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Marketing Automation & Campaign Execution

¸®¼­Ä¡»ç Real Story Group
¹ßÇàÁ¤º¸ ¿¬°£±¸µ¶ »óǰ ÄÚµå 368192
ÆäÀÌÁö Á¤º¸ ¿µ¹® 228 Pages
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US $ 6,200 £Ü 7,007,000 Standard Annual Subscription (5 Users License)
US $ 8,450 £Ü 9,551,000 Plus Annual Subscription (5 Users License)
US $ 8,600 £Ü 9,720,000 Standard Annual Subscription (20 Users License)
US $ 10,850 £Ü 12,263,000 Plus Annual Subscription (20 Users License)
US $ 12,350 £Ü 13,959,000 Standard Annual Subscription (100 Users License)
US $ 15,350 £Ü 17,350,000 Plus Annual Subscription (100 Users License)
US $ 16,900 £Ü 19,102,000 Guided Annual Subscription (5 Users License)
US $ 21,700 £Ü 24,527,000 Guided Annual Subscription (20 Users License)
US $ 30,700 £Ü 34,700,000 Guided Annual Subscription (100 Users License) 30,700


Ä·ÆäÀÎ ¹× ¸®µå °ü¸® ±â¼ú Marketing Automation & Campaign Execution
¹ßÇàÁ¤º¸ : ÆäÀÌÁö Á¤º¸ : ¿µ¹® 228 Pages

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14°³ Ä·ÆäÀÎ ¹× ¸®µå °ü¸®(Campaign & Lead Management) ±â¼ú°ú Á¦Ç°¿¡ ´ëÇØ °³º°ÀûÀ¸·Î Á¶»çÇßÀ¸¸ç, °¢°¢ÀÇ Á¦Ç° °³¿ä, Àå´ÜÁ¡, ºñ¿ë µîÀÇ Á¤º¸¸¦ ÀüÇØµå¸³´Ï´Ù.

1. Æò°¡ ´ë»ó º¥´õ

2. µðÁöÅÐ ¸¶ÄÉÆÃ Ç÷§Æû

  • Adobe : Marketing Cloud
  • IBM : EMM/SMA
  • Oracle : Social Relationship Management
  • Oracle : Eloqua Marketing Cloud
  • Salesforce : ExactTarget Marketing Cloud Email
  • Salesforce : ExactTarget Marketing Cloud Social

3. Ä·ÆäÀÎ ¹× ¸®µå °ü¸® ½ºÀ§Æ®

  • Act-On : Act-On
  • HubSpot : HubSpot
  • IBM : Silverpop Engage
  • Infusionsoft : Infusionsoft
  • Marketo : Engagement Marketing Platform
  • Salesforce : Pardot
  • Teradata : Integrated Marketing Management
  • Vuture : Vuture
KSM 16.09.20

The Marketing Automation & Campaign / Lead Management research critically evaluates the weaknesses and strengths of 14 MarTech products.

Benefits:

  • Get the inside scoop that will make you look smart
  • Obtain external validation of your strategy and decisions
  • Receive one-on-one help to solve your thorniest problems
  • Get to a short list in minutes
  • Get supporting artifacts to explain to your peers
  • Transition to pilot projects faster
  • Learn how much these tools really cost
  • Learn how to negotiate a better deal
  • Learn about hidden costs and gotchas
  • Obtain relevant education for business and IT stakeholders
  • Get team-based workshops to put everyone on the same page
  • Obtain a common vocabulary for how the tools really work
  • Learn the real story about vendor weaknesses to combat marketing hype
  • Don't pick the wrong tool
  • Discover a vendor you didn't know

Vendors Evaluated:

Digital Marketing Platforms

  • Adobe: Marketing Cloud
  • IBM: EMM/SMA
  • Oracle: Social Relationship Management
  • Salesforce: ExactTarget Marketing Cloud Social
  • Salesforce: ExactTarget Marketing Cloud Email

Campaign and Lead Management Suites

  • Act-On: Act-On
  • HubSpot: HubSpot
  • IBM: Silverpop Engage
  • Infusionsoft: Infusionsoft
  • Marketo: Engagement Marketing Platform
  • Oracle: Eloqua
  • Salesforce: Pardot
  • Teradata: Integrated Marketing Management
  • Vuture: Vuture
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