시장보고서
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1070260

세계의 네이티브 광고 시장 규모 : 유형별(인피드형, 서치형, 레코멘데이션 유닛형, 프로모티드 리스팅형, 인애드형, 커스텀형/기타), 플랫폼별, 지역별 예측(2022-2028년)

Global Native Advertising Market Size study, by Types (In Feed Ad Units, Search Ads, Recommendation Units, Promoted Listings, In-Ad -, Custom / Can´t be Contained ) by Platform and Regional Forecasts 2022-2028

발행일: | 리서치사: Bizwit Research & Consulting LLP | 페이지 정보: 영문 | 배송안내 : 2-3일 (영업일 기준)

※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

세계의 네이티브 광고 시장 규모는 주로 디지털 광고 지출 및 스마트폰 이용자 수의 증가 등의 촉진요인에 의해 성장하고 있습니다.

또한 신흥 시장에서 인터넷의 보급 및 소비자 지출 패턴의 변화에 수반하여 네이티브 광고의 채택 및 수요는 예측 기간 중 시장 성장을 확대시킬 가능성이 있습니다.

그러나 불리한 정부 규칙 및 규제가 2022-2028년의 예측 기간에 시장의 성장을 저해할 것으로 전망됩니다.

세계의 네이티브 광고 시장을 조사했으며, 시장의 개요, 업계 분석, COVID-19에 의한 리스크 평가, 유형별, 플랫폼별, 지역별 분석 및 경쟁 정보 등을 정리하여 전해드립니다.

목차

제1장 개요

제2장 세계의 네이티브 광고 시장 : 정의와 범위

제3장 세계의 네이티브 광고 시장 : 시장 역학

  • 네이티브 광고 시장 : 영향 분석(2020-2028년)

제4장 세계의 네이티브 광고 시장 : 업계 분석

  • Porter's 5 Force 모델
  • PEST 분석
  • 투자 채택 모델
  • 애널리스트의 추천 사항과 결론
  • 주요 투자 기회
  • 주요 성공 전략

제5장 리스크 평가 : COVID-19의 영향

    • 업계에 대한 COVID-19의 전체적인 영향 평가
    • COVID-19 이전·이후 시장 시나리오

제6장 세계의 네이티브 광고 시장 : 유형별

  • 시장 스냅숏
  • 실적 - 잠재적 분석
  • 추정·예측(2019-2028년)
  • 하위 부문 분석
    • 인피드형(Forbes, Yahoo, Facebook, Twitter)
    • 서치형 광고(Yahoo, Google, Bing, Ask)
    • 레코멘데이션 유닛형(Outbrain, Taboola, Disqus, Gravity)
    • 프로모티드 리스팅형(Etsy, Amazon, Foursquare, Google)
    • 인애드형(IAB 스탠다드)-(Appssavvy, Martini Media, EA, Onespot, Federated Media)
    • 커스텀/기타(Hearst, Flipboard, Tumblr, Spotify, Pandora)

제7장 세계의 네이티브 광고 시장 : 플랫폼별

  • 시장 스냅숏
  • 실적 - 잠재적 분석
  • 추정·예측(2019-2028년)
  • 하위 부문 분석
    • 클로즈드 플랫폼
    • 오픈 플랫폼
    • 하이브리드 플랫폼

제8장 세계의 네이티브 광고 시장 : 지역별 분석

  • 지역별 시장 스냅숏
  • 북미
    • 미국
    • 캐나다
  • 유럽
    • 영국
    • 독일
    • 프랑스
    • 스페인
    • 이탈리아
    • 기타 유럽
  • 아시아태평양
    • 중국
    • 인도
    • 일본
    • 호주
    • 한국
    • 기타 아시아태평양
  • 라틴아메리카
    • 브라질
    • 멕시코
  • 세계의 기타 지역

제9장 경쟁 정보

  • 주요 시장 전략
  • 기업 개요
    • IAB Playbook Pvt Ltd
    • Outbrain, Inc Ltd.
    • Taboola, Inc Ltd.
    • Sharethrough, Pvt Ltd.
    • AdsNative, Pvt Ltd.
    • TripleLift, Pvt Ltd.
    • Nativo, Pvt Ltd.
    • Instinctive, Pvt Ltd.
    • OneSpot Pvt Ltd.
    • Livefyre Pvt Ltd.

제10장 조사 프로세스

KSA 22.05.04

Global Native Advertising Market is valued approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2028. Native advertising also known as sponsored content refers to concept of creating tailored ads that relates with the page content, similar to the design, and consistent with the platform overview that the viewer feels the ad belongs there. Some of the examples of native ads are promoted search results and sponsored social media posts. Native or sponsored content ads are meant to be less obtrusive and more relevant than regular display ads. Growing digital advertising spending and rising number of smartphone users are key drivers for the growth of Native Advertising market. For instance, according to The United Nations Conference on Trade and Development (UNCTAD)'s "DIGITAL ECONOMY REPORT 2021"- As of 2020, the global digital advertising spending was estimated at around USD 300 billion and accounted for 30% of total media advertising spending and as per projections by the year 2022, the total digital advertising spending would reach to approx. USD 450 billion, would account for around 40% of the total media advertising spending. Also, with the increasing penetration of Internet in emerging markets and changing spending pattern of consumers, the adoption & demand for Native Advertising is likely to increase the market growth during the forecast period. However, unfavorable government rules and regulations impedes the growth of the market over the forecast period of 2022-2028.

The key regions considered for the global Native Advertising market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is the leading region across the world in terms of market share owing to growing technological advancements and presence of leading market players in the region. Whereas Asia-Pacific is anticipated to exhibit highest growth rate over the forecast period 2022-2028. Factors such as rapid adoption of smartphone and increasing penetration of mobile internet in the emerging countries in the region would create lucrative growth prospects for the Native Advertising market across Asia-Pacific region.

Major market player included in this report are:

IAB Playbook Pvt Ltd.

Outbrain, Inc Ltd.

Taboola, Inc Ltd.

Sharethrough, Pvt Ltd.

AdsNative, Pvt Ltd.

TripleLift, Pvt Ltd.

Nativo, Pvt Ltd.

Instinctive, Pvt Ltd.

OneSpot Pvt Ltd.

Livefyre Pvt Ltd.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Types:

In Feed Ad Units (Forbes, Yahoo, Facebook, Twitter)

Search Ads (Yahoo, Google, Bing, Ask)

Recommendation Units (Outbrain, Taboola, Disqus, Gravity)

Promoted Listings (Etsy, Amazon, Foursquare, Google)

In-Ad (IAB Standard) - (Appssavvy, Martini Media, EA, Onespot, Federated Media)

Custom / Can't be Contained (Hearst, Flipboard, Tumblr, Spotify, Pandora)

By Platform:

Closed Platforms

Open Platforms

Hybrid Platforms

By Region:

North America

U.S.

Canada

Europe

UK

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Rest of the World

Furthermore, years considered for the study are as follows:

Historical year - 2018, 2019, 2020

Base year - 2021

Forecast period - 2022 to 2028

Target Audience of the Global Native Advertising Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

Table of Contents

Chapter 1. Executive Summary

  • 1.1. Market Snapshot
  • 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2028 (USD Billion)
    • 1.2.1. Native Advertising Market, by Region, 2020-2028 (USD Billion)
    • 1.2.2. Native Advertising Market, by Types, 2020-2028 (USD Billion)
    • 1.2.3. Native Advertising Market, by Platform, 2020-2028 (USD Billion)
  • 1.3. Key Trends
  • 1.4. Estimation Methodology
  • 1.5. Research Assumption

Chapter 2. Global Native Advertising Market Definition and Scope

  • 2.1. Objective of the Study
  • 2.2. Market Definition & Scope
    • 2.2.1. Scope of the Study
    • 2.2.2. Industry Evolution
  • 2.3. Years Considered for the Study
  • 2.4. Currency Conversion Rates

Chapter 3. Global Native Advertising Market Dynamics

  • 3.1. Native Advertising Market Impact Analysis (2020-2028)
    • 3.1.1. Market Drivers
      • 3.1.1.1. Increasing Digital advertising spending
      • 3.1.1.2. Rising number of smartphone users
    • 3.1.2. Market Challenges
      • 3.1.2.1. Government rules and regulations over sponsored ads
    • 3.1.3. Market Opportunities
      • 3.1.3.1. Rising penetration of Internet in emerging markets
      • 3.1.3.2. Changing Spending pattern of consumers

Chapter 4. Global Native Advertising Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model (2019-2028)
  • 4.2. PEST Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
  • 4.3. Investment Adoption Model
  • 4.4. Analyst Recommendation & Conclusion
  • 4.5. Top investment opportunity
  • 4.6. Top winning strategies

Chapter 5. Risk Assessment: COVID-19 Impact

    • 5.1.1. Assessment of the overall impact of COVID-19 on the industry
    • 5.1.2. Pre COVID-19 and post COVID-19 market scenario

Chapter 6. Global Native Advertising Market, by Types

  • 6.1. Market Snapshot
  • 6.2. Global Native Advertising Market by Types, Performance - Potential Analysis
  • 6.3. Global Native Advertising Market Estimates & Forecasts by Types 2019-2028 (USD Billion)
  • 6.4. Native Advertising Market, Sub Segment Analysis
    • 6.4.1. In Feed Ad Units (Forbes, Yahoo, Facebook, Twitter)
    • 6.4.2. Search Ads (Yahoo, Google, Bing, Ask)
    • 6.4.3. Recommendation Units (Outbrain, Taboola, Disqus, Gravity)
    • 6.4.4. Promoted Listings (Etsy, Amazon, Foursquare, Google)
    • 6.4.5. In-Ad (IAB Standard) - (Appssavvy, Martini Media, EA, Onespot, Federated Media)
    • 6.4.6. Custom / Can't be Contained (Hearst, Flipboard, Tumblr, Spotify, Pandora)

Chapter 7. Global Native Advertising Market, by Platform

  • 7.1. Market Snapshot
  • 7.2. Global Native Advertising Market by Platform, Performance - Potential Analysis
  • 7.3. Global Native Advertising Market Estimates & Forecasts by Platform 2019-2028 (USD Billion)
  • 7.4. Native Advertising Market, Sub Segment Analysis
    • 7.4.1. Closed Platforms
    • 7.4.2. Open Platforms
    • 7.4.3. Hybrid Platforms

Chapter 8. Global Native Advertising Market, Regional Analysis

  • 8.1. Native Advertising Market, Regional Market Snapshot
  • 8.2. North America Native Advertising Market
    • 8.2.1. U.S. Native Advertising Market
      • 8.2.1.1. Types breakdown estimates & forecasts, 2019-2028
      • 8.2.1.2. Platform breakdown estimates & forecasts, 2019-2028
    • 8.2.2. Canada Native Advertising Market
  • 8.3. Europe Native Advertising Market Snapshot
    • 8.3.1. U.K. Native Advertising Market
    • 8.3.2. Germany Native Advertising Market
    • 8.3.3. France Native Advertising Market
    • 8.3.4. Spain Native Advertising Market
    • 8.3.5. Italy Native Advertising Market
    • 8.3.6. Rest of Europe Native Advertising Market
  • 8.4. Asia-Pacific Native Advertising Market Snapshot
    • 8.4.1. China Native Advertising Market
    • 8.4.2. India Native Advertising Market
    • 8.4.3. Japan Native Advertising Market
    • 8.4.4. Australia Native Advertising Market
    • 8.4.5. South Korea Native Advertising Market
    • 8.4.6. Rest of Asia Pacific Native Advertising Market
  • 8.5. Latin America Native Advertising Market Snapshot
    • 8.5.1. Brazil Native Advertising Market
    • 8.5.2. Mexico Native Advertising Market
  • 8.6. Rest of The World Native Advertising Market

Chapter 9. Competitive Intelligence

  • 9.1. Top Market Strategies
  • 9.2. Company Profiles
    • 9.2.1. IAB Playbook Pvt Ltd
      • 9.2.1.1. Key Information
      • 9.2.1.2. Overview
      • 9.2.1.3. Financial (Subject to Data Availability)
      • 9.2.1.4. Product Summary
      • 9.2.1.5. Recent Developments
    • 9.2.2. Outbrain, Inc Ltd.
    • 9.2.3. Taboola, Inc Ltd.
    • 9.2.4. Sharethrough, Pvt Ltd.
    • 9.2.5. AdsNative, Pvt Ltd.
    • 9.2.6. TripleLift, Pvt Ltd.
    • 9.2.7. Nativo, Pvt Ltd.
    • 9.2.8. Instinctive, Pvt Ltd.
    • 9.2.9. OneSpot Pvt Ltd.
    • 9.2.10. Livefyre Pvt Ltd.

Chapter 10. Research Process

  • 10.1. Research Process
    • 10.1.1. Data Mining
    • 10.1.2. Analysis
    • 10.1.3. Market Estimation
    • 10.1.4. Validation
    • 10.1.5. Publishing
  • 10.2. Research Attributes
  • 10.3. Research Assumption
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