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Marketing Automation & Campaign Execution
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Real Story Group
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Marketing Automation & Campaign Execution
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14°³ Ä·ÆäÀÎ ¹× ¸®µå °ü¸®(Campaign & Lead Management) ±â¼ú°ú Á¦Ç°¿¡ ´ëÇØ °³º°ÀûÀ¸·Î Á¶»çÇßÀ¸¸ç, °¢°¢ÀÇ Á¦Ç° °³¿ä, Àå´ÜÁ¡, ºñ¿ë µîÀÇ Á¤º¸¸¦ ÀüÇØµå¸³´Ï´Ù.
1. Æò°¡ ´ë»ó º¥´õ
2. µðÁöÅÐ ¸¶ÄÉÆÃ Ç÷§Æû
- Adobe : Marketing Cloud
- IBM : EMM/SMA
- Oracle : Social Relationship Management
- Oracle : Eloqua Marketing Cloud
- Salesforce : ExactTarget Marketing Cloud Email
- Salesforce : ExactTarget Marketing Cloud Social
3. Ä·ÆäÀÎ ¹× ¸®µå °ü¸® ½ºÀ§Æ®
- Act-On : Act-On
- HubSpot : HubSpot
- IBM : Silverpop Engage
- Infusionsoft : Infusionsoft
- Marketo : Engagement Marketing Platform
- Salesforce : Pardot
- Teradata : Integrated Marketing Management
- Vuture : Vuture
KSM 16.09.20
The Marketing Automation & Campaign / Lead Management research critically evaluates the weaknesses and strengths of 14 MarTech products.
Benefits:
- Get the inside scoop that will make you look smart
- Obtain external validation of your strategy and decisions
- Receive one-on-one help to solve your thorniest problems
- Get to a short list in minutes
- Get supporting artifacts to explain to your peers
- Transition to pilot projects faster
- Learn how much these tools really cost
- Learn how to negotiate a better deal
- Learn about hidden costs and gotchas
- Obtain relevant education for business and IT stakeholders
- Get team-based workshops to put everyone on the same page
- Obtain a common vocabulary for how the tools really work
- Learn the real story about vendor weaknesses to combat marketing hype
- Don't pick the wrong tool
- Discover a vendor you didn't know
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Vendors Evaluated:
Digital Marketing Platforms
- Adobe: Marketing Cloud
- IBM: EMM/SMA
- Oracle: Social Relationship Management
- Salesforce: ExactTarget Marketing Cloud Social
- Salesforce: ExactTarget Marketing Cloud Email
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Campaign and Lead Management Suites
- Act-On: Act-On
- HubSpot: HubSpot
- IBM: Silverpop Engage
- Infusionsoft: Infusionsoft
- Marketo: Engagement Marketing Platform
- Oracle: Eloqua
- Salesforce: Pardot
- Teradata: Integrated Marketing Management
- Vuture: Vuture
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