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연간정보 서비스
상품코드
702284
고객 데이터 플랫폼(CDP)Customer Data Platforms |
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가격
※ 부가세 별도
한글목차
영문목차
※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.
CDP(고객 데이터 플랫폼)의 주요 18 제품을 조사했으며, 각각의 강점·약점을 정리하여 전해드립니다.
조사 대상 벤더
- 스위트/플랫폼 벤더
- Adobe : Adobe Cloud Platform
- IBM : Universal Behavior Exchange
- Oracle : Customer Data Management Cloud
- 제품 벤더
- AgilOne : Customer Data Platform
- Amperity : Amperity
- BlueConic : BlueConic Customer Data Platform
- Blueshift Labs : Blueshift
- BlueVenn : Customer Data Platform
- Evergage : Evergage
- Lemnisk : Lemnisk
- Lytics : Lytics Customer Data Platform
- mParticle : mParticle
- Optimove : Optimove Core
- QuickPivot : QuickPivot
- RedPoint Global : RedPoint
- Segment : Segment
- Tealium : Universal Data Hub
- Treasure Data : Enterprise CDP
Research, Decision Tools, & Custom Advice
The Customer Data Platforms research critically evaluates the weaknesses and strengths of 18 CDP products.
Become a Hero
- Get the inside scoop that will make you look smart
- Obtain external validation of your strategy and decisions
- Receive one-on-one help to solve your thorniest problems
Save Time
- Get to a short list in minutes
- Get supporting artifacts to explain to your peers
- Transition to pilot projects faster
Save Money
- Learn how much these tools really cost
- Learn how to negotiate a better deal
- Learn about hidden costs and gotchas
Align Your Team
- Obtain relevant education for business and IT stakeholders
- Get team-based workshops to put everyone on the same page
- Obtain a common vocabulary for how the tools really work
Avoid the Wrong Decision
- Learn the real story about vendor weaknesses to combat marketing hype
- Don't pick the wrong tool
- Discover a vendor you didn't know
Vendors Evaluated
Suite / Platform Vendors
- Adobe: Adobe Cloud Platform
- IBM: Universal Behavior Exchange
- Oracle: Customer Data Management Cloud
Product Vendors
- AgilOne: Customer Data Platform
- Amperity: Amperity
- BlueConic: BlueConic Customer Data Platform
- Blueshift Labs: Blueshift
- BlueVenn: Customer Data Platform
- Evergage: Evergage
- Lemnisk: Lemnisk
- Lytics: Lytics Customer Data Platform
- mParticle: mParticle
- Optimove: Optimove Core
- QuickPivot: QuickPivot
- RedPoint Global: RedPoint
- Segment: Segment
- Tealium: Universal Data Hub
- Treasure Data: Enterprise CDP
