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라틴아메리카의 B2C E-Commerce 시장(2018년)

Latin America B2C E-Commerce Market 2018

리서치사 yStats.com GmbH & Co. KG
발행일 2018년 11월 상품 코드 742410
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라틴아메리카의 B2C E-Commerce 시장(2018년) Latin America B2C E-Commerce Market 2018
발행일 : 2018년 11월 페이지 정보 : 영문 121 Pages/Charts

라틴아메리카 지역의 온라인 소매 매출은 북미, 유럽, 아시아의 대폭 성장으로 뒤처지고 있지만, 향후에는 빠르게 성장할 조짐을 보이고 있습니다.

라틴아메리카의 B2C E-Commerce 시장을 조사했으며, E-Commerce 소매 매출 추정과 예측, 소매 매출 전체에서 E-Commerce 소매 매출의 점유율, 인터넷 사용자수 및 온라인 구매객수 추정, M-commerce 동향, 국내 온라인 구입·크로스보더 온라인 구입 내역, 선호하는 결제 수단·배송 수단 등 라틴아메리카 전체 및 주요 국가별 B2C E-Commerce 이용 동향을 정리했습니다.

제1장 주요 요약

제2장 개요 및 세계 시장과의 비교

  • 세계의 E-Commerce 소매 매출 내역 : 지역별
  • B2C E-Commerce 매출 예측 : 디바이스별
  • 라틴아메리카의 E-Commerce 소매 매출 내역 : 국가별
  • 라틴아메리카 주요 국가의 B2C E-Commerce 매출 실적, 예측, CAGR
  • 라틴아메리카 주요 국가의 E-Commerce 보급률
  • 라틴아메리카 주요 국가의 E-Commerce 매출 전년대비 성장률
  • 온라인 여행 매출 추정, 예측, CAGR : 아르헨티나, 멕시코, 브라질, 기타
  • 인터넷 사용자수에서 온라인 구매객의 비율 : 지역별
  • 온라인 결제에서 모바일 결제의 점유율
  • 인터넷 사용자수에서 모바일 결제 사용자의 비율 : 지역별
  • E-Commerce 결제 내역 : 채널별, 디바이스별
  • 온라인 구매객에서 크로스보더 온라인 구매객의 비율 : 주요 국가별
  • B2C E-Commerce 사이트 상위 10개 등

제3장 브라질

  • 개요
  • 동향
    • E-Commerce 결제수 내역 : 디바이스별
    • M-commerce 매출 추정, 예측
    • 모바일에 의한 구입 제품 카테고리
    • 크로스보더 온라인 지출액 추정
    • 인터넷 사용자수에서 크로스보더 온라인 구매객의 비율
    • 크로스보더 온라인 쇼핑에 의한 구입 제품 카테고리
  • 매출과 시장 점유율
    • B2C E-Commerce 매출 추정
    • B2C E-Commerce 매출 예측
    • 소매 매출 전체에서 E-Commerce 매출의 점유율
  • 사용자와 구매객
    • 인터넷 보급률
    • 온라인 구매객수 추정
  • 제품
    • 온라인 구입 제품 카테고리
    • B2C E-Commerce 제품 카테고리 상위 10개
    • 온라인 여행 매출 추정, 예측
  • 결제
    • E-Commerce에서 선호되는 결제 방법
    • B2C E-Commerce 결제 방법 상위 10개의 점유율
  • 배송
    • 온라인 소매업체가 이용하는 물류 서비스
  • 기업
    • B2C E-Commerce 사이트 상위 10개
    • E-Commerce 소매업체 상위 15개 등

제4장 아르헨티나

  • 개요
  • 동향
    • E-Commerce 소매 매출 전체에서 M-commerce 매출의 점유율 : 추정, 예측
    • 이용 디바이스 내역
    • 크로스보더 온라인 구매객 비율
    • 크로스보더 온라인 구입 제품 카테고리 상위 3개
    • 구매객수
  • 매출과 시장 점유율
    • E-Commerce 소매 매출 추정 : B2C 및 C2C별
    • 소매 매출 전체에서 B2C E-Commerce의 점유율
  • 사용자와 구매객
    • IT 보급률
    • 인터넷 사용자수에서 온라인 구매객의 비율
    • 온라인 쇼핑의 빈도
    • 온라인 쇼핑의 동기
    • 온라인 쇼핑의 단점
  • 제품
    • B2C E-Commerce 매출 추정 : 제품 카테고리별
  • 결제
    • E-Commerce 매출 내역 : 결제 수단별
  • 배송
    • 배송 방법 내역
    • 배송 소요 시간 내역
  • 기업
    • E-Commerce 웹사이트/앱 상위 10개
    • E-Commerce 웹사이트 상위 4개 등

제5장 멕시코

  • 개요
  • 동향
    • 인터넷 사용자수 : 디바이스별
    • 온라인 구입 제품 카테고리
    • M-commerce 매출 추정, 예측
    • 모바일 앱에 의한 결제수
    • 옴니채널 쇼핑 동향
    • 크로스보더 온라인 구매객 비율
    • 크로스보더 온라인 쇼핑의 구매 지역 및 국가
    • 온라인 구매객 내역 : 크로스보더 및 국내별
  • 매출과 시장 점유율
    • B2C E-Commerce 매출 추정, 예측
    • 총소매 매출에서 B2C E-Commerce의 점유율
  • 사용자와 구매객
    • 인터넷 사용자수와 보급률
    • 온라인 구매객수와 보급률
    • 인터넷 사용자수에서 온라인 구매객의 비율
    • 온라인 쇼핑을 이용하는 이유와 이용하지 않는 이유
  • 제품
    • 온라인 구입 제품 카테고리
  • 결제
    • 온라인 결제 방법
    • 오프라인 결제 방법
  • 배송
  • 기업
    • E-Commerce 사이트 상위 10개 등

제6장 콜롬비아

  • 개요
  • 동향
    • 인터넷 액세스 디바이스
    • E-Commerce에서 이용하는 디바이스 내역
  • 매출과 시장 점유율
    • B2C E-Commerce 매출
    • 소매 전체에서 E-Commerce 매출의 점유율
  • 사용자와 구매객
    • 인터넷 보급률
    • 온라인 구매객 내역 : 성별, 연령별
  • 제품
    • B2C E-Commerce 매출 추정, 예측 : 제품 카테고리별
  • 결제
    • E-Commerce 결제 방법 내역
  • 배송
    • 온라인 쇼핑을 이용하지 않는 주요 이유
  • 기업
    • E-Commerce 웹사이트/앱 상위 20개 등
KSM 18.11.21

"Online Retail in Latin America set for growth."

Online retail sales volume in Latin America lags the phenomenal growth seen in North America, Europe and Asia, yet there are indications that the region may be set for rapid growth. yStats.com CEO Yücel Yelken notes that “Latin America is influenced by Global E-Commerce trends such as mobile shopping and payments as well as cross-border purchases.” More details are revealed in yStats.com's newest report “Latin America B2C E-Commerce Market 2018”.

Brazil leads the region in B2C E-Commerce

Brazil is the regional leader in online retail sales volume and is expected to see continued growth. Purchases through mobile devices accounted for about a third of total online transactions in 2017, and the yStats.com report discloses that smartphones are used more often for online shopping research than purchases. The items frequently purchased online in Brazil through mobile include clothing, food and electronics.

M-commerce well accepted in Latin America.

Thanks to burgeoning smartphone penetration, mobile commerce has seen growth rates in the double digits in some nations of the including Argentina, where smartphone app for MercadoLibre is the most used shopping app. In Columbia and Mexico, smartphones are used to connect to the Internet at a rate nearly twice that of laptop Internet connection. Though M-commerce has recently propelled online shopping, surveys cited in the yStats.com report show that factors such as security concerns and delivery issues restrain more rapid adoption of B2C E-Commerce in Latin America.

Covered Regions:

Latin America.

Companies Mentioned:

Alibaba Group Holding Ltd, Amazon.com Inc., Americanas.com SA, Apple Inc, B2W Companhia Digital, Booking.com Ltd., BuscaPe.com Inc., Cnova N.V. Co. Ltd, eBay Inc., Falabella Retail S.A., Google LLC, Groupon Inc., Ifood, Linio, Magazine Luiza S.A., MasterCard International Inc, Mercadolibre Inc., OLX Inc., Via Varejo S.A., Visa Inc., Walmart Inc., Wish Inc..

Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • Breakdown of Global Retail E-Commerce Sales by Regions, incl. Latin America, in %, 2017
  • B2C E-Commerce Sales, by Desktop, Mobile and Total, in USD billion, and CAGR, in %, 2017 - 2022f
  • Breakdown of Retail E-Commerce Sales in Latin America by Country, in %, 2017
  • B2C E-Commerce Sales in Selected Countries in Latin America, in USD billion, 2017 & 2020f, and CAGR, in %, 2017-2020f
  • E-Commerce Penetration in Selected Countries in Latin America, in % Total Retail Sales, 2018f
  • Year-on-Year E-Commerce Sales Growth in Selected Countries in Latin America, in %, 2017 vs. 2016 and 2018f vs. 2017
  • Online Travel Sales, by Argentina, Mexico, Brazil, Other Countries of Latin America, in USD billion, and CAGR, in %, 2016 - 2021f
  • Online Shopper Penetration, in % of Internet Users, by Region, 2017e
  • Share of Transactions Conducted via Mobile, in % Online Transactions, by Region, Q2 2018
  • Mobile Payment User Penetration, in % of Internet Users, by Regions and China, Q4 2015 & Q2 2017
  • Breakdown of E-Commerce Transactions by Channel/ Device, in %, Q4 2017
  • Cross-Border Online Shopper Penetration, by Selected Countries, in % of Online Shoppers, May 2018
  • Use of Second Factor Authentication Systems in E-Commerce, incl. Methods Used and Attitude, in % of Banked Online Shoppers, by Selected Countries, 2017
  • Top 10 B2C E-Commerce Sites, by Unique Visitors, in millions, May 2018

3. Brazil

  • 3.1. Overview
    • B2C E-Commerce Market Overview, October 2018
  • 3.2. Trends
    • Breakdown of E-Commerce Transaction Volume, by Device Used, in % Transactions, February 2017
    • M-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f
    • M-Commerce Sales, in BRL million, Average M-Commerce Order Value, in BRL, and Number of Purchases, in millions, Q1 2017 & Q1 2018
    • B2C E-Commerce Conversion Rate, in %, by Computer and Mobile, 2017
    • Product Categories Purchased via Mobile, in % of Mobile Shoppers, March 2018
    • Cross-Border Online Spending, in USD billion, and Year-on-Year Change, in %, 2014 - 2017
    • Cross-Border Online Shopper Penetration, in % of Internet Users in Brazil, October 2017
    • Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Brazil, 2016 & 2017
    • Breakdown of Frequency of Webrooming and Showrooming, in % of Online Shoppers, 2017
  • 3.3. Sales & Shares
    • B2C E-Commerce Sales, in BRL billion, and Year-on-Year Change, in %, 2011 - 2018e
    • B2C E-Commerce Sales Forecasts, by 4 Comparative Estimates, in BRL billion and in USD billion, and CAGR, in %, 2015 - 2022f
    • E-Commerce Share of Retail Sales, in %, 2018f
    • E-Commerce Share of Total Retail Sales, in %, 2018e & 2022f
  • 3.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2017 & 2022f
    • Number of Online Shoppers, in millions, and Year-on-Year Change, in %, 2013 - 2017
  • 3.5. Products
    • Product Categories Purchased Online, in % of Online Shoppers, May 2018
    • Top 10 B2C E-Commerce Product Categories by Share of Number of Purchases and Value of Sales, in %, 2017
    • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2016 - 2021f
  • 3.6. Payment
    • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, May 2018
    • Share of Top 10 B2C E-Commerce Payment Methods of Orders Placed and Approved Orders, in %, and Approval Rate by Payment Method, in %, 2017
    • Breakdown of Payment Methods Used in M-Commerce, in % of Mobile Shoppers, August 2018
  • 3.7. Delivery
    • Share of Online Purchases Made With Free Shipping, by Market Average and Top 10 Online Retailers, in %, Q2 2016 - Q2 2018
    • Logistics Services Used, in % of Online Retailers, 2015 & 2017e
    • Top 10 Factors Influencing Where to Make an Online Purchase, incl. Delivery-Related, in % of Online Shoppers, May 2018
  • 3.8. Players
    • Top 10 B2C E-Commerce Sites, by Unique Visitors, in millions, May 2018
    • E-Commerce Apps or Websites Most Used for Mobile Shopping, in % of Mobile Shoppers, March 2017 & March 2018
    • Top 15 E-Commerce Retailers, by Revenues, incl. E-Comm. Websites, Company Type, Category, E-Commerce Revenues, in BRL million, Growth, in %, and E-Commerce Share of Revenues, in %, 2016

4. Argentina

  • 4.1. Overview
    • B2C E-Commerce Overview and International Comparisons, October 2018
  • 4.2. Trends
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2017 - 2022f
    • Breakdown of Devices Used in Last Online Purchase, in % of Online Shoppers, 2016 & 2017
    • Cross-Border Online Shopper Penetration, in %, May 2018
    • Top 3 Product Categories Purchased Cross-Border, in % Cross-Border Online Shoppers, May 2018
  • 4.3. Sales & Shares
    • Retail E-Commerce Sales, in ARS billion, by B2C and C2C, 2014 - 2017
    • Retail E-Commerce Sales, in ARS billion, 2008 - 2017
    • B2C E-Commerce Share of Total Retail Sales, in %, 2017
  • 4.4. Users & Shoppers
    • Information Technology Penetration, by Internet, Computer and Mobile Phone, in % of Individuals, by Age Group, Q4 2016 & Q4 2017
    • Online Shopper Penetration, in % of Internet Users, in %, 2008 - 2017
    • Breakdown of Frequency of Shopping Online, in % of Online Shoppers, 2016 & 2017
    • Top 5 Motivations to Purchase Online, in % of Online Shoppers, 2017
    • Perceived Disadvantages of Online Shopping, in % of Online Shoppers, 2016 & 2017
  • 4.5. Products
    • B2C E-Commerce Sales by Product Categories, in ARS billion, 2014 - 2017
  • 4.6. Payment
    • Breakdown of E-Commerce Sales by Payment Methods, in %, 2016 & 2017
  • 4.7. Delivery
    • Breakdown of Delivery Methods Used in E-Commerce, in % Deliveries, 2016 & 2017
    • Breakdown of E-Commerce Shipments, by Delivery Time, in %, 2016 & 2017
  • 4.8. Players
    • Top 10 E-Commerce Websites/Apps Ranked by Number of Orders Received, February 2018
    • Top 4 E-Commerce Websites, incl. Total Website Visits on Desktop and Mobile, in millions, Argentina's Share of Total Visits on Desktop, in %, September 2018

5. Mexico

  • 5.1. Overview
    • B2C E-Commerce Market Overview, October 2018
  • 5.2. Trends
    • Number of Internet Users by Device Used to Access the Internet, in millions, and Penetration, in % of Internet Users, May 2016 & May 2017
    • Product Categories Purchased Online by Device, in % of Online Shoppers, August 2017
    • M-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f
    • Transactions Conducted via Mobile App, in % of Mobile Device Owners, August 2017
    • Omnichannel Shopping Behavior, in % of Internet Users, July 2018
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Mexico, 2016 & 2017
    • Top Countries/Regions for Cross-Border Online Purchases, in % of Cross-Border Online Shoppers in Mexico, 2016 & 2017
    • Breakdown of Online Shoppers by Cross-Border and Domestic Shoppers, in %, May 2017
  • 5.3. Sales & Shares
    • B2C E-Commerce Sales, in MXN billion, 2016 - 2018f & 2020f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2018f
  • 5.4. Users & Shoppers
    • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2011 - 2017
    • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, May 2015 - May 2017
    • Online Shopper Penetration, in % of Internet Users, July 2018
    • Top 3 Reasons for Shopping Online, in % of Online Shoppers, December 2016 & July 2018
    • Top 3 Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, December 2016 & July 2018
  • 5.5. Products
    • Product Categories Purchased Online, in % of Online Shoppers, May 2017
    • Product Categories Purchased Online, in % of Online Shoppers, and Average Quarterly Online Spending per Category, in MXN, 2016 & 2017
  • 5.6. Payment
    • Online Payment Methods Used in E-Commerce, by Device Used, in % of Online Shoppers, August 2017
    • Offline Payment Methods Used in E-Commerce, by Device Used, in % of Online Shoppers, August 2017
  • 5.7. Delivery
    • Actions Taken by Online Shoppers to Qualify for Free Shipping, in % of Online Shoppers, Q3 2017
  • 5.8. Players
    • Top 10 E-Commerce Sites, by Unique Visitors, in millions, May 2018

6. Colombia

  • 6.1. Overview
    • B2C E-Commerce Overview and International Comparisons, October 2018
  • 6.2. Trends
    • Devices Used to Access the Internet, in % of Internet Users, July 2017
    • Breakdown of Devices Used in E-Commerce, in % of Online Purchases, 2017
  • 6.3. Sales & Shares
    • B2C E-Commerce Sales, in COP trillion, 2016 & 2017
    • E-Commerce Share of Retail Sales, in %, 2017
  • 6.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2016 & 2017
    • Breakdown of Online Shoppers, by Age Group and Gender, in %, July 2017
    • Online Activities Performed at Least Weekly, by Smartphone and Desktop/ Laptop, in % of Internet Users, April 2017
  • 6.5. Products
    • B2C E-Commerce Sales by Product Categories, in COP billion, 2016 - 2018f & 2022f
  • 6.6. Payment
    • Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2017
    • Breakdown of E-Commerce Card Payment Transactions, by Credit Card and Debit Card, in %, 2016 & 2017
  • 6.7. Delivery
    • Top Reasons for Not Shopping Online, incl. Delivery-Related, in % of Internet Users Who Do Not Shop Online, 2017
  • 6.8. Players
    • Top 20 E-Commerce Websites/Apps Ranked by Number of Orders Received, H1 2017
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