모바일 커머스(M-Commerce) 시장 : 결제 수단별, 거래 유형별, 최종사용자용도별, 디바이스 유형별, 지역별 - 시장 규모, 업계 동향, 기회 분석 및 예측(2026-2035년)

The global mobile commerce (m-commerce) market is poised for substantial growth over the coming decade, with its valuation estimated at USD 2.60 trillion in 2025. Projections indicate that this figure will more than double, reaching an impressive USD 5.61 trillion by 2035. This growth corresponds to a compound annual growth rate (CAGR) of 8% during the forecast period from 2026 to 2035, reflecting the dynamic and rapidly evolving nature of the m-commerce landscape. Several key factors are driving this expansion, reshaping how consumers shop and engage with digital platforms worldwide.

Social commerce is emerging as a powerful catalyst for m-commerce growth, as consumers increasingly discover and purchase products directly through social media platforms. The integration of shopping features within these platforms has blurred the lines between social interaction and retail, creating new opportunities for brands to reach audiences in more engaging and personalized ways. Additionally, platform-led purchasing-where e-commerce ecosystems leverage data, technology, and user engagement to streamline transactions-is further accelerating the adoption of mobile shopping.

Noteworthy Market Developments

The market is characterized by intense competition and a high degree of concentration, with leading players aggressively investing in cutting-edge technology and enhanced user experiences to gain and maintain market share. These key companies, including Apple with Apple Pay, Google through Google Pay, PayPal, Paytm, Alipay, and Samsung Pay, are at the forefront of innovation in digital payment solutions. Their focus extends beyond simply facilitating transactions to creating frictionless, secure, and convenient payment environments that cater to the evolving expectations of consumers worldwide.

One of the primary strategies employed by these competitors involves minimizing checkout friction, which is a critical factor in reducing cart abandonment rates. By integrating biometric authentication methods such as fingerprint scanning and facial recognition, companies have significantly streamlined the payment process. Tests conducted in 2025 demonstrated that the use of biometric authentication contributed to a 35% reduction in cart abandonment, highlighting its effectiveness in enhancing user confidence and convenience. Additionally, these market leaders are expanding seamless shopping experiences within apps, allowing consumers to browse, select, and pay for products without leaving the platform.

Core Growth Drivers

Smartphone penetration saturation has stood as a major force propelling market growth in recent years. With the number of global smartphone users approaching an impressive 5.6 billion, the market has reached a point where the majority of potential users already own a device. Consequently, the rapid expansion of the market is no longer fueled primarily by the adoption of new smartphones but by a fundamental shift in consumer spending habits. Rather than acquiring more devices, users are increasingly migrating their purchasing activities-from offline venues and desktop platforms-to mobile channels, seeking the convenience and accessibility that smartphones provide.

Emerging Opportunity Trends

The consumerization of enterprise buying has emerged as a significant opportunity driving market growth, signaling a fundamental shift in how businesses approach procurement and purchasing processes. Traditionally, mobile commerce was largely associated with business-to-consumer (B2C) transactions, where convenience and user-friendly interfaces catered to individual shoppers. However, the narrative that "mobile is for B2C" has officially been debunked, as 2026 witnesses a dramatic transformation in the business-to-business (B2B) m-commerce sector. This evolution reflects changing expectations within enterprises, where buyers increasingly demand the same level of ease, speed, and personalization in their purchasing experiences as they do in consumer environments.

Barriers to Optimization

Concerns over data breaches and phishing attacks continue to weigh heavily on users, especially when accessing mobile services over public Wi-Fi networks. Public Wi-Fi is often unsecured, making it an attractive target for cybercriminals seeking to intercept sensitive information such as login credentials, payment details, and personal data. This widespread fear of compromised security creates hesitation among consumers, who may limit their use of mobile commerce and banking applications when connected to these networks. Such apprehension can slow the adoption of mobile technologies and restrict the overall growth potential of markets reliant on consumer trust.

Detailed Market Segmentation

Based on transaction type, mobile retailing, or M-retailing, accounted for approximately 48% of the total transaction value (TV) in the e-commerce market, marking a significant shift in consumer purchasing behavior. This strong performance came at the expense of desktop e-commerce, which saw its market share erode as more shoppers favored the convenience and accessibility of mobile devices for their online transactions. The rise of M-retailing reflects broader trends in mobile technology adoption, improved user experiences on smartphones, and the growing sophistication of mobile payment and shopping platforms.

Based on payment mode, the mobile web payments category emerged as the clear leader of the mobile commerce market. This distinction is particularly important because, while dedicated mobile apps tend to attract a loyal and engaged user base, it is the mobile web that captures the broader mass market. The mobile web's accessibility and ease of use across a wide range of devices and platforms make it the preferred choice for a large portion of consumers who seek convenience without the need to download or maintain specific applications.

Based on device type, smartphones solidified their dominance in the mobile commerce (m-commerce) landscape by generating an overwhelming 88% of market traffic. This milestone marked a significant shift, as smartphones not only attracted the majority of users but also surpassed tablets in terms of Conversion Rate (CR) for the first time. The growing preference for smartphones as the primary device for online shopping reflects their convenience, portability, and increasingly powerful capabilities, making them the go-to platform for consumers engaging with retail and e-commerce applications.

Based on end-user application, the retail and e-commerce sector emerged as the dominant end-user application category within the plastic injection molding machines market. This prominence is largely attributed to the rapid expansion of online shopping and the growing demand for customized packaging and components that plastic injection molding can efficiently produce at scale. Retailers increasingly rely on advanced molding technologies to create lightweight, durable, and visually appealing packaging solutions that enhance product presentation and improve customer experience, supporting the surge in e-commerce activity worldwide.

Segment Breakdown

By Transaction Type

• M-Retailing
• M-Ticketing/Booking
• M-Billing
• Other Transaction Types

By Payment Mode

• Mobile Web Payments
• Near-Field Communication (NFC)
• Premium SMS
• Wireless Application Protocol (WAP)
• Direct Carrier Billing
• Other Payment Modes

By Device Type

• Smartphones
• Tablets
• Wearables (Smartwatches/Bands)
• Other Connected Devices

By End-User Application

• Retail and E-commerce Applications
• Banking and Financial Services
• Travel and Hospitality
• Media and Entertainment

By Region

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South America

Geography Breakdown

• In 2025, North America firmly established itself as the dominant force in the global plastic injection molding machines market, commanding a substantial 39% share. Unlike emerging regions where growth is primarily driven by sheer user volume, North America's leadership is distinguished by a significantly higher Average Order Value (AOV) and the sophisticated development of omnichannel logistics frameworks. This maturity in logistics and consumer engagement strategies has allowed the region to maximize revenue and capture a premium market position.
• A key factor underpinning North America's market valuation was the seamless integration of the Buy Online, Pick Up In-Store (BOPIS) model, which effectively blended the convenience of digital shopping with the immediacy of physical retail. In 2025, approximately 42% of mobile commerce (m-commerce) revenue in the region involved at least one physical store touchpoint, illustrating the success of this omnichannel approach in meeting consumer demands for flexibility and speed. Additionally, the widespread adoption of Buy Now, Pay Later (BNPL) 3.0 protocols, integrated directly into native mobile operating systems such as iOS and Android wallets, played a significant role in reducing cart abandonment rates.

Leading Market Participants

• Boku Inc.
• Ericsson
• Gemalto
• Google Inc.
• IBM Corp.
• Mastercard Inc.
• Oxygen8 Solutions, Inc.
• Paypal, SAP AG
• Visa Inc.
• Other Prominent Players

Table of Content

Chapter 1. Executive Summary: Global M-Commerce Market

Chapter 2. Report Description

• 2.1. Research Framework
  • 2.1.1. Research Objective
  • 2.1.2. Market Definitions
  • 2.1.3. Market Segmentation
• 2.2. Research Methodology
  • 2.2.1. Market Size Estimation
  • 2.2.2. Qualitative Research
    • 2.2.2.1. Primary & Secondary Sources
  • 2.2.3. Quantitative Research
    • 2.2.3.1. Primary & Secondary Sources
  • 2.2.4. Breakdown of Primary Research Respondents, By Region
  • 2.2.5. Data Triangulation
  • 2.2.6. Assumption for Study

Chapter 3. Global M-Commerce Market Overview

• 3.1. Industry Value Chain Analysis
  • 3.1.1. Service Providers
  • 3.1.2. End Users
• 3.2. Industry Outlook
  • 3.2.1. Trade Performance of Smartphones
  • 3.2.2. Major Buyers & Suppliers
• 3.3. PESTLE Analysis
• 3.4. Porter's Five Forces Analysis
  • 3.4.1. Bargaining Power of Suppliers
  • 3.4.2. Bargaining Power of Buyers
  • 3.4.3. Threat of Substitutes
  • 3.4.4. Threat of New Entrants
  • 3.4.5. Degree of Competition
• 3.5. Market Growth and Outlook
  • 3.5.1. Market Revenue Estimates and Forecast (US$ Mn), 2020-2035
  • 3.5.2. Price Trend Analysis, By Transaction Type
• 3.6. Market Attractiveness Analysis
  • 3.6.1. By Transaction Type
  • 3.6.2. By Region
  • 3.6.3. Actionable Insights (Analyst's Recommendations)

Chapter 4. Competition Dashboard

• 4.1. Market Concentration Rate
• 4.2. Company Market Share Analysis (Value %), 2025
• 4.3. Competitor Mapping & Benchmarking
  • 4.3.1. Key players - By Region

Chapter 5. Global M-Commerce Market Analysis

• 5.1. Market Dynamics and Trends
  • 5.1.1. Growth Drivers
  • 5.1.2. Restraints
  • 5.1.3. Opportunity
  • 5.1.4. Key Trends
• 5.2. Market Opportunity Snapshot
• 5.3. By Transaction Type
  • 5.3.1. Key Insights
  • 5.3.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 5.3.2.1. M-Retailing
      • 5.3.2.1.1. Fashion & Apparel
        • 5.3.2.1.1.1. Clothing
        • 5.3.2.1.1.2. Footwear
        • 5.3.2.1.1.3. Accessories
      • 5.3.2.1.2. Electronics
        • 5.3.2.1.2.1. Smartphones & Tablets
        • 5.3.2.1.2.2. Laptops & Computers
        • 5.3.2.1.2.3. Home Appliances
      • 5.3.2.1.3. Grocery & FMCG
        • 5.3.2.1.3.1. Packaged Food & Beverages
        • 5.3.2.1.3.2. Fresh Produce
        • 5.3.2.1.3.3. Personal Care Products
      • 5.3.2.1.4. Others
        • 5.3.2.1.4.1. Home & Furniture
        • 5.3.2.1.4.2. Sports & Fitness
    • 5.3.2.2. M-Ticketing/Booking
      • 5.3.2.2.1. Travel Tickets
      • 5.3.2.2.2. Event Tickets
      • 5.3.2.2.3. Hospitality Booking
    • 5.3.2.3. M-Billing
      • 5.3.2.3.1. Utility Bills
      • 5.3.2.3.2. Telecom Bills
      • 5.3.2.3.3. Subscription Services
    • 5.3.2.4. Other Transaction Types
• 5.4. By Payment Mode
  • 5.4.1. Key Insights
  • 5.4.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 5.4.2.1. Mobile Web Payments
    • 5.4.2.2. Near-Field Communication (NFC)
    • 5.4.2.3. Premium SMS
    • 5.4.2.4. Wireless Application Protocol (WAP)
    • 5.4.2.5. Direct Carrier Billing
    • 5.4.2.6. Other Payment Modes
• 5.5. By Device Type
  • 5.5.1. Key Insights
  • 5.5.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 5.5.2.1. Smartphones
    • 5.5.2.2. Tablets
    • 5.5.2.3. Wearables (Smartwatches/Bands)
    • 5.5.2.4. Other Connected Devices
• 5.6. By End-User Application
  • 5.6.1. Key Insights
  • 5.6.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 5.6.2.1. Retail and E-commerce Applications
      • 5.6.2.1.1. Online Marketplaces
      • 5.6.2.1.2. Grocery & FMCG
      • 5.6.2.1.3. Fashion & Apparel
    • 5.6.2.2. Banking and Financial Services
      • 5.6.2.2.1. Mobile Banking Apps
      • 5.6.2.2.2. Digital Wallets & Payments
      • 5.6.2.2.3. Investment & Insurance Apps
    • 5.6.2.3. Travel and Hospitality
      • 5.6.2.3.1. Airline Booking Apps
      • 5.6.2.3.2. Hotel & Vacation Booking
      • 5.6.2.3.3. Car Rental & Mobility Services
    • 5.6.2.4. Media and Entertainment
      • 5.6.2.4.1. Streaming Services
      • 5.6.2.4.2. Gaming Apps
      • 5.6.2.4.3. eBooks & Digital Publications
• 5.7. By Region
  • 5.7.1. Key Insights
  • 5.7.2. Market Size and Forecast, 2020-2035 (US$ Mn)
    • 5.7.2.1. North America
      • 5.7.2.1.1. The U.S.
      • 5.7.2.1.2. Canada
      • 5.7.2.1.3. Mexico
    • 5.7.2.2. Europe
      • 5.7.2.2.1. Western Europe
        • 5.7.2.2.1.1. The UK
        • 5.7.2.2.1.2. Germany
        • 5.7.2.2.1.3. France
        • 5.7.2.2.1.4. Italy
        • 5.7.2.2.1.5. Spain
        • 5.7.2.2.1.6. Rest of Western Europe
      • 5.7.2.2.2. Eastern Europe
        • 5.7.2.2.2.1. Poland
        • 5.7.2.2.2.2. Russia
        • 5.7.2.2.2.3. Rest of Eastern Europe
    • 5.7.2.3. Asia Pacific
      • 5.7.2.3.1. China
      • 5.7.2.3.2. India
      • 5.7.2.3.3. Japan
      • 5.7.2.3.4. South Korea
      • 5.7.2.3.5. Australia & New Zealand
      • 5.7.2.3.6. ASEAN
        • 5.7.2.3.6.1. Indonesia
        • 5.7.2.3.6.2. Malaysia
        • 5.7.2.3.6.3. Thailand
        • 5.7.2.3.6.4. Singapore
        • 5.7.2.3.6.5. Rest of ASEAN
      • 5.7.2.3.7. Rest of Asia Pacific
    • 5.7.2.4. Middle East & Africa
      • 5.7.2.4.1. UAE
      • 5.7.2.4.2. Saudi Arabia
      • 5.7.2.4.3. South Africa
      • 5.7.2.4.4. Rest of MEA
    • 5.7.2.5. South America
      • 5.7.2.5.1. Argentina
      • 5.7.2.5.2. Brazil
      • 5.7.2.5.3. Rest of South America

Chapter 6. North America M-Commerce Market Analysis

• 6.1. Market Dynamics and Trends
  • 6.1.1. Growth Drivers
  • 6.1.2. Restraints
  • 6.1.3. Opportunity
  • 6.1.4. Key Trends
• 6.2. Market Size and Forecast, 2020-2035 (US$ Mn)
  • 6.2.1. By Transaction Type
  • 6.2.2. By Payment Mode
  • 6.2.3. By Device Type
  • 6.2.4. By End-User Application
  • 6.2.5. By Country

Chapter 7. Europe M-Commerce Market Analysis

• 7.1. Market Dynamics and Trends
  • 7.1.1. Growth Drivers
  • 7.1.2. Restraints
  • 7.1.3. Opportunity
  • 7.1.4. Key Trends
• 7.2. Market Size and Forecast, 2020-2035 (US$ Mn)
  • 7.2.1. By Transaction Type
  • 7.2.2. By Payment Mode
  • 7.2.3. By Device Type
  • 7.2.4. By End-User Application
  • 7.2.5. By Country

Chapter 8. Asia Pacific M-Commerce Market Analysis

• 8.1. Market Dynamics and Trends
  • 8.1.1. Growth Drivers
  • 8.1.2. Restraints
  • 8.1.3. Opportunity
  • 8.1.4. Key Trends
• 8.2. Market Size and Forecast, 2020-2035 (US$ Mn)
  • 8.2.1. By Transaction Type
  • 8.2.2. By Payment Mode
  • 8.2.3. By Device Type
  • 8.2.4. By End-User Application
  • 8.2.5. By Country

Chapter 9. Middle East & Africa M-Commerce Market Analysis

• 9.1. Market Dynamics and Trends
  • 9.1.1. Growth Drivers
  • 9.1.2. Restraints
  • 9.1.3. Opportunity
  • 9.1.4. Key Trends
• 9.2. Market Size and Forecast, 2020-2035 (US$ Mn)
  • 9.2.1. By Transaction Type
  • 9.2.2. By Payment Mode
  • 9.2.3. By Device Type
  • 9.2.4. By End-User Application
  • 9.2.5. By Country

Chapter 10. South America M-Commerce Market Analysis

• 10.1. Market Dynamics and Trends
  • 10.1.1. Growth Drivers
  • 10.1.2. Restraints
  • 10.1.3. Opportunity
  • 10.1.4. Key Trends
• 10.2. Market Size and Forecast, 2020-2035 (US$ Mn)
  • 10.2.1. By Transaction Type
  • 10.2.2. By Payment Mode
  • 10.2.3. By Device Type
  • 10.2.4. By End-User Application
  • 10.2.5. By Country

Chapter 11. Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)

• 11.1. Boku Inc.
• 11.2. Ericsson
• 11.3. Gemalto
• 11.4. Google Inc.
• 11.5. IBM Corp.
• 11.6. Mastercard Inc.
• 11.7. Oxygen8 Solutions, Inc.
• 11.8. Paypal, SAP AG
• 11.9. Visa Inc.
• 11.10. Other Prominent Players

Chapter 12. Annexure

• 12.1. List of Secondary Sources
• 12.2. Key Country Markets- Macro Economic Outlook/Indicators