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중국의 완구 및 게임 시장

Toys and Games Markets in China

리서치사 Asia Market Information & Development Co.
발행일 2021년 02월 상품 코드 286201
페이지 정보 영문 207 Pages
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중국의 완구 및 게임 시장 Toys and Games Markets in China
발행일 : 2021년 02월 페이지 정보 : 영문 207 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

중국의 완구 및 게임 수요는 최근 10년간 급성장하고 있습니다. 향후 5년간 생산 및 수요 모두 계속 성장할 전망입니다.

중국의 완구 및 게임 시장에 대해 조사했으며, 중국의 경제 동향, 투자환경, 산업 개발, 수급, 산업 생산능력, 산업구조, 마케팅 채널 및 주요 시장 진출 기업 등의 분석, 과거 시장 데이터와 장기적인 예측, 주요 제조업체 개요를 정리하여 전해드립니다.

제1장 서론

제2장 비지니스 환경

  • 경제 전망
    • 주요 경제지표
    • 공업 생산
    • 인구·노동력
    • 대외 투자
    • 대외 무역
  • 금융·세법
    • 은행 제도와 규제
    • 외환
    • 세금, 관세율 및 관세

제3장 완구 및 게임 산업 평가

  • 완구 및 게임 산업의 구조
  • 완구 및 게임 산업의 매출액·예측
  • 주요 제조업체 설비
  • 주요 완구 및 게임 소비
  • 완구 및 게임 소비자에 대한 안전 규제
  • 주요 제조업체의 시장 점유율
  • 주요 대외 투자
  • 기술개발

제4장 완구 및 게임 매출액·예측

  • 개요
  • 완구 및 게임 전체의 매출액·예측
  • 게임·퍼즐 매출액·예측
  • 유아·유아용 완구의 매출액·예측
  • 인형·액션 피겨의 매출액·예측
  • 액티비티·건설의 매출액·예측
  • 봉제 완구(Soft and Plush Toys)의 매출액·예측
  • 비디오 게임의 매출액·예측
  • 기타 완구·게임의 매출액·예측

제5장 완구 및 게임 시장 전망

  • 완구 및 게임 시장 전망 개요
  • 완구 및 게임의 주요 판매 경로
  • 중국의 소매 시장 동향
  • 인구 동향 : 연령 그룹별
  • 소비자 수입 동향
  • 소비자 지출 동향
  • 완구 및 게임 수요 : 지역별
    • 북동부
    • 북서부
    • 중앙부
    • 남동부
    • 남부

제6장 시장 참여 경로

  • 중국 시장 참여 개요
    • 중국의 유통 시스템
    • 완구 및 게임 유통경로
    • 교통·화물 수송 인프라
    • 통신
  • 중국 시장 참여
  • 라이선싱
  • 프랜차이징
  • E-Commerce
  • 상사·현지 기업
  • 대표부·중국 자회사
  • 완전 외자 기업

제7장 완구 및 게임 제조업체 디렉토리

  • 완구 및 게임 제조업체 개요·디렉토리

도표 리스트

KSA 13.10.21

LIST OF TABLES

I. INTRODUCTION

  • Economic Outlook Summary

II. BUSINESS ENVIRONMENT

  • Key Economic Indicators
  • Industrial Output
  • Population and Labor Force Trends
  • Foreign Investment and Loans
  • Foreign Trade

III. TOYS AND GAMES INDUSTRY ASSESSMENTS

  • China's Toys and Games Sales Volumes and Forecasts
  • China's Toys and Games Output, Capacity and Demand
  • China's Toys and Games Key Producers

IV. TOYS AND GAMES OUTPUT AND DEMAND

  • Total Toys and Games Output and Demand
  • Games and Puzzles Output and Demand
  • Infant and Preschool Toys Output and Demand
  • Dolls and Action Figures Output and Demand
  • Activity and Construction Output and Demand
  • Soft and Plush Toys Output and Demand
  • Vedio Games Output and Demand
  • Other Toys and Games Output and Demand

V. TOYS AND GAMES MARKETS OUTLOOK

  • Population Trends by Age Group
  • Average Wage of Staff and Workers by Sector
  • Consumer Spending Trends
  • Toys and Games Demand by Region
  • The Structure of Per Capita Expenditure in the Northeast of China
  • The Structure of Per Capita Expenditure in the Northwest of China
  • The Structure of Per Capita Expenditure in the Center of China
  • The Structure of Per Capita Expenditure in the Southeast of China
  • The Structure of Per Capita Expenditure in the South of China

LIST OF CHARTS

I. INTRODUCTION

  • China's Toys and Games Capacity and Output

II. BUSINESS ENVIRONMENT

  • China's GDP and Growth Rate
  • Industrial Output by Ownership
  • China's Import and Export

III. CHINA TOYS AND GAMES INDUSTRY ASSESSMENTS

  • Toys and Games Output
  • Toys and Games Capacity
  • Toys and Games Demand
  • Toys and Games Output, Capacity and Demand
  • Toys and Games Output and Export Rate
  • China's Key Toys and Games producer Location by Province
  • Toys and Games Sales Value by Products

IV. CHINA TOYS AND GAMES OUTPUT AND DEMAND

  • Games and Puzzles Output and Demand
  • Infant and Preschool Toys Output and Demand
  • Dolls and Action Figures Output and Demand
  • Activity and Construction Output and Demand
  • Soft and Plush Toys Output and Demand
  • Vedio Games Output and Demand
  • Other Toys and Games Output and Demand

V. CHINA TOYS AND GAMES MARKETS OUTLOOK

  • Consumer Spending Trends
  • Toys and Games Demand by Region

VI. MARKETING STRATEGIES

  • China's Distribution Channel

China's demand for Toys and Games has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, import & export, consumer consumption and capital investment for over two decades. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2010, 2015 and 2020) and long-term forecasts through 2025 and 2030 are presented. Major producers in China are profiled.

The primary and secondary research is done in China in order to access up-to-date government regulations, market information and industry data. Data were collected from the Chinese government publications, Chinese language newspapers and magazines, industry associations, local governments' industry bureaus, industry publications, and our in-house databases. Interviews are conducted with Chinese industry experts, university professors, and producers in China. Economic models and quantitative methods are applied in this report to project market demand and industry trends. Metric system is used and values are presented in either Yuan (RMB, current price) and/or US dollars.

Our market research reports provide hard-to-find market data and analyses. Today, China has the largest market in the world. Tremendous fast-growing markets for imports and business opportunities for companies around the world. If you want to expand your business or sell your products in China, our research reports provide the insights and projections into Chinese markets necessary for you to do so.

TABLE OF CONTENTS

I. INTRODUCTION

  • Report Scope and Methodology
  • Executive Summary

II. BUSINESS ENVIRONMENT

  • Economic Outlook
  • Key Economic Indicators
  • Industrial Output
  • Population and Labor
  • Foreign Investment
  • Foreign Trade
  • Financial and Tax Regulations
  • Banking System and Regulations
  • Foreign Exchange
  • Taxes, Tariff and Custom Duties

III. TOYS AND GAMES INDUSTRY ASSESSMENTS

  • Toys and Games Industry Structure
  • Toys and Games Industry Sales Volumes and Forecasts
  • Major Producer Facility
  • Major Toys and Games Consumption
  • Toys and Games Safety Regulation on Consumers
  • Major Foreign Investments
  • Potential Entrants
  • Technology Development

IV. TOYS AND GAMES SALES VOLUMES AND FORECASTS

  • Overview
  • Total Toys and Games Sales Volumes and Forecasts
  • Games and Puzzles Sales Volumes and Forecasts
  • Infant and Preschool Toys Sales Volumes and Forecasts
  • Dolls and Action Figures Sales Volumes and Forecasts
  • Activity and Construction Sales Volumes and Forecasts
  • Soft and Plush Toys Sales Volumes and Forecasts
  • Video Games Sales Volumes and Forecasts
  • Other Toys and Games Sales Volumes and Forecasts

V. TOYS AND GAMES MARKETS OUTLOOK

  • Toys and Games Markets Outlook
  • Toys and Games Major Sale Channel
  • Chinese Retail Market Trends
  • Population Trends by Age Group
  • Consumer Income Trends
  • Consumer Spending Trends
  • Toys and Games Demand by Region
  • Northeast
  • Northwest
  • Center
  • Southeast
  • South

VI. MARKET ENTRY CHANNELS

  • China Market Entry Overview
  • China's Distribution System
  • Toys and Games Distribution Channels
  • Transportation and Freight Infrastructure
  • Communications
  • China's Market Entry
  • Licensing
  • Franchising
  • E-commerce
  • Trading Companies and Local Agents
  • Representative Offices and Chinese Subsidiaries
  • Wholly Foreign Owned Enterprises

VII. TOYS AND GAMES PRODUCER DIRECTORY

  • Toys and Games Producer Profiles and Directory
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