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ABI Research’s Automotive Research Service covers the enabling technologies and new revenue opportunities behind the most important trends transforming the passenger vehicle market, including software-defined cars, autonomous driving, electrification, and connected car services.

Automotive Coverage Areas

ABI Research supports the automotive ecosystem to navigate the challenge of multiple concurrent technology-driven transformations—Software-Defined Vehicles (SDVs), autonomous driving, electrification, and ubiquitous connectivity. The automotive service provides insights into the emerging use cases that will shape the safety, sustainability, and consumer experience of driving passenger vehicles, including coverage of the expected growth of these use cases, the emerging business models, and competitive analysis of the enabling technology developers and deployers.

The automotive service also enables key suppliers of enabling technologies from parallel electronics markets to understand the unique and ever-changing requirements of the automotive market, with respect to regulation, best practice, and regional developments.

• Analysis of connected car services, use cases, enabling technologies, and monetization challenges
• Forecasts for connected car service adoption, consumer spending, enabling technologies, and Tier One and System-on-Chip (SoC) market shares
• Competitive analysis of connected service providers and connectivity-enabling technology suppliers
• Coverage of cooperative mobility, including Vehicle-to-Everything (V2X), virtual Roadside Units (vRSUs), and satellite connectivity safety-centric use cases
• Analysis of autonomous vehicle applications, including supervised, unsupervised, highway, and door-to-door and corresponding enabling technology requirements
• Market sizing and forecasting of active safety and autonomous vehicle applications, and automotive sensors, including camera, radar, imaging radar, Light Detection and Ranging (LiDAR), and Far Infrared (FIR) sensors
• Competitive analysis of autonomous vehicle-enabling technology suppliers
• Assessment of the impact of SDVs on automaker strategies, internal organizations, and requirements from suppliers
• Analysis of the impact of SDV trends on embedded compute architectures, networking protocols, cybersecurity requirements, and the evolution from domain controllers to zonal architectures
• Coverage of the electrification of passenger and commercial vehicles and enabling technologies, including batteries, battery management systems, and charging infrastructure
• Market sizing and forecasting of Plug-in Hybrid Electric Vehicles (PHEVs), Battery Electric Vehicles (BEVs), and Original Equipment Manufacturer (OEM) market share analysis in key markets
• Analysis of the interactions between these megatrends and the impact that developments in one automotive domain will have on the optimal approach to other domains

Automotive Research Powers Technology Innovation & Implementation

For Innovators

We empower technology developers through ongoing coverage of automaker strategic priorities and requirements in the areas of SDVs, connected cars, autonomous driving, and electrification. We provide detailed, granular, and regularly refreshed assessments of the market size and growth opportunities associated with the individual applications within these megatrends, enabling technology providers to scope out their market opportunity and build a business case. Independent, third-party assessment of the various possible technology solutions to fulfill OEM requirements helps technology innovators understand the competitive alternatives to their own technologies, and how these are being positioned by competitors. These are supported by competitive assessments that help technology providers understand more specifically how they stack up against their competitors. Finally, the automotive service helps technology providers that operate in numerous verticals to understand the unique requirements that the automotive vertical has, not only in automotive-grade design, but also in response to the changing in-house capabilities of automakers as they strive to become more digitally-native and software-defined.

For Implementers

We help implementers understand the technology implications of their strategic ambitions, as well as the regulatory requirements that are being imposed on the automotive industry with respect to safety, cybersecurity, and sustainability (electrification). The automotive service supports SDV implementers by helping them evaluate the strengths and weaknesses of various technology providers to identify the best strategic and technical fit for their needs. In addition, we offer insight into how technologies emerging from adjacent markets—such as Artificial Intelligence (AI), digital twins, and advanced simulation tools—can be effectively applied in the automotive space. This includes identifying integration opportunities, assessing the readiness of technology partners, and understanding how these innovations can impact operational efficiency, product lifecycle management, and end-user experience. Through this lens, implementers are empowered to make informed, forward-looking decisions around vendor selection, technology integration, and long-term roadmap alignment.

Our Automotive Research Helps Solve Real Business Challenges For Key Stakeholders

Connectivity and Connected Services Providers

• What challenges can we help you solve?
  • Find a killer application for 5G and 6G in automotive
  • Provide competitive alternatives to Google automotive services
  • Identify new and differentiating applications as connectivity adoption saturates
• What key questions can we help you answer?
  • How effectively are OEMs monetizing their connected cars?
  • Which automotive services have the most growth potential?
  • What are the most compelling 5G use cases?
  • How will the rise of cooperative mobility services impact connectivity technology requirements?

Electric Vehicle Supply Equipment Supplier (EVSE) and Charge Point Operators (CPOs)

• What challenges can we help you solve?
  • Make public charging profitable
  • Overcome grid constraints to deliver faster public charging
  • Reduce friction associated with payment
  • Develop differentiators in commoditized home charging
• What key questions can we help you answer?
  • How close are CPOs to profitability?
  • What is the impact of partnerships with OEMs on building charging networks?
  • What are the solutions to deliver Direct Current (DC) fast charging in grid-constrained areas?
  • How much charging happens in public, and how will this change?
  • How big is the public charging energy demand, and how much do consumers pay?

Software Engineering Services Suppliers

• What challenges can we help you solve?
  • Find the right balance between engineering services and off-the-shelf products to meet current automaker attitudes
  • Understand the lifetime monetization opportunities of an SDV, and the impacts on business models
  • Adapt to sudden appearance of Chinese competitors
• What key questions can we help you answer?
  • What software engineering services do automakers need to design, manufacture, and maintain SDVs?
  • What software engineering services will Autonomous Vehicle (AV) development and maintenance require?
  • What balance should OEMs strike between build/buy with respect to software?

Tier One Suppliers

• What challenges can we help you solve?
  • Avoid being squeezed out by growing Tier Twos
  • Retain role as technology development partner with OEM
  • Adapt to sudden appearance of Chinese competitors
• What key questions can we help you answer?
  • Which OEMs are outsourcing software development, and which are focused on in-house?
  • What are the key competencies a Tier One must retain to remain a go-to partner for OEMs?
  • What do OEMs need from their Tier One suppliers to regain a competitive edge against Chinese OEMs, at home and in China?

Tier Two Component Suppliers

• What challenges can we help you solve?
  • Identify and align with OEM priorities in a challenging macro environment
  • Understand the technology alternatives to meeting OEM requirements, and optimize
  • Understand and apply automotive-grade design methodologies
• What key questions can we help you answer?
  • How will headwinds such as tariffs, the rise of Chinese OEMs, and the global economic slowdown impact the growth prospects of the automotive market?
  • With scarce resources, which of the automotive megatrends should automakers focus on?
  • Which technology alternatives best meet automotive requirements for performance, cost, and Time to Market (TTM)?