피지털(phygital) 카드 발급의 포지셔닝과 시장 전략

Actionable Benefits:

• Understand the need for positioning and effective go-to-market strategies related to the phygital banking market.
• Understand the market growth of physical instant issuance compared to overall issuance across global markets.
• Understand what the best practices are to positioning a phygital banking approach and the key pitfalls for new market entrants.

Critical Questions Answered:

• What must new market entrants do to find success in the phygital market?
• How will the shipment market for physical instant issuance change compared to overall issuance over the next 5 years?
• How does the marketing element play into a bank's pursuit for a phygital approach?
• Who are the key players in the phygital banking market and what partnership programs do they offer to new entrants?

Research Highlights:

• Physical instant issuance and overall payment card forecasts with qualitative analysis covering a global perspective.
• Outline and analysis of the key market vendors, including Thales, IDEMIA, Giesecke+Devrient (G+D), Entrust, CPI Card Group, and HID Global.
• Examination of the phygitization marketing practices and drivers and inhibitors to market success.

Who Should Read This?

• Strategy planners and technology developers within the banking phygitization market.
• Sales and marketing leaders looking to understand the revenue and margin opportunity, and benchmark organizational performance.
• Other ecosystem players working in strategy, sales, and marketing capacities, including card module vendors looking to understand the Total Addressable Market (TAM) size.

TABLE OF CONTENTS

Key Findings

Key Forecasts

Key Companies and Ecosystems;

Inhibitors for New Market Entrants

Go-To-Market Best Practices and Strategies

Phygital Banking and the Marketing Element