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고객 데이터 플랫폼(CDP)

Customer Data Platforms
리서치사 Real Story Group
발행정보 연간구독 상품 코드 702284
페이지 정보 영문 156 Pages
가격
US $ 6,200 ￦ 7,293,000 Standard Annual Subscription (5 Users License)
US $ 8,450 ￦ 9,939,000 Plus Annual Subscription (5 Users License)
US $ 8,600 ￦ 10,116,000 Standard Annual Subscription (20 Users License)
US $ 10,850 ￦ 12,762,000 Plus Annual Subscription (20 Users License)


고객 데이터 플랫폼(CDP) Customer Data Platforms
발행정보 : 페이지 정보 : 영문 156 Pages

CDP(고객 데이터 플랫폼)의 주요 18 제품을 조사했으며, 각각의 강점·약점을 정리하여 전해드립니다.

조사 대상 벤더

  • 스위트/플랫폼 벤더
    • Adobe : Adobe Cloud Platform
    • IBM : Universal Behavior Exchange
    • Oracle : Customer Data Management Cloud
  • 제품 벤더
    • AgilOne : Customer Data Platform
    • Amperity : Amperity
    • BlueConic : BlueConic Customer Data Platform
    • Blueshift Labs : Blueshift
    • BlueVenn : Customer Data Platform
    • Evergage : Evergage
    • Lemnisk : Lemnisk
    • Lytics : Lytics Customer Data Platform
    • mParticle : mParticle
    • Optimove : Optimove Core
    • QuickPivot : QuickPivot
    • RedPoint Global : RedPoint
    • Segment : Segment
    • Tealium : Universal Data Hub
    • Treasure Data : Enterprise CDP
KSA 18.10.01

Research, Decision Tools, & Custom Advice

The Customer Data Platforms research critically evaluates the weaknesses and strengths of 18 CDP products.

Become a Hero

  • Get the inside scoop that will make you look smart
  • Obtain external validation of your strategy and decisions
  • Receive one-on-one help to solve your thorniest problems

Save Time

  • Get to a short list in minutes
  • Get supporting artifacts to explain to your peers
  • Transition to pilot projects faster

Save Money

  • Learn how much these tools really cost
  • Learn how to negotiate a better deal
  • Learn about hidden costs and gotchas

Align Your Team

  • Obtain relevant education for business and IT stakeholders
  • Get team-based workshops to put everyone on the same page
  • Obtain a common vocabulary for how the tools really work

Avoid the Wrong Decision

  • Learn the real story about vendor weaknesses to combat marketing hype
  • Don't pick the wrong tool
  • Discover a vendor you didn't know

Vendors Evaluated

Suite / Platform Vendors

  • Adobe: Adobe Cloud Platform
  • IBM: Universal Behavior Exchange
  • Oracle: Customer Data Management Cloud

Product Vendors

  • AgilOne: Customer Data Platform
  • Amperity: Amperity
  • BlueConic: BlueConic Customer Data Platform
  • Blueshift Labs: Blueshift
  • BlueVenn: Customer Data Platform
  • Evergage: Evergage
  • Lemnisk: Lemnisk
  • Lytics: Lytics Customer Data Platform
  • mParticle: mParticle
  • Optimove: Optimove Core
  • QuickPivot: QuickPivot
  • RedPoint Global: RedPoint
  • Segment: Segment
  • Tealium: Universal Data Hub
  • Treasure Data: Enterprise CDP
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