2. Brazil
    • Conversion Rate Travel Websites by Category, incl. “Airline and Airports”, in %, March 2017
    • Product Categories Purchased via Mobile, in % of Mobile Internet Users, incl. “Airplane Tickets”, August 2017
  • 6.3. Mexico
    • Travel Services Booked via Digital Platforms, by Business and Leisure/Holiday Travelers, incl. “Domestic Flights” and “International Flights”, in % of Online Travel Bookers, August 2017
    • Average Monthly Visits to Travel Websites, in millions, Reach, in % of Internet Users, and Conversion Rate, in %, by Travel Category, incl. “Airlines”, January - July 2018
    • Transactions Conducted via Mobile App, in % of Mobile Device Owners, incl. “Booked Flights”, August 2017
  • 6.4. Argentina
    • Digital Travel Services Purchased via Mobile, incl. “Flight Tickets”, by Age Group, in % of Mobile Internet Users, April 2017

7. Middle East & Africa

  • 7.1. Regional
    • Travel-Related Search Activities When Planning a Trip, in % of Online Travelers, March 2018
    • Top Travel Websites, in % of Online Travelers, March 2018
  • 7.2. UAE
    • Top 5 Airline Websites, incl. Total Website Visits on Desktop and Mobile, in millions, UAE's Share of Total Visits on Desktop, in %, September 2018
  • 7.3. Saudi Arabia
    • Top 5 Airline Websites, incl. Total Website Visits on Desktop and Mobile, in millions, Saudi Arabia's Share of Total Visits on Desktop, in %, September 2018
  • 7.4. South Africa
    • Top 5 Airline Websites, incl. Total Website Visits on Desktop and Mobile, in millions, and South Africa's Share of Total Visits on Desktop, in %, September 2018
Back to Top
전화 문의
이용안내