세계의 위치 기반 서비스 시장 : 컴포넌트별, 위치 유형별, 기술별, 용도별, 최종 사용자별, 지역별 - 시장 규모, 산업 동향, 기회 분석, 예측(2025-2033년)

The location-based services market is currently on an impressive growth trajectory, having generated revenue of approximately US$ 77.69 billion in 2024. This figure underscores the rapidly expanding role that location-based technologies play in various industries and everyday life. Looking ahead, the market is projected to reach a remarkable valuation of around US$ 547.92 billion by 2033. This anticipated growth reflects a compound annual growth rate (CAGR) of 24.24% over the forecast period from 2025 to 2033, highlighting the accelerating pace at which location-based services are being adopted worldwide.

Several key factors are driving this robust market expansion. One of the primary catalysts is the widespread adoption of smartphones, which serve as the main platform through which millions of users access location-based services daily. The ubiquity of mobile devices has made location data more accessible and usable across a wide range of applications, from navigation and social networking to personalized marketing and real-time tracking. Additionally, the surge in e-commerce has significantly contributed to the market's growth. Businesses are increasingly leveraging location-based marketing strategies to target customers with personalized offers and advertisements, enhancing engagement and driving sales.

Noteworthy Market Developments

Major industry players such as Google, Apple, Microsoft, IBM, and Oracle collectively control nearly 39% of the total revenue within the location-based services market, with Google leading the pack by capturing over 15% of the market share. Google's dominant position can be attributed to its well-established expertise in mapping technologies and location-based search capabilities. Its extensive digital ecosystem, including Google Maps and Google Search, provides a robust foundation that reinforces its leadership in this space.

In addition to these global giants, significant developments are occurring at the regional level that are shaping the future of location-based services. For example, in October 2025, Airtel Business announced a strategic partnership with Swift Navigation, a San Francisco-based company specializing in high-precision GPS technology. This collaboration led to the launch of Airtel-Skylark, marking a milestone as the first telecom operator in India to offer centimetre-level GPS accuracy as a service.

Meanwhile, in Japan, another notable innovation unfolded in October 2025 when Sheeva.AI, together with its strategic partner Hagiwara Electronics Co., Ltd., and parking services company Nokisaki Co., Ltd., successfully deployed the country's first location-based parking control system. This system was implemented at Snow Peak ABURAYAMA FUKUOKA, a facility managed by JR Kyushu Regional Design Co., Ltd. The deployment signifies a significant step toward smarter urban infrastructure, leveraging precise location data to optimize parking management and enhance user convenience.

Core Growth Drivers

Smartphones have played a pivotal role in expanding access to technology on a global scale, significantly broadening the reach of location-based services (LBS). By serving as a widely available and user-friendly platform, smartphones enable a large portion of the global population to utilize LBS in their daily lives. This widespread accessibility has been a key driver in expanding the overall market for location-based services, making them more integral to everyday activities ranging from navigation to personalized marketing.

Emerging Opportunity Trends

Real-time location data and analysis have become crucial tools for enhancing decision-making across a variety of sectors, including retail, logistics, healthcare, and many others. Businesses are increasingly recognizing the tremendous value that accurate, up-to-the-minute location information brings to operational efficiency and strategic planning. By leveraging real-time location data, companies can make informed decisions that optimize workflows, reduce costs, and improve overall performance, driving strong demand for location-based services (LBS) solutions.

Barriers to Optimization

Competition and market saturation present significant challenges that restrain the growth of the location-based services (LBS) market. The landscape is crowded with numerous well-established players who have already secured strong footholds and substantial market shares. This dense concentration of experienced companies intensifies competitive pressures, creating a highly challenging environment for new entrants looking to break into the market. The dominance of these established firms means that newcomers face significant barriers, including the need to invest heavily in technology, marketing, and partnerships to differentiate themselves and attract customers.

Detailed Market Segmentation

By Location Type, in 2025, the Outdoor Location Services segment continues to dominate the global location-based services market, commanding a substantial 63.1% share. This leadership is driven by more than just people seeking directions or basic navigation outdoors. The key factor underpinning this dominance is a fundamental shift in the accuracy and reliability of outdoor location data. Advances in satellite navigation systems, cellular networks, and complementary technologies have dramatically improved the precision of outdoor positioning, enabling a wide range of applications that demand high levels of spatial accuracy.

By Technology, the American GPS segment continues to maintain a commanding presence in the location-based services market, holding a dominant 34.72% share. This sustained leadership might seem surprising given the growing capabilities of competing systems, but the key to GPS's enduring strength lies in the advanced hardware and signal technology introduced in recent years. Central to this is the use of the L5 frequency band, which has become a defining feature of satellite navigation technology in 2025.

By End User, the Transportation and Logistics segment holds a substantial 17.6% share of the location-based services market, reflecting its critical role in transforming how goods and services are moved across regions. This segment has thrived by effectively eliminating uncertainty in supply chain operations, offering businesses enhanced visibility and control. The demand for real-time, accurate information has reshaped industry expectations, pushing companies to adopt advanced technologies that provide precise tracking and forecasting capabilities.

By Application, the Mapping and Geographic Information Systems (GIS) segment commands a significant 21.5% share. However, the nature of the products within this segment has evolved dramatically over time. Traditional digital street directories, which primarily served human navigation, have been largely supplanted by sophisticated High-Definition (HD) Live Maps. These maps are engineered specifically for machine vision applications, reflecting the changing demands of industries that rely on highly detailed and precise spatial data.

Segment Breakdown

By Components

• Solutions
• Location Intelligence Solutions
• Location-Powered Mobile Applications
• Location-based Messaging
• Services
• Professional
• Managed

By Location Type

• Indoor
• Outdoor

By Technology

• Global Positioning System (GPS)
• Global Navigation Satellite System (GNSS)
• Wi-Fi
• Cellular ID
• Bluetooth beacons
• Others

By Application

• Inventory Monitoring
• Mapping & GIS
• Asset Tracking
• Proximity Marketing
• Social Networking
• Fleet Management
• Navigation
• Smart Parking
• Route Planning
• Business Intelligence & Analytics

By End User

• BFSI
• Manufacturing
• Retail
• Healthcare & Life Science
• IT & Telecom
• Hospitality
• Transportation & Logistics
• Government
• Media & Entertainment
• Aerospace & Defense
• Others

By Region

• North America
• The U.S.
• Canada
• Mexico
• Europe
• The U.K.
• Germany
• France
• Italy
• Spain
• Poland
• Russia
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• South Korea
• Australia & New Zealand
• ASEAN
• Rest of Asia Pacific
• South America
• Brazil
• Argentina
• Rest of South America
• Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Geography Breakdown

• Asia-Pacific commands a commanding 50% share of the global location-based services (LBS) market, establishing itself as the undisputed volume engine in this industry. This dominance is rooted not just in the region's large population but also in deeper structural factors that drive widespread LBS adoption. Central to this is the region's vibrant "Super App" economy, led by companies such as WeChat, Grab, and Gojek. These platforms have seamlessly embedded location services into virtually every aspect of their digital ecosystems, ranging from ride-hailing and food delivery to micro-financing and social interactions.
• China plays a particularly pivotal role within the region, accounting for over 60% of the Asia-Pacific's LBS market share. A key technological advancement contributing to this dominance is the full integration of the BeiDou Navigation Satellite System (BDS-3) into consumer electronics. This integration allows smartphones to achieve decimeter-level accuracy in positioning, surpassing the capabilities of traditional GPS and offering a more precise and reliable location experience for mass-market users. Beyond China, the rapid deployment of 5G Standalone (SA) networks across ASEAN countries has further accelerated the adoption of location-based technologies.

Leading Market Participants

• Apple Inc.
• AT&T Inc.
• Bharti Airtel Limited
• Cisco Systems, Inc.
• ESRI
• Google LLC
• HERE Technologies
• IBM Cooperation
• Microsoft Cooperation
• Oracle Cooperation
• Qualcomm Technologies, Inc.
• TomTom N.V.
• Zebra Technologies
• Other Prominent Players

Table of Content

Chapter 1. Research Framework

• 1.1. Research Objective
• 1.2. Product Overview
• 1.3. Market Segmentation

Chapter 2. Research Methodology

• 2.1. Qualitative Research
  • 2.1.1. Primary & Secondary Sources
• 2.2. Quantitative Research
  • 2.2.1. Primary & Secondary Sources
• 2.3. Breakdown of Primary Research Respondents, By Region
• 2.4. Assumption for the Study
• 2.5. Market Size Estimation
• 2.6. Data Triangulation

Chapter 3. Executive Summary: Global Location-Based Services Market

Chapter 4. Global Location-Based Services Market Overview

• 4.1. Industry Value Chain Analysis
  • 4.1.1. Technology Developer
  • 4.1.2. Integrator
  • 4.1.3. Service Provider
  • 4.1.4. End User
• 4.2. Industry Outlook
  • 4.2.1. Global Navigation Satellite System (GNSS) Market, by Region, 2020-2033, in US$ Mn
  • 4.2.2. Use cases of Location-Based Intelligence in different sectors
• 4.3. Porter's Five Forces Analysis
  • 4.3.1. Bargaining Power of Suppliers
  • 4.3.2. Bargaining Power of Buyers
  • 4.3.3. Threat of Substitutes
  • 4.3.4. Threat of New Entrants
  • 4.3.5. Degree of Competition
• 4.4. Market Dynamics and Trends
  • 4.4.1. Growth Drivers
  • 4.4.2. Restraints
  • 4.4.3. Challenges
  • 4.4.4. Key Trends
• 4.5. Covid-19 Impact Assessment on Market Growth Trend
• 4.6. Market Growth and Outlook
  • 4.6.1. Market Revenue Estimates and Forecast (US$ Bn), 2020 - 2033
  • 4.6.2. Pricing Analysis
• 4.7. Competition Dashboard
  • 4.7.1. Market Concentration Rate
  • 4.7.2. Company Market Share Analysis (Value %), 2024
  • 4.7.3. Competitor Mapping

Chapter 5. Global Location-Based Services Market, By Components

• 5.1. Key Insights
• 5.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 5.2.1. Solutions
    • 5.2.1.1. Location Intelligence Solutions
    • 5.2.1.2. Location-powered Mobile Applications
    • 5.2.1.3. Location-based Messaging
  • 5.2.2. Services
    • 5.2.2.1. Professional
    • 5.2.2.2. Managed

Chapter 6. Global Location-Based Services Market, By Location Type

• 6.1. Key Insights
• 6.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 6.2.1. Indoor
  • 6.2.2. Outdoor

Chapter 7. Global Location-Based Services Market, By Technology

• 7.1. Key Insights
• 7.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 7.2.1. Global Positioning System (GPS)
  • 7.2.2. Global Navigation Satellite System (GNSS)
  • 7.2.3. Wi-Fi
  • 7.2.4. Cellular ID
  • 7.2.5. Bluetooth beacons
  • 7.2.6. Others

Chapter 8. Global Location-Based Services Market , By Application

• 8.1. Key Insights
• 8.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 8.2.1. Inventory monitoring
  • 8.2.2. Mapping & GIS
  • 8.2.3. Asset Tracking
  • 8.2.4. Proximity Marketing
  • 8.2.5. Social Networking
  • 8.2.6. Fleet Management
  • 8.2.7. Navigation
    • 8.2.7.1. Smart Parking
    • 8.2.7.2. Route Planning
  • 8.2.8. Business Intelligence & Analytics

Chapter 9. Global Location-Based Services Market, By End User

• 9.1. Key Insights
• 9.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 9.2.1. BFSI
  • 9.2.2. Manufacturing
  • 9.2.3. Retail
  • 9.2.4. Healthcare & Life Science
  • 9.2.5. IT & Telecom
  • 9.2.6. Hospitality
  • 9.2.7. Transportation & Logistics
  • 9.2.8. Government
  • 9.2.9. Media & Entertainment
  • 9.2.10. Aerospace & Defense
  • 9.2.11. Others

Chapter 10. Global Location-Based Services Market, By Region

• 10.1. Key Insights
• 10.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 10.2.1. North America
    • 10.2.1.1. The U.S.
    • 10.2.1.2. Canada
    • 10.2.1.3. Mexico
  • 10.2.2. Europe
    • 10.2.2.1. Western Europe
      • 10.2.2.1.1. The UK
      • 10.2.2.1.2. Germany
      • 10.2.2.1.3. France
      • 10.2.2.1.4. Italy
      • 10.2.2.1.5. Spain
      • 10.2.2.1.6. Rest of Western Europe
    • 10.2.2.2. Eastern Europe
      • 10.2.2.2.1. Poland
      • 10.2.2.2.2. Russia
      • 10.2.2.2.3. Rest of Eastern Europe
  • 10.2.3. Asia Pacific
    • 10.2.3.1. China
    • 10.2.3.2. India
    • 10.2.3.3. Japan
    • 10.2.3.4. Australia & New Zealand
    • 10.2.3.5. ASEAN
    • 10.2.3.6. Rest of Asia Pacific
  • 10.2.4. Middle East & Africa
    • 10.2.4.1. UAE
    • 10.2.4.2. Saudi Arabia
    • 10.2.4.3. South Africa
    • 10.2.4.4. Rest of MEA
  • 10.2.5. South America
    • 10.2.5.1. Argentina
    • 10.2.5.2. Brazil
    • 10.2.5.3. Rest of South America

Chapter 11. North America Location-Based Services Market Analysis

• 11.1. Key Insights
• 11.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 11.2.1. By Components
  • 11.2.2. By Location Type
  • 11.2.3. By Technology
  • 11.2.4. By Application
  • 11.2.5. By End User
  • 11.2.6. By Country

Chapter 12. Europe Location-Based Services Market Analysis

• 12.1. Key Insights
• 12.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 12.2.1. By Components
  • 12.2.2. By Location Type
  • 12.2.3. By Technology
  • 12.2.4. By Application
  • 12.2.5. By End User
  • 12.2.6. By Country

Chapter 13. Asia Pacific Location-Based Services Market Analysis

• 13.1. Key Insights
• 13.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 13.2.1. By Components
  • 13.2.2. By Location Type
  • 13.2.3. By Technology
  • 13.2.4. By Application
  • 13.2.5. By End User
  • 13.2.6. By Country

Chapter 14. Middle East & Africa Location-Based Services Market Analysis

• 14.1. Key Insights
• 14.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 14.2.1. By Components
  • 14.2.2. By Location Type
  • 14.2.3. By Technology
  • 14.2.4. By Application
  • 14.2.5. By End User
  • 14.2.6. By Country

Chapter 15. South America Location-Based Services Market Analysis

• 15.1. Key Insights
• 15.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 15.2.1. By Components
  • 15.2.2. By Location Type
  • 15.2.3. By Technology
  • 15.2.4. By Application
  • 15.2.5. By End User
  • 15.2.6. By Country

Chapter 16. Company Profile (Company Overview, Sales Composition Ratio, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)

• 16.1. Apple Inc.
• 16.2. AT&T Inc.
• 16.3. Bharti Airtel Limited
• 16.4. Cisco Systems, Inc.
• 16.5. ESRI
• 16.6. Google LLC
• 16.7. HERE
• 16.8. IBM Cooperation
• 16.9. Microsoft Cooperation
• 16.10. Oracle Cooperation
• 16.11. Qualcomm Technologies, Inc.
• 16.12. TomTom N.V.
• 16.13. Zebra Technologies
• 16.14. Other Prominent Players