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µ¥ÀÌÅÍ ¼Ò½º·Î¼ÀÇ XR(È®ÀåÇö½Ç)ÀÇ È°¿ë¿¡ ´ëÇØ Á¶»çÇßÀ¸¸ç, µ¥ÀÌÅÍ ¼Ò½º·Î¼ÀÇ XR »ç¿ëÀÇ ÀÌÁ¡, XRÀ» »ç¿ëÇÏ¿© ¾òÀ» ¼ö ÀÖ´Â µ¥ÀÌÅÍ, ½ÃÀåÀÌ Á÷¸éÇϰí ÀÖ´Â °úÁ¦, ¼±µµ ±â¾÷, Á¦¾ð µîÀ» Á¤¸®ÇÏ¿© ÀüÇØµå¸³´Ï´Ù.
½Ç¿ëÀûÀÎ ÀåÁ¡:
- µ¥ÀÌÅÍ ¼Ò½º·Î¼ÀÇ È®ÀåÇö½Ç(XR)À» ÅëÇØ ¾î¶² Á¤·®Àû µ¥ÀÌÅ͸¦ ¾òÀ» ¼ö ÀÖ´ÂÁö ¹è¿ï ¼ö ÀÖ½À´Ï´Ù.
- XRÀ» µ¥ÀÌÅÍ ¼Ò½º·Î »ç¿ëÇÏ´Â ÀÌÁ¡À» ÀÌÇØÇÒ ¼ö ÀÖ½À´Ï´Ù.
- ä¿ëÀ» Áö¿øÇÏ°í ¾È³»ÇÏ´Â ÀÌ ºÐ¾ßÀÇ ¸®´õ¸¦ ½Äº°ÇÒ ¼ö ÀÖ½À´Ï´Ù.
Áß¿äÇÑ Áú¹®¿¡ ´ëÇÑ ´äº¯:
- XRÀ» µ¥ÀÌÅÍ ¼Ò½º·Î »ç¿ëÇÏ¸é ¾î¶² ÀÌÁ¡ÀÌ Àִ°¡?
- XRÀ» µ¥ÀÌÅÍ ¼Ò½º·Î »ç¿ëÇÏ¿© ÅõÀÚ ¼öÀÍ·ü(ROI) ¹× ¼º°ø·ü µ¥ÀÌÅ͸¦ ¾î¶»°Ô ¾òÀ» ¼ö Àִ°¡?
- ¸¶ÄÉÆÃ ¹× °í°´ ÀÀ´ë ½Ã Á¤·®Àû µ¥ÀÌÅÍÀÇ °¡Ä¡´Â ¹«¾ùÀϱî?
Á¶»ç ÇÏÀ̶óÀÌÆ®:
- XRÀ» ÅëÇØ ¾òÀ» ¼ö ÀÖ´Â ¸ðµç µ¥ÀÌÅÍ¿¡ ´ëÇÑ ÀÚ¼¼ÇÑ ºÐ¼® °á°ú
- µ¥ÀÌÅÍ ¼Ò½º·Î¼ XRÀ» °¡´ÉÇÏ°Ô ÇÏ´Â ¼ÒÇÁÆ®¿þ¾î¸¦ Á¦°øÇÏ´Â ¼±µµ ±â¾÷ ¹× XRÀ» ¾÷¹« ¸Åü·Î, µ¥ÀÌÅÍ ¼öÁý ¼ö´ÜÀ¸·Î Ȱ¿ëÇÏ´Â ±â¾÷µé¿¡ ´ëÇÑ Á¾ÇÕÀûÀÎ ºÐ¼®
- ROI È®º¸, ¼º°ø·ü, µ¥ÀÌÅÍ ¼Ò½º·Î¼ XRÀÇ ÀáÀç·Â ±Ø´ëȶó´Â Ãø¸é¿¡¼ ½ÃÀåÀÌ Á÷¸éÇÑ µµÀü°úÁ¦
¸ñÂ÷
Á¦1Àå ÁÖ¿ä Á¶»ç °á°ú
Á¦2Àå ÁÖ¿ä ¿¹Ãø
Á¦3Àå ÁÖ¿ä ±â¾÷°ú »ýŰè
Á¦4Àå XRÀÇ »õ·Î¿î µ¥ÀÌÅÍ À¯Çü °³¿ä
- ÄÁÅØ½ºÆ® µ¥ÀÌÅÍ
- ÀÎÅÍ·¢¼Ç ¹× Çù¾÷ µ¥ÀÌÅÍ
Á¦5Àå µ¥ÀÌÅÍ ¼öÁý ¹æ¹ý°ú ±â¼ú
Á¦6Àå µ¥ÀÌÅÍ Ã³¸® ¾Ö³Î¸®Æ½½ºÀÇ Á¢±Ù¹ý°ú Á¦¾È
ksm 25.04.14
Actionable Benefits:
- What type of quantitative data can be taken with Extended Reality (XR) as a data source.
- Understand the benefits of using XR as a data source.
- Identify leaders in the field that can aid and guide in adoption.
Critical Questions Answered:
- What are the benefits of using XR as a data source?
- How does using XR as a data source provide data for Return on Investment (ROI) and success rates?
- What is the value of quantitative data for marketing and customer outreach?
Research Highlights:
- Detailed breakdown of all the data that can be captured using XR.
- Comprehensive analysis of leaders that provide the software to enable XR as a data source and companies that use XR as both a medium for operations and as a mode for data collection.
- Challenges the market is facing in terms of capturing ROI, success rates, and maximizing the potential of XR as a data source.
Who Should Read This?
- Companies already using XR in their operations that want to prove ROI and success rates in a tangible manner.
- Information Technology (IT) and platform and licensing leaders and enablers.
- AI and software developers in the XR market as a whole.
TABLE OF CONTENTS
1 KEY FINDINGS
2 KEY FORECASTS
3 KEY COMPANIES AND ECOSYSTEMS
4 OVERVIEW OF NOVEL DATA TYPES IN XR
- 4.1 CONTEXTUAL DATA
- 4.2 INTERACTION AND COLLABORATION DATA
5 METHODS AND TECHNOLOGIES FOR DATA COLLECTION
6 DATA PROCESSING ANALYTICS APPROACHES AND RECOMMENDATIONS