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중국의 맥주 시장

Beer Markets in China

리서치사 Asia Market Information & Development Co.
발행일 2019년 07월 상품 코드 55409
페이지 정보 영문 239 Pages
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US $ 8,000 ₩ 9,777,000 PDF by E-mail (Corporate Use License)


중국의 맥주 시장 Beer Markets in China
발행일 : 2019년 07월 페이지 정보 : 영문 239 Pages

중국 맥주(Beer) 시장의 산업 분석, 수요, 시장 전략, 제조업체 디렉토리 등에 대해 전해드립니다.

    제1장 서론
    제2장 비지니스 환경
    • 경제 전망
      • 주요 경제지표
      • 공업 생산
      • 인구 및 노동력
      • 외국투자
      • 외국무역
    • 금융 및 세금 규제
      • 은행 제도와 규제
      • 외환
      • 세제와 관세
    제3장 맥주 산업 분석
    • 시장 구조
    • 시장 규모 및 성장
    • 주요 제조업체 설비 입지, 생산량
    • 주요 제조업체 시장점유율
    • 인건비
    • 잠재 기업
    • 주요 유통업체
    • 주요 외국투자
    • 기술 개발
    제4장 맥주 생산 및 수요
    • 개요
    • 맥주의 생산 및 수요
    • 맥주의 수출입
    • 가격 동향
    제5장 시장별 맥주 소비량
    • 시장 전망 개요
    • 정부의 포장 관련 규제
    • 연령별 인구
    • 소비자의 지출 동향
    • 지역별 맥주 소비
    • 시장별 맥주 수요
      • 소매
      • 레스토랑
    제6장 마케팅 전략
    • 중국의 유통 시스템
      • 중국의 유통 시스템
      • 맥주 유통 채널
      • 교통 및 운송 인프라
      • 통신
    • 중국 시장 진출
      • 라이선싱
      • 프랜차이즈
      • E-Commerce
      • 유통업체 및 대리점
      • 대표 사무소 및 중국 자회사
      • 100% 외자 기업
    제7장 제조업체 디렉토리
    • 맥주 생산업체 개요
    • 유통업체
    • 주요 슈퍼마켓
    • 무역업체
    • 연구기관 및 단체
    도표
ksm 07.10.16

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

China's demand for Beer has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, import & export, consumer consumption and capital investment for over two decades. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2008, 2013 and 2018) and long-term forecasts through 2023 and 2028 are presented. Major producers in China are profiled.

The primary and secondary research is done in China in order to access up-to-date government regulations, market information and industry data. Data were collected from the Chinese government publications, Chinese language newspapers and magazines, industry associations, local governments' industry bureaus, industry publications, and our in-house databases. Interviews are conducted with Chinese industry experts, university professors, and producers in China. Economic models and quantitative methods are applied in this report to project market demand and industry trends. Metric system is used and values are presented in either Yuan (RMB, current price) and/or US dollars.

Our market research reports provide hard-to-find market data and analyses. Today, China has the largest market in the world. Tremendous fast-growing markets for imports and business opportunities for companies around the world. If you want to expand your business or sell your products in China, our research reports provide the insights and projections into Chinese markets necessary for you to do so.

TABLE OF CONTENTS

I. INTRODUCTION

  • Report Scope and Methodology
  • Executive Summary

II. BUSINESS ENVIRONMENT

  • Economic Outlook
  • Key Economic Indicators
  • Industrial Output
  • Population and Labor
  • Foreign Investment
  • Foreign Trade
  • Financial and Tax Regulations
  • Banking System and Regulations
  • Foreign Exchange
  • Taxes, Tariff and Custom Duties

III. BEER INDUSTRY ASSESSMENTS

  • Beer Industry Structure
  • Market Size and Growth
  • Major Producer Facility Locations and Output
  • Market Share of Key Producers
  • Labor Costs
  • Potential Entrants
  • Major Distributors
  • Major Foreign Investments
  • Technology Development

IV. BEER PRODUCTION AND DEMAND

  • Overview
  • Beer Production and Demand
  • Qingdao
  • Yanjing
  • Budweiser
  • Zhujiang
  • Suntory
  • Reeb
  • Tiger
  • Blue Ribbon
  • Rheinech
  • Hapi
  • Carlsberg
  • Snowbeer
  • Huiquan
  • Lanjian
  • Others
  • Beer Imports and Exports
  • Pricing Trends

V. BEER CONSUMPTION BY MARKET

  • Beer Markets Outlook Overview
  • Government Packaging Regulations
  • Population by Age Group
  • Consumer Spending Trends
  • Beer Consumption by Region
  • Beer Demand by Market
  • Retails
  • Retail Market Outlook
  • Beer Demand in Retail Markets
  • Restaurants
  • Retardant Market Outlook
  • Beer Demand in Restaurants

VI. MARKETING STRATEGIES

  • Distribution System in China
  • China's Distribution System
  • Beer Distribution Channels
  • Transportation and Freight Infrastructure
  • Communications
  • China's Market Entry
  • Licensing
  • Franchising
  • E-commerce
  • Trading Companies and Local Agents
  • Representative Offices and Chinese Subsidiaries
  • Wholly Foreign Owned Enterprises

VII. BEER PRODUCER DIRECTORY

  • Beer Producer Profiles
  • Distributors
  • Major Supermarkets
  • Trading Companies
  • Research Institutions and Associations

LIST OF TABLES

I. INTRODUCTION

  • Economic Outlook Summary
  • Beer Supply and Demand Summary

II. BUSINESS ENVIRONMENT

  • Key Economic Indicators
  • Industrial Output
  • Population and Labor Force Trends
  • Foreign Investment and Loans
  • Foreign Trade
  • Key Commodity Exports from China
  • China's Exports to its Leading Trade Partners
  • Key Commodity Imports into China
  • China's Imports from Its Leading Trade Partners

III. BEER INDUSTRY ASSESSMENTS

  • Major Producer Facility Locations and Output
  • Market Share of Key Producers
  • Major Foreign Investments

IV. BEER PRODUCTION AND DEMAND

  • Beer Production and Demand
  • Qingdao
  • Yanjing
  • Budweiser
  • Zhujiang
  • Suntory
  • Reeb
  • Tiger
  • Blue Ribbon
  • Rheinech
  • Hapi
  • Carlsberg
  • Snowbeer
  • Huiquan
  • Lanjian
  • Others
  • Beer Imports and Exports

V. BEER CONSUMPTION BY MARKET

  • Total Beer Consumption by Market
  • Population by Age Group
  • Consumer Spending Trends
  • Beer Consumption by Region
  • Beer Demand by Market
  • Retail Market Outlook
  • Beer Demand in Retail Markets
  • Retardant Market Outlook
  • Beer Demand in Restaurants

LIST OF CHARTS

  • Beer Production and Demand Summary
  • China's GDP and Industrial Output
  • Population Trends
  • Industrial Output by Ownership
  • Foreign Investments and Loans
  • China's Imports and Exports
  • Key Commodity Exports from China
  • Key Commodity Imports into China
  • Beer Output
  • Beer Production and Demand
  • Beer Exports and Imports
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