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LSH 14.06.02

OVERVIEW

This programme examines core mobile service strategies from monetising mobile data to consumer use cases for 5G. It addresses revenue generation, as well as customer satisfaction and churn reduction. It is driven by a wealth of primary research, which informs evidence-driven insights. The data set includes satisfaction metrics for over sixty mobile operators worldwide. Identification of best practice from around the world with a range of case study reports.

KEY THEMES

  • Tracking the go-to-market strategies for and adoption of 5G; assessing the main consumer mobile 5G use cases such as mobile gaming.
  • Understanding the drivers of mobile customer experience and assessing the impact of digital experience initiatives.
  • Best practice for monetising mobile data and value-added services (VASs).

RECENTLY PUBLISHED

Strategy reports: key issues

  • The impact of COVID-19 on 5G networks and services
  • 5G mobile launch strategies: case studies and analysis
  • Mobile-first video strategies for telecoms operators: case studies and analysis
  • Best practice loyalty programmes
  • MVNOs in developed Asia-Pacific: case studies and analysis

Forecasts, datasets and primary research

  • Mobile pricing benchmark 2Q 2020
  • Regional mobile services forecast reports 2019-2024
  • Connected Consumer: mobile customer experience 2019 [various reports covering operators in 24 countries]

COMING IN THE NEXT FEW MONTHS

Strategy reports: key issues

  • Consumer 5G use cases: opportunities in mobile gaming
  • Consumer 5G use cases: operator strategies for in-car entertainment
  • Digital experience case studies: what's working and why
  • Delivering organic ARPU growth: case studies

Forecasts, datasets and primary research

  • Mobile pricing benchmark 4Q 2020
  • Regional mobile services forecast reports 2020-2025
  • Connected Consumer: mobile customer experience 2020 [various reports covering operators in 24 countries]
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