세계의 IoB(Internet of Behavior) 시장

Highlights:

The global market for internet of behavior is expected to increase from $300.1 billion in 2023 to $869.3 billion by the end of 2028, with a compound annual growth rate (CAGR) of 23.7% during the forecast period of 2023-2028.

The North American market for internet of behavior is expected to increase from $109.3 billion in 2023 to $321.2 billion by the end of 2028, with a CAGR of 24.1% during the forecast period of 2023-2028.

The Asia-Pacific market for internet of behavior is expected to increase from $76.5 billion in 2023 to $240.9 billion by the end of 2028, with a CAGR of 25.8% during the forecast period of 2023-2028.

Report Scope:

This report segments the IoB market based on application, end-user industry, enterprise size and geography. The report provides an overview of the global IoB market and analyzes market trends. Using 2022 as the base year, the report provides estimated market data for the forecast period 2023 through 2028.

Revenue forecasts for this period are segmented into -

• Application: Advertising campaign, digital marketing, content delivery and brand promotion.
• End-user industry: BFSI, healthcare, telecom and IT, media and entertainment, tourism and travel, and retail and e-commerce.
• Enterprise size: Small and medium enterprises (SMEs) and large enterprises.
• Region: North America is segmented into the U.S., Canada and Mexico; Europe is segmented into the U.K., France, Germany and Rest of Europe; Asia-Pacific (APAC) is segmented into China, Japan, India and Rest of Asia-Pacific; Rest of World is segmented into Middle East, Africa and South America.

This report has been prepared in a simple, easy-to-understand format, with several tables and charts/figures. The report's scope includes a detailed study of global and regional markets for the IoB, with reasons given for variations in the industry's growth in certain regions. The report examines each IoB technology component, determines its current market size and estimates its future market. The report also analyzes the market from the manufacturers' viewpoint and the final consumer's. Several technical issues arising from the utilization of IoB technologies are discussed and solutions are indicated.

Please note that the report does not include the costs of hardware devices used by IoB applications.

Report Includes:

• 31 data tables and 21 additional tables
• An overview of the global market for the Internet of Behaviors (IoB)
• Estimates of the market size and analyses of market trends, with data from 2022 and 2023, estimates for 2024, and projections of compound annual growth rates (CAGRs) through 2028
• Assessments of factors driving the industry, current trends, market opportunities and restraints, and technological advances that will shape the future marketplace
• Discussions of the current and future market potential and breakdowns of the market by application, enterprise size, end-user industry and region
• Evaluations of technologies such as AI, machine learning, IoT and AR, and discussions on how they drive the market, and the possible practical applications of the IoB
• Analysis of ESG developments
• Discussions of patents, mergers and acquisitions (M&A) and venture funding
• Company profiles of major players within the industry, including CognitiveScale, Riverbed Technology LLC, NICE Ltd., Mastercard Inc., and Sweet Analytics Ltd.

Table of Contents

Chapter 1 Introduction

• Study Goals and Objectives
• Reasons for Doing This Study
• Scope of Report
• Methodology
• Information Sources
• Geographic Breakdown
• Segmentation Breakdown

Chapter 2 Summary and Highlights

• Market Outlook
• Market Highlights

Chapter 3 Market Overview

• Overview
• Key Aspects of the Internet of Behavior Technologies
• Data Collection from Devices and Sensors
• Data Processing and Analysis
• Data Integration and Behavioral Insights
• Personalization
• History of the Internet of Behavior
• Macroeconomic Factors Impacting the Market
• Economic Growth and Post-Pandemic Impact on the Market
• Porter's Five Forces Analysis
• Regulatory Implications

Chapter 4 Market Dynamics

• Overview
• Market Drivers
• Rising Number of the Internet of Things Devices
• Companies Utilizing Data to Develop User Behavior Models for Analytical Purposes
• Increasing Use of the Internet of Behavior Solutions by E-Commerce Companies to Generate Accurate User Behavior Models
• Market Challenges
• Regulatory Compliance, Data Ownership and Control
• Data Privacy and Cybersecurity Issues
• Market Opportunities
• Increasing Demand for Personalized Marketing and Advertising
• Internet of Behavior Promoting Greater Collaboration between Departments for Better and Faster Decision Making

Chapter 5 Emerging Technologies and Developments

• Overview
• Key Emerging Trends and Technologies in the Internet of Behavior
• Big Data Analytics
• Artificial Intelligence and Machine Learning
• Edge Computing
• Internet of Things
• Digital Twin
• Developments in Internet of Behavior

Chapter 6 Market Breakdown by Application

• Overview
• Advertising Campaign
• Digital Marketing
• Content Delivery
• Brand Promotion
• Others

Chapter 7 Market Breakdown by End-User Industry

• Overview
• BFSI
• Healthcare
• Telecom and IT
• Media and Entertainment
• Tourism and Travel
• Retail and E-commerce
• Others
• Education
• Utility
• Food and Beverage
• Government

Chapter 8 Market Breakdown by Enterprise Size

• Introduction
• Small and Medium Enterprises
• Large Enterprises

Chapter 9 Market Breakdown by Region

• Overview
• North American Market Outlook
• European Market Outlook
• Asia-Pacific Market Outlook
• Rest of the World Market Outlook
• South America
• Middle East and Africa

Chapter 10 Sustainability: An ESG Perspective

• Overview
• Key ESG Issues in the Internet of Behavior Market
• Carbon Footprint
• Privacy and Data Security
• Ethical Use of Data
• ESG Performance in the Internet of Behavior Market
• Case Study
• Environmental Impact
• Equitable and Social Impact
• Ethical and Governance Impact
• Concluding Remarks from BCC Research

Chapter 11 Competitive Intelligence

• Overview
• Vendor Landscape
• Recent Developments

Chapter 12 Company Profiles

• ALTERYX INC.
• AMAZON.COM INC.
• ASSETFLOOW
• AWARE INC.
• CAPILLARY TECHNOLOGIES INDIA LTD.
• COGNITIVESCALE
• COVEO SOLUTIONS INC.
• IBM CORP.
• MASTERCARD INC.
• MICROSOFT CORP.
• NICE LTD.
• OPENTEXT CORP.
• POPULI INC.
• RIVERBED TECHNOLOGY LLC.
• ROVE
• SALESFORCE INC.
• SWEET ANALYTICS LTD.
• TRACEABLE INC.

Chapter 13 Appendix: Acronyms