중유럽 및 동유럽의 통신 시장 : 동향과 예측(2024-2029년)

"The growth in telecoms service revenue in Central and Eastern Europe will slow down as inflation eases; revenue will continue to decline in real terms."

Analysys Mason provides detailed 5-year forecasts of the telecoms market worldwide.

This report focuses on operators' core telecoms services in Central and Eastern Europe (CEE). It includes discussion of 5G developments, IoT, pay-TV and operator business services. These services are covered in detail in our other research programmes. This report also includes metrics related to equipment revenue.

This report provides:

• a 5-year forecast of over 360 mobile and fixed KPIs for CEE, as a whole and for 16 key countries
• an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile and fixed service, and for the key countries
• an overview of operator strategies and country-specific topics, in order to highlight similarities and differences by means of a cross-country comparison
• a summary of results and key implications for mobile and fixed operators.

Geographical coverage

Region

• Central and Eastern Europe

Individual countries (separate reports)

• Czech Republic
• Hungary
• Poland
• Romania
• Turkey

Individual countries (data only)

• Bulgaria
• Croatia
• Estonia
• Latvia
• Lithuania
• Montenegro
• Russia
• Serbia
• Slovakia
• Slovenia
• Ukraine

Key performance indicators

Connections

Mobile:

• total (handset plus mobile broadband, excluding IoT), total including IoT
• handset: smartphone, basic, smartphone share of handsets
• mobile broadband
• total, handset and broadband: 2G, 3G, 4G, 5G (and 2G, 3G, 4G, 5G share)
• business, residential
• total and handset: prepaid, contract and prepaid share
• IoT
• penetration: total, prepaid, contract, handset, smartphone, mobile broadband, IoT

Fixed:

• voice: narrowband, VoBB, dial-up
• broadband: ADSL/VDSL, FTTP/B, cable modem, FWA, 5G FWA, other technologies, gigabit-capable connections
• business, residential
• dedicated connections
• penetration (business sites and households): voice, broadband (ADSL/VDSL, FTTP/B, cable modem, FWA, other technologies)

Pay TV

• operator, traditional
• business, residential

Traffic

• Outgoing minutes (fixed and mobile), MoU
• Cellular data and messaging traffic

Network-independent metrics

• GDP
• Population
• Households
• Business sites
• Exchange rates

Service revenue

Mobile:

• total
• share of GDP
• per capita per month
• residential, business
• prepaid, contract, prepaid share
• 2G, 3G, 4G, 5G (and 2G, 3G, 4G, 5G share)

Fixed:

• total (retail plus wholesale)
• share of GDP
• per capita per month

Retail revenue

Mobile:

• total
• share of GDP
• per capita per month
• business, residential
• per GB
• 2G, 3G, 4G, 5G (and 2G, 3G, 4G, 5G share)
• voice, voice per minute
• data, data per GB
• handset: total, voice, messaging, data, prepaid, contract, prepaid share
• mobile broadband
• IoT connectivity

Fixed:

• total
• share of GDP
• per capita per month
• business, residential
• voice: narrowband, VoBB
• dedicated connections
• broadband: ADSL/VDSL, FTTP/B, cable modem, FWA, 5G FWA, other technologies, as a share of fixed retail revenue

ICT services

Pay TV

• operator, traditional
• business, residential

Wholesale revenue

• Mobile
• Fixed

ASPU

Mobile:

• total
• voice
• data
• mobile broadband
• IoT
• handset: total, prepaid, contract, voice, messaging, data
• business, residential

Fixed:

• voice
• broadband: ADSL/VDSL, FTTP/B, cable modem, FWA, 5G FWA, other technologies
• business, residential

ARPU

Mobile:

• total
• prepaid, contract
• business, residential
• 2G, 3G, 4G, 5G