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고객 데이터 플랫폼(CDP)

Customer Data Platforms
리서치사 Real Story Group
발행정보 연간구독 상품 코드 702284
페이지 정보 영문 156 Pages
가격
US $ 6,200 ￦ 7,007,000 Standard Annual Subscription (5 Users License)
US $ 8,450 ￦ 9,551,000 Plus Annual Subscription (5 Users License)
US $ 8,600 ￦ 9,720,000 Standard Annual Subscription (20 Users License)
US $ 10,850 ￦ 12,263,000 Plus Annual Subscription (20 Users License)
US $ 12,350 ￦ 13,959,000 Standard Annual Subscription (100 Users License)
US $ 15,350 ￦ 17,350,000 Plus Annual Subscription (100 Users License)
US $ 16,900 ￦ 19,102,000 Guided Annual Subscription (5 Users License)
US $ 21,700 ￦ 24,527,000 Guided Annual Subscription (20 Users License)
US $ 30,700 ￦ 34,700,000 Guided Annual Subscription (100 Users License)


고객 데이터 플랫폼(CDP) Customer Data Platforms
발행정보 : 페이지 정보 : 영문 156 Pages

※ 본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

CDP(고객 데이터 플랫폼)의 주요 18 제품을 조사했으며, 각각의 강점·약점을 정리하여 전해드립니다.

조사 대상 벤더

  • 스위트/플랫폼 벤더
    • Adobe : Adobe Cloud Platform
    • IBM : Universal Behavior Exchange
    • Oracle : Customer Data Management Cloud
  • 제품 벤더
    • AgilOne : Customer Data Platform
    • Amperity : Amperity
    • BlueConic : BlueConic Customer Data Platform
    • Blueshift Labs : Blueshift
    • BlueVenn : Customer Data Platform
    • Evergage : Evergage
    • Lemnisk : Lemnisk
    • Lytics : Lytics Customer Data Platform
    • mParticle : mParticle
    • Optimove : Optimove Core
    • QuickPivot : QuickPivot
    • RedPoint Global : RedPoint
    • Segment : Segment
    • Tealium : Universal Data Hub
    • Treasure Data : Enterprise CDP
KSA 18.10.01

Research, Decision Tools, & Custom Advice

The Customer Data Platforms research critically evaluates the weaknesses and strengths of 18 CDP products.

Become a Hero

  • Get the inside scoop that will make you look smart
  • Obtain external validation of your strategy and decisions
  • Receive one-on-one help to solve your thorniest problems

Save Time

  • Get to a short list in minutes
  • Get supporting artifacts to explain to your peers
  • Transition to pilot projects faster

Save Money

  • Learn how much these tools really cost
  • Learn how to negotiate a better deal
  • Learn about hidden costs and gotchas

Align Your Team

  • Obtain relevant education for business and IT stakeholders
  • Get team-based workshops to put everyone on the same page
  • Obtain a common vocabulary for how the tools really work

Avoid the Wrong Decision

  • Learn the real story about vendor weaknesses to combat marketing hype
  • Don't pick the wrong tool
  • Discover a vendor you didn't know

Vendors Evaluated

Suite / Platform Vendors

  • Adobe: Adobe Cloud Platform
  • IBM: Universal Behavior Exchange
  • Oracle: Customer Data Management Cloud

Product Vendors

  • AgilOne: Customer Data Platform
  • Amperity: Amperity
  • BlueConic: BlueConic Customer Data Platform
  • Blueshift Labs: Blueshift
  • BlueVenn: Customer Data Platform
  • Evergage: Evergage
  • Lemnisk: Lemnisk
  • Lytics: Lytics Customer Data Platform
  • mParticle: mParticle
  • Optimove: Optimove Core
  • QuickPivot: QuickPivot
  • RedPoint Global: RedPoint
  • Segment: Segment
  • Tealium: Universal Data Hub
  • Treasure Data: Enterprise CDP
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