세계의 인체공학 의자 시장 : 제품 유형별, 시트 소재별, 최종 사용자별, 유통 채널별 - 기회 분석 및 산업 예측(2021-2031년)

The global ergonomic chair market was valued at $8.5 billion in 2021, and is projected to reach $16.4 billion by 2031, growing at a CAGR of 6.6% from 2022 to 2031. 

The market for ergonomic chairs has grown in recent years, driven by growing awareness of the importance of ergonomics in the workplace and the potential health benefits of using ergonomic chairs. increase. The trend is expected to continue as more companies prioritize employee health and invest in ergonomic office chairs. Additionally, the shift to remote work and the need for comfortable home office furniture are also likely to contribute to the continued growth of the ergonomic chair market.

One of the main drivers of the ergonomic chair market is the growing awareness of the importance of ergonomics in the workplace. Ergonomics is the study of how people interact with their environment, and it is becoming increasingly clear that ergonomic design has a significant impact on employee health and productivity. Ergonomic chairs help prevent musculoskeletal disorders (MSDs) such as back pain and repetitive strain injuries by reducing stress on the body and promoting correct posture.

In addition, the shift to remote work has increased the demand for ergonomic chairs. Employees are increasingly working from home and setting up home offices as more businesses adopt remote work policies, which surge the demand for comfortable and supportive home chairs.

The ergonomic chair market is also driven by advances in technology and materials. Today's ergonomic chairs are often made from quality materials such as mesh and breathable fabrics designed to keep the occupant cool and comfortable. It also has a wide range of features such as adjustable lumbar support, adjustable armrests and a reclining mechanism that can be adjusted to suit the user's specific needs.

Despite the growth of the ergonomic chair market, there are also some challenges that need to be addressed. One of the biggest challenges is the high cost of ergonomic chairs. This can be a barrier for some businesses and individuals. Additionally, the market for ergonomic chairs is not standardized, which can make it difficult for consumers to compare different products and make informed decision.

Growing awareness of the importance of ergonomics in the workplace, the shift to remote work, and advances in technology and materials have increased the market for ergonomic chairs. The market for ergonomic furniture is growing all over the world and even in developing countries. As more people enter the middle class in these countries, they may begin to prioritize employee well-being and invest in ergonomic office furniture. By focusing on these markets companies can take advantage of this growing demand. The ergonomic furniture market is expected to continue growing during the forecast period as more and more companies prioritize employee well-being and invest in ergonomic office furniture.

The shift to remote work has increased demand for comfortable and supportive home office furniture, including ergonomic chairs. Companies that sell ergonomic chairs online and offer home delivery can tap into this growing market. Additionally, there is a growing demand for sustainable and eco-friendly products such as ergonomic chairs.

The global ergonomic chair market is segmented based on product type, seat material, end users, distribution channel, and region. According to product type, the market is categorized into Swivel Chair, Adjustable chair, Fixed chair, and others. Depending on seat material, the ergonomic chair market is fragmented into the fabric, mesh, leather, and others. As end users, it is divided into residential and commercial. On the distribution channel market is segmented into E-commerce, specialty store, hypermarket and supermarket, and others. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Russia, France, Spain, Italy, and the rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Chile, Argentina, Saudi Arabia, South Africa, and rest of LAMEA).

The major players operating in the global ergonomic chair are: Steelcase Inc., Branch Office, Inc., MillerKnoll, Inc., Okamura Corporation, Bristol Technologies Sdn. Bhd., Huzhou Shenglong Furniture Co., Ltd., Haworth Inc., Featherlite, Nilkamal Limited, PSI Seating Ltd., Teknion Group, UE Furniture Co. Ltd, Kimball International, Inc., Eurotech Design Systems Pvt. Ltd, Jiangmen Shengshi Furniture Co., Ltd.

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the ergonomic chair market analysis from 2021 to 2031 to identify the prevailing ergonomic chair market opportunities.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the ergonomic chair market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global ergonomic chair market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Product Type

• Fixed Chair
• Others
• Swivel Chair
• Adjustable chair

By Seat Material

• Fabric
• Mesh
• Leather
• Others

By End Users

• Residential
• Commercial

By Distribution Channel

• E commerce
• Specialty Store
• Hypermarket and Supermarket
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia-Pacific
• LAMEA
  • Brazil
  • Chile
  • Argentina
  • Saudi Arabia
  • South Africa
  • Rest of LAMEA

Key Market Players

• Steelcase Inc.
• PSI Seating Ltd.
• Kimball International, Inc.
• Okamura Corporation
• Haworth Inc.
• Branch Office, Inc.
• Featherlite
• Teknion Group
• UE Furniture Co. Ltd
• Eurotech Design Systems Pvt. Ltd
• Bristol Technologies Sdn. Bhd.
• Jiangmen Shengshi Furniture Co., Ltd.
• MillerKnoll, Inc.
• Huzhou Shenglong Furniture Co., Ltd.
• Nilkamal Limited

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION

• 1.1. Report description
• 1.2. Key market segments
• 1.3. Key benefits to the stakeholders
• 1.4. Research Methodology
  • 1.4.1. Primary research
  • 1.4.2. Secondary research
  • 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

• 2.1. CXO Perspective

CHAPTER 3: MARKET OVERVIEW

• 3.1. Market definition and scope
• 3.2. Key findings
  • 3.2.1. Top impacting factors
  • 3.2.2. Top investment pockets
• 3.3. Porter's five forces analysis
  • 3.3.1. Bargaining power of suppliers
  • 3.3.2. Bargaining power of buyers
  • 3.3.3. Threat of substitutes
  • 3.3.4. Threat of new entrants
  • 3.3.5. Intensity of rivalry
• 3.4. Market dynamics
  • 3.4.1. Drivers
    • 3.4.1.1. The shift towards working from home has increased demand for ergonomic chairs
    • 3.4.1.2. Growing awareness of ergonomic benefits
  • 3.4.2. Restraints
    • 3.4.2.1. Ergonomic chairs are often more expensive than traditional chairs
    • 3.4.2.2. Limited availability of the ergonomic chair in the market
  • 3.4.3. Opportunities
    • 3.4.3.1. Increase in a sedentary lifestyle
    • 3.4.3.2. Technological advancements
• 3.5. COVID-19 Impact Analysis on the market

CHAPTER 4: ERGONOMIC CHAIR MARKET, BY PRODUCT TYPE

• 4.1. Overview
  • 4.1.1. Market size and forecast
• 4.2. Swivel Chair
  • 4.2.1. Key market trends, growth factors and opportunities
  • 4.2.2. Market size and forecast, by region
  • 4.2.3. Market share analysis by country
• 4.3. Adjustable chair
  • 4.3.1. Key market trends, growth factors and opportunities
  • 4.3.2. Market size and forecast, by region
  • 4.3.3. Market share analysis by country
• 4.4. Fixed Chair
  • 4.4.1. Key market trends, growth factors and opportunities
  • 4.4.2. Market size and forecast, by region
  • 4.4.3. Market share analysis by country
• 4.5. Others
  • 4.5.1. Key market trends, growth factors and opportunities
  • 4.5.2. Market size and forecast, by region
  • 4.5.3. Market share analysis by country

CHAPTER 5: ERGONOMIC CHAIR MARKET, BY SEAT MATERIAL

• 5.1. Overview
  • 5.1.1. Market size and forecast
• 5.2. Fabric
  • 5.2.1. Key market trends, growth factors and opportunities
  • 5.2.2. Market size and forecast, by region
  • 5.2.3. Market share analysis by country
• 5.3. Mesh
  • 5.3.1. Key market trends, growth factors and opportunities
  • 5.3.2. Market size and forecast, by region
  • 5.3.3. Market share analysis by country
• 5.4. Leather
  • 5.4.1. Key market trends, growth factors and opportunities
  • 5.4.2. Market size and forecast, by region
  • 5.4.3. Market share analysis by country
• 5.5. Others
  • 5.5.1. Key market trends, growth factors and opportunities
  • 5.5.2. Market size and forecast, by region
  • 5.5.3. Market share analysis by country

CHAPTER 6: ERGONOMIC CHAIR MARKET, BY END USERS

• 6.1. Overview
  • 6.1.1. Market size and forecast
• 6.2. Residential
  • 6.2.1. Key market trends, growth factors and opportunities
  • 6.2.2. Market size and forecast, by region
  • 6.2.3. Market share analysis by country
• 6.3. Commercial
  • 6.3.1. Key market trends, growth factors and opportunities
  • 6.3.2. Market size and forecast, by region
  • 6.3.3. Market share analysis by country

CHAPTER 7: ERGONOMIC CHAIR MARKET, BY DISTRIBUTION CHANNEL

• 7.1. Overview
  • 7.1.1. Market size and forecast
• 7.2. E commerce
  • 7.2.1. Key market trends, growth factors and opportunities
  • 7.2.2. Market size and forecast, by region
  • 7.2.3. Market share analysis by country
• 7.3. Specialty Store
  • 7.3.1. Key market trends, growth factors and opportunities
  • 7.3.2. Market size and forecast, by region
  • 7.3.3. Market share analysis by country
• 7.4. Hypermarket and Supermarket
  • 7.4.1. Key market trends, growth factors and opportunities
  • 7.4.2. Market size and forecast, by region
  • 7.4.3. Market share analysis by country
• 7.5. Others
  • 7.5.1. Key market trends, growth factors and opportunities
  • 7.5.2. Market size and forecast, by region
  • 7.5.3. Market share analysis by country

CHAPTER 8: ERGONOMIC CHAIR MARKET, BY REGION

• 8.1. Overview
  • 8.1.1. Market size and forecast By Region
• 8.2. North America
  • 8.2.1. Key trends and opportunities
  • 8.2.2. Market size and forecast, by Product Type
  • 8.2.3. Market size and forecast, by Seat Material
  • 8.2.4. Market size and forecast, by End Users
  • 8.2.5. Market size and forecast, by Distribution Channel
  • 8.2.6. Market size and forecast, by country
    • 8.2.6.1. U.S.
    • 8.2.6.1.1. Key market trends, growth factors and opportunities
    • 8.2.6.1.2. Market size and forecast, by Product Type
    • 8.2.6.1.3. Market size and forecast, by Seat Material
    • 8.2.6.1.4. Market size and forecast, by End Users
    • 8.2.6.1.5. Market size and forecast, by Distribution Channel
    • 8.2.6.2. Canada
    • 8.2.6.2.1. Key market trends, growth factors and opportunities
    • 8.2.6.2.2. Market size and forecast, by Product Type
    • 8.2.6.2.3. Market size and forecast, by Seat Material
    • 8.2.6.2.4. Market size and forecast, by End Users
    • 8.2.6.2.5. Market size and forecast, by Distribution Channel
    • 8.2.6.3. Mexico
    • 8.2.6.3.1. Key market trends, growth factors and opportunities
    • 8.2.6.3.2. Market size and forecast, by Product Type
    • 8.2.6.3.3. Market size and forecast, by Seat Material
    • 8.2.6.3.4. Market size and forecast, by End Users
    • 8.2.6.3.5. Market size and forecast, by Distribution Channel
• 8.3. Europe
  • 8.3.1. Key trends and opportunities
  • 8.3.2. Market size and forecast, by Product Type
  • 8.3.3. Market size and forecast, by Seat Material
  • 8.3.4. Market size and forecast, by End Users
  • 8.3.5. Market size and forecast, by Distribution Channel
  • 8.3.6. Market size and forecast, by country
    • 8.3.6.1. Germany
    • 8.3.6.1.1. Key market trends, growth factors and opportunities
    • 8.3.6.1.2. Market size and forecast, by Product Type
    • 8.3.6.1.3. Market size and forecast, by Seat Material
    • 8.3.6.1.4. Market size and forecast, by End Users
    • 8.3.6.1.5. Market size and forecast, by Distribution Channel
    • 8.3.6.2. UK
    • 8.3.6.2.1. Key market trends, growth factors and opportunities
    • 8.3.6.2.2. Market size and forecast, by Product Type
    • 8.3.6.2.3. Market size and forecast, by Seat Material
    • 8.3.6.2.4. Market size and forecast, by End Users
    • 8.3.6.2.5. Market size and forecast, by Distribution Channel
    • 8.3.6.3. France
    • 8.3.6.3.1. Key market trends, growth factors and opportunities
    • 8.3.6.3.2. Market size and forecast, by Product Type
    • 8.3.6.3.3. Market size and forecast, by Seat Material
    • 8.3.6.3.4. Market size and forecast, by End Users
    • 8.3.6.3.5. Market size and forecast, by Distribution Channel
    • 8.3.6.4. Russia
    • 8.3.6.4.1. Key market trends, growth factors and opportunities
    • 8.3.6.4.2. Market size and forecast, by Product Type
    • 8.3.6.4.3. Market size and forecast, by Seat Material
    • 8.3.6.4.4. Market size and forecast, by End Users
    • 8.3.6.4.5. Market size and forecast, by Distribution Channel
    • 8.3.6.5. Spain
    • 8.3.6.5.1. Key market trends, growth factors and opportunities
    • 8.3.6.5.2. Market size and forecast, by Product Type
    • 8.3.6.5.3. Market size and forecast, by Seat Material
    • 8.3.6.5.4. Market size and forecast, by End Users
    • 8.3.6.5.5. Market size and forecast, by Distribution Channel
    • 8.3.6.6. Italy
    • 8.3.6.6.1. Key market trends, growth factors and opportunities
    • 8.3.6.6.2. Market size and forecast, by Product Type
    • 8.3.6.6.3. Market size and forecast, by Seat Material
    • 8.3.6.6.4. Market size and forecast, by End Users
    • 8.3.6.6.5. Market size and forecast, by Distribution Channel
    • 8.3.6.7. Rest of Europe
    • 8.3.6.7.1. Key market trends, growth factors and opportunities
    • 8.3.6.7.2. Market size and forecast, by Product Type
    • 8.3.6.7.3. Market size and forecast, by Seat Material
    • 8.3.6.7.4. Market size and forecast, by End Users
    • 8.3.6.7.5. Market size and forecast, by Distribution Channel
• 8.4. Asia-Pacific
  • 8.4.1. Key trends and opportunities
  • 8.4.2. Market size and forecast, by Product Type
  • 8.4.3. Market size and forecast, by Seat Material
  • 8.4.4. Market size and forecast, by End Users
  • 8.4.5. Market size and forecast, by Distribution Channel
  • 8.4.6. Market size and forecast, by country
    • 8.4.6.1. China
    • 8.4.6.1.1. Key market trends, growth factors and opportunities
    • 8.4.6.1.2. Market size and forecast, by Product Type
    • 8.4.6.1.3. Market size and forecast, by Seat Material
    • 8.4.6.1.4. Market size and forecast, by End Users
    • 8.4.6.1.5. Market size and forecast, by Distribution Channel
    • 8.4.6.2. Japan
    • 8.4.6.2.1. Key market trends, growth factors and opportunities
    • 8.4.6.2.2. Market size and forecast, by Product Type
    • 8.4.6.2.3. Market size and forecast, by Seat Material
    • 8.4.6.2.4. Market size and forecast, by End Users
    • 8.4.6.2.5. Market size and forecast, by Distribution Channel
    • 8.4.6.3. India
    • 8.4.6.3.1. Key market trends, growth factors and opportunities
    • 8.4.6.3.2. Market size and forecast, by Product Type
    • 8.4.6.3.3. Market size and forecast, by Seat Material
    • 8.4.6.3.4. Market size and forecast, by End Users
    • 8.4.6.3.5. Market size and forecast, by Distribution Channel
    • 8.4.6.4. South Korea
    • 8.4.6.4.1. Key market trends, growth factors and opportunities
    • 8.4.6.4.2. Market size and forecast, by Product Type
    • 8.4.6.4.3. Market size and forecast, by Seat Material
    • 8.4.6.4.4. Market size and forecast, by End Users
    • 8.4.6.4.5. Market size and forecast, by Distribution Channel
    • 8.4.6.5. Australia
    • 8.4.6.5.1. Key market trends, growth factors and opportunities
    • 8.4.6.5.2. Market size and forecast, by Product Type
    • 8.4.6.5.3. Market size and forecast, by Seat Material
    • 8.4.6.5.4. Market size and forecast, by End Users
    • 8.4.6.5.5. Market size and forecast, by Distribution Channel
    • 8.4.6.6. Rest of Asia-Pacific
    • 8.4.6.6.1. Key market trends, growth factors and opportunities
    • 8.4.6.6.2. Market size and forecast, by Product Type
    • 8.4.6.6.3. Market size and forecast, by Seat Material
    • 8.4.6.6.4. Market size and forecast, by End Users
    • 8.4.6.6.5. Market size and forecast, by Distribution Channel
• 8.5. LAMEA
  • 8.5.1. Key trends and opportunities
  • 8.5.2. Market size and forecast, by Product Type
  • 8.5.3. Market size and forecast, by Seat Material
  • 8.5.4. Market size and forecast, by End Users
  • 8.5.5. Market size and forecast, by Distribution Channel
  • 8.5.6. Market size and forecast, by country
    • 8.5.6.1. Brazil
    • 8.5.6.1.1. Key market trends, growth factors and opportunities
    • 8.5.6.1.2. Market size and forecast, by Product Type
    • 8.5.6.1.3. Market size and forecast, by Seat Material
    • 8.5.6.1.4. Market size and forecast, by End Users
    • 8.5.6.1.5. Market size and forecast, by Distribution Channel
    • 8.5.6.2. Chile
    • 8.5.6.2.1. Key market trends, growth factors and opportunities
    • 8.5.6.2.2. Market size and forecast, by Product Type
    • 8.5.6.2.3. Market size and forecast, by Seat Material
    • 8.5.6.2.4. Market size and forecast, by End Users
    • 8.5.6.2.5. Market size and forecast, by Distribution Channel
    • 8.5.6.3. Argentina
    • 8.5.6.3.1. Key market trends, growth factors and opportunities
    • 8.5.6.3.2. Market size and forecast, by Product Type
    • 8.5.6.3.3. Market size and forecast, by Seat Material
    • 8.5.6.3.4. Market size and forecast, by End Users
    • 8.5.6.3.5. Market size and forecast, by Distribution Channel
    • 8.5.6.4. Saudi Arabia
    • 8.5.6.4.1. Key market trends, growth factors and opportunities
    • 8.5.6.4.2. Market size and forecast, by Product Type
    • 8.5.6.4.3. Market size and forecast, by Seat Material
    • 8.5.6.4.4. Market size and forecast, by End Users
    • 8.5.6.4.5. Market size and forecast, by Distribution Channel
    • 8.5.6.5. South Africa
    • 8.5.6.5.1. Key market trends, growth factors and opportunities
    • 8.5.6.5.2. Market size and forecast, by Product Type
    • 8.5.6.5.3. Market size and forecast, by Seat Material
    • 8.5.6.5.4. Market size and forecast, by End Users
    • 8.5.6.5.5. Market size and forecast, by Distribution Channel
    • 8.5.6.6. Rest of LAMEA
    • 8.5.6.6.1. Key market trends, growth factors and opportunities
    • 8.5.6.6.2. Market size and forecast, by Product Type
    • 8.5.6.6.3. Market size and forecast, by Seat Material
    • 8.5.6.6.4. Market size and forecast, by End Users
    • 8.5.6.6.5. Market size and forecast, by Distribution Channel

CHAPTER 9: COMPETITIVE LANDSCAPE

• 9.1. Introduction
• 9.2. Top winning strategies
• 9.3. Product Mapping of Top 10 Player
• 9.4. Competitive Dashboard
• 9.5. Competitive Heatmap
• 9.6. Top player positioning, 2021

CHAPTER 10: COMPANY PROFILES

• 10.1. Steelcase Inc.
  • 10.1.1. Company overview
  • 10.1.2. Key Executives
  • 10.1.3. Company snapshot
  • 10.1.4. Operating business segments
  • 10.1.5. Product portfolio
  • 10.1.6. Business performance
  • 10.1.7. Key strategic moves and developments
• 10.2. Branch Office, Inc.
  • 10.2.1. Company overview
  • 10.2.2. Key Executives
  • 10.2.3. Company snapshot
  • 10.2.4. Operating business segments
  • 10.2.5. Product portfolio
  • 10.2.6. Key strategic moves and developments
• 10.3. MillerKnoll, Inc.
  • 10.3.1. Company overview
  • 10.3.2. Key Executives
  • 10.3.3. Company snapshot
  • 10.3.4. Operating business segments
  • 10.3.5. Product portfolio
  • 10.3.6. Business performance
  • 10.3.7. Key strategic moves and developments
• 10.4. Okamura Corporation
  • 10.4.1. Company overview
  • 10.4.2. Key Executives
  • 10.4.3. Company snapshot
  • 10.4.4. Operating business segments
  • 10.4.5. Product portfolio
  • 10.4.6. Business performance
  • 10.4.7. Key strategic moves and developments
• 10.5. Bristol Technologies Sdn. Bhd.
  • 10.5.1. Company overview
  • 10.5.2. Key Executives
  • 10.5.3. Company snapshot
  • 10.5.4. Operating business segments
  • 10.5.5. Product portfolio
• 10.6. Jiangmen Shengshi Furniture Co., Ltd.
  • 10.6.1. Company overview
  • 10.6.2. Key Executives
  • 10.6.3. Company snapshot
  • 10.6.4. Operating business segments
  • 10.6.5. Product portfolio
• 10.7. Huzhou Shenglong Furniture Co., Ltd.
  • 10.7.1. Company overview
  • 10.7.2. Key Executives
  • 10.7.3. Company snapshot
  • 10.7.4. Operating business segments
  • 10.7.5. Product portfolio
• 10.8. Haworth Inc.
  • 10.8.1. Company overview
  • 10.8.2. Key Executives
  • 10.8.3. Company snapshot
  • 10.8.4. Operating business segments
  • 10.8.5. Product portfolio
• 10.9. Eurotech Design Systems Pvt. Ltd
  • 10.9.1. Company overview
  • 10.9.2. Key Executives
  • 10.9.3. Company snapshot
  • 10.9.4. Operating business segments
  • 10.9.5. Product portfolio
• 10.10. Featherlite
  • 10.10.1. Company overview
  • 10.10.2. Key Executives
  • 10.10.3. Company snapshot
  • 10.10.4. Operating business segments
  • 10.10.5. Product portfolio
• 10.11. Nilkamal Limited
  • 10.11.1. Company overview
  • 10.11.2. Key Executives
  • 10.11.3. Company snapshot
  • 10.11.4. Operating business segments
  • 10.11.5. Product portfolio
  • 10.11.6. Business performance
  • 10.11.7. Key strategic moves and developments
• 10.12. PSI Seating Ltd.
  • 10.12.1. Company overview
  • 10.12.2. Key Executives
  • 10.12.3. Company snapshot
  • 10.12.4. Operating business segments
  • 10.12.5. Product portfolio
• 10.13. Teknion Group
  • 10.13.1. Company overview
  • 10.13.2. Key Executives
  • 10.13.3. Company snapshot
  • 10.13.4. Operating business segments
  • 10.13.5. Product portfolio
• 10.14. UE Furniture Co. Ltd
  • 10.14.1. Company overview
  • 10.14.2. Key Executives
  • 10.14.3. Company snapshot
  • 10.14.4. Operating business segments
  • 10.14.5. Product portfolio
  • 10.14.6. Key strategic moves and developments
• 10.15. Kimball International, Inc.
  • 10.15.1. Company overview
  • 10.15.2. Key Executives
  • 10.15.3. Company snapshot
  • 10.15.4. Operating business segments
  • 10.15.5. Product portfolio
  • 10.15.6. Business performance
  • 10.15.7. Key strategic moves and developments