"Operators should be clear about what their early experiments with consumer IoT are trying to achieve: will they support the core business or lead to new product categories that are independent from the core business?"
Operator best practice in consumer IoT has yet to emerge. Operators are still experimenting to understand which products and business models will be successful. This report explores the approach of six operators that have launched consumer IoT products. The strategies of these operators differ in many ways.
This report answers the following questions.
- How are operators addressing the consumer IoT opportunity?
- To what extent are operators experimenting, and which devices and applications are they launching?
- What are the strengths and weaknesses of some of these early approaches?
The following companies are featured in case studies.
Inigo is a member of the Consumer Services research team in London and works on the Video Strategies research programme. He previously worked in trade publishing and editing. He holds a first-class BA (Hons) degree in Classics from the University of Cambridge.
Michele is an analyst for Analysys Mason's IoT and M2M Services research programme, with responsibility for M2M and LPWA forecasts. She has 17 years of experience as an analyst. She produces reports and forecasts on M2M and IoT in industry sectors such as transport, healthcare and smart cities, and analyses the impact of IoT network technologies such as LPWA networks. Prior to joining Analysys Mason in February 2014, Michele was a freelance analyst with a focus on M2M and IoT technology and trends. She has written reports for Machina Research and produced research for other clients in areas such as mobile broadband and digital media. Before that, Michele worked for Ovum for 12 years, where she focused on consumer mobile applications and held various roles including Practice Leader for Consumer Services. She has also worked as a consultant for Ovum's consultancy division.