증강현실(AR) 시장 데이터 개요(2026년 1분기)

Actionable Benefits:

• Understand the growing potential of “no-display” glasses in both the consumer and enterprise sectors, enabling organizations to plan for the adoption of these new devices.
• Identify key market segments for growth and opportunity across market type (enterprise and consumer), form factor (monocular, binocular, no display), region, and connectivity type (Bluetooth®, Wi-Fi, cellular) for strategic decision-making to optimize workforce efficiency.
• Understand the smart glasses’ shipments splits in terms of form factor, region, and market type from 2023 to 2030, with analysis on the demand drivers in the fast-growing industry verticals.

Critical Questions Answered:

• What are the key factors driving the shift in consumer adoption of Artificial Intelligence (AI)-first glasses, and how will this affect the overall Extended Reality (XR) market?
• How will the no-display smart glasses market evolve?
• Which are the key enterprise sectors driving the adoption of Augmented Reality (AR) glasses and what are some of the emerging use cases?

Research Highlights:

• A focus on the increasing adoption of smart glasses in the consumer market, and how it will influence the broader XR sector.
• A focus on demand drivers in enterprise adoption of AR glasses, particularly in the manufacturing, energy & utilities, and healthcare sectors.
• A focus on regional breakdowns of total smart glasses shipments, examining key demand drivers in the fastest growing region, and how market dynamics are expected to evolve over time.

Who Should Read This?

• Companies producing wearable technology will gain value from understanding the rise of no-display glasses, which are likely to drive future demand.
• Organizations in sectors such as manufacturing, energy and utilities, and healthcare, where AR is increasingly being used to increase efficiency in their business operations.
• Firms developing AR applications and content gaining insight into the shifting market needs, for more affordable, lower-impact devices gaining traction among consumer and enterprises.

TABLE OF CONTENTS

This product is meant to be read in conjunction with Augmented Reality Hardware MD-ARHW-103 and Augmented Reality Forecasts by Vertical MD-ARMD-103

Key Findings

Whats New

Methodology

Significant Forecasts