|
시장보고서
상품코드
1684756
전동 킥스쿠터 시장 - 성장, 향후 전망, 경쟁 분석(2025-2033년)Electric Kick Scooters Market - Growth, Future Prospects and Competitive Analysis, 2025 - 2033 |
||||||
전동 킥스쿠터는 전기 모터가 장착된 전통적인 킥스쿠터를 말합니다. 따라서 사용자는 이러한 전동 킥스쿠터를 착용하고 몸을 움직이지 않고도 도로를 달릴 수 있습니다. 전동 킥스쿠터는 배터리, 브레이크, 컨트롤러, 데크, 핸들, 핸들, 라이트, 모터, 스템, 서스펜션, 타이어 등 많은 부품으로 구성되어 있습니다. 사용자는 데크 위에 서서 핸들 바를 사용하여 스쿠터를 조작하여 전동 킥스쿠터를 탈 수 있습니다. 또한, 전동 킥스쿠터의 속도는 모터를 스로틀링하는 컨트롤러와 스쿠터를 정지시키는 브레이크 시스템을 사용하여 제어할 수 있습니다. 전동 킥스쿠터는 특히 지역 버스 정류장이나 지하철역과 같이 사용자가 정말 짧은 거리를 이동할 수 있는 마지막 1마일 출퇴근길에 혁신적인 솔루션을 제공했습니다. 또한, 최신 전동 킥스쿠터는 접을 수 있고 가볍기 때문에 매일 출퇴근 시 대중교통을 이용하는 통근자들에게 큰 인기를 얻고 있습니다. 세계 전동 킥스쿠터 시장 규모는 2024년 38억 달러에 달했습니다. 이 시장은 2025년부터 2033년까지 10.3% 이상의 CAGR로 확대될 것으로 예상됩니다.
도시화는 전동 킥스쿠터 시장의 중요한 촉진요인입니다. 전 세계 도시가 인구가 증가함에 따라 혼잡과 제한된 주차 공간으로 인해 전통적인 자동차 이용이 점점 더 문제가 되고 있습니다. 전동 킥스쿠터는 가볍고 효율적인 대안을 제공하여 혼잡한 도시 지역을 더 쉽고 빠르게 이동할 수 있도록 도와줍니다. 이러한 추세는 인구 밀도가 높은 도시가 교통 체증과 오염을 줄이기 위해 자동차 이외의 교통 수단을 적극적으로 홍보하고 있다는 사실에 의해 뒷받침되며, 이는 전동 스쿠터의 채택을 더욱 촉진하고 있습니다.
전동 킥스쿠터 시장의 기회는 스쿠터 공유 서비스의 확대로 인해 눈에 띄게 증가하고 있습니다. 이러한 서비스는 비용 효율적이고, 이용하기 쉽고, 유연한 교통 솔루션으로 전 세계 주요 도시에서 인기를 얻고 있습니다. 이러한 서비스의 확산은 스쿠터의 인지도와 이용 가능성을 높일 뿐만 아니라, 더 많은 사람들에게 즉각적인 개인 투자가 필요 없는 스쿠터의 이점을 소개하여 일시적인 사용자를 장기적인 소비자로 전환시킬 수 있습니다.
전동 킥스쿠터 시장에서는 안전에 대한 우려와 엄격한 규제가 큰 걸림돌로 작용하고 있습니다. 스쿠터 관련 사고로 인해 심각한 부상을 입는 사고가 발생함에 따라 도시 당국은 스쿠터 사용 장소와 사용 방법을 제한하는 엄격한 규제를 시행하고 있습니다. 이러한 규제는 지역마다 크게 다르기 때문에 스쿠터 공유 서비스 및 제조업체의 규정 준수를 복잡하게 만들고, 잠재적인 신규 사용자 및 도시가 스쿠터 프로그램을 채택하는 것을 주저하게 만들어 시장 성장을 저해할 수 있습니다.
세계의 전동 킥스쿠터 시장에 대해 조사했으며, 시장 개요와 함께 용도별, 최종사용자별, 가격대별, 지역별 동향, 시장 진입 기업 개요 등의 정보를 전해드립니다.
An electric kick scooter refers to a traditional kick scooter mounted with electrically operated motor. Thereby, users can mount such electric kick scooters and ride them on roads without any physical excursion. An electric kick scooter comprises numerous components including batteries, brakes, controller, deck, handlebars, lights, motor, stem, suspension and tires. Users can ride the electric kick scooter by standing on the deck and maneuvering the scooter using the handlebar. Further, the speed of the electric kick scooter can be controlled using the controller that would throttle the motor and the use of braking systems that would bring the scooter to a halt. Electric kick scooters have offered an innovative solution for last mile commute especially when users can to travel really short distances such as local bus stations, metro stations and other local destination. In addition, due to its foldable and light weighted nature of latest electric kick scooters, these gained immense popularity among commuters who make use of public transportation for daily commute. Global electric kick scooter market size was valued at USD 3.8 billion in 2024 and is estimated to register a CAGR of over 10.3% between 2025 and 2033
Increasing Urbanization and Congestion
Urbanization is a significant driver for the electric kick scooters market. As cities worldwide become more populated, traditional vehicle use becomes increasingly problematic due to congestion and the limited availability of parking. Electric kick scooters offer a nimble and efficient alternative, facilitating easier and faster travel across congested urban areas. This trend is supported by the fact that densely populated cities are actively promoting non-car transport options to reduce traffic congestion and pollution, which further boosts the adoption of electric scooters.
Expansion of Scooter-Sharing Services
The opportunity in the electric kick scooters market is markedly enhanced by the expansion of scooter-sharing services. These services have gained popularity in major cities around the globe as a cost-effective, accessible, and flexible transportation solution. The proliferation of these services not only makes scooters more visible and available but also introduces a larger population to their benefits without requiring immediate personal investment, potentially converting temporary users into long-term consumers.
Safety Concerns and Regulation
Safety concerns and stringent regulations stand as a major restraint in the electric kick scooters market. Incidents involving scooters have led to serious injuries, prompting city officials to implement stricter regulations that limit where and how scooters can be used. These regulations can vary significantly between regions, complicating compliance for scooter-sharing services and manufacturers, and potentially stifling market growth as potential new users and cities hesitate to adopt scooter programs.
Technological Advancements and Customer Adaptation
One of the main challenges in the electric kick scooters market is the pace of technological advancement and customer adaptation. As the technology evolves, manufacturers must continually innovate and update their products to improve safety, battery life, and user experience. However, rapid innovation can lead to consumer hesitancy to invest in new models, fearing their recent purchase may soon become obsolete. This challenge is compounded by the need to balance advancements with cost, as making scooters too expensive could alienate a significant portion of the market base.
Market Segmentation by Type
In the electric kick scooters market, segmentation by type reveals a diverse product range catering to different consumer needs. Foldable kick scooters lead the segment in terms of revenue due to their convenience and portability, appealing primarily to daily commuters in urban environments. This category benefits from advancements in lightweight materials and compact design, enhancing its appeal in congested city settings where storage and portability are paramount. In contrast, the highest CAGR is observed in the off-road and all-terrain kick scooters segment. These models, equipped with more robust and durable designs to handle varied terrains, are increasingly popular for recreational activities beyond urban settings. They cater to a growing demographic seeking versatile, adventure-ready transportation solutions, driving rapid market growth. Additionally, three-wheel kick scooters are gaining traction for their enhanced stability and usability among younger and older demographics, making them a significant sub-segment within the market. The 'Others' category, which includes specialty scooters with unique features like higher speeds or added technology for personal or commercial use, also continues to see innovation and interest, rounding out the diverse types of electric kick scooters available.
Market Segmentation by Battery
The segmentation of the electric kick scooters market by battery type highlights key trends in consumer preferences and technology adoption. The Lithium-ion (Li-ion) battery segment commands the highest revenue, owing to its widespread adoption driven by its superior energy density, lighter weight, and longer lifespan compared to other types. Li-ion batteries are favored in both commercial and consumer electric vehicles, including kick scooters, due to their efficiency and fast charging capabilities, making them ideal for daily use in urban commuting. This segment is also experiencing the highest CAGR, benefiting from ongoing improvements in battery technology that continue to enhance their cost-effectiveness and performance. The sealed lead acid (SLA) battery type, although less expensive, is seeing slower growth and a decrease in market share due to its heavier weight and lower energy efficiency, which are less suited to the portable nature of electric kick scooters. The 'Others' category, which includes newer types of batteries such as nickel-metal hydride and solid-state batteries, is emerging with potential for growth as technological innovations and environmental considerations push the development of more sustainable and high-performing alternatives to traditional battery types. This segment is poised to disrupt the market as advancements make these alternatives more viable for widespread use in electric kick scooters.
Geographic Segment
The electric kick scooters market exhibits significant geographic trends that reflect varying degrees of market penetration, regulatory landscapes, and consumer preferences across regions. As of 2024, the Asia-Pacific region emerged as the leader in revenue within the electric kick scooters market, attributed to high urban density and increasing adoption of eco-friendly transportation solutions in major cities across China, India, and Southeast Asia. The extensive use of electric scooters in these areas is supported by strong governmental initiatives promoting sustainable transport. Europe, with its stringent environmental regulations and well-established infrastructure for electric vehicles, also shows substantial market engagement and is expected to maintain robust growth. However, North America is projected to exhibit the highest CAGR from 2025 to 2033, driven by growing consumer awareness, expanding urban mobility programs, and the introduction of more favorable policies toward electric scooters in urban centers across the United States and Canada.
Competitive Trends and Key Strategies
The competitive landscape in the electric kick scooters market is highly dynamic, featuring a mix of established players and emerging challengers striving to expand their footprint and capitalize on global growth opportunities. In 2024, leading companies like Xiaomi, Segway Inc., and Razor USA LLC dominated the market, leveraging strong brand recognition and extensive distribution networks. Xiaomi, known for its smart technology integration, continued to innovate with models that cater to tech-savvy consumers, while Segway Inc. focused on enhancing user experience through advanced features like app connectivity and improved battery life. Emerging players such as Apollo Scooters and TurboAnt have also made significant inroads by offering cost-effective and durable scooters, appealing to budget-conscious consumers. From 2025 to 2033, it is expected that companies will increasingly invest in R&D to improve product offerings with longer battery life and more robust models suitable for various terrains. Additionally, strategic partnerships and expansion into new geographical markets are anticipated to be key strategies for companies aiming to secure a competitive advantage in the rapidly evolving market. The focus on sustainability and customer-centric innovation is expected to remain crucial, with players like Yadea Technology Group Co., Ltd. and Niu International advancing eco-friendly solutions to meet regulatory standards and consumer expectations globally.
Historical & Forecast Period
This study report represents an analysis of each segment from 2023 to 2033 considering 2024 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2025 to 2033.
The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends & technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. The key data points that enable the estimation of Electric Kick Scooters market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users & consumption volume, price, and value.
Geographical revenues generated by countries considered in the report
Micro and macro environment factors that are currently influencing the Electric Kick Scooters market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approach for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.