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중앙아시아 및 코카서스 지역의 B2C E-Commerce 시장 : 아제르바이잔, 조지아, 카자흐스탄(2019년)

Central Asia and Caucasus B2C E-Commerce Market 2019: Azerbaijan, Georgia, Kazakhstan

리서치사 yStats.com GmbH & Co. KG
발행일 2019년 05월 상품 코드 854106
페이지 정보 영문 67 Pages/Charts
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중앙아시아 및 코카서스 지역의 B2C E-Commerce 시장 : 아제르바이잔, 조지아, 카자흐스탄(2019년) Central Asia and Caucasus B2C E-Commerce Market 2019: Azerbaijan, Georgia, Kazakhstan
발행일 : 2019년 05월 페이지 정보 : 영문 67 Pages/Charts

중앙아시아 및 코카서스 지역의 B2C E-Commerce 시장에 대해 조사했으며, 지역 전체 및 주요 국가의 B2C E-Commerce 판매, 소매 전체 판매에서 차지하는 점유율, 인터넷 보급률, 결제 동향 및 주요 기업 등에 대해 분석하여 전해드립니다.

제1장 매니지먼트 요약

제2장 지역

  • 주요 사회경제적 특징
  • 인터넷 보급률, 인구비 : 국가별
  • 청구서 결제 또는 온라인 구입에서 인터넷을 이용하는 인구의 점유율, 인구비 : 국가별
  • 금융포용(Financial Inclusion) 지표 : 금융기관의 계좌, 체크카드, 신용카드 및 모바일 머니 어카운트 소유 등 - 15세 이상 인구비, 국가별
  • 물류 실적평가 지표
  • 인터넷 트래픽의 내역, 디바이스별 : 아제르바이잔, 조지아, 카자흐스탄
  • B2C E-Commerce 지표 : 국가별

제3장 카자흐스탄

  • 개요
  • 동향
  • 판매 & 점유율
  • 인터넷 사용자 & 온라인 구매객
  • 제품
  • 결제
  • 배송
  • 기업

제4장 아제르바이잔

  • 개요
  • 동향
  • 판매 & 점유율
  • 인터넷 사용자 & 온라인 구매객
  • 제품
  • 결제
  • 배송
  • 기업

제5장 조지아

  • 개요
  • 동향
  • 판매 & 점유율
  • 인터넷 사용자 & 온라인 구매객
  • 결제
  • 기업

본 조사에서 언급한 기업

  • Global Fashion Group S.A.
  • Sulpak-Electronics LLC
  • Aviata LLP
  • Kaspi Bank JSC
  • Air Astana Joint Stock Company
  • Chocofamily Holding
  • Shop.az
  • Tap.az
  • Ucuztap.az
  • Adforest.az
  • Amazon Inc
  • eBay Inc
  • AliExpress Ltd
  • Alibaba Group Holding Ltd
  • Be.ge
KSA 19.06.12

Central Asia and Caucasus see rapid growth in B2C E-Commerce over the course of the last year

In the Central Asia and Caucasus region, B2C E-Commerce is still in its early stages. This is exemplified with internet penetration rates below 50% in Tajikistan, Kyrgyz Republic and Turkmenistan. Among more developed markets in the region, access to financial services reaches only over half of the populations of Georgia and Kazakhstan. As internet penetration increases and infrastructure improves in the region, the growth prospects for B2C E-Commerce increase as well.

Kazakhstan holds the region's largest B2C E-Commerce market

According to yStats.com's report, Kazakhstan has the best performing B2C E-Commerce market in the Central Asia and Caucasus region. Despite its size in comparison to the rest of the region, there is much room for growth. Private and public investments and helping to continue this growth and the share of B2C E-Commerce in total sales is projected to break three percent by 2021.

Azerbaijani B2C E-Commerce is still in its infancy

B2C E-Commerce is developing rapidly in Azerbaijan. The market size nearly tripled between 2015 and 2017, in regard to yStats.com's report. Having the highest internet penetration rate in the region, Azerbaijan's infrastructure is aiding this E-Commerce boom, boasting internet users of over three-quarters of the population.

In Georgia, there is a large potential for E-Commerce growth

Georgia had the highest financial institution account ownership rate among selected countries in Central Asia and Caucasus in 2017, which correlates to E-Commerce infrastructure development. Nearly a third of Georgian internet users used the internet to browse for information on services and goods and a lower share bought goods and services online in 2018, finds yStats.com.

Table of Contents

1. Management Summary

2. Regional

  • Selected Socio-Economic Characteristics, incl. Population, in millions, GDP, in USD million, Y-o-Y Change in GDP, in %, GDP per Capita, in USD, and GDP per Capita, PPP, in International Dollars, by Country, 2019f
  • Internet Penetration, in % of Individuals, by Country, 2017
  • Share of Individuals Using the Internet to Pay Bills or Make Online Purchases, in % of Individuals, by Country, 2017
  • Financial Inclusion Indicators, incl. Financial Institution Account, Debit Card, Credit Card and Mobile Money Account Ownership, in % of Population 15+, by Country, 2017
  • Logistics Performance Indicators, incl. Global Rank, by Country, 2018
  • Breakdown of Internet Traffic by Device, in %, by Azerbaijan, Georgia and Kazakhstan, 2018
  • B2C E-Commerce Index, by Country, 2018, incl. Global Rank, Share of Individuals Using Internet, 2017 or Latest, Share of Individuals with Credit Card, 2017 or Latest, Secure Internet Servers per 1 million People, 2017 or Latest, UPU Postal Reliability Score, 2017 or Latest, and B2C E-Commerce Index Value, 2017

3. Kazakhstan

  • 3.1. Overview
    • Overview of B2C E-Commerce Market and Trends, February 2019
  • 3.2. Trends
    • Breakdown of Internet Traffic by Device, in %, 2018
    • Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, 2017
    • Location of E-Commerce Merchants Purchased from, in % of Internet Users, 2017 & 2018
    • Cross-Border E-Commerce Transactions with Cards Issued in Kazakhstan, by Value, in KZT million, and Volume, in thousands, 2013 - 2017
    • Breakdown of Products Purchased Cross-Border, in % Cross-Border of Online Shoppers, 2017
  • 3.3. Sales & Shares
    • Domestic Retail E-Commerce Sales, in KZT million and in % of Total Retail Sales, Domestic Wholesale E-Commerce Sales, in KZT million and in % of Total Wholesale Sales, and E-Commerce Sales of Services, in KZT million, 2013 - 2017 & H1 2018
    • Breakdown of B2C E-Commerce Sales by Goods and Services, in %, January - August 2018
    • Retail E-Commerce Sales, in USD million, and Share of Total Retail Sales, 2016 - 2021f
    • Total E-Commerce Sales, in USD million, and Year-on-Year Change, in %, 2017- 2019f
  • 3.4. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2010 - 2018
    • Online Shopper Penetration, in % of Internet Users, 2017 & 2018
    • Breakdown of Online Shoppers, by Age Group and Gender, in %, 2017
    • Perceived Barriers to E-Commerce, in % of Internet Users, 2018
    • Breakdown of Online Shoppers, by Total Online Spending, in %, 2017 & 2018
  • 3.5. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
    • Average Check in Online Shopping, in KZT thousand, by Product Category, December 2017 & December 2018
  • 3.6. Payment
    • Share of Online Shoppers Paying Online Compared to Cash on Delivery, in %, 2017
    • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017 & 2018
    • Number and Value of Online Payment Transactions with Bank Cards, in thousands and in KZT million, and Share of Total Bank Card Payments Number and Value, in %, June 2018 - January 2019
  • 3.7. Delivery
    • Problems Encountered When Shopping Online, in % of Online Shoppers, 2017 & 2018
  • 3.8. Players
    • B2C E-Commerce Sales by Category of Players, in %, January - August 2018
    • Overview of Top 10 B2C E-Commerce Companies, Ranked by Revenue, 2017

4. Azerbaijan

  • 4.1. Overview
    • B2C E-Commerce Overview and International Comparisons, February 2019
  • 4.2. Trends
    • Breakdown of Internet Traffic by Device, in %, 2018
    • Breakdown of Households with Internet Access by Type of Internet Connection, in %, 2013 - 2017
  • 4.3. Sales & Shares
    • B2C E-Commerce Sales, in AZN million, 2016 & 2017
  • 4.4. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2010 - 2017
    • Breakdown of Internet Users, by Age Group, in %, 2017
    • Breakdown of Main Purposes of Internet Usage, incl. "Ordering or Selling Goods and Services", in % of Internet Users, 2017
  • 4.5. Payment
    • Credit Card and Debit Card Ownership, in % of Population 15+, 2017
  • 4.6. Players
    • Overview of Popular Local Shopping Websites, incl. Category and Website Traffic Data, February 2019

5. Georgia

  • 5.1. Overview
    • B2C E-Commerce Overview and International Comparisons, February 2019
  • 5.2. Trends
    • Breakdown of Internet Traffic by Device, in %, 2018
  • 5.3. Sales & Shares
    • Internet Transactions with Payment Cards, incl. Number of Transactions, in thousands, and Value of Transactions, in GEL thousands, 2013 - 2018
  • 5.4. Internet Users & Online Shoppers
    • Internet User Penetration, in % of Individuals, by Gender, Location, Age Group and Total, June 2017 & July 2018
    • Breakdown of Frequency of Using Internet, in % Individuals, 2017
    • Purposes for Internet Use, in % of Individuals, in % of Internet Users, July 2018
    • Online Shopper Penetration, in % of Internet Users, by Gender, Location, Age Group and Total, June 2017 & July 2018
  • 5.5. Payment
    • Credit Card and Debit Card Ownership, in % of Population 15+, 2017
  • 5.6. Delivery
    • Delivery Methods and Costs Offered by Selected E-Commerce Players, February 2019
  • 5.7. Players
    • Selected Local B2C E-Commerce Websites by Total Number of Average Visits per Day, and Share of Traffic from Georgia, in %, February 2019

Companies Mentioned

Global Fashion Group S.A., Sulpak-Electronics LLC, Aviata LLP, Kaspi Bank JSC , Air Astana Joint Stock Company, Chocofamily Holding, Shop.az, Tap.az, Ucuztap.az, Adforest.az, Amazon Inc, eBay Inc, AliExpress Ltd, Alibaba Group Holding Ltd, Be.ge

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