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Marketing Attribution Platforms

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¸¶ÄÉÆÃ ¾îÆ®¸®ºä¼Ç Ç÷§Æû¿¡ ÃÊÁ¡À» ¸ÂÃß°í, 9°³ MAT Á¦Ç°ÀÇ ¾àÁ¡°ú °­Á¡¿¡ ´ëÇØ Æò°¡ÇÏ¿© ÀüÇØµå¸³´Ï´Ù.

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  • Analytic Partners : GPS Enterprise
  • C3 Metrics : Attribution Data Cloud
  • Marketing Evolution : Marketing Evolution Platform

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  • Adobe : Bizible
  • Google : Google Attribution
  • Merkle : Archie

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  • Ipsos MMA : Activate
  • Neustar : Unified Analytics
  • Nielsen : Nielsen Attribution
KSA 22.01.24

Research, Decision Tools, & Custom Advice

The Marketing Attribution Platforms research critically evaluates the weaknesses and strengths of 9 MAT products.

Become a Hero

  • Get the inside scoop that will make you look smart
  • Obtain external validation of your strategy and decisions
  • Receive one-on-one help to solve your thorniest problems

Save Time

  • Get to a short list in minutes
  • Get supporting artifacts to explain to your peers
  • Transition to pilot projects faster

Save Money

  • Learn how much these tools really cost
  • Learn how to negotiate a better deal
  • Learn about hidden costs and gotchas

Align Your Team

  • Obtain relevant education for business and IT stakeholders
  • Get team-based workshops to put everyone on the same page
  • Obtain a common vocabulary for how the tools really work

Avoid the Wrong Decision

  • Learn the real story about vendor weaknesses to combat marketing hype
  • Don't pick the wrong tool
  • Discover a vendor you didn't know

Vendors Evaluated:

Focused Specialists

  • Analytic Partners: GPS Enterprise
  • C3 Metrics: Attribution Data Cloud
  • Marketing Evolution: Marketing Evolution Platform

Mid-Tier Suites

  • Adobe: Bizible
  • Google: Google Attribution
  • Merkle: Archie

Complex Platforms

  • Ipsos MMA: Activate
  • Neustar: Unified Analytics
  • Nielsen: Nielsen Attribution
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