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Customer Data Platforms
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°í°´ µ¥ÀÌÅÍ Ç÷§Æû(CDP)
Customer Data Platforms
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CDP(°í°´ µ¥ÀÌÅÍ Ç÷§Æû)ÀÇ ÁÖ¿ä 18 Á¦Ç°À» Á¶»çÇßÀ¸¸ç, °¢°¢ÀÇ °Á¡¡¤¾àÁ¡À» Á¤¸®ÇÏ¿© ÀüÇØµå¸³´Ï´Ù.
Á¶»ç ´ë»ó º¥´õ
- ½ºÀ§Æ®/Ç÷§Æû º¥´õ
- Adobe : Adobe Cloud Platform
- IBM : Universal Behavior Exchange
- Oracle : Customer Data Management Cloud
- Á¦Ç° º¥´õ
- AgilOne : Customer Data Platform
- Amperity : Amperity
- BlueConic : BlueConic Customer Data Platform
- Blueshift Labs : Blueshift
- BlueVenn : Customer Data Platform
- Evergage : Evergage
- Lemnisk : Lemnisk
- Lytics : Lytics Customer Data Platform
- mParticle : mParticle
- Optimove : Optimove Core
- QuickPivot : QuickPivot
- RedPoint Global : RedPoint
- Segment : Segment
- Tealium : Universal Data Hub
- Treasure Data : Enterprise CDP
KSA 18.10.01
Research, Decision Tools, & Custom Advice
The Customer Data Platforms research critically evaluates the weaknesses and strengths of 18 CDP products.
Become a Hero
- Get the inside scoop that will make you look smart
- Obtain external validation of your strategy and decisions
- Receive one-on-one help to solve your thorniest problems
Save Time
- Get to a short list in minutes
- Get supporting artifacts to explain to your peers
- Transition to pilot projects faster
Save Money
- Learn how much these tools really cost
- Learn how to negotiate a better deal
- Learn about hidden costs and gotchas
Align Your Team
- Obtain relevant education for business and IT stakeholders
- Get team-based workshops to put everyone on the same page
- Obtain a common vocabulary for how the tools really work
Avoid the Wrong Decision
- Learn the real story about vendor weaknesses to combat marketing hype
- Don't pick the wrong tool
- Discover a vendor you didn't know
Vendors Evaluated
Suite / Platform Vendors
- Adobe: Adobe Cloud Platform
- IBM: Universal Behavior Exchange
- Oracle: Customer Data Management Cloud
Product Vendors
- AgilOne: Customer Data Platform
- Amperity: Amperity
- BlueConic: BlueConic Customer Data Platform
- Blueshift Labs: Blueshift
- BlueVenn: Customer Data Platform
- Evergage: Evergage
- Lemnisk: Lemnisk
- Lytics: Lytics Customer Data Platform
- mParticle: mParticle
- Optimove: Optimove Core
- QuickPivot: QuickPivot
- RedPoint Global: RedPoint
- Segment: Segment
- Tealium: Universal Data Hub
- Treasure Data: Enterprise CDP
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