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캠페인 및 리드 관리 기술

Marketing Automation & Campaign Execution
리서치사 Real Story Group
발행정보 연간구독 상품 코드 368192
페이지 정보 영문 228 Pages
가격
US $ 6,200 ￦ 7,411,000 Standard Annual Subscription (5 Users License)
US $ 8,450 ￦ 10,101,000 Plus Annual Subscription (5 Users License)
US $ 8,600 ￦ 10,280,000 Standard Annual Subscription (20 Users License)
US $ 10,850 ￦ 12,970,000 Plus Annual Subscription (20 Users License)


캠페인 및 리드 관리 기술 Marketing Automation & Campaign Execution
발행정보 : 페이지 정보 : 영문 228 Pages

14개 캠페인 및 리드 관리(Campaign & Lead Management) 기술과 제품에 대해 개별적으로 조사했으며, 각각의 제품 개요, 장단점, 비용 등의 정보를 전해드립니다.

1. 평가 대상 벤더

2. 디지털 마케팅 플랫폼

  • Adobe : Marketing Cloud
  • IBM : EMM/SMA
  • Oracle : Social Relationship Management
  • Oracle : Eloqua Marketing Cloud
  • Salesforce : ExactTarget Marketing Cloud Email
  • Salesforce : ExactTarget Marketing Cloud Social

3. 캠페인 및 리드 관리 스위트

  • Act-On : Act-On
  • HubSpot : HubSpot
  • IBM : Silverpop Engage
  • Infusionsoft : Infusionsoft
  • Marketo : Engagement Marketing Platform
  • Salesforce : Pardot
  • Teradata : Integrated Marketing Management
  • Vuture : Vuture
KSM 16.09.20

The Marketing Automation & Campaign / Lead Management research critically evaluates the weaknesses and strengths of 14 MarTech products.

Benefits:

  • Get the inside scoop that will make you look smart
  • Obtain external validation of your strategy and decisions
  • Receive one-on-one help to solve your thorniest problems
  • Get to a short list in minutes
  • Get supporting artifacts to explain to your peers
  • Transition to pilot projects faster
  • Learn how much these tools really cost
  • Learn how to negotiate a better deal
  • Learn about hidden costs and gotchas
  • Obtain relevant education for business and IT stakeholders
  • Get team-based workshops to put everyone on the same page
  • Obtain a common vocabulary for how the tools really work
  • Learn the real story about vendor weaknesses to combat marketing hype
  • Don't pick the wrong tool
  • Discover a vendor you didn't know

Vendors Evaluated:

Digital Marketing Platforms

  • Adobe: Marketing Cloud
  • IBM: EMM/SMA
  • Oracle: Social Relationship Management
  • Salesforce: ExactTarget Marketing Cloud Social
  • Salesforce: ExactTarget Marketing Cloud Email

Campaign and Lead Management Suites

  • Act-On: Act-On
  • HubSpot: HubSpot
  • IBM: Silverpop Engage
  • Infusionsoft: Infusionsoft
  • Marketo: Engagement Marketing Platform
  • Oracle: Eloqua
  • Salesforce: Pardot
  • Teradata: Integrated Marketing Management
  • Vuture: Vuture
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