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소비자용 IoT : 사례 연구와 분석

Consumer IoT: Case Studies and Analysis

리서치사 Analysys Mason
발행일 2019년 01월 상품 코드 780586
페이지 정보 영문 20 Slides
US $ 4,999 ₩ 6,099,000 PPTX and PDF by E-mail (Single User License)

소비자용 IoT : 사례 연구와 분석 Consumer IoT: Case Studies and Analysis
발행일 : 2019년 01월 페이지 정보 : 영문 20 Slides

소비자용 IoT(Consumer IoT) 제품을 발매하고 있는 오퍼레이터 6사의 접근법에 대해 분석하여 전해드립니다.

다음 의문에 답변 제공

  • 소비자용 IoT의 기회에 어떻게 대응하고 있는가?
  • 오퍼레이터는 어느 정도 시험하고 있으며, 어느 디바이스·애플리케이션을 발매하고 있는가?
  • 이 초기 접근법의 강점과 약점은?

사례 연구에서 다루는 기업

  • AT&T
  • Orange
  • Telstra
  • TIM
  • Verizon
  • Vodafone

저자 소개

KSA 19.02.08

"Operators should be clear about what their early experiments with consumer IoT are trying to achieve: will they support the core business or lead to new product categories that are independent from the core business?"

Operator best practice in consumer IoT has yet to emerge. Operators are still experimenting to understand which products and business models will be successful. This report explores the approach of six operators that have launched consumer IoT products. The strategies of these operators differ in many ways.

This report answers the following questions.

  • How are operators addressing the consumer IoT opportunity?
  • To what extent are operators experimenting, and which devices and applications are they launching?
  • What are the strengths and weaknesses of some of these early approaches?

The following companies are featured in case studies.

  • AT&T
  • Orange
  • Telstra
  • TIM
  • Verizon
  • Vodafone


Inigo Barker

Inigo is a member of the Consumer Services research team in London and works on the Video Strategies research programme. He previously worked in trade publishing and editing. He holds a first-class BA (Hons) degree in Classics from the University of Cambridge.

Michele Mackenzie

Michele is an analyst for Analysys Mason's IoT and M2M Services research programme, with responsibility for M2M and LPWA forecasts. She has 17 years of experience as an analyst. She produces reports and forecasts on M2M and IoT in industry sectors such as transport, healthcare and smart cities, and analyses the impact of IoT network technologies such as LPWA networks. Prior to joining Analysys Mason in February 2014, Michele was a freelance analyst with a focus on M2M and IoT technology and trends. She has written reports for Machina Research and produced research for other clients in areas such as mobile broadband and digital media. Before that, Michele worked for Ovum for 12 years, where she focused on consumer mobile applications and held various roles including Practice Leader for Consumer Services. She has also worked as a consultant for Ovum's consultancy division.

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