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마케팅 어트리뷰션 플랫폼

Marketing Attribution Platforms

리서치사 Real Story Group
발행정보 연간구독 상품코드 1043312
페이지 정보 영문
US $ 6,200 ₩ 8,072,000 Standard Annual Subscription (5 Users License)
US $ 8,450 ₩ 11,001,000 Plus Annual Subscription (5 Users License)
US $ 8,600 ₩ 11,197,000 Standard Annual Subscription (20 Users License)
US $ 10,850 ₩ 14,126,000 Plus Annual Subscription (20 Users License)
US $ 12,350 ₩ 16,079,000 Standard Annual Subscription (100 Users License)
US $ 15,350 ₩ 19,985,000 Plus Annual Subscription (100 Users License)
US $ 16,900 ₩ 22,003,000 Guided Annual Subscription (5 Users License)
US $ 21,700 ₩ 28,253,000 Guided Annual Subscription (20 Users License)
US $ 30,700 ₩ 39,971,000 Guided Annual Subscription (100 Users License)


마케팅 어트리뷰션 플랫폼 Marketing Attribution Platforms
발행정보 : 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

마케팅 어트리뷰션 플랫폼에 초점을 맞추고, 9개 MAT 제품의 약점과 강점에 대해 평가하여 전해드립니다.

평가 대상 벤더

스페셜리스트

  • Analytic Partners : GPS Enterprise
  • C3 Metrics : Attribution Data Cloud
  • Marketing Evolution : Marketing Evolution Platform

미드티어용

  • Adobe : Bizible
  • Google : Google Attribution
  • Merkle : Archie

복잡한 플랫폼

  • Ipsos MMA : Activate
  • Neustar : Unified Analytics
  • Nielsen : Nielsen Attribution
KSA 22.01.24

Research, Decision Tools, & Custom Advice

The Marketing Attribution Platforms research critically evaluates the weaknesses and strengths of 9 MAT products.

Become a Hero

  • Get the inside scoop that will make you look smart
  • Obtain external validation of your strategy and decisions
  • Receive one-on-one help to solve your thorniest problems

Save Time

  • Get to a short list in minutes
  • Get supporting artifacts to explain to your peers
  • Transition to pilot projects faster

Save Money

  • Learn how much these tools really cost
  • Learn how to negotiate a better deal
  • Learn about hidden costs and gotchas

Align Your Team

  • Obtain relevant education for business and IT stakeholders
  • Get team-based workshops to put everyone on the same page
  • Obtain a common vocabulary for how the tools really work

Avoid the Wrong Decision

  • Learn the real story about vendor weaknesses to combat marketing hype
  • Don't pick the wrong tool
  • Discover a vendor you didn't know

Vendors Evaluated:

Focused Specialists

  • Analytic Partners: GPS Enterprise
  • C3 Metrics: Attribution Data Cloud
  • Marketing Evolution: Marketing Evolution Platform

Mid-Tier Suites

  • Adobe: Bizible
  • Google: Google Attribution
  • Merkle: Archie

Complex Platforms

  • Ipsos MMA: Activate
  • Neustar: Unified Analytics
  • Nielsen: Nielsen Attribution
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