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OTT(Over the Top), ¸ÖƼ½ºÅ©¸° ºñµð¿À, µðÁöÅÐ ÄÁÅÙÃ÷

Over the Top (OTT) and Multiscreen Video and Digital Content

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OTT(Over the Top), ¸ÖƼ½ºÅ©¸° ºñµð¿À, µðÁöÅÐ ÄÁÅÙÃ÷ Over the Top (OTT) and Multiscreen Video and Digital Content
¹ßÇàÀÏ : 2019³â 12¿ù ÆäÀÌÁö Á¤º¸ : ¿µ¹®

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µðÁöÅÐ ÄÁÅÙÃ÷(Digital Content)¡¤¼­ºñ½º¡¤±¤°í ½ÃÀå¿¡ ´ëÇØ Á¶»çºÐ¼®ÇßÀ¸¸ç, ¿Â¶óÀÎ ºñµð¿À(¼îÆ® Æû¡¤OTT), ¼Ò¼È ³×Æ®¿öÅ·, µðÁöÅÐ À½¾Ç, ÀÎÅÍ³Ý °Ë»ö, °ÔÀÓ¿ë ¼ÒÇÁÆ®¿þ¾î/¼­ºñ½º, ±âŸ µðÁöÅÐ ±¤°í ½ÃÀå ºÎ¹®ÀÇ ½ÃÀå ¸ÅÃâ µ¥ÀÌÅ͸¦ ´ë»óÀ¸·Î ºÐ¼®ÇÑ Á¤º¸¸¦ Á¤¸®ÇÏ¿© ÀüÇØµå¸³´Ï´Ù.

Â÷Æ®

  • 1. Ŭ¶ó¿ìµå ÄÁÅÙÃ÷¡¤¼­ºñ½º ¸ÅÃâ
  • 2. ¾Û ½ÃÀå ¸ÅÃâ, Áö¿ªº°
  • 3. ¾Û ½ÃÀå ¸ÅÃâ, ¿¡ÄڽýºÅÛº°
  • 4. ¾Û ½ÃÀå ¸ÅÃâ, Áö¿ªº°(Amazon Kindle Fire)
  • 5. ¾Û ½ÃÀå ¸ÅÃâ, Áö¿ªº°(Apple iTunes ¿¡ÄڽýºÅÛ)
  • 6. ¾Û ½ÃÀå ¸ÅÃâ, Áö¿ªº°(Google Android/Google Play ¿¡ÄڽýºÅÛ)
  • 7. ¾Û ½ÃÀå ¸ÅÃâ, Áö¿ªº°(±âŸ)
  • 8. eBook ¸ÅÃâ, Áö¿ªº°(Á¾ÇÕ)
  • 9. eBook ¸ÅÃâ, ¼­ºñ½ºº°
  • 10. eBook ¸ÅÃâ, Áö¿ªº°(Amazon)
  • 11. eBook ¸ÅÃâ, Áö¿ªº°(Apple)
  • 12. eBook ¸ÅÃâ, Áö¿ªº°(Google)
  • 13. eBook ¸ÅÃâ, Áö¿ªº°(Kobo)
  • 14. eBook ¸ÅÃâ, Áö¿ªº°(±âŸ)
  • 15. ¼Ò¼È ³×Æ®¿öÅ· ½ÃÀå ¸ÅÃâ, Áö¿ªº°
  • 16. ¼Ò¼È ³×Æ®¿öÅ· ½ÃÀå ¸ÅÃâ, ¸ÅÃâ À¯Çüº°
  • 17. ¼Ò¼È ³×Æ®¿öÅ· ½ÃÀå Á¡À¯À², º¥´õº°
  • 18. °Ë»ö ¸ÅÃâ, Áö¿ªº°
  • 19. °Ë»ö ¸ÅÃâ ½ÃÀå Á¡À¯À², º¥´õº°
  • 20. À½¾Ç ¸ÅÃâ, ½ÃÀå ºÎ¹®º°(°Å·¡/µµ¸Å ¸ÅÃâ)
  • 21. µðÁöÅÐ À½¾Ç ¸ÅÃâ, ½ÃÀå ºÎ¹®º°(¼Ò¸Å ¸ÅÃâ)
  • 22. À½¾Ç ¸ÅÃâ, Áö¿ªº°(°Å·¡/µµ¸Å ¸ÅÃâ)
  • 23. µðÁöÅÐ À½¾Ç ¸ÅÃâ, Áö¿ªº°(¼Ò¸Å ¸ÅÃâ)
  • 24. À½¾Ç ½ÃÀå Á¡À¯À², º¥´õº°(À½¾Ç ¶óº§)
  • 25. µðÁöÅÐ À½¾Ç ½ÃÀå Á¡À¯À², º¥´õº°(¼Ò¸Å ¸ÅÃâ)
  • 26. Á¾ÇÕ µðÁöÅÐ ±¤°í, Áö¿ªº°
  • 27. Á¾ÇÕ µðÁöÅÐ ±¤°í, ºÎ¹®º°
  • 28. µð½ºÇ÷¹ÀÌ ¸ÅÃâ ½ÃÀå Á¡À¯À², º¥´õº°
  • 29. "½ÃÀå Á¡À¯À², Á¾ÇÕ ¿Â¶óÀÎ ºñµð¿À"
  • 30. Á¾ÇÕ °ÔÀÓ ½ÃÀå ¸ÅÃâ, Ä«Å×°í¸®º°
  • 31. Á¾ÇÕ °ÔÀÓ ½ÃÀå ¸ÅÃâ, Áö¿ªº°
  • 32. ¹°¸® ¹Ìµð¾î ¸ÅÃâ, Áö¿ªº°
  • 33. ÆÐŰÁö ÄÜ¼Ö °ÔÀÓ ¸ÅÃâ, Áö¿ªº°
  • 34. ÆÐŰÁö PC °ÔÀÓ ¸ÅÃâ, Áö¿ªº°
  • 35. ÆÐŰÁö ÇÚµåÇïµå °ÔÀÓ ¸ÅÃâ, Áö¿ªº°
  • 36. µðÁöÅÐ ¹Ìµð¾î ¸ÅÃâ, Áö¿ªº°
  • 37. µðÁöÅÐ ÄÜ¼Ö °ÔÀÓ ¹Ìµð¾î ¸ÅÃâ, Áö¿ªº°
  • 38. µðÁöÅÐ PC °ÔÀÓ ¹Ìµð¾î ¸ÅÃâ, Áö¿ªº°
  • 39. µðÁöÅÐ ÇÚµåÇïµå °ÔÀÓ ¹Ìµð¾î ¸ÅÃâ, Áö¿ªº°
  • 40. µðÁöÅÐ ¸ð¹ÙÀÏ °ÔÀÓ ¹Ìµð¾î ¸ÅÃâ, Áö¿ªº°
  • 41. °ÔÀÓ ½ÃÀå Á¡À¯À², º¥´õº°

Ç¥

  • 1. Ŭ¶ó¿ìµå ÄÁÅÙÃ÷¡¤¼­ºñ½º ¸ÅÃâ, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 2. ¾Û ½ÃÀå ¸ÅÃâ, Áö¿ªº°, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 3. ¾Û ½ÃÀå ¸ÅÃâ, ¿¡ÄڽýºÅÛº°, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 4. ¾Û ½ÃÀå ¸ÅÃâ, Áö¿ªº°(Amazon Kindle Fire), ¼¼°è ½ÃÀå, ¿¹Ãø
  • 5. ¾Û ½ÃÀå ¸ÅÃâ, Áö¿ªº°(Apple iTunes ¿¡ÄڽýºÅÛ), ¼¼°è ½ÃÀå, ¿¹Ãø
  • 6. ¾Û ½ÃÀå ¸ÅÃâ, Áö¿ªº°(Google Android/Google Play ¿¡ÄڽýºÅÛ), ¼¼°è ½ÃÀå, ¿¹Ãø
  • 7. ¾Û ½ÃÀå ¸ÅÃâ, Áö¿ªº°(±âŸ), ¼¼°è ½ÃÀå, ¿¹Ãø
  • 8. eBook ¸ÅÃâ, Áö¿ªº°(Á¾ÇÕ), ¼¼°è ½ÃÀå, ¿¹Ãø
  • 9. eBook ¸ÅÃâ, ¼­ºñ½ºº°, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 10. eBook ¸ÅÃâ, Áö¿ªº°(Amazon), ¼¼°è ½ÃÀå, ¿¹Ãø
  • 11. eBook ¸ÅÃâ, Áö¿ªº°(Apple), ¼¼°è ½ÃÀå, ¿¹Ãø
  • 12. eBook ¸ÅÃâ, Áö¿ªº°(Google), ¼¼°è ½ÃÀå, ¿¹Ãø
  • 13. eBook ¸ÅÃâ, Áö¿ªº°(Kobo), ¼¼°è ½ÃÀå, ¿¹Ãø
  • 14. eBook ¸ÅÃâ, Áö¿ªº°(±âŸ), ¼¼°è ½ÃÀå, ¿¹Ãø
  • 15. Amazon ¿¡ÄڽýºÅÛ, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 16. Apple/iTunes ¿¡ÄڽýºÅÛ, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 17. Google/Android ¿¡ÄڽýºÅÛ, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 18. ¼Ò¼È ³×Æ®¿öÅ· ½ÃÀå ¸ÅÃâ, Áö¿ªº°, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 19. ¼Ò¼È ³×Æ®¿öÅ· ½ÃÀå ¸ÅÃâ, ¸ÅÃâ À¯Çüº°, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 20. ¼Ò¼È ³×Æ®¿öÅ· ½ÃÀå Á¡À¯À², º¥´õº°, ¼¼°è ½ÃÀå
  • 21. °Ë»ö ¸ÅÃâ, Áö¿ªº°, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 22. °Ë»ö ¸ÅÃâ ½ÃÀå Á¡À¯À², º¥´õº°, ¼¼°è ½ÃÀå
  • 23. À½¾Ç ¸ÅÃâ, ½ÃÀå ºÎ¹®º°(°Å·¡/µµ¸Å ¸ÅÃâ), ¼¼°è ½ÃÀå, ¿¹Ãø
  • 24. µðÁöÅÐ À½¾Ç ¸ÅÃâ, ½ÃÀå ºÎ¹®º°(¼Ò¸Å ¸ÅÃâ), ¼¼°è ½ÃÀå, ¿¹Ãø
  • 25. À½¾Ç ¸ÅÃâ, Áö¿ªº°(°Å·¡/µµ¸Å ¸ÅÃâ), ¼¼°è ½ÃÀå, ¿¹Ãø
  • 26. µðÁöÅÐ À½¾Ç ¸ÅÃâ, Áö¿ªº°(¼Ò¸Å ¸ÅÃâ), ¼¼°è ½ÃÀå, ¿¹Ãø
  • 27. À½¾Ç ½ÃÀå Á¡À¯À², º¥´õº°(À½¾Ç ¶óº§), ¼¼°è ½ÃÀå
  • 28. µðÁöÅÐ À½¾Ç ½ÃÀå Á¡À¯À², º¥´õº°(¼Ò¸Å ¸ÅÃâ), ¼¼°è ½ÃÀå
  • 29. Á¾ÇÕ µðÁöÅÐ ±¤°í, Áö¿ªº°, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 30. Á¾ÇÕ µðÁöÅÐ ±¤°í, ºÎ¹®º°, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 31. µð½ºÇ÷¹ÀÌ ¸ÅÃâ ½ÃÀå Á¡À¯À², º¥´õº°, ¼¼°è ½ÃÀå
  • 32. OTT, Á¤ÀÇ
  • 33. OTT ¸ÅÃâ, Áö¿ªº°, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 34. OTT ¸ÅÃâ, ºñÁö´Ï½º ¸ðµ¨º°, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 35. OTT ¸ÅÃâ, ºñÁö´Ï½º ¸ðµ¨º°, ºÏ¹Ì, ¿¹Ãø
  • 36. OTT ¸ÅÃâ, ºñÁö´Ï½º ¸ðµ¨º°, À¯·´, ¿¹Ãø
  • 37. OTT ¸ÅÃâ, ºñÁö´Ï½º ¸ðµ¨º°, ¾Æ½Ã¾ÆÅÂÆò¾ç, ¿¹Ãø
  • 38. OTT ¸ÅÃâ, ºñÁö´Ï½º ¸ðµ¨º°, ¶óƾ¾Æ¸Þ¸®Ä«, ¿¹Ãø
  • 39. OTT ¸ÅÃâ, ºñÁö´Ï½º ¸ðµ¨º°, Áßµ¿¡¤¾ÆÇÁ¸®Ä«, ¿¹Ãø
  • 40. ¼îÆ® Æû ºñµð¿À ±¤°í ¸ÅÃâ, Áö¿ªº°, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 41. Á¾ÇÕ ¿Â¶óÀÎ ºñµð¿À ½ÃÀå, Áö¿ª¡¤ºñµð¿À Á¾·ùº°, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 42. Á¾ÇÕ ¿Â¶óÀÎ ºñµð¿À ½ÃÀå, Áö¿ª¡¤ºñÁö´Ï½º ¸ðµ¨º°, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 43. ¿Â¶óÀÎ ºñµð¿À °¡ÀÔ ¸ÅÃâ, °¡ÀÔ¼ö, ARPU, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 44. À¯·á TV °¡ÀÔ ¼ö, Áö¿ªº°, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 45. ºÏ¹Ì ºê·¹ÀÌÅ©¾Æ¿ô(À¯·á TV¡¤vMVPD), ¼¼°è ½ÃÀå, ¿¹Ãø
  • 46. ½ÃÀå Á¡À¯À² Á¾ÇÕ ¿Â¶óÀÎ ºñµð¿À, ¼¼°è ½ÃÀå
  • 47. ¹°¸® ¹Ìµð¾î(DVD/Blu-ray) ±¸ÀÔ ¼ö, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 48. À¯·á TV ¿ÀÆÛ·¹ÀÌÅÍ VOD, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 49. Á¾ÇÕ °ÔÀÓ ½ÃÀå ¸ÅÃâ, Ä«Å×°í¸®º°, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 50. Á¾ÇÕ °ÔÀÓ ½ÃÀå ¸ÅÃâ, Áö¿ªº°, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 51. ¹°¸® ¹Ìµð¾î ¸ÅÃâ, Áö¿ªº°, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 52. ÆÐŰÁö ÄÜ¼Ö °ÔÀÓ ¸ÅÃâ, Áö¿ªº°, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 53. ÆÐŰÁö PC °ÔÀÓ ¸ÅÃâ, Áö¿ªº°, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 54. ÆÐŰÁö ÇÚµåÇïµå °ÔÀÓ ¸ÅÃâ, Áö¿ªº°, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 55. µðÁöÅÐ ¹Ìµð¾î ¸ÅÃâ, Áö¿ªº°, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 56. µðÁöÅÐ ÄÜ¼Ö °ÔÀÓ ¹Ìµð¾î ¸ÅÃâ, Áö¿ªº°, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 57. µðÁöÅÐ PC °ÔÀÓ ¹Ìµð¾î ¸ÅÃâ, Áö¿ªº°, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 58. µðÁöÅÐ ÇÚµåÇïµå °ÔÀÓ ¹Ìµð¾î ¸ÅÃâ, Áö¿ªº°, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 59. µðÁöÅÐ ¸ð¹ÙÀÏ °ÔÀÓ ¹Ìµð¾î ¸ÅÃâ, Áö¿ªº°, ¼¼°è ½ÃÀå, ¿¹Ãø
  • 60. °ÔÀÓ ½ÃÀå Á¡À¯À², º¥´õº°, ¼¼°è ½ÃÀå

°ÔÀç ±â¾÷

  • Opera
  • Google
  • Amazon
  • Tencent
  • Universal Music Group
  • Warner Music Group
KSA 19.01.10

Actionable Benefits

  • Evaluate market transition to cloud and its impact on hardware and services.
  • Size the market opportunity for key media and entertainment markets and digital advertising.
  • Identify key players and types of digital services for bundling or value-added packaging.

Critical Questions Answered

  • What is the overall size of the online video market today and 5 years out?
  • What is the market opportunity for other media and entertainment segments outside of video? (Social media, digital advertising, gaming, music)
  • Who are the key players and services in these markets?

Research Highlights

  • Market sizing (revenue), market shares, and forecast for social media.
  • Market sizing (revenue), market shares, and forecast for online video - segmented by business model: SVOD, TVOD, EST, AVOD.
  • Market sizing (revenue), market shares, and forecast for Search and Display Advertising.
  • Market sizing (revenue), market shares, and forecast for video game software and services.

Who Should Read This?

  • Mobile network and pay TV operators looking to bundle services to reduce churn, differentiate services, add additional value, and reinforce new technologies or premium tiers of service.
  • Companies supporting cloud infrastructure, video workflows, and hardware manufacturers/suppliers into the media & entertainment market.

Table of Contents

List of Tables:

  • 1. Cloud Content and Services Revenue, World Markets, Forecast: 2013 to 2024
  • 2. App Market Revenue by Region, World Markets, Forecast: 2013 to 2024
  • 3. App Market Revenue by Ecosystem, World Markets, Forecast: 2013 to 2024
  • 4. App Market Revenue by Region (Apple iTunes Ecosystem), World Markets, Forecast: 2013 to 2024
  • 5. App Market Revenue by Region (Google Android/Google Play Ecosystem), World Markets, Forecast: 2013 to 2024
  • 6. Social Networking Market Revenue by Region, World Markets, Forecast: 2013 to 2024
  • 7. Social Networking Market Revenue by Revenue Type, World Markets, Forecast: 2013 to 2024
  • 8. Social Networking Market Revenue by Vendor, World Markets, 2012 to 2018
  • 9. Search Market Revenue by Region, World Markets, Forecast: 2013 to 2024
  • 10. Search Market Revenue by Vendor, World Markets, 2012 to 2018
  • 11. Music Revenue by Market Segment (Trade/Wholesale Revenue), World Markets, Forecast: 2013 to 2024
  • 12. Digital Music Revenue by Market Segment (Retail Revenue), World Markets, Forecast: 2013 to 2024
  • 13. Music Revenue by Region (Trade/Wholesle Revenue), World Markets, Forecast: 2013 to 2024
  • 14. Digital Music Revenue by Region (Retail Revenue), World Markets, Forecast: 2013 to 2024
  • 15. Music Market Revenue by Vendor (Music Labels), World Markets, 2018
  • 16. Digital Advertising Revenue by Region, World Markets, Forecast: 2013 to 2024
  • 17. Digital Advertising Revenue by Market Segment, World Markets, Forecast: 2013 to 2024
  • 18. Display Revenue by Vendor and Business Model, World Markets, 2018
  • 19. Total Online Video Market Revenue by Region and Business Model, World Markets, Forecast: 2013 to 2024
  • 20. Online Video Market Subscriptions, Revenue, and ARPU by Region, World Markets, Forecast: 2013 to 2024
  • 21. Pay TV Subscriptions by Region, World Markets, Forecast: 2013 to 2024
  • 22. Subscriptions Breakout (Pay TV and vMVPD), North America, Forecast: 2010 to 2024
  • 23. Total Online Video Revenue by Vendor, World Market, 2012 to 2018 (forecast)
  • 24. Physical Media (DVD/Blu-ray) Purchases by Region, World Markets, Forecast: 2013 to 2024
  • 25. Pay TV Operator VOD by Region, World Markets, Forecast: 2013 to 2024
  • 26. Total Gaming Market Revenue by Category, World Markets, Forecast: 2010 to 2024
  • 27. Total Gaming Market Revenue by Region, World Markets, Forecast: 2010 to 2024
  • 28. Physical Media Revenue by Region, World Markets, Forecast: 2010 to 2024
  • 29. Packaged Console Gaming Revenue by Region, World Markets, Forecast: 2010 to 2024
  • 30. Packaged PC Gaming Revenue by Region, World Markets, Forecast: 2010 to 2024
  • 31. Packaged Handheld Gaming Revenue by Region, World Markets, Forecast: 2010 to 2024
  • 32. Digital Media Revenue by Region, World Markets, Forecast: 2010 to 2024
  • 33. Digital Console Gaming Media Revenue by Region, World Markets, Forecast: 2010 to 2024
  • 34. Digital PC Gaming Media Revenue by Region, World Markets, Forecast: 2010 to 2024
  • 35. Digital Handheld Gaming Media Revenue by Region, World Markets, Forecast: 2010 to 2024
  • 36. Digital Mobile Gaming Media Revenue by Region, World Markets, Forecast: 2010 to 2024
  • 37. Gaming Market Share by Vendor, World Markets, 2018
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