세계의 월경 용품 시장 : 종류별, 유형별, 유통 채널별, 연령층별-기회 분석 및 산업 예측(2021-2031년)

The global period care products market was valued at $ 34,707.2 million in 2021, and is projected to reach $ 51,863.4 million by 2031, registering a CAGR of 4.2% from 2022 to 2031. Period care products are used to maintain personal hygiene during menstruation, to clean vaginal discharge and keep internal body parts clean. Sanitary pads, tampons, internal cleaners & sprays, panty liners & shields, and period underwear are collectively termed as period care products. Moreover, these products are easily available in the market through various distribution channels including, online stores, supermarket/hypermarket, and specialty stores. Furthermore, continuous development of online stores is expected to drive the growth of the period care products, in terms of value sales, during the forecast period.

The increase in consumer awareness and literacy level for maintaining personal hygiene is a major factor that drives the growth of the period care products market across the globe. Along with this rise in awareness about various diseases which can be caused by avoiding such products also fuels the market demand. Moreover, rise in number of working women across the globe acts as a key driver for the growth of the period care products market. Furthermore, penetration of international brands in the untapped market has propelled the demand for these products in the market. However, health concerns due to ingredients used in conventional sanitary napkins is expected to hamper growth of the market during the forecast period. Nevertheless, rapid growth of online retail platform is expected to offer immense opportunities for the market, in terms of value sales during the forecast period.

The period care products market is categorized into nature, product type, age group distribution channel, and region. By nature, it is classified into disposable and reusable. By product type, it is divided into sanitary pads, tampons & menstrual cup, panty liners & shields and period underwear. By age group, it is divided into upto 18 years, 19-30 years, 31-40 years, 40 years and above. By distribution channel, it is segregated into department store, grocery store, convenience store, dollar store, retail pharmacy, supermarket, online and others. By region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, Russia, and rest of Europe), Asia-Pacific (China, India, Australia & New Zealand, Japan, South Korea, ASEAN, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa, Argentina, and Rest of LAMEA).

Some of the major players operating in the global period care products industry analyzed in this report include Edgewell Personal Care Company, Essity Aktiebolag, First Quality Enterprises, Incorporation, Hengan International Group Co. Limited, Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Ontex BV, Procter & Gamble Company and Unicharm Corporation.

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the period care market analysis from 2021 to 2031 to identify the prevailing period care market opportunities.

The market research is offered along with information related to key drivers, restraints, and opportunities.

Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.

In-depth analysis of the period care market segmentation assists to determine the prevailing market opportunities.

Major countries in each region are mapped according to their revenue contribution to the global market.

Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.

The report includes the analysis of the regional as well as global period care market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Nature

• Disposable
• Reusable

By Type

• Sanitary Pads
• Tampons and Menstrual Cup
• Panty liners and Shields
• Period Underwear

By Distribution Channel

• Department Store
• Grocery Store
• Convenience Store
• Dollar Store
• Retail Pharmacy
• Supermarket
• Online
• Others

By Age Group

• Upto 18 Years
• 19-30 Years
• 31-40 Years
• 40 Years and above

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Rest Of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia And New Zealand
  • South Korea
  • Asean
  • Rest Of Asia-Pacific
• LAMEA
  • Brazil
  • Argentina
  • Saudi Arabia
  • South Africa
  • Rest Of LAMEA
• Key Market Players
  • Edgewell Personal Care
  • Essity Aktiebolag
  • First Quality Enterprises,Inc
  • Hengan International Group Company Ltd.,
  • Johnson & Johnson
  • Kao Corp.
  • Kimberly-Clark Corp.
  • Ontex BV
  • Proctor & Gamble Co.
  • Unicharm Corp.

TABLE OF CONTENTS

CHAPTER 1:INTRODUCTION

• 1.1.Report description
• 1.2.Key market segments
• 1.3.Key benefits to the stakeholders
• 1.4.Research Methodology
  • 1.4.1.Secondary research
  • 1.4.2.Primary research
  • 1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

• 2.1.Key findings of the study
• 2.2.CXO Perspective

CHAPTER 3:MARKET OVERVIEW

• 3.1.Market definition and scope
• 3.2.Key findings
  • 3.2.1.Top investment pockets
• 3.3.Porter's five forces analysis
• 3.4.Top player positioning
• 3.5.Market dynamics
  • 3.5.1.Drivers
  • 3.5.2.Restraints
  • 3.5.3.Opportunities
• 3.6.COVID-19 Impact Analysis on the market

CHAPTER 4: PERIOD CARE MARKET, BY NATURE

• 4.1 Overview
  • 4.1.1 Market size and forecast
• 4.2 Disposable
  • 4.2.1 Key market trends, growth factors and opportunities
  • 4.2.2 Market size and forecast, by region
  • 4.2.3 Market share analysis by country
• 4.3 Reusable
  • 4.3.1 Key market trends, growth factors and opportunities
  • 4.3.2 Market size and forecast, by region
  • 4.3.3 Market share analysis by country

CHAPTER 5: PERIOD CARE MARKET, BY TYPE

• 5.1 Overview
  • 5.1.1 Market size and forecast
• 5.2 Sanitary Pads
  • 5.2.1 Key market trends, growth factors and opportunities
  • 5.2.2 Market size and forecast, by region
  • 5.2.3 Market share analysis by country
• 5.3 Tampons and Menstrual Cup
  • 5.3.1 Key market trends, growth factors and opportunities
  • 5.3.2 Market size and forecast, by region
  • 5.3.3 Market share analysis by country
• 5.4 Panty liners and Shields
  • 5.4.1 Key market trends, growth factors and opportunities
  • 5.4.2 Market size and forecast, by region
  • 5.4.3 Market share analysis by country
• 5.5 Period Underwear
  • 5.5.1 Key market trends, growth factors and opportunities
  • 5.5.2 Market size and forecast, by region
  • 5.5.3 Market share analysis by country

CHAPTER 6: PERIOD CARE MARKET, BY DISTRIBUTION CHANNEL

• 6.1 Overview
  • 6.1.1 Market size and forecast
• 6.2 Department Store
  • 6.2.1 Key market trends, growth factors and opportunities
  • 6.2.2 Market size and forecast, by region
  • 6.2.3 Market share analysis by country
• 6.3 Grocery Store
  • 6.3.1 Key market trends, growth factors and opportunities
  • 6.3.2 Market size and forecast, by region
  • 6.3.3 Market share analysis by country
• 6.4 Convenience Store
  • 6.4.1 Key market trends, growth factors and opportunities
  • 6.4.2 Market size and forecast, by region
  • 6.4.3 Market share analysis by country
• 6.5 Dollar Store
  • 6.5.1 Key market trends, growth factors and opportunities
  • 6.5.2 Market size and forecast, by region
  • 6.5.3 Market share analysis by country
• 6.6 Retail Pharmacy
  • 6.6.1 Key market trends, growth factors and opportunities
  • 6.6.2 Market size and forecast, by region
  • 6.6.3 Market share analysis by country
• 6.7 Supermarket
  • 6.7.1 Key market trends, growth factors and opportunities
  • 6.7.2 Market size and forecast, by region
  • 6.7.3 Market share analysis by country
• 6.8 Online
  • 6.8.1 Key market trends, growth factors and opportunities
  • 6.8.2 Market size and forecast, by region
  • 6.8.3 Market share analysis by country
• 6.9 Others
  • 6.9.1 Key market trends, growth factors and opportunities
  • 6.9.2 Market size and forecast, by region
  • 6.9.3 Market share analysis by country

CHAPTER 7: PERIOD CARE MARKET, BY AGE GROUP

• 7.1 Overview
  • 7.1.1 Market size and forecast
• 7.2 Upto 18 Years
  • 7.2.1 Key market trends, growth factors and opportunities
  • 7.2.2 Market size and forecast, by region
  • 7.2.3 Market share analysis by country
• 7.3 19-30 Years
  • 7.3.1 Key market trends, growth factors and opportunities
  • 7.3.2 Market size and forecast, by region
  • 7.3.3 Market share analysis by country
• 7.4 31-40 Years
  • 7.4.1 Key market trends, growth factors and opportunities
  • 7.4.2 Market size and forecast, by region
  • 7.4.3 Market share analysis by country
• 7.5 40 Years and above
  • 7.5.1 Key market trends, growth factors and opportunities
  • 7.5.2 Market size and forecast, by region
  • 7.5.3 Market share analysis by country

CHAPTER 8: PERIOD CARE MARKET, BY REGION

• 8.1 Overview
  • 8.1.1 Market size and forecast
• 8.2 North America
  • 8.2.1 Key trends and opportunities
  • 8.2.2 North America Market size and forecast, by Nature
  • 8.2.3 North America Market size and forecast, by Type
  • 8.2.4 North America Market size and forecast, by Distribution Channel
  • 8.2.5 North America Market size and forecast, by Age Group
  • 8.2.6 North America Market size and forecast, by country
    • 8.2.6.1 U.S.
    • 8.2.6.1.1 Key market trends, growth factors and opportunities
    • 8.2.6.1.2 Market size and forecast, by Nature
    • 8.2.6.1.3 Market size and forecast, by Type
    • 8.2.6.1.4 Market size and forecast, by Distribution Channel
    • 8.2.6.1.5 Market size and forecast, by Age Group
    • 8.2.6.2 Canada
    • 8.2.6.2.1 Key market trends, growth factors and opportunities
    • 8.2.6.2.2 Market size and forecast, by Nature
    • 8.2.6.2.3 Market size and forecast, by Type
    • 8.2.6.2.4 Market size and forecast, by Distribution Channel
    • 8.2.6.2.5 Market size and forecast, by Age Group
    • 8.2.6.3 Mexico
    • 8.2.6.3.1 Key market trends, growth factors and opportunities
    • 8.2.6.3.2 Market size and forecast, by Nature
    • 8.2.6.3.3 Market size and forecast, by Type
    • 8.2.6.3.4 Market size and forecast, by Distribution Channel
    • 8.2.6.3.5 Market size and forecast, by Age Group
• 8.3 Europe
  • 8.3.1 Key trends and opportunities
  • 8.3.2 Europe Market size and forecast, by Nature
  • 8.3.3 Europe Market size and forecast, by Type
  • 8.3.4 Europe Market size and forecast, by Distribution Channel
  • 8.3.5 Europe Market size and forecast, by Age Group
  • 8.3.6 Europe Market size and forecast, by country
    • 8.3.6.1 UK
    • 8.3.6.1.1 Key market trends, growth factors and opportunities
    • 8.3.6.1.2 Market size and forecast, by Nature
    • 8.3.6.1.3 Market size and forecast, by Type
    • 8.3.6.1.4 Market size and forecast, by Distribution Channel
    • 8.3.6.1.5 Market size and forecast, by Age Group
    • 8.3.6.2 Germany
    • 8.3.6.2.1 Key market trends, growth factors and opportunities
    • 8.3.6.2.2 Market size and forecast, by Nature
    • 8.3.6.2.3 Market size and forecast, by Type
    • 8.3.6.2.4 Market size and forecast, by Distribution Channel
    • 8.3.6.2.5 Market size and forecast, by Age Group
    • 8.3.6.3 France
    • 8.3.6.3.1 Key market trends, growth factors and opportunities
    • 8.3.6.3.2 Market size and forecast, by Nature
    • 8.3.6.3.3 Market size and forecast, by Type
    • 8.3.6.3.4 Market size and forecast, by Distribution Channel
    • 8.3.6.3.5 Market size and forecast, by Age Group
    • 8.3.6.4 Italy
    • 8.3.6.4.1 Key market trends, growth factors and opportunities
    • 8.3.6.4.2 Market size and forecast, by Nature
    • 8.3.6.4.3 Market size and forecast, by Type
    • 8.3.6.4.4 Market size and forecast, by Distribution Channel
    • 8.3.6.4.5 Market size and forecast, by Age Group
    • 8.3.6.5 Spain
    • 8.3.6.5.1 Key market trends, growth factors and opportunities
    • 8.3.6.5.2 Market size and forecast, by Nature
    • 8.3.6.5.3 Market size and forecast, by Type
    • 8.3.6.5.4 Market size and forecast, by Distribution Channel
    • 8.3.6.5.5 Market size and forecast, by Age Group
    • 8.3.6.6 Russia
    • 8.3.6.6.1 Key market trends, growth factors and opportunities
    • 8.3.6.6.2 Market size and forecast, by Nature
    • 8.3.6.6.3 Market size and forecast, by Type
    • 8.3.6.6.4 Market size and forecast, by Distribution Channel
    • 8.3.6.6.5 Market size and forecast, by Age Group
    • 8.3.6.7 Rest of Europe
    • 8.3.6.7.1 Key market trends, growth factors and opportunities
    • 8.3.6.7.2 Market size and forecast, by Nature
    • 8.3.6.7.3 Market size and forecast, by Type
    • 8.3.6.7.4 Market size and forecast, by Distribution Channel
    • 8.3.6.7.5 Market size and forecast, by Age Group
• 8.4 Asia-Pacific
  • 8.4.1 Key trends and opportunities
  • 8.4.2 Asia-Pacific Market size and forecast, by Nature
  • 8.4.3 Asia-Pacific Market size and forecast, by Type
  • 8.4.4 Asia-Pacific Market size and forecast, by Distribution Channel
  • 8.4.5 Asia-Pacific Market size and forecast, by Age Group
  • 8.4.6 Asia-Pacific Market size and forecast, by country
    • 8.4.6.1 China
    • 8.4.6.1.1 Key market trends, growth factors and opportunities
    • 8.4.6.1.2 Market size and forecast, by Nature
    • 8.4.6.1.3 Market size and forecast, by Type
    • 8.4.6.1.4 Market size and forecast, by Distribution Channel
    • 8.4.6.1.5 Market size and forecast, by Age Group
    • 8.4.6.2 Japan
    • 8.4.6.2.1 Key market trends, growth factors and opportunities
    • 8.4.6.2.2 Market size and forecast, by Nature
    • 8.4.6.2.3 Market size and forecast, by Type
    • 8.4.6.2.4 Market size and forecast, by Distribution Channel
    • 8.4.6.2.5 Market size and forecast, by Age Group
    • 8.4.6.3 India
    • 8.4.6.3.1 Key market trends, growth factors and opportunities
    • 8.4.6.3.2 Market size and forecast, by Nature
    • 8.4.6.3.3 Market size and forecast, by Type
    • 8.4.6.3.4 Market size and forecast, by Distribution Channel
    • 8.4.6.3.5 Market size and forecast, by Age Group
    • 8.4.6.4 Australia And New Zealand
    • 8.4.6.4.1 Key market trends, growth factors and opportunities
    • 8.4.6.4.2 Market size and forecast, by Nature
    • 8.4.6.4.3 Market size and forecast, by Type
    • 8.4.6.4.4 Market size and forecast, by Distribution Channel
    • 8.4.6.4.5 Market size and forecast, by Age Group
    • 8.4.6.5 South Korea
    • 8.4.6.5.1 Key market trends, growth factors and opportunities
    • 8.4.6.5.2 Market size and forecast, by Nature
    • 8.4.6.5.3 Market size and forecast, by Type
    • 8.4.6.5.4 Market size and forecast, by Distribution Channel
    • 8.4.6.5.5 Market size and forecast, by Age Group
    • 8.4.6.6 Asean
    • 8.4.6.6.1 Key market trends, growth factors and opportunities
    • 8.4.6.6.2 Market size and forecast, by Nature
    • 8.4.6.6.3 Market size and forecast, by Type
    • 8.4.6.6.4 Market size and forecast, by Distribution Channel
    • 8.4.6.6.5 Market size and forecast, by Age Group
    • 8.4.6.7 Rest of Asia-Pacific
    • 8.4.6.7.1 Key market trends, growth factors and opportunities
    • 8.4.6.7.2 Market size and forecast, by Nature
    • 8.4.6.7.3 Market size and forecast, by Type
    • 8.4.6.7.4 Market size and forecast, by Distribution Channel
    • 8.4.6.7.5 Market size and forecast, by Age Group
• 8.5 LAMEA
  • 8.5.1 Key trends and opportunities
  • 8.5.2 LAMEA Market size and forecast, by Nature
  • 8.5.3 LAMEA Market size and forecast, by Type
  • 8.5.4 LAMEA Market size and forecast, by Distribution Channel
  • 8.5.5 LAMEA Market size and forecast, by Age Group
  • 8.5.6 LAMEA Market size and forecast, by country
    • 8.5.6.1 Brazil
    • 8.5.6.1.1 Key market trends, growth factors and opportunities
    • 8.5.6.1.2 Market size and forecast, by Nature
    • 8.5.6.1.3 Market size and forecast, by Type
    • 8.5.6.1.4 Market size and forecast, by Distribution Channel
    • 8.5.6.1.5 Market size and forecast, by Age Group
    • 8.5.6.2 Argentina
    • 8.5.6.2.1 Key market trends, growth factors and opportunities
    • 8.5.6.2.2 Market size and forecast, by Nature
    • 8.5.6.2.3 Market size and forecast, by Type
    • 8.5.6.2.4 Market size and forecast, by Distribution Channel
    • 8.5.6.2.5 Market size and forecast, by Age Group
    • 8.5.6.3 Saudi Arabia
    • 8.5.6.3.1 Key market trends, growth factors and opportunities
    • 8.5.6.3.2 Market size and forecast, by Nature
    • 8.5.6.3.3 Market size and forecast, by Type
    • 8.5.6.3.4 Market size and forecast, by Distribution Channel
    • 8.5.6.3.5 Market size and forecast, by Age Group
    • 8.5.6.4 South Africa
    • 8.5.6.4.1 Key market trends, growth factors and opportunities
    • 8.5.6.4.2 Market size and forecast, by Nature
    • 8.5.6.4.3 Market size and forecast, by Type
    • 8.5.6.4.4 Market size and forecast, by Distribution Channel
    • 8.5.6.4.5 Market size and forecast, by Age Group
    • 8.5.6.5 Rest of LAMEA
    • 8.5.6.5.1 Key market trends, growth factors and opportunities
    • 8.5.6.5.2 Market size and forecast, by Nature
    • 8.5.6.5.3 Market size and forecast, by Type
    • 8.5.6.5.4 Market size and forecast, by Distribution Channel
    • 8.5.6.5.5 Market size and forecast, by Age Group

CHAPTER 9: COMPANY LANDSCAPE

• 9.1. Introduction
• 9.2. Top winning strategies
• 9.3. Product Mapping of Top 10 Player
• 9.4. Competitive Dashboard
• 9.5. Competitive Heatmap
• 9.6. Key developments

CHAPTER 10: COMPANY PROFILES

• 10.1 Edgewell Personal Care
  • 10.1.1 Company overview
  • 10.1.2 Company snapshot
  • 10.1.3 Operating business segments
  • 10.1.4 Product portfolio
  • 10.1.5 Business performance
  • 10.1.6 Key strategic moves and developments
• 10.2 Essity Aktiebolag
  • 10.2.1 Company overview
  • 10.2.2 Company snapshot
  • 10.2.3 Operating business segments
  • 10.2.4 Product portfolio
  • 10.2.5 Business performance
  • 10.2.6 Key strategic moves and developments
• 10.3 First Quality Enterprises,Inc
  • 10.3.1 Company overview
  • 10.3.2 Company snapshot
  • 10.3.3 Operating business segments
  • 10.3.4 Product portfolio
  • 10.3.5 Business performance
  • 10.3.6 Key strategic moves and developments
• 10.4 Hengan International Group Company Ltd.,
  • 10.4.1 Company overview
  • 10.4.2 Company snapshot
  • 10.4.3 Operating business segments
  • 10.4.4 Product portfolio
  • 10.4.5 Business performance
  • 10.4.6 Key strategic moves and developments
• 10.5 Johnson & Johnson
  • 10.5.1 Company overview
  • 10.5.2 Company snapshot
  • 10.5.3 Operating business segments
  • 10.5.4 Product portfolio
  • 10.5.5 Business performance
  • 10.5.6 Key strategic moves and developments
• 10.6 Kao Corp.
  • 10.6.1 Company overview
  • 10.6.2 Company snapshot
  • 10.6.3 Operating business segments
  • 10.6.4 Product portfolio
  • 10.6.5 Business performance
  • 10.6.6 Key strategic moves and developments
• 10.7 Kimberly-Clark Corp.
  • 10.7.1 Company overview
  • 10.7.2 Company snapshot
  • 10.7.3 Operating business segments
  • 10.7.4 Product portfolio
  • 10.7.5 Business performance
  • 10.7.6 Key strategic moves and developments
• 10.8 Ontex BV
  • 10.8.1 Company overview
  • 10.8.2 Company snapshot
  • 10.8.3 Operating business segments
  • 10.8.4 Product portfolio
  • 10.8.5 Business performance
  • 10.8.6 Key strategic moves and developments
• 10.9 Proctor & Gamble Co.
  • 10.9.1 Company overview
  • 10.9.2 Company snapshot
  • 10.9.3 Operating business segments
  • 10.9.4 Product portfolio
  • 10.9.5 Business performance
  • 10.9.6 Key strategic moves and developments
• 10.10 Unicharm Corp.
  • 10.10.1 Company overview
  • 10.10.2 Company snapshot
  • 10.10.3 Operating business segments
  • 10.10.4 Product portfolio
  • 10.10.5 Business performance
  • 10.10.6 Key strategic moves and developments