유럽의 자동차 48V 시스템 시장 : 용도, 제품, 국가별 분석 및 예측(2025-2035년)

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Introduction to Europe Automotive 48V Systems Market

The Europe automotive 48V systems market was valued at $3,069.4 million in 2024 and is projected to grow at a CAGR of 16.00%, reaching $15,825.8 million by 2035. 48V mild-hybrid systems are becoming widely used as an affordable electrification option due to Europe's stringent emissions rules and CO2 targets. In order to fulfill Euro 7 regulations and achieve fuel economy benefits of 10-15% through regenerative braking and electric assist features, automakers are progressively implementing 48V technology. In the European automobile market, 48V designs are positioned as the practical bridge technology between conventional engines and complete electrification because to advancements in battery technology and energy management systems.

Market Introduction

The European automotive 48V systems industry is rapidly expanding, driven by rigorous environmental rules and the continent's commitment to sustainable mobility. Due to robust governmental incentives and OEM investment in electrification technology, Europe leads the globe in 48V adoption, accounting for roughly 45% of all 48V system installations globally.

By providing a practical link between conventional combustion engines and complete electrification, 48V mild-hybrid systems allow automakers to fulfill EU CO2 fleet targets (95g/km) and Euro 7 emissions requirements without incurring the high expenditures of battery electric vehicles. Through regenerative braking, electric motor assistance, and sophisticated start-stop technology, these systems reduce overall vehicle emissions and increase fuel efficiency by 10-15%.

Major European automakers such as Mercedes-Benz, Audi, and Volkswagen are aggressively implementing 48V technology across their portfolios, while Asian competitors such as Hyundai, Kia, and Toyota are stepping up market competition. By 2025, about 10% of new cars in Europe will use 48V systems, and the industry is expected to expand dramatically through 2034.

Nevertheless, issues including high implementation costs, a complicated supply chain, and little customer awareness continue to exist. Despite these challenges, 48V systems are emerging as the industry standard for European automakers looking for cost-effective electrification, operational efficiency, and regulatory compliance during the shift to sustainable mobility.

Market Segmentation:

Segmentation 1: by Component Type

• Batteries
• DC/DC Converters
• Starter-Generators
• Inverters
• Others

Segmentation 2: by Vehicle Type

• Passenger Vehicles
• Commercial Vehicles

Segmentation 3: by Propulsion Type

• Mild-Hybrid Electric Vehicles (MHEVs)
• Battery Electric Vehicles (BEVs)

Segmentation 4: by Architecture Type

• Belt Driven (P0)
• Crankshaft Mounted (P1)
• Transmission-Mounted (P2/P3)
• Transmission Output/Rear Axle (P4)

Segmentation 5: by Region

• Europe: Germany, France, U.K., Italy, and Rest-of-Europe

Europe Automotive 48V Market Trends, Drivers and Challenges

Market Trends

• Rapid Market Growth: Europe leads in 48V system adoption, accounting for nearly 45% of all 48V installations globally, driven by stringent regulatory requirements and strong electrification incentives
• Mild Hybrid Dominance: Increasing integration of 48V mild hybrid systems with advanced start-stop and regenerative braking technologies, with over 40% of new hybrid models featuring these systems
• Expanding Vehicle Segments: 48V systems moving beyond entry-level vehicles into mid-premium, SUVs, and light commercial vehicles, broadening market scope across diverse consumer segments
• Technology Evolution: Advancements in battery chemistry and power electronics enabling more compact, reliable, and cost-effective 48V solutions
• OEM Expansion: Major automakers launching new 48V-equipped models; Toyota introduced 48V mild-hybrid systems in popular SUVs, and Jeep launched the Avenger e-Hybrid with innovative 48V engine design
• Integration with ADAS: Growing adoption of 48V systems powering advanced driver assistance systems and other energy-demanding vehicle features

Drivers

• Strict Emission Regulations: In 2024, substantial market growth driven by stricter emissions regulations in Europe and Asia, along with increased consumer demand for more fuel-efficient vehicles
• Euro 7 Standards: Euro 7 standards effective in 2024 impose stricter limits on pollutant emissions, with 48V systems playing an important role in meeting these limits through features such as electrically heated catalysts
• EU CO2 Targets: Europe set fleet averages of 95g/km CO2 emissions, compelling automakers to adopt fuel-efficient technologies like 48V systems
• Fuel Efficiency Demands: Fuel efficiency regulations, increasing demands for electrification and power, limitations of the traditional 12v system, and hybridization trends have contributed to growth
• Bridge to Full Electrification: 48V systems serve as cost-effective intermediary technology helping manufacturers transition from traditional combustion engines to fully electric vehicles
• Consumer Environmental Awareness: Growing consumer demand for greener, more fuel-efficient vehicles with lower emissions
• Performance Benefits: Enhanced torque delivery, smoother start-stop operation, and improved regenerative braking capabilities attractive to consumers
• Cost-Effectiveness: 48V technology offers affordable electrification compared to full hybrid or electric powertrains without excessive cost increases.

Challenges

• High Implementation Costs: Significant upfront costs for integrating 48V systems into vehicle architectures, with retrofit expenses reaching up to USD 1,200 per vehicle in some cases
• Re-engineering Requirements: Automakers must redesign vehicle architecture, re-engineer parts, and make substantial R&D investments to integrate 48V technology
• Vehicle Price Inflation: Higher production costs translate to elevated vehicle prices, potentially limiting demand in price-sensitive market segments
• Limited Adoption in Budget Segments: Cost barriers hinder widespread adoption in entry-level and budget-conscious vehicle categories
• Supply Chain Complexity: Manufacturing integration requires advanced components including electric motors, batteries, DC/DC converters, and inverters, complicating production
• Battery Technology Limitations: Current battery capabilities and durability concerns affecting system reliability and longevity
• Infrastructure Gaps: Limited charging infrastructure and service center expertise for 48V systems in some European regions
• Transition Period Uncertainty: Industry uncertainty regarding the transition timeline to full electrification, affecting investment priorities
• Competition from Full EVs: Rising popularity of battery electric vehicles potentially limiting mid-hybrid market growth in the long term
• Regulatory Compliance Timeline: Manufacturers face tight timelines for meeting Euro 7 standards while managing production complexities
• Consumer Education Deficit: Limited consumer awareness about 48V technology benefits and differences compared to traditional vehicles

How can this report add value to an organization?

Product/Innovation Strategy: This segment explores the diverse component types of automotive 48V systems across vehicle types, including mild-hybrid electric vehicles and passenger vehicles. Automakers are focusing on several product innovation strategies. Key among these is the development of advanced 48V architectures, including belt-driven (P0) systems, which are simpler and more cost-effective to integrate into existing vehicle platforms. Manufacturers are also investing in improving battery technologies, such as enhancing energy density, lifespan, and weight reduction, to further boost the performance and efficiency of 48V systems. Collaboration with suppliers to create flexible, scalable, and compatible solutions is becoming a priority, enabling automakers to integrate these technologies seamlessly across various vehicle models. Furthermore, research into new power electronics, materials, and energy management systems is being pursued to refine the functionality of 48V systems, ensuring optimal performance in a range of automotive applications. These strategies are essential for driving the widespread adoption of 48V systems in the evolving automotive market.

Growth/Marketing Strategy: The Europe automotive 48V systems market offers substantial opportunities for established players and new entrants. Key growth strategies include mergers and acquisitions, strategic collaborations, new product launches, and geographic expansion. Companies have prioritized developing innovative production technologies to gain a competitive advantage. The focus on reducing carbon footprints and aligning with global energy sustainability goals has been further accelerating market expansion.

Competitive Strategy: The report profiles major players in the Europe automotive 48V systems market, including technology providers and integrators. A detailed competitive landscape analysis covering strategic partnerships, agreements, and technological collaborations is provided to help stakeholders identify untapped revenue opportunities. This analysis supports market participants in enhancing their position through innovation, strategic alliances, and a focus on sustainability.

Key Market Players and Competition Synopsis

The companies that are profiled in the Europe automotive 48V systems market have been selected based on inputs gathered from primary experts, who have analyzed company coverage, product portfolio, and market penetration.

Some of the prominent names in the market are:

• Valeo
• Continental AG
• Robert Bosch GmbH
• ZF Friedrichshafen AG
• Infineon Technologies AG
• MAHLE GmbH
• HELLA GmbH & Co. KGaA
• Schaeffler AG

Table of Contents

Executive Summary

Scope and Definition

1 Market: Industry Outlook

• 1.1 Trends: Current and Future Impact Assessment
  • 1.1.1 Integration with Advanced Features such as Steer-by-Wire and Power Electronics
  • 1.1.2 Expansion to Diverse Vehicle Segments including SUVs, Trucks, and Off-Road Vehicles
• 1.2 Supply Chain Overview
  • 1.2.1 Key Players within the Supply Chain
  • 1.2.2 Value Chain Analysis
• 1.3 Research and Development Review
  • 1.3.1 Patent Filing Trend (by Country and Company)
• 1.4 Regulatory Landscape
  • 1.4.1 UNECE R10
  • 1.4.2 ISO 6469
  • 1.4.3 CISPR Emissions
• 1.5 Technology Analysis
• 1.6 Porter's Five Forces Analysis
• 1.7 Integration with High-Voltage Systems and Charging Infrastructure: Co-Existence of 48V and 400V/800V Architectures and their Impact on On-Board Charging and Bidirectional V2X
• 1.8 Market Dynamics
  • 1.8.1 Market Drivers
    • 1.8.1.1 Demand for Improved Fuel Economy
    • 1.8.1.2 Cost-Effectiveness of 48V Systems
  • 1.8.2 Market Challenges
    • 1.8.2.1 System Complexity and Integration
    • 1.8.2.2 Supply Chain and Sourcing Risks of Raw Materials
  • 1.8.3 Market Opportunities
    • 1.8.3.1 Commercial and Micro-Mobility Vehicle Electrification

2 Region

• 2.1 Regional Summary
• 2.2 Automotive 48V Systems Market (by Region)
• 2.3 Europe
  • 2.3.1 Markets
    • 2.3.1.1 Key Market Participants in Europe
    • 2.3.1.2 Driving Factors for Market Growth
    • 2.3.1.3 Factors Challenging the Market
  • 2.3.2 Application
  • 2.3.3 Product
  • 2.3.4 Europe (by Country)
    • 2.3.4.1 Germany
      • 2.3.4.1.1 Application
      • 2.3.4.1.2 Product
    • 2.3.4.2 U.K.
      • 2.3.4.2.1 Application
      • 2.3.4.2.2 Product
    • 2.3.4.3 France
      • 2.3.4.3.1 Application
      • 2.3.4.3.2 Product
    • 2.3.4.4 Italy
      • 2.3.4.4.1 Application
      • 2.3.4.4.2 Product
    • 2.3.4.5 Rest-of-Europe
      • 2.3.4.5.1 Application
      • 2.3.4.5.2 Product

3 Markets - Competitive Benchmarking & Company Profiles

• 3.1 Next Frontiers
  • 3.1.1 Strategic Initiatives (Partnerships, Acquisitions, Product Launches), January 2022-August 2025
• 3.2 Geographic Assessment
  • 3.2.1 Market Share Analysis, 2024
• 3.3 Company Profiles
  • 3.3.1 Robert Bosch GmbH
    • 3.3.1.1 Overview
    • 3.3.1.2 Top Products/Product Portfolio
    • 3.3.1.3 Top Competitors
    • 3.3.1.4 Target Customers
    • 3.3.1.5 Key Personnel
    • 3.3.1.6 Analyst View
    • 3.3.1.7 Market Share, 2024
  • 3.3.2 Continental AG
    • 3.3.2.1 Overview
    • 3.3.2.2 Top Products/Product Portfolio
    • 3.3.2.3 Top Competitors
    • 3.3.2.4 Target Customers
    • 3.3.2.5 Key Personnel
    • 3.3.2.6 Analyst View
    • 3.3.2.7 Market Share, 2024
  • 3.3.3 Valeo
    • 3.3.3.1 Overview
    • 3.3.3.2 Company Financials
    • 3.3.3.3 Top Products/Product Portfolio
    • 3.3.3.4 Top Competitors
    • 3.3.3.5 Target Customers
    • 3.3.3.6 Key Personnel
    • 3.3.3.7 Analyst View
    • 3.3.3.8 Market Share, 2024
  • 3.3.4 Infineon Technologies AG
    • 3.3.4.1 Overview
    • 3.3.4.2 Top Products/Product Portfolio
    • 3.3.4.3 Top Competitors
    • 3.3.4.4 Target Customers
    • 3.3.4.5 Key Personnel
    • 3.3.4.6 Analyst View
    • 3.3.4.7 Market Share, 2024
  • 3.3.5 Schaeffler AG
    • 3.3.5.1 Overview
    • 3.3.5.2 Top Products/Product Portfolio
    • 3.3.5.3 Top Competitors
    • 3.3.5.4 Target Customers
    • 3.3.5.5 Key Personnel
    • 3.3.5.6 Analyst View
    • 3.3.5.7 Market Share, 2024
  • 3.3.6 MAHLE GmbH
    • 3.3.6.1 Overview
    • 3.3.6.2 Top Products/Product Portfolio
    • 3.3.6.3 Top Competitors
    • 3.3.6.4 Target Customers
    • 3.3.6.5 Key Personnel
    • 3.3.6.6 Analyst View
    • 3.3.6.7 Market Share, 2024
  • 3.3.7 ZF Friedrichshafen AG
    • 3.3.7.1 Overview
    • 3.3.7.2 Top Products/Product Portfolio
    • 3.3.7.3 Top Competitors
    • 3.3.7.4 Target Customers
    • 3.3.7.5 Key Personnel
    • 3.3.7.6 Analyst View
    • 3.3.7.7 Market Share, 2024
  • 3.3.8 Danfoss A/S
    • 3.3.8.1 Overview
    • 3.3.8.2 Top Products/Product Portfolio
    • 3.3.8.3 Top Competitors
    • 3.3.8.4 Target Customers
    • 3.3.8.5 Key Personnel
    • 3.3.8.6 Analyst View
    • 3.3.8.7 Market Share, 2024
  • 3.3.9 HELLA GmbH & Co. KGaA
    • 3.3.9.1 Overview
    • 3.3.9.2 Top Products/Product Portfolio
    • 3.3.9.3 Top Competitors
    • 3.3.9.4 Target Customers
    • 3.3.9.5 Key Personnel
    • 3.3.9.6 Analyst View
    • 3.3.9.7 Market Share, 2024
  • 3.3.10 SEG Automotive
    • 3.3.10.1 Overview
    • 3.3.10.2 Top Products/Product Portfolio
    • 3.3.10.3 Top Competitors
    • 3.3.10.4 Target Customers
    • 3.3.10.5 Key Personnel
    • 3.3.10.6 Analyst View
    • 3.3.10.7 Market Share, 2024
  • 3.3.11 Other Key Companies

4 Research Methodology

• 4.1 Data Sources
  • 4.1.1 Primary Data Sources
  • 4.1.2 Secondary Data Sources
  • 4.1.3 Data Triangulation
• 4.2 Market Estimation and Forecast