세계의 에어컨 시장 : 유형별, 용량별, 설치 유형별, 냉매 유형별, 용도별, 유통 채널별 예측(2025-2030년)

The Air Conditioner Market was valued at USD 135.95 billion in 2023, expected to reach USD 142.87 billion in 2024, and is projected to grow at a CAGR of 5.31%, to USD 195.38 billion by 2030.

As a Market Research Analyst at 360iResearch analyzing the air conditioner market, the scope encompasses residential, commercial, and industrial applications, focusing on factors like energy efficiency, regulatory compliance, and technological advancements. Air conditioners are essential for temperature regulation, improving indoor air quality, and providing comfort across various climate zones. The market for air conditioners is driven by the global rise in temperatures, increased urbanization, and growth in construction activities. Enhanced consumer purchasing power and the demand for energy-efficient appliances further accelerate market expansion. Key growth factors include advancements in inverter and smart technology, eco-friendly refrigerants, and integration with IoT systems. These innovations elevate energy efficiency and allow remote controlling features, thus finding favor among environmentally conscious consumers and tech-savvy homeowners.

The air conditioner market presents opportunities for manufacturers to capitalize on the evolving trends by focusing on the development of high-performance, sustainable products. Investing in R&D for eco-friendly alternatives can cater to regulatory directives and shift towards greener technologies. However, challenges such as high installation costs, significant energy consumption, and regional availability of raw materials inhibit market growth. Moreover, the market faces fierce competition, requiring companies to continually innovate and adjust to volatile consumer preferences and climatic requirements. Nonetheless, potential lies in expanding emerging markets in Asia-Pacific, Latin America, and Africa, where rising living standards are boosting demand. Strategic partnerships and investment in AI technology for predictive maintenance and enhanced customer service can further solidify market standing. Emphasizing on renewable energy sources, such as solar-powered air conditioners, provides a substantial area for innovation, maintaining alignment with sustainability goals. The air conditioner market is a dynamic space characterized by technological progression and regulatory evolution, urging industry players to prioritize adaptive strategies to meet consumer demands and environmental responsibilities effectively.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Air Conditioner Market

The Air Conditioner Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising temperatures and humidity levels across the world
  • Expansion of urban areas and increasing industrial activities globally
  • Increasing disposable incomes and preference for better home comfort solutions
• Market Restraints
  • High initial investment for modern and energy-efficient systems
• Market Opportunities
  • Technological advancements and growing adoption of smart HVAC systems
  • Development of energy-efficient and eco-friendly air conditioning units
• Market Challenges
  • Environmental impact and energy consumption concerns associated with air conditioner

Porter's Five Forces: A Strategic Tool for Navigating the Air Conditioner Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Air Conditioner Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Air Conditioner Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Air Conditioner Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Air Conditioner Market

A detailed market share analysis in the Air Conditioner Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Air Conditioner Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Air Conditioner Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Air Conditioner Market

A strategic analysis of the Air Conditioner Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Air Conditioner Market, highlighting leading vendors and their innovative profiles. These include Blue Star Limited, Carrier Global Corporation, Chigo Air Conditioning Co., Ltd., Cruise Appliances, Daikin Industries Ltd., Electrolux AB, Fujitsu Ltd., Godrej & Boyce Manufacturing Company Limited, Gree Electric Appliances Inc., Haier Inc., Havells India Limited, Hitachi Ltd., Honeywell International Inc., Lennox International Inc., LG Electronics, Midea Group Co., Ltd., Mitsubishi Electric Corporation, Panasonic Holdings Corporation, Rheem Manufacturing Company, Robert Bosch GmbH, Samsung Electronics Co., Ltd, Toshiba Corporation, Trane Technologies by Ingersoll Rand Inc., Voltas by Tata Group, and Whirlpool Corporation.

Market Segmentation & Coverage

This research report categorizes the Air Conditioner Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Central Air Conditioners, Ductless Mini-Split Systems, Portable Air Conditioners, Split Air Conditioners, and Window Air Conditioners.
• Based on Capacity, market is studied across Large Capacity, Medium Capacity, and Small Capacity.
• Based on Installation Type, market is studied across Ceiling-Mounted, Floor-Mounted, and Wall-Mounted.
• Based on Refrigerant Type, market is studied across Chlorofluorocarbons, Hydrochlorofluorocarbons, and Hydrofluorocarbons.
• Based on Application, market is studied across Commercial, Industrial, and Residential.
• Based on Distribution Channel, market is studied across Offline and Online.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising temperatures and humidity levels across the world
    • 5.1.1.2. Expansion of urban areas and increasing industrial activities globally
    • 5.1.1.3. Increasing disposable incomes and preference for better home comfort solutions
  • 5.1.2. Restraints
    • 5.1.2.1. High initial investment for modern and energy-efficient systems
  • 5.1.3. Opportunities
    • 5.1.3.1. Technological advancements and growing adoption of smart HVAC systems
    • 5.1.3.2. Development of energy-efficient and eco-friendly air conditioning units
  • 5.1.4. Challenges
    • 5.1.4.1. Environmental impact and energy consumption concerns associated with air conditioner
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Growing adoption of portable air conditioners for temporary cooling requirements
  • 5.2.2. Distribution Channel: Rising popularity of online platforms due to shopping convenience and product variety
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Air Conditioner Market, by Type

• 6.1. Introduction
• 6.2. Central Air Conditioners
• 6.3. Ductless Mini-Split Systems
• 6.4. Portable Air Conditioners
• 6.5. Split Air Conditioners
• 6.6. Window Air Conditioners

7. Air Conditioner Market, by Capacity

• 7.1. Introduction
• 7.2. Large Capacity
• 7.3. Medium Capacity
• 7.4. Small Capacity

8. Air Conditioner Market, by Installation Type

• 8.1. Introduction
• 8.2. Ceiling-Mounted
• 8.3. Floor-Mounted
• 8.4. Wall-Mounted

9. Air Conditioner Market, by Refrigerant Type

• 9.1. Introduction
• 9.2. Chlorofluorocarbons
• 9.3. Hydrochlorofluorocarbons
• 9.4. Hydrofluorocarbons

10. Air Conditioner Market, by Application

• 10.1. Introduction
• 10.2. Commercial
• 10.3. Industrial
• 10.4. Residential

11. Air Conditioner Market, by Distribution Channel

• 11.1. Introduction
• 11.2. Offline
• 11.3. Online

12. Americas Air Conditioner Market

• 12.1. Introduction
• 12.2. Argentina
• 12.3. Brazil
• 12.4. Canada
• 12.5. Mexico
• 12.6. United States

13. Asia-Pacific Air Conditioner Market

• 13.1. Introduction
• 13.2. Australia
• 13.3. China
• 13.4. India
• 13.5. Indonesia
• 13.6. Japan
• 13.7. Malaysia
• 13.8. Philippines
• 13.9. Singapore
• 13.10. South Korea
• 13.11. Taiwan
• 13.12. Thailand
• 13.13. Vietnam

14. Europe, Middle East & Africa Air Conditioner Market

• 14.1. Introduction
• 14.2. Denmark
• 14.3. Egypt
• 14.4. Finland
• 14.5. France
• 14.6. Germany
• 14.7. Israel
• 14.8. Italy
• 14.9. Netherlands
• 14.10. Nigeria
• 14.11. Norway
• 14.12. Poland
• 14.13. Qatar
• 14.14. Russia
• 14.15. Saudi Arabia
• 14.16. South Africa
• 14.17. Spain
• 14.18. Sweden
• 14.19. Switzerland
• 14.20. Turkey
• 14.21. United Arab Emirates
• 14.22. United Kingdom

15. Competitive Landscape

• 15.1. Market Share Analysis, 2023
• 15.2. FPNV Positioning Matrix, 2023
• 15.3. Competitive Scenario Analysis
  • 15.3.1. Mitsubishi Electric Expands European Presence with Acquisition of French Air-Conditioning Specialist AIRCALO
  • 15.3.2. Haier Launches Advanced Super Heavy-Duty Air Conditioners in India: Fast Cooling, High Efficiency, and Enhanced Durability
  • 15.3.3. Whirlpool India Launches 2024 AC Range with 6th Sense IntelliCool Technology for Personalized and Efficient Cooling
• 15.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Blue Star Limited
• 2. Carrier Global Corporation
• 3. Chigo Air Conditioning Co., Ltd.
• 4. Cruise Appliances
• 5. Daikin Industries Ltd.
• 6. Electrolux AB
• 7. Fujitsu Ltd.
• 8. Godrej & Boyce Manufacturing Company Limited
• 9. Gree Electric Appliances Inc.
• 10. Haier Inc.
• 11. Havells India Limited
• 12. Hitachi Ltd.
• 13. Honeywell International Inc.
• 14. Lennox International Inc.
• 15. LG Electronics
• 16. Midea Group Co., Ltd.
• 17. Mitsubishi Electric Corporation
• 18. Panasonic Holdings Corporation
• 19. Rheem Manufacturing Company
• 20. Robert Bosch GmbH
• 21. Samsung Electronics Co., Ltd
• 22. Toshiba Corporation
• 23. Trane Technologies by Ingersoll Rand Inc.
• 24. Voltas by Tata Group
• 25. Whirlpool Corporation