중소기업(SME) 서비스 : 리서치 구독

Overview

This programme looks at opportunities for telecoms operators, and the vendors that support them, to sell solutions to small and medium-sized enterprises (SMEs) (with fewer than 250 employees). It explores the options for operators to sell additional IT services to SMEs alongside business connectivity. It also identifies how operators’ SME business units can differentiate their offerings. The programme includes country-level market forecasts for SME connectivity and IT services.

Topics for 2026

• Differentiating fixed connectivity for small businesses
• Customer care
• Cyber security

Highlights from this programme

• Approaches to IT services for SMEs: 10 operator case studies
• Digital channels for SMEs: effective strategies for telecoms operators
• AI solutions for SMEs: strategies for telecoms operators
• Selling cyber-security services to SMEs: effective strategies for telecoms operators
• 1Q 2025 business survey

Typical client enquiries

• Do you have any published research covering what our competitors are doing in the M&A space in areas such as managed services, cyber security or cloud-based AI platforms?
• What are the typical buying behaviours of different sized SMEs when it comes to procuring mobile services?
• Do you have any views on the evolution of the SME SD-WAN/SASE market?
• Which operators are successfully selling connectivity and/or IT services through a business marketplace?
• I am looking for the size of the SME broadband market for countries across Western Europe, do you have any insights?