| 
							
								 
										시장보고서
									 
									
											
												상품코드
											
										 
										
											1421530
										 
									자동차용 AR HUD(증강현실 헤드업 디스플레이) 시장 - 세계 전망 및 예측(2023-2028년)Automotive AR HUD Market - Global Outlook & Forecast 2023-2028 | 
						||||||
세계 자동차용 AR HUD(증강현실 헤드업 디스플레이) 시장 규모는 2022-2028년 17.26%의 CAGR로 성장할 것으로 예상됩니다.
ADAS(첨단운전자보조시스템)에 대한 수요 증가는 세계 자동차용 AR HUD 시장의 성장을 뒷받침하는 중요한 원동력입니다. ADAS는 자동차의 안전성을 높이고 전반적인 운전 경험을 향상시키기 위해 설계된 다양한 안전 기능과 기능을 포함하고 있다, 내비게이션 프롬프트, 충돌 경고, 속도 제한과 같은 중요한 정보를 운전자의 시야에 직접적으로 통합함으로써 이 생태계에서 중요한 역할을 하고 있습니다. AR HUD는 안전성을 높이고 보다 몰입감 있고 편리한 운전 경험을 제공하기 때문에 수요가 증가하고 있습니다. 소비자들이 안전 기능을 점점 더 중요시하는 가운데, ADAS와 AR HUD의 시너지 효과는 자동차 제조업체들이 첨단 기술을 자동차에 통합하기 위해 노력하는 가운데 자동차 시장의 지속적인 성장을 촉진할 태세를 갖추고 있습니다.
EV 수요의 급증은 자동차용 AR HUD 시장의 성장을 주도하는 매우 중요한 요인으로, 자동차 산업이 지속가능하고 친환경적인 모빌리티 솔루션으로 변화함에 따라 EV는 소비자의 큰 지지를 받고 있습니다. AR HUD는 배터리 상태, 주행거리, 충전 지점, 내비게이션에 대한 실시간 정보를 전면 유리에 직접 표시함으로써 전기차 소유자의 운전 경험을 향상시키는 데 중요한 역할을 하고 있으며, AR HUD 기술의 통합은 전기차와 관련된 미래지향적이고 기술에 정통한 이미지와 매끄럽게 일치합니다. 제조사들은 첨단 디스플레이 기술과 EV의 부상과 결합하여 종합적이고 매력적인 운전 경험을 제공하는 것이 중요하다는 것을 인식하고 있으며, EV 시장이 확대됨에 따라 AR HUD에 대한 수요는 빠르게 진화하는 전기 이동성 환경에서 직관적이고 유익한 디스플레이의 필요성에 따라 증가할 것으로 예상됩니다.
자동차용 AR HUD 기술의 높은 비용은 이 혁신적인 차량 기능의 광범위한 채택과 성장을 가로막고 있으며, AR HUD 시스템의 개발, 통합 및 제조에는 첨단 기술, 특수 부품 및 복잡한 엔지니어링 프로세스가 필요하기 때문에 제조 비용이 상승하고 있습니다. 이러한 높은 비용은 소비자에게 전가되어 AR HUD 장착 차량은 상대적으로 비싸게 됩니다. 자동차 시장은 특히 가격에 민감한 시장이며, AR HUD는 가치 있는 안전과 편의성을 제공하지만, 이 기술과 관련된 프리미엄은 더 많은 소비자층에 대한 접근을 제한할 수 있습니다. 문제는 AR HUD의 기능을 향상시키는 동시에 생산 비용을 낮추어 다양한 차량 부문에 널리 보급할 수 있도록 경제적으로 실행 가능한 수준으로 낮추는 것의 균형을 맞추는 것입니다. 자동차용 AR HUD 시장의 성장을 촉진하고 다양한 가격대의 차량에 AR HUD가 표준으로 장착될 수 있도록 하기 위해서는 비용 장벽을 극복하기 위한 노력이 필수적입니다.
이 보고서는 세계 자동차용 AR HUD 시장에 대해 조사했으며, 시장 개요와 함께 투영별, 차량 유형별, 판매 채널별, 지역별 동향, 시장 진입 기업 개요 등을 제공합니다.
The global automotive AR HUD market is expected to grow at a CAGR of 17.26% from 2022-2028.
MARKET TRENDS & OPPORTUNITIES
Increasing Demand for ADAS
The increasing demand for Advanced Driver Assistance Systems (ADAS) is a significant driver behind the growth of the global automotive AR HUD market. ADAS encompasses a range of safety features and functionalities designed to enhance vehicle safety and improve the overall driving experience. AR HUDs play a crucial role in this ecosystem by seamlessly integrating critical information, such as navigation prompts, collision warnings, and speed limits, directly into the driver's line of sight on the windshield. As ADAS becomes more prevalent in modern vehicles, the demand for intuitive and real-time visualizations of this information is rising. AR HUDs enhance safety and provide a more immersive and convenient driving experience. With consumers increasingly valuing safety features, the synergy between ADAS and AR HUDs is poised to drive sustained growth in the automotive market as manufacturers strive to integrate advanced technologies into their vehicles.
Growing Demand for EVs
The burgeoning demand for EVs is a pivotal factor propelling the growth of the automotive AR HUD market. EVs have gained substantial consumer traction as the automotive industry transforms toward sustainable, eco-friendly mobility solutions. AR HUDs play a crucial role in enhancing the driving experience for EV owners by providing real-time information about battery status, range, charging points, and navigation directly on the windshield. The integration of AR HUD technology aligns seamlessly with the futuristic and tech-savvy image associated with electric vehicles. Manufacturers recognize the importance of combining cutting-edge display technologies with the rise of EVs to offer a holistic and compelling driving experience. As the EV market expands, the demand for AR HUDs is expected to grow in tandem, driven by the need for intuitive and informative displays in the rapidly evolving electric mobility landscape.
INDUSTRY RESTRAINTS
High Cost
The high cost of automotive AR HUD technology impedes the broader adoption and growth of this innovative vehicle feature. The development, integration, and manufacturing of AR HUD systems involve advanced technologies, specialized components, and intricate engineering processes, contributing to elevated production costs. These higher costs are subsequently transferred to consumers, making vehicles with AR HUDs relatively expensive. The automotive market is particularly price-sensitive, and while AR HUDs offer valuable safety and convenience features, the premium associated with this technology can limit its accessibility to a broader consumer base. The challenge lies in balancing advancing AR HUD capabilities and driving down production costs to make this technology more economically viable for widespread adoption across different vehicle segments. Efforts to address the cost barrier are crucial for fostering automotive AR HUD market growth and ensuring that AR HUDs become a standard vehicle feature across various price points.
SEGMENTATION INSIGHTS
INSIGHTS BY PROJECTION
The global automotive AR HUD market by projection segments is closed projection and for projection. In this segmentation, the close projection AR HUD segment tends to be more prevalent and widely adopted in the market than far projection AR HUD. Close projection systems project information onto the windshield at a shorter distance, typically within the driver's immediate field of view, providing a seamless integration of information with the external environment. This makes close projection AR HUDs more user-friendly, enhancing driver engagement and safety.
Segmentation by Projection Type
INSIGHTS BY VEHICLE TYPE
The vehicle segmentation in the global automotive AR HUD market encompasses various categories, including passenger cars, light commercial vehicles (LCVs), heavy commercial vehicles (HCVs), and other vehicles. Passenger cars hold the largest automotive AR HUD market share among these segments. This dominance can be attributed to the higher adoption of advanced technologies and safety features in passenger cars, driven by consumer demand for enhanced driving experiences and the integration of cutting-edge technologies. Passenger cars are often equipped with more sophisticated infotainment and safety systems, making them a natural fit for AR HUD technologies. In contrast, the industry share of light commercial vehicles, heavy commercial vehicles, and other vehicles is relatively smaller, primarily due to the lower integration of advanced technologies in these segments, where the emphasis might be more on utility and cargo transportation rather than advanced driver assistance systems. However, the global automotive AR HUD market in these segments is expected to grow significantly during the forecast period.
Segmentation by Vehicle Type
INSIGHTS BY SALES CHANNEL
In the sales channel segmentation of the global automotive AR HUD market, the original equipment manufacturers (OEMs) segment holds a more significant share compared to the aftermarket segment. This is because OEMs are the primary suppliers of AR HUD systems integrated into new vehicles during manufacturing. As vehicle manufacturers increasingly incorporate advanced technologies into their models, the demand for AR HUD systems from OEMs has surged. Consumers often prefer to have these advanced features seamlessly integrated into their vehicles from the beginning. On the other hand, the aftermarket segment, while growing, is relatively smaller. This is because retrofitting AR HUD systems into existing vehicles involves additional installation complexities, and consumers may be less inclined to invest in aftermarket solutions compared to having the technology included as a built-in feature when purchasing a new vehicle.
Segmentation by Sales Channel
GEOGRAPHICAL ANALYSIS
The automotive AR HUD market's dynamic geographical landscape spans various regions, reflecting a global demand for advanced automotive technologies. With major automotive hubs in the U.S. and Canada, North America remains a key player, holding 37%-39% of market shares, driven by a tech-savvy consumer base. Technological innovation is another key factor propelling the North American AR HUD industry forward. The region has several leading automotive technology companies and research institutions at the forefront of AR HUD development. Companies like Visteon Corporation and Harman International are actively developing and promoting AR HUD technology in North America. Europe, led by automotive giants in Germany, the UK, and France, contributes significantly to the AR HUD market, emphasizing innovation and premium vehicle offerings.
Segmentation by Geography
COMPETITIVE LANDSCAPE
The competitive landscape of the global automotive AR HUD market is characterized by a diverse array of critical players striving for innovation and market dominance. Established automotive technology giants such as Continental, DENSO, and HARMAN International are at the forefront, leveraging their extensive expertise to develop cutting-edge AR HUD solutions. Meanwhile, tech-driven companies like WayRay and Envisics are making notable strides with innovative approaches to augmented reality. Collaboration and partnerships, such as those seen between automakers and technology firms, contribute to the dynamic nature of the automotive AR HUD market. The increasing demand for enhanced driving experiences and safety features fuels this competition, fostering a landscape marked by continuous technological advancements and strategic collaborations.
Key Company Profiles
Other Prominent Vendors
KEY QUESTIONS ANSWERED: