세계의 생수 시장 전망(2028년)
Global Bottled Water Market Outlook, 2028
세계 생수 시장 규모는 2022년 2,890억 달러에서 2028년까지 6.77%의 CAGR로 성장하여 4,260억 달러 이상에 달할 것으로 예상됩니다.
말라리아, 장티푸스, 설사, 식중독과 같은 수인성 질병에 대한 일반적 지식이 증가하고 위장병, 신경 장애, 생식 문제 등 다양한 건강 관련 문제에 대한 우려가 높아지면서 위생적이고 깨끗한 생수에 대한 수요가 증가하고 있습니다. 또한 도시 인구 증가, 가처분 소득 증가, 생활 수준 향상, 환경 친화적 인 용기 재료의 등장 등의 요인도 생수 시장의 성장을 가속하는 중요한 요인이되었습니다. 또한, 건강과 웰빙에 대한 소비자들의 관심이 높아짐에 따라 영양 강화 물에 대한 고객의 선호도가 높아지면서 알칼리성, 전해질, 강화수, 무카페인, 수소와 산소를 첨가한 제품이 인기를 끌고 있습니다. 또한, 일회용 플라스틱이 환경에 미치는 영향에 대한 인식이 높아지면서 유리, 알루미늄 병 등 친환경 패키지로의 전환이 가속화되면서 시장 확대에 힘을 보태고 있습니다.
세계 생수 시장에 대해 조사 분석했으며, 시장 성장에 영향을 미치는 요인, 경쟁 구도, 부문별/지역별 시장 동향과 예측, 주요 기업 프로파일 등의 정보를 전해드립니다.
Bottled water is bottled drinking water that has been treated and is free of contaminants. It comes in plastic and glass water bottles and is the most convenient way for the body to meet its hydration demands, as it is easily accessible at adjacent retail stores and supermarkets. The growing public knowledge of waterborne diseases such as malaria, typhoid, diarrhoea, food poisoning, and others has increased demand for bottled water. Furthermore, the growing worry about numerous health-related issues, such as gastrointestinal ailments, neurological disorders, and reproductive issues, increases the demand for hygienic and clean bottled water. This surge in demand is expected to boost the bottled water market during the forecast period. Furthermore, factors such as an increase in urban population, an increase in disposable income, an improvement in standard of living, and the advent of eco-friendly container materials are important factors driving the growth of the bottled water market. The growing emphasis of health and wellness among consumers is driving an increase in customer preference for nutrient-fortified water. Demand is growing among vacationers, working professionals, and for in-house consumption. Products labelled alkaline, electrolyte-rich, fortified, caffeinated water, and enriched with additional hydrogen or oxygen have grown in popularity in recent years. Functional water is vitamin-enriched water that has grown in popularity among consumers due to its convenience, reported health benefits, and better flavour than tap water. Because of growing worries about various health issues such as digestive disorders, weight gain, heartburn, and so on, consumers are opting for healthier alternatives such as functional water and flavoured water. Aside from that, growing awareness about the environmental impact of single-use plastic has resulted in a shift towards eco-friendly packaging, such as glass and aluminium bottles, which is propelling market expansion. Furthermore, broad product acceptances among consumers to maintain sufficient hydration, prepare food, and protect against illness and disease caused by contaminated water is helping market expansion.
According to the research report, "Global Bottled Water Market Outlook, 2028", published by Bonafide Research the market is anticipated to reach USD more than 426 Billion by 2028 with a significant CAGR of 6.77 % from USD 289 Billion in 2022. To assure the safety and purity of bottled water, advanced water treatment methods are applied. Reverse osmosis, ultraviolet (UV) disinfection, ozone treatment, and sophisticated filtration techniques are among them. These methods aid in the removal of impurities, pollutants, and diseases from water. Technology is being integrated into packaging and labelling to deliver more information and interactive experiences to consumers. Smart labelling and packaging solutions can include information such as the source of the water, the date of manufacture, nutritional information, and even interactive capabilities such as augmented reality (AR) for engaging consumer experiences. Blockchain technology is being investigated as a potential means of improving transparency and traceability in the bottled water market. It has the potential to provide a safe and decentralised system for tracking the full supply chain, from water source to production to distribution, ensuring transparency and building consumer trust. Furthermore, there has been an increase in demand for premium and specialty bottled waters. Consumers are willing to pay a premium for water with distinct properties, such as alkaline, mineral-rich, or artisanal spring water. These expensive items are frequently thought to be of greater quality and flavour. Furthermore, premium water dispensers that give purified, cold, or sparkling water on demand have grown in popularity in homes and offices. These dispensers frequently have advanced filtering technologies as well as configurable choices to accommodate individual tastes.
North America, Europe, Asia-Pacific, South America, and Middle East & Africa are the regions into which the market for Bottled Water is divided. Asia-Pacific is the largest market of bottled market in the world and China being the biggest market in the region. The Asia-Pacific Bottled Water market is expected to grow at more than 7.81% from 2023 to 2028. The Asia-Pacific region is home to a large population, including densely populated countries like China and India. The growing urban population in these countries has led to increased consumption of packaged beverages, including bottled water. Furthermore, the rapid economic growth in countries like China, India, and Southeast Asian nations has resulted in a rising middle class with increasing disposable incomes. This has contributed to higher purchasing power and consumer demand for bottled water. Infrastructure development in terms of cold chain logistics, distribution networks, and retail outlets has facilitated the growth of the bottled water market in the region. Improved transportation and distribution systems ensure the availability of bottled water in both urban and rural areas. In addition, the Asia-Pacific region attracts a significant number of domestic and international tourists. This has increased the demand for bottled water, as travellers often prefer the convenience and safety of packaged water when visiting unfamiliar destinations.
Based on product type, the market is bifurcated into Still Water, Sparkling Water, Functional Water and Enhanced Water. In 2022, the segment that has the highest market share was still water with more than 81% of the market share. Still water is the most common and traditional form of bottled water. It has been widely consumed for many years and has become ingrained in consumer habits and preferences. Many consumers prefer the simplicity and natural taste of still water. Still water is a versatile beverage that can be consumed in various settings and occasions. It is suitable for hydration during everyday activities, such as work, exercise, or leisure. Still water is also commonly consumed with meals and is often available in restaurants, cafes, and other foodservice establishments. In addition, Still water is often associated with health and wellness due to its zero-calorie content, purity, and hydration benefits. Consumers seeking a healthier lifestyle often choose still water as a preferred beverage option over sugary drinks or carbonated beverages. The Functional Water segment is expected to gain the maximum CAGR of the bottled water market globally. Consciousness: Consumers are becoming more health-conscious and seeking beverages that offer functional benefits. Functional water, infused with vitamins, minerals, electrolytes, antioxidants, and other bioactive compounds, addresses specific health needs such as hydration, immune support, energy boost, or mental focus. This aligns with the growing demand for products that promote overall well-being. The sports and fitness industry is experiencing significant growth worldwide. Athletes, fitness enthusiasts, and individuals engaged in active lifestyles are increasingly opting for functional water to support their hydration and performance needs. Functional water formulations that include electrolytes and minerals help replenish fluids lost during physical activities, making them popular among this consumer segment.
Based on the report, the market is segmented into distribution channel, off-trade and on-trade. Among them off-trade channel holds the largest market share in the global bottled water market. Off-trade channels offer convenience and accessibility to consumers. Bottled water is widely available in various retail formats, including supermarkets, hypermarkets, convenience stores, gas stations, and vending machines. Consumers can easily purchase bottled water while shopping for groceries or during their daily routines. Futhermore, Off-trade distribution channels have extensive coverage and reach a wide consumer base. They cater to both urban and rural areas, ensuring availability of bottled water in diverse locations and meeting the demands of a large customer population. Off-trade channels facilitate the sale of bottled water in bulk and multi-pack formats. These appeals to consumers who prefer to buy larger quantities at a time, whether for home consumption, office use, or events. Bulk and multi-pack sales contribute to higher sales volumes and market share within off-trade distribution channels. During the anticipated period the on-trade channel is predicted to gain the maximum CAGR of the bottled water market globally.
The Coca-Cola Company, PepsiCo, Inc, Danone S.A., Nestle S.A, Voss, Dr Pepper Snapple Group, Suntory Holdings Limited, Fiji Water, Icelandic Glacial, Gerolsteiner Brunnen GmbH & Co. KG , Primo Water Corporation, Kasapreko Company Limited, Grupo Edson Queiroz, Agthia Group PJSC, Bisleri International Pvt. Ltd., Nongfu Spring Co., Ltd., Highland Spring, Ajegroup, Tata Consumer Products Limited, National Beverage Corp.
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Bottled Water industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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