세계의 개인 맞춤형 소매 영양 및 웰니스 시장 : 성장, 전망, 경쟁 분석(2025-2033년)

The personalized retail nutrition and wellness market delineates the sector of the health industry focusing on the provision of individualized nutrition, wellness advice, and products tailored to an individual's specific health needs and goals. The intersection of technology, particularly data analytics and AI, with the field of nutrition and wellness, has given birth to this personalized approach. But, as with any burgeoning industry, the journey of the personalized retail nutrition and wellness market is navigated by a mix of drivers, opportunities, restraints, and challenges. personalized retail nutrition and wellness market is estimated to grow at a CAGR of 14.2% from 2025 to 2033, fueled by technological integrations, evolving consumer needs, and geographical expansions.

Driver: Heightened Health Consciousness and Demand for Tailored Solutions

Central to the surge in the personalized retail nutrition and wellness market is the heightened health consciousness among consumers globally. People are no longer satisfied with one-size-fits-all health solutions. Instead, they seek recommendations tailored to their unique health profiles and lifestyles. The evidential backbone to this trend can be drawn from the surge in direct-to-consumer genetic testing kits. Companies like 23andMe and AncestryDNA, which offer insights into potential genetic health risks, have witnessed booming sales. According to data from MIT Technology Review, more than 26 million consumers have taken at-home ancestry tests, which also offer associated health information. This surge underscores the consumers' intent to understand their health at a granular level, propelling the demand for personalized nutrition and wellness solutions.

Opportunity: Integration of Advanced Technologies in Personalized Health Assessment

An unparalleled opportunity in this market lies in the integration of advanced technologies, particularly Artificial Intelligence (AI) and Machine Learning (ML), in health assessment and recommendation generation. Wearable technology, integrated with AI algorithms, can provide real-time health data, enabling precise nutrition and wellness advice. A study from Stanford Medicine's Health Trends Report emphasized the potential of AI in deriving meaningful patterns from vast health data, suggesting its crucial role in tailoring health advice to individual needs.

Restraint: Privacy Concerns and Data Security

However, the road isn't devoid of bumps. A significant restraint in the market is the looming concern over privacy and data security. With personalized nutrition relying heavily on collecting intricate details about an individual's health, genetics, and lifestyle, the risk of data breaches and misuse is palpable. Privacy concerns were brought to the limelight with incidents like the 2018 MyFitnessPal data breach, where personal data from about 150 million users were reportedly accessed without authorization. Such instances underscore the challenges associated with data collection, storage, and security in personalized health solutions.

Challenge: Standardization and Validation of Personalized Recommendations

An inherent challenge in the industry is the standardization and validation of personalized recommendations. Given the nascent stage of the industry, a universal framework defining the accuracy and relevance of advice is still in its infancy. The British Nutrition Foundation, in one of its reviews, pointed out the challenge of ensuring that personalized dietary advice adheres to national dietary guidelines, emphasizing the need for a balanced approach that ensures individualized yet scientifically sound advice.

Market Segmentation By Type Scope

In the realm of the Personalized Retail Nutrition and Wellness industry, segmentation deep-dives reveal significant nuances. When segmented by Type Scope, the market offers Fixed Recommendation, Repeat Recommendation, Continuous Recommendation, and Personalized Testing. In the year 2025, Fixed Recommendation secured the largest share of revenue. This approach, offering standardized recommendations based on generic health profiles, resonated with a broader audience seeking initial forays into personalized health. However, the forecast from 2025 to 2033 propels Continuous Recommendation to the spotlight, expected to register the highest CAGR. With real-time health monitoring devices gaining traction, consumers are inclining towards health advice that adjusts and evolves with their changing health metrics, dietary habits, and lifestyle. This continuous, adaptive approach, backed by evidences like the rising sales of smart health wearables from giants like Apple and Fitbit, is anticipated to redefine personalized wellness in the coming decade.

Market Segmentation by Delivery Channel

Hypothetically considering this to be a segmentation based on Delivery Channel-with options like Digital Platforms, Direct Consultations, Wellness Clinics, and Home Kits-in 2024, Digital Platforms dominated the revenue charts. The convenience of accessing tailored health advice at one's fingertips, especially during the pandemic-induced remote living, significantly bolstered this segment. Yet, casting an eye from 2025 to 2033, Home Kits are surging forward, expected to clock the highest CAGR. The allure lies in the seamless blend of convenience and precision, allowing individuals to undertake tests at home and receive tailored advice. The surge in companies like 23andMe and EverlyWell, providing home-based health testing solutions, stands testimony to this trend.

Regional Insights

From a geographical lens, North America, in 2024, etched its dominance in the Personalized Retail Nutrition and Wellness sector, grabbing the most substantial revenue chunk. Factors like technological integration in healthcare, high consumer spending, and increased health consciousness cemented its pole position. However, peering into the decade leading up to 2033, the Asia-Pacific region emerges as a contender exhibiting the highest CAGR. Countries like China, India, and Japan are witnessing burgeoning middle classes, increased penetration of digital health platforms, and a growing inclination towards personalized health solutions. These dynamics, supplemented by the massive population base in the region, are set to steer the region's accelerated growth.

Competitive Insights

Competitive Dynamics in 2024 were marked by a blend of technological companies and healthcare giants. Companies like Nature's Lab, Cargill, Incorporated, Nature's Bounty, Bayer AG, PlateJoy LLC, Better Therapeutics Inc., Viome Life Sciences, Inc., Noom, Inc., Savor Health, Nutrigenomix, DNAfit (Prenetics Global) with its Fitbit acquisition, ventured into the personalized health domain. Simultaneously, traditional players like Nutrigenomix and DNAfit consolidated their positions with continuous innovations and expansive offerings. Their strategies were often twofold: continuous technological integration to improve the precision of recommendations and global expansions through partnerships and acquisitions. But, as the horizon extends to 2033, the competitive arena is expected to be more fragmented, with startups and local players entering the fray. These entrants, leveraging AI and ML, and focusing on niche health needs, will ensure that the market remains vibrant, innovative, and fiercely competitive.

Historical & Forecast Period

This study report represents an analysis of each segment from 2023 to 2033 considering 2024 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2025 to 2033.

The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends & technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. The key data points that enable the estimation of Personalized Retail Nutrition and Wellness market are as follows:

Research and development budgets of manufacturers and government spending

Revenues of key companies in the market segment

Number of end users & consumption volume, price, and value.

Geographical revenues generated by countries considered in the report

Micro and macro environment factors that are currently influencing the Personalized Retail Nutrition and Wellness market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approach for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.

• Market Segmentation
• Type Scope
• Fixed Recommendation
• Dietary Supplements & Nutraceuticals
• Vitamins
• Proteins
• Minerals
• Amino Acids
• Enzymes
• Others
• Functional Foods
• Proteins
• Vitamins
• Dietary Fibers
• Fatty Acids
• Minerals
• Prebiotics & Probiotics
• Carotenoids
• Traditional Botanicals
  • Repeat Recommendation
• Dietary Supplements & Nutraceuticals
• Vitamins
• Proteins
• Minerals
• Amino Acids
• Enzymes
• Others
• Functional Foods
• Proteins
• Vitamins
• Dietary Fibers
• Fatty Acids
• Minerals
• Prebiotics & Probiotics
• Carotenoids
• Traditional Botanicals
  • Continuous Recommendation
• Dietary Supplements & Nutraceuticals
• Vitamins
• Proteins
• Minerals
• Amino Acids
• Enzymes
• Others
• Functional Foods
• Proteins
• Vitamins
• Dietary Fibers
• Fatty Acids
• Minerals
• Prebiotics & Probiotics
• Carotenoids
• Traditional Botanicals
  • Personalized Testing"
• Region Segment (2023-2033; US$ Million)
• North America
• U.S.
• Canada
• Rest of North America
• UK and European Union
• UK
• Germany
• Spain
• Italy
• France
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia Pacific
• Latin America
• Brazil
• Mexico
• Rest of Latin America
• Middle East and Africa
• GCC
• Africa
• Rest of Middle East and Africa

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of Personalized Retail Nutrition and Wellness market?
• What are the key investment pockets concerning product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2033.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the Personalized Retail Nutrition and Wellness market?
• Which is the largest regional market for Personalized Retail Nutrition and Wellness market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving Personalized Retail Nutrition and Wellness market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the Personalized Retail Nutrition and Wellness market worldwide?

Table of Contents

1. Preface

• 1.1. Report Description
  • 1.1.1. Purpose of the Report
  • 1.1.2. Target Audience
  • 1.1.3. Key Offerings
• 1.2. Market Segmentation
• 1.3. Research Methodology
  • 1.3.1. Phase I - Secondary Research
  • 1.3.2. Phase II - Primary Research
  • 1.3.3. Phase III - Expert Panel Review
  • 1.3.4. Assumptions
  • 1.3.5. Approach Adopted

2. Executive Summary

• 2.1. Market Snapshot: Global Personalized Retail Nutrition and Wellness Market
• 2.2. Global Personalized Retail Nutrition and Wellness Market, By Type Scope, 2024 (US$ Million)
• 2.3. Global Personalized Retail Nutrition and Wellness Market, By Geography, 2024 (US$ Million)
• 2.4. Attractive Investment Proposition by Geography, 2024

3. Personalized Retail Nutrition and Wellness Market: Competitive Analysis

• 3.1. Market Positioning of Key Personalized Retail Nutrition and Wellness Market Vendors
• 3.2. Strategies Adopted by Personalized Retail Nutrition and Wellness Market Vendors
• 3.3. Key Industry Strategies

4. Personalized Retail Nutrition and Wellness Market: Macro Analysis & Market Dynamics

• 4.1. Introduction
• 4.2. Global Personalized Retail Nutrition and Wellness Market Value, 2023 - 2033, (US$ Million)
• 4.3. Market Dynamics
  • 4.3.1. Market Drivers
  • 4.3.2. Market Restraints
  • 4.3.3. Key Challenges
  • 4.3.4. Key Opportunities
• 4.4. Impact Analysis of Drivers and Restraints
• 4.5. See-Saw Analysis
• 4.6. Porter's Five Force Model
  • 4.6.1. Supplier Power
  • 4.6.2. Buyer Power
  • 4.6.3. Threat Of Substitutes
  • 4.6.4. Threat Of New Entrants
  • 4.6.5. Competitive Rivalry
• 4.7. PESTEL Analysis
  • 4.7.1. Political Landscape
  • 4.7.2. Economic Landscape
  • 4.7.3. Technology Landscape
  • 4.7.4. Legal Landscape
  • 4.7.5. Social Landscape

5. Personalized Retail Nutrition and Wellness Market: By Type Scope, 2023-2033, USD (Million)

• 5.1. Market Overview
• 5.2. Growth & Revenue Analysis: 2024 Versus 2033
• 5.3. Market Segmentation
  • 5.3.1. Fixed Recommendation
    • 5.3.1.1. Dietary Supplements & Nutraceuticals
      • 5.3.1.1.1. Vitamins
      • 5.3.1.1.2. Proteins
      • 5.3.1.1.3. Minerals
      • 5.3.1.1.4. Amino Acids
      • 5.3.1.1.5. Enzymes
      • 5.3.1.1.6. Others
    • 5.3.1.2. Functional Foods
      • 5.3.1.2.1. Proteins
      • 5.3.1.2.2. Vitamins
      • 5.3.1.2.3. Dietary Fibers
      • 5.3.1.2.4. Fatty Acids
      • 5.3.1.2.5. Minerals
      • 5.3.1.2.6. Prebiotics & Probiotics
      • 5.3.1.2.7. Carotenoids
    • 5.3.1.3. Traditional Botanicals
  • 5.3.2. Repeat Recommendation
    • 5.3.2.1. Dietary Supplements & Nutraceuticals
      • 5.3.2.1.1. Vitamins
      • 5.3.2.1.2. Proteins
      • 5.3.2.1.3. Minerals
      • 5.3.2.1.4. Amino Acids
      • 5.3.2.1.5. Enzymes
      • 5.3.2.1.6. Others
    • 5.3.2.2. Functional Foods
      • 5.3.2.2.1. Proteins
      • 5.3.2.2.2. Vitamins
      • 5.3.2.2.3. Dietary Fibers
      • 5.3.2.2.4. Fatty Acids
      • 5.3.2.2.5. Minerals
      • 5.3.2.2.6. Prebiotics & Probiotics
      • 5.3.2.2.7. Carotenoids
    • 5.3.2.3. Traditional Botanicals
  • 5.3.3. Continuous Recommendation
    • 5.3.3.1. Dietary Supplements & Nutraceuticals
      • 5.3.3.1.1. Vitamins
      • 5.3.3.1.2. Proteins
      • 5.3.3.1.3. Minerals
      • 5.3.3.1.4. Amino Acids
      • 5.3.3.1.5. Enzymes
      • 5.3.3.1.6. Others
    • 5.3.3.2. Functional Foods
      • 5.3.3.2.1. Proteins
      • 5.3.3.2.2. Vitamins
      • 5.3.3.2.3. Dietary Fibers
      • 5.3.3.2.4. Fatty Acids
      • 5.3.3.2.5. Minerals
      • 5.3.3.2.6. Prebiotics & Probiotics
      • 5.3.3.2.7. Carotenoids
    • 5.3.3.3. Traditional Botanicals
  • 5.3.4. Personalized Testing"

6. North America Personalized Retail Nutrition and Wellness Market, 2023-2033, USD (Million)

• 6.1. Market Overview
• 6.2. Personalized Retail Nutrition and Wellness Market: By Type Scope, 2023-2033, USD (Million)
• 6.3.Personalized Retail Nutrition and Wellness Market: By Region, 2023-2033, USD (Million)
  • 6.3.1.North America
    • 6.3.1.1. U.S.
      • 6.3.1.1.1. Personalized Retail Nutrition and Wellness Market: By Type Scope, 2023-2033, USD (Million)
    • 6.3.1.2. Canada
      • 6.3.1.2.1. Personalized Retail Nutrition and Wellness Market: By Type Scope, 2023-2033, USD (Million)
    • 6.3.1.3. Rest of North America
      • 6.3.1.3.1. Personalized Retail Nutrition and Wellness Market: By Type Scope, 2023-2033, USD (Million)

7. UK and European Union Personalized Retail Nutrition and Wellness Market, 2023-2033, USD (Million)

• 7.1. Market Overview
• 7.2. Personalized Retail Nutrition and Wellness Market: By Type Scope, 2023-2033, USD (Million)
• 7.3.Personalized Retail Nutrition and Wellness Market: By Region, 2023-2033, USD (Million)
  • 7.3.1.UK and European Union
    • 7.3.1.1. UK
      • 7.3.1.1.1. Personalized Retail Nutrition and Wellness Market: By Type Scope, 2023-2033, USD (Million)
    • 7.3.1.2. Germany
      • 7.3.1.2.1. Personalized Retail Nutrition and Wellness Market: By Type Scope, 2023-2033, USD (Million)
    • 7.3.1.3. Spain
      • 7.3.1.3.1. Personalized Retail Nutrition and Wellness Market: By Type Scope, 2023-2033, USD (Million)
    • 7.3.1.4. Italy
      • 7.3.1.4.1. Personalized Retail Nutrition and Wellness Market: By Type Scope, 2023-2033, USD (Million)
    • 7.3.1.5. France
      • 7.3.1.5.1. Personalized Retail Nutrition and Wellness Market: By Type Scope, 2023-2033, USD (Million)
    • 7.3.1.6. Rest of Europe
      • 7.3.1.6.1. Personalized Retail Nutrition and Wellness Market: By Type Scope, 2023-2033, USD (Million)

8. Asia Pacific Personalized Retail Nutrition and Wellness Market, 2023-2033, USD (Million)

• 8.1. Market Overview
• 8.2. Personalized Retail Nutrition and Wellness Market: By Type Scope, 2023-2033, USD (Million)
• 8.3.Personalized Retail Nutrition and Wellness Market: By Region, 2023-2033, USD (Million)
  • 8.3.1.Asia Pacific
    • 8.3.1.1. China
      • 8.3.1.1.1. Personalized Retail Nutrition and Wellness Market: By Type Scope, 2023-2033, USD (Million)
    • 8.3.1.2. Japan
      • 8.3.1.2.1. Personalized Retail Nutrition and Wellness Market: By Type Scope, 2023-2033, USD (Million)
    • 8.3.1.3. India
      • 8.3.1.3.1. Personalized Retail Nutrition and Wellness Market: By Type Scope, 2023-2033, USD (Million)
    • 8.3.1.4. Australia
      • 8.3.1.4.1. Personalized Retail Nutrition and Wellness Market: By Type Scope, 2023-2033, USD (Million)
    • 8.3.1.5. South Korea
      • 8.3.1.5.1. Personalized Retail Nutrition and Wellness Market: By Type Scope, 2023-2033, USD (Million)
    • 8.3.1.6. Rest of Asia Pacific
      • 8.3.1.6.1. Personalized Retail Nutrition and Wellness Market: By Type Scope, 2023-2033, USD (Million)

9. Latin America Personalized Retail Nutrition and Wellness Market, 2023-2033, USD (Million)

• 9.1. Market Overview
• 9.2. Personalized Retail Nutrition and Wellness Market: By Type Scope, 2023-2033, USD (Million)
• 9.3.Personalized Retail Nutrition and Wellness Market: By Region, 2023-2033, USD (Million)
  • 9.3.1.Latin America
    • 9.3.1.1. Brazil
      • 9.3.1.1.1. Personalized Retail Nutrition and Wellness Market: By Type Scope, 2023-2033, USD (Million)
    • 9.3.1.2. Mexico
      • 9.3.1.2.1. Personalized Retail Nutrition and Wellness Market: By Type Scope, 2023-2033, USD (Million)
    • 9.3.1.3. Rest of Latin America
      • 9.3.1.3.1. Personalized Retail Nutrition and Wellness Market: By Type Scope, 2023-2033, USD (Million)

10. Middle East and Africa Personalized Retail Nutrition and Wellness Market, 2023-2033, USD (Million)

• 10.1. Market Overview
• 10.2. Personalized Retail Nutrition and Wellness Market: By Type Scope, 2023-2033, USD (Million)
• 10.3.Personalized Retail Nutrition and Wellness Market: By Region, 2023-2033, USD (Million)
  • 10.3.1.Middle East and Africa
    • 10.3.1.1. GCC
      • 10.3.1.1.1. Personalized Retail Nutrition and Wellness Market: By Type Scope, 2023-2033, USD (Million)
    • 10.3.1.2. Africa
      • 10.3.1.2.1. Personalized Retail Nutrition and Wellness Market: By Type Scope, 2023-2033, USD (Million)
    • 10.3.1.3. Rest of Middle East and Africa
      • 10.3.1.3.1. Personalized Retail Nutrition and Wellness Market: By Type Scope, 2023-2033, USD (Million)

11. Company Profile

• 11.1. Nature's Lab
  • 11.1.1. Company Overview
  • 11.1.2. Financial Performance
  • 11.1.3. Product Portfolio
  • 11.1.4. Strategic Initiatives
• 11.2. Cargill, Incorporated
  • 11.2.1. Company Overview
  • 11.2.2. Financial Performance
  • 11.2.3. Product Portfolio
  • 11.2.4. Strategic Initiatives
• 11.3. Nature's Bounty
  • 11.3.1. Company Overview
  • 11.3.2. Financial Performance
  • 11.3.3. Product Portfolio
  • 11.3.4. Strategic Initiatives
• 11.4. Bayer AG
  • 11.4.1. Company Overview
  • 11.4.2. Financial Performance
  • 11.4.3. Product Portfolio
  • 11.4.4. Strategic Initiatives
• 11.5. PlateJoy LLC
  • 11.5.1. Company Overview
  • 11.5.2. Financial Performance
  • 11.5.3. Product Portfolio
  • 11.5.4. Strategic Initiatives
• 11.6. Better Therapeutics Inc.
  • 11.6.1. Company Overview
  • 11.6.2. Financial Performance
  • 11.6.3. Product Portfolio
  • 11.6.4. Strategic Initiatives
• 11.7. Viome Life Sciences, Inc.
  • 11.7.1. Company Overview
  • 11.7.2. Financial Performance
  • 11.7.3. Product Portfolio
  • 11.7.4. Strategic Initiatives
• 11.8. Noom, Inc.
  • 11.8.1. Company Overview
  • 11.8.2. Financial Performance
  • 11.8.3. Product Portfolio
  • 11.8.4. Strategic Initiatives
• 11.9. Savor Health
  • 11.9.1. Company Overview
  • 11.9.2. Financial Performance
  • 11.9.3. Product Portfolio
  • 11.9.4. Strategic Initiatives
• 11.10. Nutrigenomix
  • 11.10.1. Company Overview
  • 11.10.2. Financial Performance
  • 11.10.3. Product Portfolio
  • 11.10.4. Strategic Initiatives
• 11.11. DNAfit (Prenetics Global)
  • 11.11.1. Company Overview
  • 11.11.2. Financial Performance
  • 11.11.3. Product Portfolio
  • 11.11.4. Strategic Initiatives
• 11.12. Others
  • 11.12.1. Company Overview
  • 11.12.2. Financial Performance
  • 11.12.3. Product Portfolio
  • 11.12.4. Strategic Initiatives