¡Ø º» »óǰÀº ¿µ¹® ÀÚ·á·Î Çѱ۰ú ¿µ¹® ¸ñÂ÷¿¡ ºÒÀÏÄ¡ÇÏ´Â ³»¿ëÀÌ ÀÖÀ» °æ¿ì ¿µ¹®À» ¿ì¼±ÇÕ´Ï´Ù. Á¤È®ÇÑ °ËÅ並 À§ÇØ ¿µ¹® ¸ñÂ÷¸¦ Âü°íÇØÁֽñ⠹ٶø´Ï´Ù.
¼¼°èÀÇ ½º¸¶Æ®È¨ ¼ºñ½º(Smart Home Services) ½ÃÀåÀ» Á¶»çÇßÀ¸¸ç, ½º¸¶Æ®È¨ ¼ºñ½º ¼ö¿ä ¹× ¼ºÀå¿¡ ´ëÇÑ ¿µÇâ¿äÀÎ ºÐ¼®, ¼ºñ½º ¸ÅÃâ ¿¹Ãø, °¢Á¾ ±¸ºÐ, Áö¿ªº° ºÐ¼® µîÀ» Á¤¸®Çß½À´Ï´Ù.
º¸°í¼ÀÇ ÀÌÁ¡ :
- °æÁ¦ ¹× »ê¾÷ ¹ßÀüÀÌ ½º¸¶Æ® Ȩ ¼ºñ½º ¼ö¿ä¿Í °³¹ß¿¡ ¹ÌÄ¡´Â Áö¼ÓÀûÀÎ ¿µÇâ¿¡ ´ëÇÑ ÃֽŠÆò°¡¸¦ Á¦°øÇÕ´Ï´Ù.
- ½º¸¶Æ® Ȩ ¼ºñ½º ä³Î¿¡ ´ëÇÑ Áö¿ªº° ½ÃÀå ¿¹ÃøÀ» Á¦°øÇÏ¿© ½º¸¶Æ® Ȩ ±â±â ¼ºñ½º Á¦°ø¾÷ü¿Í °ø±Þ¾÷ü°¡ ½ÃÀå°ú ±× ÀáÀç·ÂÀ» ÃøÁ¤ÇÒ ¼ö ÀÖµµ·Ï Áö¿øÇÕ´Ï´Ù.
- ¼öÀÍ ¸ðµ¨º° ½º¸¶Æ®È¨ ¼ºñ½º ¼ö¿ä¿Í ¿¹ÃøÀ» Á¦°øÇÏ¿© ½º¸¶Æ®È¨ ½ÃÀå Àü·«¿¡ ´ëÇÑ ½ÇÇà °¡´ÉÇÑ °èȹÀ» ¼ö¸³ÇÒ ¼ö ÀÖµµ·Ï Áö¿øÇÕ´Ï´Ù.
ÁÖ¿ä Áú¹®¿¡ ´ëÇÑ ´äº¯ :
- ½º¸¶Æ® Ȩ ¼ºñ½º Á¦°ø¾÷ü´Â ºÎºÐ À¯·áÈ ¼ºñ½º¿ÍÀÇ °æÀï¿¡¼ ¾î¶»°Ô °è¼Ó °æÀïÇÏ°í ±¸µ¶ ¼ºñ½º¸¦ °³¹ßÇÒ °ÍÀΰ¡?
- ÃÖ±ÙÀÇ ±¤¹üÀ§ÇÑ °æÁ¦ È¥¶õÀ¸·Î ÀÎÇØ ½º¸¶Æ® Ȩ ½ÃÀåÀº ¾î¶² ¿µÇâÀ» ¹Þ¾ÒÀ¸¸ç ¼ÒºñÀÚ ¼ö¿ä´Â ¾î¶»°Ô º¯ÈÇϰí Àִ°¡?
- °ü¸®Çü ½º¸¶Æ® Ȩ ¼ºñ½º¿¡ ´ëÇÑ ¼ö¿ä´Â Àü ¼¼°è Áö¿ª¿¡¼ ±¸µ¶Çü ¼ºñ½º¿Í ºÎºÐ À¯·áÈ ¼ºñ½º »çÀÌ¿¡¼ ¾î¶»°Ô ³ª´· °ÍÀΰ¡?
Á¶»ç ÇÏÀ̶óÀÌÆ® :
- ½ÃÀå ¼º°ú ¹× ¿¹Ãø º¯È¿¡ ´ëÇÑ ÀÚ¼¼ÇÑ ³íÀÇ
- Áö¿ªº°·Î ¼³Ä¡ ±â¹ÝÀÌ Áõ°¡ÇÔ¿¡ µû¶ó ½Å±Ô ½º¸¶Æ® Ȩ È®º¸¿¡¼ ¼³Ä¡ ±â¹Ý °ü¸®·ÎÀÇ Áö¼ÓÀûÀÎ Àüȯ¿¡ ´ëÇÑ ÀλçÀÌÆ®¸¦ Á¦°øÇÏ´Â »ó¼¼ÇÑ ¿¹Ãø
- ¼³Ä¡¾÷ü ³×Æ®¿öÅ© ¹× °ü¸®Çü ½º¸¶Æ® Ȩ ½ÃÀå ºÎ¹®¿¡ ´ëÇÑ ÀÚ¼¼ÇÑ ¼öÀÍ ¿¹Ãø
- ±¸µ¶Çü°ú ºÎºÐ À¯·áÈ ½º¸¶Æ® Ȩ ¼ºñ½º äÅà ¹× ¼öÀÍ¿øÀ» ¼¼ºÐÈÇÕ´Ï´Ù.
- ÀÌ º¸°í¼´Â Çõ½ÅÀûÀÎ ½º¸¶Æ® Ȩ ±âȸ¿¡ ´ëÇÑ ÀüüÀûÀÎ °üÁ¡À» Á¦°øÇÏ´Â 4°³ÀÇ ½º¸¶Æ® Ȩ ½ÃÀå µ¥ÀÌÅÍ º¸°í¼ Á¦Ç°±º Áß ÇϳªÀÔ´Ï´Ù.
LSH 23.06.01
Actionable Benefits:
- Delivers the latest assessment of the ongoing impact of economic and industry evolution on smart home service demand and development.
- Enables smart home device service providers and their suppliers to gauge the market and its potential by delivering regional market forecasts across smart home service channels.
- Supports actionable planning for smart home market strategies by providing smart home service demand and forecasts by revenue model.
Critical Questions Answered:
- How will smart home service providers continue to compete and develop subscription services in competition with freemium offerings?
- How has the smart home market been impacted by recent wider economic disruptions and how has consumer demand evolved?
- How will the demand for managed smart home services be split between subscription and freemium services across global regions?
Research Highlights:
- Detailed discussion regarding market performance and forecast changes.
- Detailed forecasts provide insight into the ongoing transition from new smart home acquisition to installed base management as the installed base grows across regions.
- Detailed revenue forecasts across the installer network and managed smart home market segments.
- Segmentation between subscription and freemium smart home service adoption and revenue streams.
- This report is one of a family of four smart home market data reports that provide a holistic view of the transformational smart home opportunity.
Who Should Read This?
- Decision makers within operating and potential smart home service provider organizations and smart home equipment Original Equipment Manufacturers (OEMs).
- Innovation leaders within established consumer good companies looking to adopt and develop a smart home strategy either directly or through third-party integration.
- Smart home device, appliance, and consumer robotics players looking to develop integrated smart home services by either integrating or competing with existing offerings and players.
Table of Contents
Tables
- Table 1: Total Smart Home Services Revenue by Region
- Table 2: New Smart Homes by Region
- Table 3: New Smart Home Revenue by Region
- Table 4: New Smart Home ARPU by Region
- Table 5: Smart Home Installed Base by Region
- Table 6: Smart Home Installed Base Revenue by Region
- Table 7: Smart Home Installed Base Penetration by Region
- Table 8: New Smart Homes by Market Segment
- Table 9: New Smart Home Revenue by Market Segment
- Table 10: Smart Home Installed Base by Market Segment
- Table 11: Smart Home Installed Base Revenue by Market Segment
- Table 12: Installer Network Total Smart Home Service Revenue by Region
- Table 13: Installer Network New Smart Homes by Region
- Table 14: Installer Network New Smart Home Revenue by Region
- Table 15: Installer Network New Smart Home ARPU by Region
- Table 16: Installer Network Smart Home Installed Base by Region
- Table 17: Installer Network Smart Home Installed Base Revenue by Region
- Table 18: Installer Network Smart Home Installed Base Penetration by Region
- Table 19: Managed Total Smart Home Service Revenue by Region
- Table 20: Managed New Smart Homes by Region
- Table 21: Managed New Smart Home Revenue by Region
- Table 22: Managed New Smart Home ARPU by Region
- Table 23: Managed Smart Home Installed Base by Region
- Table 24: Managed Smart Home Installed Base Revenue by Region
- Table 25: Managed Smart Home Installed Base Penetration by Region
- Table 26: Total Managed Smart Home Subscription Revenue by Region
- Table 27: Managed New Smart Home Subscriptions by Region
- Table 28: Managed New Smart Home Subscription Revenue by Region
- Table 29: Managed New Smart Home Subscription ARPU by Region
- Table 30: Managed Smart Home Subscription Installed Base by Region
- Table 31: Managed Smart Home Subscription Revenue by Region
- Table 32: Managed Subscription Installed Base Household Penetration by Region
- Table 33: Total Managed Smart Home Freemium Revenue by Region
- Table 34: Managed New Smart Home Freemium Smart Homes by Region
- Table 35: Managed New Freemium Smart Home Revenue by Region
- Table 36: Managed New Freemium Smart Home ARPU by Region
- Table 37: Managed Freemium Smart Home Installed Base by Region
- Table 38: Managed Smart Home Freemium Smart Home Installed Base Revenue by Region
- Table 39: Managed Freemium Smart Home Installed Base Household Penetration by Region
- Table 40: Smart Home Service Revenue by Key National Markets
- Table 41: New Smart Homes by Key National Markets
- Table 42: Regional Smart Home Installed Base by Select National Markets
- Table 43: Regional Households by Select National Markets
Charts
- Chart 1: New Smart Homes by Region
- Chart 2: Smart Home Installed Base by Region
- Chart 3: Smart Home New Home and Installed Base Revenue
- Chart 4: Installer Network New Smart Homes by Region
- Chart 5: Installer Network Smart Home Installed Base by Region
- Chart 6: Installer Network New Smart Home and Installed Base Smart Home Revenue
- Chart 7: Managed New Smart Homes by Region
- Chart 8: Managed Smart Home Installed Base by Region
- Chart 9: Managed New Smart Home and Installed Base Smart Home Revenue
- Chart 10: Managed Subscription New Smart Homes by Region
- Chart 11: Managed Subscription Smart Home Installed Base by Region
- Chart 12: Managed Subscription New Smart Home and Installed Base Smart Home Revenue
- Chart 13: Managed Freemium New Smart Homes by Region
- Chart 14: Managed Freemium Smart Home Installed Base by Region
- Chart 15: Managed Freemium New Smart Home and Installedd Base Smart Home Revenue
- Chart 16: Smart Home Service Revenue by Key National Markets
- Chart 17: New Smart Home Service by Key National Markets
- Chart 18: Smart Home Installed Base by Key National Markets
- Chart 19: New Residential Housing Starts by Select National Markets
- Chart 20: Percentage of New Residential Housing Starts by Select National Markets
- Chart 21: Total Smart Home Revenue by Region
- Chart 22: New Smart Homes by Region
- Chart 23: Smart Home Installed Base by Market Segment
- Chart 24: Smart Home Installed Base System Revenue by Market Segment